The document outlines the methodologies, standards, roles, and competencies involved in the local content development project initiated by CICT, focusing on e-learning modules designed to enhance learner experience through interactive components. It includes project management guidelines, team roles, media production standards, and testing phases to ensure quality and effectiveness of educational content. Key components highlighted involve collaboration, effective communication, and the use of various media formats to achieve instructional objectives.

1. CONTENT DEVELOPMENT CONFERENCE 2
Content Development
Methodology, Standards, Roles, and Competencies
Kiran S. Budhrani
Brady Corporation
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011
Phivolcs Auditorium, Diliman, Quezon City

2. CONTENT
DEVELOPMENT
PROJECT
of CICT
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 2

3. Defining standards was
not an easy task
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 3

4. BALS Learning Strands
 Communication Skills
 Critical Thinking
 Problem Solving
 Sustainable Use of Resources and Energy
 Development of Self and Sense of Community
 Expanding One’s World Vision
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

5. Each e-module is unique
and can be redesigned in
infinite ways
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 5

6. We cannot set a standard
unless we decide what
we want.
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 6

7. Standards Defined
• Learner Experience
• Methodology
• Team Composition and Roles
• Media Production
• Testing and QA
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 7

8. Learner Experience
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011
8

9. Community Learning Center
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

10. E-Module in 30 Minutes
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

11. 30 20 - 30
Minutes Interactive Screens
Title Objectives Assessment
Main Menu Lessons
Activities
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

12. 30 20 - 30
Minutes Interactive Screens
The learner is prompted to go through an
e-module on his own using the menu and
navigation buttons
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

13. • Lessons and Activities
– More than reading text
– Choose a topic of interest
– Watch videos over and over
again
– Listen to songs, narrations
– Learn from animations
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 13

14. • Lessons and Activities
– Theme Based
– Park, Barangay, City, Farm, Barrio,
Market, School, Home, Construction
site
– Localized Situations and
Scenarios
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 14

15. • Look and Feel
– Intricate Graphics
– Photos
– Animations
– Interactive / Hot Spot Areas
– Videos
– Voice Over Instruction
– Music
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 15

16. • Assessment
– More than just multiple choice
– Short games
– Filling forms
– Weight and scale computation
– Measures and angle rotation
– Listening to dialogues / songs
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 16

17. Standards Defined
• Learner Experience
• Methodology
• Team Composition and Roles
• Media Production
• Testing and QA
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 17

18. Our Methodology
Design
Instructional Screen
Storyboarding
Design Design
Development
Implement / Multimedia
Scriptwriting
Testing Authoring
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

19. Team & Roles
Instructional • Instructional Designer (ID)
Design • Content Expert
Storyboarding • Instructional Designer (ID)
Screen Design • Graphic Artist (DEV)
• Instructional Designer (ID)
Scriptwriting
• Media Editors (DEV)
Multimedia • Programmer (DEV)
Authoring • Media Editors (DEV)
Implement /
• Users / Content Reviewers
Testing
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

20. Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

21. 12% ID
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

22. 12% 60% Developers
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

23. 12% 60% 22% Reviewers
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

24. 12% 60% 22% 6%
Others
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

25. Team Composition
• Project Manager
1
• ID & Scriptwriter
1
10
• Content Expert
1
• Graphic Artist
2
• Media Editors
3
• Programmers
2
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

26. Instructional Designer
• Defines instructional objectives according
to the target audience
• Defines the learning theme
• Creates the topic sequence / learning flow
• Designs the lesson content, examples,
activities, and assessment
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 26

27. Graphic Artist
• Designs the module’s “look and feel”,
interface, navigation buttons
 Try to establish a template for all title
screens, lesson screens, and assessment
screens
 Use a common theme, color scheme, font
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 27

28. Scriptwriter
• Sometimes also the ID
• Writes the specifications for each screen
and media required
• Text labels, headers, titles
• Audio scripts
• Video scripts
• Animation sequences and scripts
• Photographs / illustrations required
• Button links
• Interactive menus, drop down lists, etc.
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 28

29. Media Developer / Editor
• Does audio and video recording
• Edits photos, audio and video as needed
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 29

30. Programmer
• Technical Specifications
– Screen size
– Export formats
– Compatibility
• Creates the interactivity in Flash
• Programs the navigation of screens and
buttons
• Programs games and scoring
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 30

31. Project Manager
• Coordinates with CICT on project
requirements
• Oversees the design and development of
all assigned modules
• Works with budget, hardware and software
requisition
• Manages team relations
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 31

32. WORKING IN A TEAM
Engage in open, honest communication
Listen to understand; speak to be understood
Build on each other's ideas
Criticize ideas, not team members
Display a sense of humor
Set realistic goals
Establish clearly defined roles
Distribute labor equally
Show commitment toward finishing project
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

33. DETRIMENTAL TEAMS
Dominate group meetings
Be negative, critical
Agree with everything
Don't listen
Don't communicate
Be close-minded
Try to do everything your way
Attack other team members
personally
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

34. Standards Defined
• Learner Experience
• Methodology
• Team Composition and Roles
• Media Production
• Testing and QA
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 34

35. Media Production Standards
• Technical Requirements
– A High-performance Computer
– Capturing Devices
– Multimedia Software
• Naming conventions
• Versioning
• Back-up Files
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 35

36. Guidelines for Media
• Guidelines for using text
– Font choice, size, colors, alignment
– Bullets and numbers
– Paragraphs and Spacing
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 36

37. Guidelines for Media
• Guidelines for using pictures
Criteria Recommendation
Quality At least 4.0 mega pixel
1600 x 1200 pixels (22x17 inches)
Resizing: Maintain original image ratio
Storage Format Preserve Original
Save as JPG, PNG
Capture tools Digital Camera (not mobile phones)
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 37

38. Pictures
 Don’t be afraid to re-capture or re-draw
images if you know something is wrong.
 Always store originals and edited copies.
 No one should bring home the originals.
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

39. Illustrations
 Drawn on paper and scanned
• Must be cleaned and re-outlined
 Drawn with a digital tablet
• Separate objects
• Limited use of colors, avoid gradients
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

40. Guidelines for Media
• Guidelines for using audio
Criteria Recommendation
Quality Same voice talent
Consistent volume, pitch, rate of
speech
Storage Format Preserve Original
Save as MP3
Capture tools Microphone (not mobile phones)
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 40

41. Voice Over - Technical Issues
• Script should be written exactly how it will be
read
• Find a very quiet place (no echo or noise)
• Good microphone
• Give indicators when recording different takes
• Try to record all voice-overs in one session
• Spread each voice script in a different file
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

42. Background Music
 Used to set the mood at the start of the
module
 Used when there is no voice-over or
narration playing
 Used to “fill-in” idle time
• While the student has to compute or answer
a quiz
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

43. Guidelines for Media
• Guidelines for using video
Criteria Recommendation
Quality Consistent volume, pitch, rate of
speech of actors
Aspect ratio of 4:3
Playback of 30 seconds to 1 minute
Storage Format Preserve Original
Save as AVI or MOV
Convert tapes to digital form
Capture tools Video Camera (not mobile phones)
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 43

44. Video - Technical Issues
• Plan ahead what to bring for the film shoot
– Props, costume, accessories etc.
– Tapes, digital storage
• Charge your camera
• Bring spare batteries / tapes when filming
• Use a tripod
• Have a boom mic
• Check lighting
• Give indicators when recording different takes
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

45. Recommended Software
Media Commercial Free
Photos Photoshop Photo Filtre
Paint.net
Illustrations Illustrator Inkscape
Flash
Audio Adobe Audition Audacity
Sony Soundforge
Video Premiere --
MS Movie Maker
iMovie
Authoring Flash --
2D Animation Flash --
3D Animation 3D Studio Max Blender
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

46. Standards Defined
• Learner Experience
• Methodology
• Team Composition and Roles
• Media Production
• Testing and QA
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011 46

47. Testing Phases
Storyboard Review IDs and Content Experts
Script Review IDs and Content Experts
Pre-Alpha Review IDs and Developers
Alpha Testing SUCs and Content Experts
Beta Testing SUCs and OSYAs
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

48. Testing Phases
Storyboard Review Topics to be included
Sequence of topics
Script Review
Pre-Alpha Review
Alpha Testing
Beta Testing
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

49. Testing Phases
Storyboard Review
Need for Media
Script Review
Type of Media
Pre-Alpha Review
Alpha Testing
Beta Testing
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

50. Testing Phases
Storyboard Review
Script Review
Completeness of
Pre-Alpha Review Media
Quality of Media
Alpha Testing
Beta Testing
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

51. Testing Phases
Storyboard Review
Script Review
Pre-Alpha Review
Appropriateness of
Media
Alpha Testing Amount of Information
Presented
Beta Testing
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

52. Testing Phases
Storyboard Review
Script Review
Pre-Alpha Review
Alpha Testing Effectiveness of
Media
“I LIKE IT”
Beta Testing
“I LEARNED”
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011

53. Thank You! 
Contact me:
EMAIL kiranbudhrani@gmail.com
TWITTER @kiranbudhrani
BLOG cybersmartguide.wordpress.com
Gaining Ground on Local Content Development
Content Development Component Close-out * 14-15 June 2011