In teh fast paced of social media marketing, how do you keep track on Return on Engagement(ROE), Return on Conversations (ROC) and ROI.

1. Presented by MARVIN DEJEAN AUTHOR- SPEAKER & DIGITAL MARKETING EXPERT TOOLS TO MEASURE TWITTER & FACEBOOK ROI AND IMPACT YOU

2. WHAT IS SOCIAL MEDIA??????

3. Inability to measure ROI [ Source: MarketingSherpa]

6. DEFINING AND SETTING SUCCESS METRICS “ Figure out what success metrics translate easily into a business context for your organization” Aiming for 10,000 random followers from all over the world might be a nicer number to look at, but being stricter with your success metrics and choosing a more granular goal will make the relationship between the outcome of the campaign and your bottom line easier to understand.

7. DEFINING AND SETTING SUCCESS METRICS

13. MEASURING ENGAGEMENT You can use standard web analytics tools (Google Analytics) to measure: Visitor Loyalty – The number of return visitors over 1 month Recency – The number of return visitors over 1 week Duration – The length of time spent on the site Actions – The number of actions taken on the site: downloading, posting, commenting, playing, etc…

16. Twitter Analyzer

17. Twendz- Sentiment Monitoring red (negative), white (neutral), and green (positive)

18. HOOTSUITE

19. TWITALYZER

20. SOCIAL MEDIA ROI CALCULATOR

22. URL SHORTERNERS

24. TWEET ADDER

30. Marvin Dejean, CEO Markcom Industries, Inc. P:(954) 254-9030 info@marvindejean.com www.marvindejean.com Twitter:@Mdejean Facebook:Facebook.com/marvindejean Linkedin:Marvin Dejean