DESIGN SUPPORT
FOR PROFESSIONAL SERVICES
CONTACT:
Kelly French on 01376 533388
or email kellyfrench@vcg-catapult.com
SOME OF THE BRANDS WE HAVE WORKED FOR:
Based in the UK, VCG has offices and
production facilities worldwide, including
London, Essex, Manchester, Dublin, Paris,
...
YOUR GO-TO TEAM
Juggling in-house resource can be a daunting task,
especially during periods of increased activity or
beca...
A BETTER WAY
We have taken the flexibility and
commercial viability of freelance resource
and combined it with the consist...
EFFECTIVE
ON-BRAND DESIGN
All corporate brands are not created equal
. . . and they don’t have to look that way.
Once a br...
BRAND & CAMPAIGN DESIGN
Our expert designers and strategists have
over 15 years’ experience of doing just
that; developing...
The majority of our professional services clients
have multiple offices around the UK, and
indeed the world.
A key aspect ...
As you would expect with such an international clientele,
our services extend to include transcreation across all
media. M...
8
digital
The digital channel has provided a fantastic opportunity for
the professional service community to increase the ...
PHOTOGRAPHY
& ILLUSTRATION
Here at VCG, we’re proud to offer a fully comprehensive
service: from digital photography, illu...
PRINT MANAGEMENT
With extensive industry experience,
our in-house team of dedicated print
experts play a key role in reduc...
Commercial and technical optimisation
VCG’s service goes well beyond the basic print management model
you may have previou...
we are prouD to work with a
wiDe range of other seCtors
12
Catalogue design and print for flying flowers
art direction and...
13
st. pauls Cathedral Christmas Card 2012
rebrand of aDf and pCD conference materials
HOW CAN WE HELP YOU TODAY?
Whatever support you need right now, we’re happy to have
a no-obligation, confidential chat as ...
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VCG Catapult - Professional Services Design Support

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VCG Catapult - Professional Services Design Support

  1. 1. DESIGN SUPPORT FOR PROFESSIONAL SERVICES
  2. 2. CONTACT: Kelly French on 01376 533388 or email kellyfrench@vcg-catapult.com SOME OF THE BRANDS WE HAVE WORKED FOR:
  3. 3. Based in the UK, VCG has offices and production facilities worldwide, including London, Essex, Manchester, Dublin, Paris, Prague, Los Angeles, and Sydney. Our team specialise in delivering effective B2B marketing communications on behalf of leading professional services companies. At VCG, we are proud to work with some of the most respected and recognisable professional brands in the world. VCG Catapult is part of the award-winning, design and production group, VCG. 1
  4. 4. YOUR GO-TO TEAM Juggling in-house resource can be a daunting task, especially during periods of increased activity or because of absence due to sickness or holiday, and freelance resource can create challenges of its own around brand understanding and pace. We believe there is a better way to fill gaps in resource, that’s why we have created our design support service, which offers your in-house design team a stable, yet flexible and cost effective alternative to freelancers. Whatever the requirement whether it’s marketing material, proposals, a whole project or picking up where someone left off – VCG will hit the ground running and deliver on time, on brand and on budget. 2 “Thanks, to you and your team for all your hard work on this project. The holiday timing resulted in a very compressed time-frame and the team appreciates the extra effort you went to in delivering a first rate job.” Business development manager
  5. 5. A BETTER WAY We have taken the flexibility and commercial viability of freelance resource and combined it with the consistency, reliability, brand awareness and security of the traditional agency model to create a hybrid service. In real terms this offers: • A turn up / turn down service with no retainer • Resource that understands your brand, is always available when you need it and hits the ground running every time • Specific Account Director / Brand Guardian • Attractive hourly rates – commercially viable for businesses using freelancers • With offices in Central London and throughout the UK, we are in easy reach of our clients HQ’s and regional offices • Secure servers and complete discretion, offer peace of mind that your content is safe and secure • 24/7 service available • Excellent track record of reducing studio error amendment cycles • A team that has a wealth of professional services experience (in-house & agency) and understands the challenges that design teams and their clients face in this sector 3
  6. 6. EFFECTIVE ON-BRAND DESIGN All corporate brands are not created equal . . . and they don’t have to look that way. Once a brand or campaign look and feel has been established, creating communications material on a day- to-day basis is often about adapting and translating existing brand assets - integrating new content across various formats and media ready for print or digital production. Our specialist team of designers, brand guardians and proof-readers work together to get the most out of your brand – creating consistent, high-quality materials that bring your message to life and engage your audience. Differentiating your brand through good design can go a long way towards ensuring your audience really wants to hear what you have to say. 4
  7. 7. BRAND & CAMPAIGN DESIGN Our expert designers and strategists have over 15 years’ experience of doing just that; developing brand and campaign design for leading providers in a wide range of professional sectors, both in the UK and internationally. We believe that great design should be focused on delivering great results. Our team work closely with you and your key stakeholders to truly understand your brand, your unique positioning, your audiences – and, of course, your goals. We ensure that the right message gets through every time helping your business to engage in conversation and develop relationships with both clients and prospects. Striking the right balance between creative innovation and professional presentation is key when considering the marketing of any professional services brand. 5
  8. 8. The majority of our professional services clients have multiple offices around the UK, and indeed the world. A key aspect of the service we offer is in engaging directly with these regional offices to meet their specific needs, whilst maintaining brand consistency and control on behalf of the central marketing team. This allows the central team to have confidence in the quality of localised materials, and simplifies the management process. At the same time, regional teams feel confident that their needs are being met, and genuinely utilise the materials developed for them. Given the cost-efficiencies we are able to generate, more local marketing activity can be undertaken for the same (or lower) budgets, and more sales are won as a result . . . creating a win-win scenario. REGIONAL ADAPTATION & ENGAGEMENT 6
  9. 9. As you would expect with such an international clientele, our services extend to include transcreation across all media. More than simply translation, this includes taking into account variations in cultural attitudes within both our design and copy adaptations, as well as regulatory or service variance by region. Our team of copywriters work only in their mother tongue, reside in the country for which materials are destined and have proven expertise in writing for professional services. Our translation memory facility makes repeat translations considerably more efficient and easier for client teams to review. Automatic change tracking and version control means concerns over last-minute changes are eliminated. TRANSCREATION At the start of any new client relationship, we immerse ourselves in the global brand presence to understand the brand style, and precisely how ‘softer’ values, such as tone of voice, should be maintained and reproduced. 7
  10. 10. 8 digital The digital channel has provided a fantastic opportunity for the professional service community to increase the visibility of their firm, enhance client engagement and really drive business development. increasing the reach of your brand requires a carefully blended mix of marketing channels and a commitment to ensuring visibility is measurable. with the right digital solution relevant, and profitable, visibility can be achieved. business development is central to everything our clients do and digital, in all its forms, provides a great platform to engage and promote dialogue and feedback and to build long term profitable relationships. whether it’s developing a better understanding of how to use social platforms to broadcast knowledge content to a wider and more relevant audience or delivering proposals through digital applications that allow instant feedback on areas of interest or concern, vCg can help. by that we mean we can help you understand the need and opportunity and design, build and execute a digital solution that meets the goals of the immediate project but also blends with existing channels. “rather than seeing digital marketing as an ‘add on’, marketers need to view it as a discipline that complements the communication mix and should be used to generate leads, engage customers or drive sales, rather than simply generating awareness.” Charisse tabak
  11. 11. PHOTOGRAPHY & ILLUSTRATION Here at VCG, we’re proud to offer a fully comprehensive service: from digital photography, illustration and CGI through to retouching, colour proofing and file management. Alongside first-rate customer service, we pride ourselves on the quality and consistency of our work. We’re very flexible. Our many years experience means we can provide solutions for all manner of requests. Whether it’s a bespoke illustration, image retouching, pack or group shots, we’ll go the extra mile to meet your expectations. At VCG we work on a wide range of projects and not only can we offer product shots, we also have extensive experience in art direction and co-ordinating photoshoots. 9
  12. 12. PRINT MANAGEMENT With extensive industry experience, our in-house team of dedicated print experts play a key role in reducing cost – and adding value – throughout the design and production process. Our production team includes members from all areas of the print manufacturing sector. Because our knowledge comes from working inside the industry it doesn’t just minimise costs, it ensures a result that champions your brand and the campaign concept. 10
  13. 13. Commercial and technical optimisation VCG’s service goes well beyond the basic print management model you may have previously experienced. We are able to review our clients printed communication from a manufacturers’ perspective but as the customers advocate. We bring new approaches to the old challenges of diminishing budgets and higher expectations. We make sense of how emerging technology and production techniques can be applied to create value and improve the way in which print works as part of the communication mix. Increasing opportunity Savings realised through commercial and technical optimisation - or indeed through any of our other services, such as process improvement or artwork automation - can be reinvested into additional marketing activity, thereby driving increased sales. Which means your ROI keeps getting better. Enhancing design By providing access to the latest in innovation, formats and technologies, our print team helps our designers to ensure that creative concepts always make the most of the printed medium. Resulting in more engaging and more effective communications. Technology and support From online ordering, help desks and distribution control through to asset management, artwork automation, multi-tiered content management and approval systems and comprehensive project management. We can provide a suite of technology and solutions to drive efficiency and ensure quality of delivery every step of the way. Environmental awareness Supporting clients’ environmental and CSR policies plays an increasingly important role in VCG’s service. Waste reduction is automatically a major consideration for us in any solution proposed, and we are happy to offer options utilising green technologies as well sustainable and carbon neutral alternatives wherever required. 11
  14. 14. we are prouD to work with a wiDe range of other seCtors 12 Catalogue design and print for flying flowers art direction and photography for The perfume shop
  15. 15. 13 st. pauls Cathedral Christmas Card 2012 rebrand of aDf and pCD conference materials
  16. 16. HOW CAN WE HELP YOU TODAY? Whatever support you need right now, we’re happy to have a no-obligation, confidential chat as to how we could help. Please call James Mollard on 01376 533055 or email sales@vcg-catapult.com

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