eM9 - Social Media Panel 4.21.2009

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This panel at the eMarketing Association Conference in San Francisco, CA took place on April 21, 2009. The title of the panel was "The Power of Social Network Marketing." Top speakers and industry leaders provided a highly interactive forum, with real time strategies and case histories. The actual event included a live on screen feed of Twitter.

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eM9 - Social Media Panel 4.21.2009

  1. 2. <ul><li>Follow us and ask questions by using “hash tag”: </li></ul><ul><li>#eMSF </li></ul><ul><li>http://search.twitter.com/search?q=%23emSF </li></ul>
  2. 3. Panel: <ul><li>Moderator: </li></ul><ul><li>Joe Koufman, VP of BD and Marketing, Engauge Digital </li></ul><ul><li> </li></ul><ul><li>Panel Speakers: </li></ul><ul><li>Matthew Greeley, Founder and CEO, Brightidea </li></ul><ul><li>Cheryl Hodgson, Hodgson Law Group </li></ul><ul><li>Jonathan Richman, Director of BD, Bridge Worldwide </li></ul><ul><li>Val-Pierre Genton, VP, Business Development, BrightTALK </li></ul><ul><li>Joe Cothrel, Chief Community Officer, Lithium </li></ul>
  3. 4. First a Poll <ul><li>Raise your hand if you have watched a YouTube video. </li></ul><ul><li>Raise your hand if you are on Facebook. </li></ul><ul><li>Raise your hand if you are on LinkedIn. </li></ul><ul><li>Raise your hand if you have a blog on your website. </li></ul><ul><li>Raise your hand if you Tweet (or even know what that is)... </li></ul><ul><li>Raise your hand if you are on 5 or more Social Networking sites. 10? </li></ul><ul><li>Raise your hand if your company has a presence on Social Networks. </li></ul>
  4. 5. <ul><li>Your customers are using Social Networking, are you there? </li></ul>
  5. 6. What is Social Networking? <ul><li>Social Networking is a Web 2.0 phenomenon in which people can connect with one another via new tools on the internet. </li></ul><ul><li>The Web is no longer just about linking to information, it is also about linking people to each other. </li></ul>
  6. 7. Social Networking Sites
  7. 8. Top Social Networking Sites Source: Compete.com, February 2009
  8. 9. Top Social Networking Sites Source: comScore, December 2008
  9. 10. Size / Growth of Twitter Population = about 10,000,000 VS. Both = 1,000,000 followers
  10. 11. Size of Facebook Population = 200,000,000 + Population = 159,000,000 Source: TechCrunch, December 2008 +
  11. 12. Agenda
  12. 13. US Media Spend (Online and Total) by Year
  13. 14. US Media Spend (Social Media) by Year
  14. 15. <ul><li>Joe Koufman </li></ul><ul><li>Vice President of Business Development and Marketing </li></ul><ul><li>Engauge Digital </li></ul><ul><li>404.601.4367 (office) </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @GumboShowJoe </li></ul><ul><li>LinkedIn: linkedin.com/in/JoeKoufman </li></ul>

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