Estimated 200 e-modules were designed for the E-skwela project under the Commission on ICT (CICT). Here is my presentation during the project close-out that summarizes content development methodologies, standards, and development roles.

1. CONTENT DEVELOPMENT CONFERENCE 2
Content Development
Methodology, Standards, Roles, and Competencies
Kiran S. Budhrani
Brady Corporation
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Phivolcs Auditorium, Diliman, Quezon City

2. CONTENT
DEVELOPMENT
PROJECT
of CICT
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3. Defining standards was
not an easy task
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4. BALS Learning Strands
 Communication Skills
 Critical Thinking
 Problem Solving
 Sustainable Use of Resources and Energy
 Development of Self and Sense of Community
 Expanding One’s World Vision
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5. Each e-module is unique
and can be redesigned in
infinite ways
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6. We cannot set a standard
unless we decide what
we want.
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7. Standards Defined
• Learner Experience
• Methodology
• Team Composition and Roles
• Media Production
• Testing and QA
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8. Learner Experience
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9. Community Learning Center
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10. E-Module in 30 Minutes
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11. 30 20 - 30
Minutes Interactive Screens
Title Objectives Assessment
Main Menu Lessons
Activities
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12. 30 20 - 30
Minutes Interactive Screens
The learner is prompted to go through an
e-module on his own using the menu and
navigation buttons
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13. • Lessons and Activities
– More than reading text
– Choose a topic of interest
– Watch videos over and over
again
– Listen to songs, narrations
– Learn from animations
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14. • Lessons and Activities
– Theme Based
– Park, Barangay, City, Farm, Barrio,
Market, School, Home, Construction
site
– Localized Situations and
Scenarios
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15. • Look and Feel
– Intricate Graphics
– Photos
– Animations
– Interactive / Hot Spot Areas
– Videos
– Voice Over Instruction
– Music
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16. • Assessment
– More than just multiple choice
– Short games
– Filling forms
– Weight and scale computation
– Measures and angle rotation
– Listening to dialogues / songs
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17. Standards Defined
• Learner Experience
• Methodology
• Team Composition and Roles
• Media Production
• Testing and QA
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18. Our Methodology
Design
Instructional Screen
Storyboarding
Design Design
Development
Implement / Multimedia
Scriptwriting
Testing Authoring
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19. Team & Roles
Instructional • Instructional Designer (ID)
Design • Content Expert
Storyboarding • Instructional Designer (ID)
Screen Design • Graphic Artist (DEV)
• Instructional Designer (ID)
Scriptwriting
• Media Editors (DEV)
Multimedia • Programmer (DEV)
Authoring • Media Editors (DEV)
Implement /
• Users / Content Reviewers
Testing
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20. Gaining Ground on Local Content Development
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21. 12% ID
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22. 12% 60% Developers
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23. 12% 60% 22% Reviewers
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24. 12% 60% 22% 6%
Others
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25. Team Composition
• Project Manager
1
• ID & Scriptwriter
1
10
• Content Expert
1
• Graphic Artist
2
• Media Editors
3
• Programmers
2
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26. Instructional Designer
• Defines instructional objectives according
to the target audience
• Defines the learning theme
• Creates the topic sequence / learning flow
• Designs the lesson content, examples,
activities, and assessment
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27. Graphic Artist
• Designs the module’s “look and feel”,
interface, navigation buttons
 Try to establish a template for all title
screens, lesson screens, and assessment
screens
 Use a common theme, color scheme, font
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28. Scriptwriter
• Sometimes also the ID
• Writes the specifications for each screen
and media required
• Text labels, headers, titles
• Audio scripts
• Video scripts
• Animation sequences and scripts
• Photographs / illustrations required
• Button links
• Interactive menus, drop down lists, etc.
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29. Media Developer / Editor
• Does audio and video recording
• Edits photos, audio and video as needed
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30. Programmer
• Technical Specifications
– Screen size
– Export formats
– Compatibility
• Creates the interactivity in Flash
• Programs the navigation of screens and
buttons
• Programs games and scoring
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31. Project Manager
• Coordinates with CICT on project
requirements
• Oversees the design and development of
all assigned modules
• Works with budget, hardware and software
requisition
• Manages team relations
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32. WORKING IN A TEAM
Engage in open, honest communication
Listen to understand; speak to be understood
Build on each other's ideas
Criticize ideas, not team members
Display a sense of humor
Set realistic goals
Establish clearly defined roles
Distribute labor equally
Show commitment toward finishing project
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33. DETRIMENTAL TEAMS
Dominate group meetings
Be negative, critical
Agree with everything
Don't listen
Don't communicate
Be close-minded
Try to do everything your way
Attack other team members
personally
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34. Standards Defined
• Learner Experience
• Methodology
• Team Composition and Roles
• Media Production
• Testing and QA
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35. Media Production Standards
• Technical Requirements
– A High-performance Computer
– Capturing Devices
– Multimedia Software
• Naming conventions
• Versioning
• Back-up Files
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36. Guidelines for Media
• Guidelines for using text
– Font choice, size, colors, alignment
– Bullets and numbers
– Paragraphs and Spacing
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37. Guidelines for Media
• Guidelines for using pictures
Criteria Recommendation
Quality At least 4.0 mega pixel
1600 x 1200 pixels (22x17 inches)
Resizing: Maintain original image ratio
Storage Format Preserve Original
Save as JPG, PNG
Capture tools Digital Camera (not mobile phones)
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38. Pictures
 Don’t be afraid to re-capture or re-draw
images if you know something is wrong.
 Always store originals and edited copies.
 No one should bring home the originals.
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39. Illustrations
 Drawn on paper and scanned
• Must be cleaned and re-outlined
 Drawn with a digital tablet
• Separate objects
• Limited use of colors, avoid gradients
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40. Guidelines for Media
• Guidelines for using audio
Criteria Recommendation
Quality Same voice talent
Consistent volume, pitch, rate of
speech
Storage Format Preserve Original
Save as MP3
Capture tools Microphone (not mobile phones)
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41. Voice Over - Technical Issues
• Script should be written exactly how it will be
read
• Find a very quiet place (no echo or noise)
• Good microphone
• Give indicators when recording different takes
• Try to record all voice-overs in one session
• Spread each voice script in a different file
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42. Background Music
 Used to set the mood at the start of the
module
 Used when there is no voice-over or
narration playing
 Used to “fill-in” idle time
• While the student has to compute or answer
a quiz
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43. Guidelines for Media
• Guidelines for using video
Criteria Recommendation
Quality Consistent volume, pitch, rate of
speech of actors
Aspect ratio of 4:3
Playback of 30 seconds to 1 minute
Storage Format Preserve Original
Save as AVI or MOV
Convert tapes to digital form
Capture tools Video Camera (not mobile phones)
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44. Video - Technical Issues
• Plan ahead what to bring for the film shoot
– Props, costume, accessories etc.
– Tapes, digital storage
• Charge your camera
• Bring spare batteries / tapes when filming
• Use a tripod
• Have a boom mic
• Check lighting
• Give indicators when recording different takes
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45. Recommended Software
Media Commercial Free
Photos Photoshop Photo Filtre
Paint.net
Illustrations Illustrator Inkscape
Flash
Audio Adobe Audition Audacity
Sony Soundforge
Video Premiere --
MS Movie Maker
iMovie
Authoring Flash --
2D Animation Flash --
3D Animation 3D Studio Max Blender
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46. Standards Defined
• Learner Experience
• Methodology
• Team Composition and Roles
• Media Production
• Testing and QA
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47. Testing Phases
Storyboard Review IDs and Content Experts
Script Review IDs and Content Experts
Pre-Alpha Review IDs and Developers
Alpha Testing SUCs and Content Experts
Beta Testing SUCs and OSYAs
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48. Testing Phases
Storyboard Review Topics to be included
Sequence of topics
Script Review
Pre-Alpha Review
Alpha Testing
Beta Testing
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49. Testing Phases
Storyboard Review
Need for Media
Script Review
Type of Media
Pre-Alpha Review
Alpha Testing
Beta Testing
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50. Testing Phases
Storyboard Review
Script Review
Completeness of
Pre-Alpha Review Media
Quality of Media
Alpha Testing
Beta Testing
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51. Testing Phases
Storyboard Review
Script Review
Pre-Alpha Review
Appropriateness of
Media
Alpha Testing Amount of Information
Presented
Beta Testing
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52. Testing Phases
Storyboard Review
Script Review
Pre-Alpha Review
Alpha Testing Effectiveness of
Media
“I LIKE IT”
Beta Testing
“I LEARNED”
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53. Thank You! 
Contact me:
EMAIL kiranbudhrani@gmail.com
TWITTER @kiranbudhrani
BLOG cybersmartguide.wordpress.com
Gaining Ground on Local Content Development
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