BlogWell San Francisco Case Study: Adobe, presented by Maria Poveromo & Jenni...SocialMedia.org
In her BlogWell presentation, Adobe's Group Manager, Social Media, Maria Poveromo, and Senior Manager, Product Marketing Creative Suite, Jennifer Kremer share how they are using social media to connect and engage with fans.
BlogWell San Francisco Case Study: InterContinental Hotels Group, presented b...SocialMedia.org
In his BlogWell presentation, InterContinental Hotels Group's Senior Manager, Social Media, Nick Ayres, shares how they used online communities to jumpstart their global social media program.
Social media benchmarking: Beyond sentiment and share of voice, presented by ...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, U.S. Bank's Troy Janisch talks about evaluating your brand, customer service, and reputation in social media among peers.
He explains how to benchmark, create social media scorecards, define key indicators, and determine what is actionable.
BlogWell San Francisco Case Study: Adobe, presented by Maria Poveromo & Jenni...SocialMedia.org
In her BlogWell presentation, Adobe's Group Manager, Social Media, Maria Poveromo, and Senior Manager, Product Marketing Creative Suite, Jennifer Kremer share how they are using social media to connect and engage with fans.
BlogWell San Francisco Case Study: InterContinental Hotels Group, presented b...SocialMedia.org
In his BlogWell presentation, InterContinental Hotels Group's Senior Manager, Social Media, Nick Ayres, shares how they used online communities to jumpstart their global social media program.
Social media benchmarking: Beyond sentiment and share of voice, presented by ...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, U.S. Bank's Troy Janisch talks about evaluating your brand, customer service, and reputation in social media among peers.
He explains how to benchmark, create social media scorecards, define key indicators, and determine what is actionable.
Driving Education and National Awareness for Mental Health.
Social Soup was challenged to create a community driven
campaign that focused on a genuine way for people to spread
mental health awareness and drive conversation without
falling into tokenism.
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
Homer Nievera, a digital marketer and tech entrepreneur, shares a step-by-step way to simplify planning for your 2015 social media campaigns. It describes a 12-month plan to boost social presence and mentions tools on how to achieve this.
Getting Digital Webinar 3: Tracking ImpactHannah Rudman
David Sim of Open Brolly and 4TM presentation about tracking the impact of your organisation’s activities online.
This was given as part of a webinar masterclass on 22nd April 2010. It is a look at how people can successfully track the impact of digital communication and social media, and how a social media strategy can be made manageable, and what benefits that all has for an organisation. Highlighting some good and bad practices and tools that will help you track and measure your online impact.
BlogWell San Francisco Case Study: Intel, presented by Becky BrownSocialMedia.org
In her BlogWell presentation, Intel's Director, Social Media, Becky Brown, shares how they are listening, learning, and changing their engagement strategy to better connect with fans.
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-GFalcon.io
Digital marketing is not one-size-fits-all. Brands often use a variety of tactics to reach and engage their audience, drive traffic to their site, and increase conversions. Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social are different beasts best harnessed for different goals. But for a holistic approach that balances awareness with conversion, it pays off to know the pros and cons of each. Which is better, and what are the differences between the two? This session takes a closer look at paid and organic marketing so that you can have a better understanding of how they work together to create a comprehensive and symbiotic marketing strategy. You’ll learn:
What is meant by organic vs. paid social media strategy
When to use one or the other and why
How organic and paid social media can help fulfill business goals
How to harmonize both to form a winning strategy
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Planning an Effective Social Media Strategy for Your Next EventTypeset
Social media is a natural fit for nearly every facet of event planning but, all too often, an ad-hoc approach reduces its effectiveness. A sound strategy for managing all social media activity increases attendance, enhances the conference experience for delegates, and improves the overall return on the event. Incorporating a case study from a major USA conference, this presentation addresses the need for a comprehensive social media strategy using several different tools including LinkedIn, Facebook and Twitter. Designed for people with experience in social networking, the session will include practical advice, hints, tips and traps to help you manage your next conference from promotion right through to wrap-up.
This was a presentation I gave at the Vermont Web Summit on November 3, 2011. It's mostly about choosing something smart to measure, like real business stuff, than the nuts and bolts of social analytics.
Leveraging Your Credit Union's Social Media & Community Programs: Part 2CafeGive Social
Tip: Have you seen Part I of this series yet?
A great social media strategy is a "must" for today's brand interactions, and marketing and new member initiatives. All Credit Unions understand the value of social media, yet very few can cut through the "commotion promotion" and meaningfully connect with new and potential members.
This two-part webinar series helps Credit Unions leverage their community programs in order to stand out, and learn how to use social social media to build deeper connections with members and fans around the causes they love.
Social media lunch and learn series, Aug. 24thClaris Networks
In the second week of our social media lunch and learn series, Claris Networks' Bill Piper and Ackermann PR's Katie Allison Granju presented a social media strategy, search engine optimization, and case studies in social media marketing.
Budget, resources, and visibility of social in business is growing every year. Marketers are now integrating social strategies into all campaigns and programs as a core channel. This increased focus on social requires the need to measure its business impact, changing how marketers measure and report on their social activities and successes. In this session, hear from Ben Cathers, Senior Strategic Solutions Consultant at Hootsuite to learn the tactics leading marketers are using to measure social attribution in their business and how they tie social back to marketing KPIs and overall business objectives.
Ben is a Senior Strategic Solutions Consultant at Hootsuite. He sells, pitches and manages the initial and expansion rollout phases for some of Hootsuite’s largest government rollouts such as The Canadian Government, State of Massachusetts, State of Maryland, City of Boston and New York City.
Presentation that provides practical methods for accounting firms seeking to measure the ROI on their social media marketing activities - Flashpoint Marketing - Accounting Firm Marketing.
Community management benchmarking, presented by Rachel HappeSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, The Community Roundtable's Rachel Happe explains the value of benchmarking and how to benchmark community management specifically.
She also shares how to use that benchmarking to educate executives, secure budget, and drive engagement.
The social media frenzy is escalating, as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now, marketers seek out customers in these new channels, and an estimated 86% of them plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Nonetheless, dollars are flowing from traditional marketing activities to social media methods. Now more than ever, it's imperative to measure the results of social media marketing.
Learn how to:
• Identify the focal point for measuring social media activity
• Align strategic measurement with business objectives
• Create Key Performance Indicators for social media measurement
• Recognize metrics that offer insight into your customers' social activity
• Use a framework for truly understanding social media marketing
Driving Education and National Awareness for Mental Health.
Social Soup was challenged to create a community driven
campaign that focused on a genuine way for people to spread
mental health awareness and drive conversation without
falling into tokenism.
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
Homer Nievera, a digital marketer and tech entrepreneur, shares a step-by-step way to simplify planning for your 2015 social media campaigns. It describes a 12-month plan to boost social presence and mentions tools on how to achieve this.
Getting Digital Webinar 3: Tracking ImpactHannah Rudman
David Sim of Open Brolly and 4TM presentation about tracking the impact of your organisation’s activities online.
This was given as part of a webinar masterclass on 22nd April 2010. It is a look at how people can successfully track the impact of digital communication and social media, and how a social media strategy can be made manageable, and what benefits that all has for an organisation. Highlighting some good and bad practices and tools that will help you track and measure your online impact.
BlogWell San Francisco Case Study: Intel, presented by Becky BrownSocialMedia.org
In her BlogWell presentation, Intel's Director, Social Media, Becky Brown, shares how they are listening, learning, and changing their engagement strategy to better connect with fans.
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-GFalcon.io
Digital marketing is not one-size-fits-all. Brands often use a variety of tactics to reach and engage their audience, drive traffic to their site, and increase conversions. Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social are different beasts best harnessed for different goals. But for a holistic approach that balances awareness with conversion, it pays off to know the pros and cons of each. Which is better, and what are the differences between the two? This session takes a closer look at paid and organic marketing so that you can have a better understanding of how they work together to create a comprehensive and symbiotic marketing strategy. You’ll learn:
What is meant by organic vs. paid social media strategy
When to use one or the other and why
How organic and paid social media can help fulfill business goals
How to harmonize both to form a winning strategy
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Planning an Effective Social Media Strategy for Your Next EventTypeset
Social media is a natural fit for nearly every facet of event planning but, all too often, an ad-hoc approach reduces its effectiveness. A sound strategy for managing all social media activity increases attendance, enhances the conference experience for delegates, and improves the overall return on the event. Incorporating a case study from a major USA conference, this presentation addresses the need for a comprehensive social media strategy using several different tools including LinkedIn, Facebook and Twitter. Designed for people with experience in social networking, the session will include practical advice, hints, tips and traps to help you manage your next conference from promotion right through to wrap-up.
This was a presentation I gave at the Vermont Web Summit on November 3, 2011. It's mostly about choosing something smart to measure, like real business stuff, than the nuts and bolts of social analytics.
Leveraging Your Credit Union's Social Media & Community Programs: Part 2CafeGive Social
Tip: Have you seen Part I of this series yet?
A great social media strategy is a "must" for today's brand interactions, and marketing and new member initiatives. All Credit Unions understand the value of social media, yet very few can cut through the "commotion promotion" and meaningfully connect with new and potential members.
This two-part webinar series helps Credit Unions leverage their community programs in order to stand out, and learn how to use social social media to build deeper connections with members and fans around the causes they love.
Social media lunch and learn series, Aug. 24thClaris Networks
In the second week of our social media lunch and learn series, Claris Networks' Bill Piper and Ackermann PR's Katie Allison Granju presented a social media strategy, search engine optimization, and case studies in social media marketing.
Budget, resources, and visibility of social in business is growing every year. Marketers are now integrating social strategies into all campaigns and programs as a core channel. This increased focus on social requires the need to measure its business impact, changing how marketers measure and report on their social activities and successes. In this session, hear from Ben Cathers, Senior Strategic Solutions Consultant at Hootsuite to learn the tactics leading marketers are using to measure social attribution in their business and how they tie social back to marketing KPIs and overall business objectives.
Ben is a Senior Strategic Solutions Consultant at Hootsuite. He sells, pitches and manages the initial and expansion rollout phases for some of Hootsuite’s largest government rollouts such as The Canadian Government, State of Massachusetts, State of Maryland, City of Boston and New York City.
Presentation that provides practical methods for accounting firms seeking to measure the ROI on their social media marketing activities - Flashpoint Marketing - Accounting Firm Marketing.
Community management benchmarking, presented by Rachel HappeSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, The Community Roundtable's Rachel Happe explains the value of benchmarking and how to benchmark community management specifically.
She also shares how to use that benchmarking to educate executives, secure budget, and drive engagement.
The social media frenzy is escalating, as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now, marketers seek out customers in these new channels, and an estimated 86% of them plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Nonetheless, dollars are flowing from traditional marketing activities to social media methods. Now more than ever, it's imperative to measure the results of social media marketing.
Learn how to:
• Identify the focal point for measuring social media activity
• Align strategic measurement with business objectives
• Create Key Performance Indicators for social media measurement
• Recognize metrics that offer insight into your customers' social activity
• Use a framework for truly understanding social media marketing
Social Business Outreach Engagement Strategies For 2013Richard Sink
My clients value the transparency of my approach. For more than 9 years now I have been able to explore, examine and implement a variety of tactical social media engagements with measurable results.
Most businesses find they don't know which tools to use or how to effectively utilize them. It takes a unique blend of expertise and experience that will drive expected results.
Since 2004, my clients have looked to me to establish how new technologies and social media channels can solve business problems, improve business processes and achieve a competitive advantage that will positively impact the bottom-line results. This examines the value I bring to my clients.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
You are actively using Facebook or Twitter or LinkedIn or a blog as part of your organization’s marketing or fundraising strategy. But do you know what your audience wants from you? Are you measuring how effective you are with these tools? Can you answer your boss’s or board’s questions about the value of spending time on social media? How do you know social media is a good investment and that you are getting strong results? Beth’s session addresses how to measure social media return on investment, including a strong framework and practical tips to measure and refine your social media tactics.
Social Networks: Stats, Challenges and Success Stories - Dannielle KawamotoSFIMA
Social Networks: Stats, Challenges and Success Stories
Dannielle Kawamoto, Business Development Manager, eMarketer
Marketers are increasingly convinced of the benefits of engaging with their customers on social media platforms. And users of all ages and races are rising to the occasion, interacting with brands in record numbers. But while measuring followers and Facebook “likes” provides marketers with hard numbers, no one yet knows how those numbers translate into a quantifiable return for brands. This keynote will answer the following questions:
1. How are the demographics of social network users evolving?
2. What are projected social network ad revenues through 2014?
3. How do privacy concerns impact the way Facebook interacts with its members?
4. How are marketers measuring the return on social media advertising?
5. What are some best practices that marketers should keep in mind when implementing a social media campaign?
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
Intersect Social Meda, SEO & Content Marketing and you have this presentation on how to build a Social Media SEO Strategy. Given by @TopRank Marketing CEO Lee Odden.
Olivier Blanchard's presentation from the Advanced Social Media Bootcamp at the Social Media Integration Conference in Atlanta, GA on October 22, 2010.
Why Oh Why, Brand ROI? Building Your Social Media Measurement FoundationFalcon.io
The very existence of a social media team is predicated on the assumption that a positive ROI is being (or will be) generated. SMMs must adopt a Return-On- Investment mindset. By calculating ROI, you can prove—with clear, numeric data—how social channels are contributing to the business overall. And, in doing so, you’ll gain strategic insights, win executive buy-in, and demonstrate your team’s importance within the organization. But what is social media ROI? Why do you need to prove ROI? What should you be benchmarking? Does it all start with an audit? This session will go back to basics to ensure we’re all on the same page. You’ll learn:
What is social media ROI
Why do you need to prove social media ROI
Auditing and benchmarking
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
3. ROI (Return on Investment) Gain From Investment - Cost Of Investment ROI = Cost Of Investment
4. Myth #1 “Social Media and ROI are like Chalk and Cheese. It doesn’t work. There is no financial impact anyway” – Mr Doohickey, Chief Ignorant Officer
8. Myth #2 “Social Media is about conversations, word of mouth, advocacy. How can you measure that?” - MrBlahman, Clueless Consulting
9. Social Media is measurable …just not with conventional success metrics …because it benefits your organization, more than than just boosting sales!
10. Be clear about the Objectives and set Expectations accordingly.
11. Set the right Metrics and use the Right tools. There are Freetools that make it Easy to Quantify Impact and ROI
12. The right metrics Number of people that join a discussion Reduction in support costs Number of new customers / sales Number of influential blogs that linked to us Number of new things we discovered about customers that we never knew before Number of influential people who tweet something about us Ratio of positive comments to negative ones
13. The right tools Google Analytics Bit.ly Alexa Twitter Grader Twitter Search Technorati Klout Social Mention Radian6
15. Intel Insiders GoalTurn customers into fans TacticsRecruit 10 prominent bloggers for access, trials MetricsBlog posts, videos, tweets, traffic ResultsOne video received 320,000 views, 6,200 downloads of Facebook app, Many blog entries Program renewed for second year
16. Starbucks GoalEngage with customers/prospects using social media and ask what they would like from you TacticsLaunched the My Starbucks Idea website MetricsNumber of good suggestion that Starbucks hadn’t thought of, % of the above that Starbucks actually implements ResultsResults not known, but Starbucks generated over 70,000 ideas in its first year of implementation alone!50 of the ideas have been implemented already.
17. Dell GoalImprove image TacticsDirect response to all Dell mentions on blogs and Twitter MetricsSentiment analysis ResultsNegative comments reduced from 60% to 20% of online mentions over six-month period
18. Stanford University GoalIncrease alumni & student affinity, Build reputation as major research center TacticsFacebook fan page with multimedia and broad participation from across university departments MetricsLikes, comments, removed fans, media consumption, surveys ResultsFan count grew from 11,500 to 41,100 in six months, % of prospective students, students and alumni citing favorable impact ranged from 70% to 90%
19. Sutter Medical Centre GoalBuild support for new medical center to replace aging but popular building and reduce misinformation TacticsBroad outreach through blogs and nearly every available social networking channel Metrics# of mentions, Sentiment analysis, surveys ResultsSix months after program began, support levels for project exceeded 90%
20. That’s all folks! indianeye.org |twitter.com/nairarun| arun.n.nair@gmail.com