This document provides advice for developing a business idea called BlogFollower, which would help bloggers make money through an automated service that follows blogs through RSS, email, Twitter, and Facebook. It discusses researching competitors, identifying the target audiences of bloggers and advertisers, determining how to make money through subscriptions or advertising cuts, creating an iterative development plan, and emphasizing continuous improvement, marketing, and focus on users to build a sustainable business.
Blogging School - Getting Started as a Blogger for B2BKrista Kauppinen
Introduction to B2B blogging. A training session I've run a few times for B2B SaaS companies.
1. Why is blogging a great opportunity for B2B marketers
2. What makes a good blog post?
3. The blog post writing process
4. Blogging rules
5. Ways to get over writer’s block
6. Ideas and article types
7. The editing and publishing process
This presentation borrows heavily from ideas in: Everyone Writes by Ann Handley - an excellent book which I highly recommend.
Consulting Wizardry: Proven Strategies To Make Money With Your Own Coaching B...ClickBank Wizard
Free Super Affiliate Training Replay Bonus: https://bit.ly/3g4ctkK
If you’re looking to make some fast cash, or you’re interested in building a long-term sustainable business, consulting is one of the most lucrative opportunities available online.
As a consultant or coach, you’ll be responsible for guiding your students or clients through a learning curve until they’ve accomplished a specific goal.
The dictionary defines consultant as: “a person who provides expert advice professionally.” The truth is, not every consultant is an expert and thankfully, you don’t have to have years of experience under your belt to make money in consulting. You just have to know more than the person you are teaching!
You can’t build a successful business without a clear understanding of what your market wants. Consulting will give you the insight you need to help them achieve their goals.
And with consultants earning 6-figures a year, it’s one of the most profitable businesses to get involved in!
Are you ready to start building a successful business in consulting? Let’s begin!
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0Dan Sodergren
These are the Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0. Produced and delivered by Dan Sodergren of Great Marketing Works. Where we cover branding and values, values and marketing, digital marketing and social media, social media and planning, creation of a calendar, creating content and memes, mastering twitter, advanced blogging, google analytics, email marketing, mobile marketing, pinterest, instagram, vine and youtube! As well as AIDA RRR and how you create a full and rich digital marketing plan and customer experience for your business.
As a marketer, even if you’re a beginner, you almost certainly understand the importance of, and power of, an email list. Nowhere else can you find a truly captive audience you can contact time and time again, and if you treat them right, your subscribers can continue to be a goldmine for many years
to come.
Blogging School - Getting Started as a Blogger for B2BKrista Kauppinen
Introduction to B2B blogging. A training session I've run a few times for B2B SaaS companies.
1. Why is blogging a great opportunity for B2B marketers
2. What makes a good blog post?
3. The blog post writing process
4. Blogging rules
5. Ways to get over writer’s block
6. Ideas and article types
7. The editing and publishing process
This presentation borrows heavily from ideas in: Everyone Writes by Ann Handley - an excellent book which I highly recommend.
Consulting Wizardry: Proven Strategies To Make Money With Your Own Coaching B...ClickBank Wizard
Free Super Affiliate Training Replay Bonus: https://bit.ly/3g4ctkK
If you’re looking to make some fast cash, or you’re interested in building a long-term sustainable business, consulting is one of the most lucrative opportunities available online.
As a consultant or coach, you’ll be responsible for guiding your students or clients through a learning curve until they’ve accomplished a specific goal.
The dictionary defines consultant as: “a person who provides expert advice professionally.” The truth is, not every consultant is an expert and thankfully, you don’t have to have years of experience under your belt to make money in consulting. You just have to know more than the person you are teaching!
You can’t build a successful business without a clear understanding of what your market wants. Consulting will give you the insight you need to help them achieve their goals.
And with consultants earning 6-figures a year, it’s one of the most profitable businesses to get involved in!
Are you ready to start building a successful business in consulting? Let’s begin!
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0Dan Sodergren
These are the Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0. Produced and delivered by Dan Sodergren of Great Marketing Works. Where we cover branding and values, values and marketing, digital marketing and social media, social media and planning, creation of a calendar, creating content and memes, mastering twitter, advanced blogging, google analytics, email marketing, mobile marketing, pinterest, instagram, vine and youtube! As well as AIDA RRR and how you create a full and rich digital marketing plan and customer experience for your business.
As a marketer, even if you’re a beginner, you almost certainly understand the importance of, and power of, an email list. Nowhere else can you find a truly captive audience you can contact time and time again, and if you treat them right, your subscribers can continue to be a goldmine for many years
to come.
Yes, You Can Write and Publish A Business Book in 6 MonthsPeter Levitan & Co.
You can research, write and publish a business book in 6 months. I've done it twice.
This presentation was written for an advertising industry audience at HubSpot's 2014 Inbound Conference. But the learning and tips are relevant to every marketer. Here is one example of what I call content multipliers that will help you create a powerful book on virtually any subject... add expert interviews.
I did this for my book The Levitan Pitch. Buy This Book. Win More Pitches. It is up on Amazon.
Growing your coaching business online can be challenging but it does not have to be. In this training, I share with you exactly what you need to grow your online coaching business.
You're wasting your time blogging if you don't use calls to action in your bl...Simpfinity
Want more clients for your digital agency services? Maybe you would like to have more newsletter subscribers? Or more social media followers?
Your readers aren’t going to do it by themselves. You need to give them a little push in a form of call to action to motivate them to make the move. Take a look at how to make on optimal CTA that will motivate your readers and lower your bounce rate.
Full article here: https://www.simpfinity.com/blog/ctas/
Prezentace Art of cocktails zabývající se postavením barmana v 21. století. Koktejly, bary, historie, postupy a návody k přípravě jednotlivých koktejlů. Moderní trendy a poučky jimiž by se měli profesionální barmani řídit.
Yes, You Can Write and Publish A Business Book in 6 MonthsPeter Levitan & Co.
You can research, write and publish a business book in 6 months. I've done it twice.
This presentation was written for an advertising industry audience at HubSpot's 2014 Inbound Conference. But the learning and tips are relevant to every marketer. Here is one example of what I call content multipliers that will help you create a powerful book on virtually any subject... add expert interviews.
I did this for my book The Levitan Pitch. Buy This Book. Win More Pitches. It is up on Amazon.
Growing your coaching business online can be challenging but it does not have to be. In this training, I share with you exactly what you need to grow your online coaching business.
You're wasting your time blogging if you don't use calls to action in your bl...Simpfinity
Want more clients for your digital agency services? Maybe you would like to have more newsletter subscribers? Or more social media followers?
Your readers aren’t going to do it by themselves. You need to give them a little push in a form of call to action to motivate them to make the move. Take a look at how to make on optimal CTA that will motivate your readers and lower your bounce rate.
Full article here: https://www.simpfinity.com/blog/ctas/
Prezentace Art of cocktails zabývající se postavením barmana v 21. století. Koktejly, bary, historie, postupy a návody k přípravě jednotlivých koktejlů. Moderní trendy a poučky jimiž by se měli profesionální barmani řídit.
STM Master Class Presentation: The Evolving JournalAnn Michael
First there was the print journal. Then it went online. Now there are mobile journal sites and applications. In this session we’ll discuss how the electronic journal has evolved and what might come next. How might social networking, semantic enrichment, and mobile technologies influence the evolution of the electronic journal? What do these changes mean to publishers, authors, and, most important, consumers of journal content?
mobile media, marketing & loyalty innovation @2009 Brand Summit in Dubai.
Insights on how the mobc3 mobile platform can empower exceptional customer experiences by connecting brands with their customers through their mobile devices
Prezentace Bacardí Art of cocktail zabývající se postavením barmana v 21. století. Koktejly, bary, historie, postupy a návody k přípravě jednotlivých koktejlů. Moderní trendy a poučky jimiž by se měli profesionální barmani řídit.
29 Simple Ways to Skyrocket Your Fitness Marketing ReportMauricio Cardenal
I’ve put together an infographic that you can use to improve your fitness marketing.
Whether you’re a:
– Gym Owner
– Crossfit Box Owner
– Personal trainer
– Bootcamp Owner
29 Simple Ways to Skyrocket Your Fitness Marketing ReportMauricio Cardenal
I’ve put together an infographic that you can use to improve your fitness marketing.
Whether you’re a:
– Gym Owner
– Crossfit Box Owner
– Personal trainer
– Bootcamp Owner
The Internet is enormous. This is perhaps the most important concept you need to understand as an Internet marketer. No matter how original your idea, you are going to have competition online. The question becomes then: how are you going to stand out from the crowd and attract business?
The good news is there are many things you don't need for online success. These things include:
A massive advertising budget Expensive graphic designers Making your company a household name An elaborate base of operations 80-hour work weeks
What do you need, then? You need to work smarter, not harder.
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com/blog/
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com
How to Retire in Two Years with Network Marketing - This will help any Entrepreneur starting out in their first business or for seasoned professionals who need a good reminder! Thanks for reading! Please share this.
How To Focus On The Big Picture
As a businessperson, you should not allow the paltriness in your mind to get the better of you. You should not confine yourself to thinking about petty things. What you need to think about is the big picture.
This is where you strategize, foresee and plan things to implement today so that the future of your business is stabilized.
If you only think about your current expenses and the present scenario of your business, then you are going to be stuck in the rut for a very long time. If you want you take your business to a wider clientele and really prosper with it, then you need to think about the big picture.
Gerald
gerald-pilcher.com
Facebook and Twitter have announced that all their staff can work from forever. Thousands of other companies are following their lead, and that means a big opportunity for you.
Starting a business...a guide on what to consider, brand identity, financing, culture, marketing, plus more. Includes interactive tools for you and your team.
The Internet is enormous. This is perhaps the most important concept you need to understand as an Internet marketer. No matter how original your idea, you are going to have competition online. The question becomes then: how are you going to stand out from the crowd and attract business?
The good news is there are many things you don't need for online success. These things include:
A massive advertising budget
Expensive graphic designers
Making your company a household name
An elaborate base of operations
Follow the tips mentioned in the book and achieve all your goals to become financially free. Say Goodbye to your 9 to 5 Jobs and Say Hello to success at your fingertips via these tips for achieving success in Affiliate Marketing that have been explained in a very simple way.
Similar to Collistaeedwebstartup 100801213226-phpapp02 (20)
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
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The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 4
Collistaeedwebstartup 100801213226-phpapp02
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6. What Idea? Solve problems you’ve experienced Observe and looking for niches/problems Help people make money Not all businesses are equal
7. A Problem I Have … It’s hard to sell advertising for RSS and Email The market leader in RSS doesn’t provide Email Digests There is no one-stop RSS/Email/Twitter service for publishers
8. My Idea: A Service That … Helps people follow blogs with RSS, RSS Digest, Email, Email Digest, Twitter, Facebook, all automated for the publisher Helps bloggers make money with self serve advertising on RSS, Email and Twitter
9. BlogFollower Disclaimer: I’m not saying this is actually a great idea, but it’s a good example idea. And executed well, probably could work. Lots of ideas could be good if executed well. It’s not very glamorous or trendy, but it does fulfill a real need for a growing target market
10. Research Do other people think this is a problem? Is the problem solved already? Look fordirectcompetitors Look for similar competitors Ask around BlogFollower Competitiors:Aweber, Feedburner, Feedblitz, TwitterFeed, HeyAmigo (Defunct)
11. Identify the Audience Primary Audience: Bloggers Secondary Audiences: Readers, Advertisers Are these audiences growing or declining? How will you reach and capture these audiences? Do you know them well? Do you really know what their problems are? Survey them. They may tell you some surprising things!
12. Is There Money in This? How will you make money? How are competitors making money? Be pessimistic. To generate $1,000 p/m: $10-20CPM is possible … but $.5 - $1 is more likely. At $1 CPM, you’d need 1,000,000 impressions a month For example < 1% conversion for subscriptions. At $10 p/m subscription, you’d need 10,000 free subscribers to convert 100 Of course you can do better than these numbers, but you should be assuming the worst!
13. Mission and Vision What are you actually trying to do? A mission should be something that inspires you to work, and should be the reason you are tackling the business. I am a blogger, I like blogging, I believe in individuals working for themselves. Therefore for me the reason I’d get into this business would be:To Make Independent Publishers More Effective
14. Start Planning! Carry a notebook Get excited Get obsessive Try out competitors Learn more about the niche Start networking
15. Personal Preparation You need to be ready to work hard You need to be prepared to carry it alone even if you are planning on having cofounders You need to have some money to start off and/or an income to subsidize you
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17. Cofounders Find people you trust Find people who have different strengths Find people who work as hard as you Find people who you like and get on with You need to either: lead people join someone else’s team find cofounders who are happy to lead in different capacities (technical vsbusiness vs product)
18. Who is Going to Do What Money? Hours? Skills? How will shares be split? It's important that you don't look back and feel hard done by and that it wasn't fair It's like a marriage - you have to work at it, you have to be prepared to compromise
19. My Core Team My Wife: Project Manager, Branding, Organized My Best Friend: Detail Work, Money My Brother: Capable, Analytical, Business Minded My Father: Experienced, Risk-averse, Wise Me: Ideas, Instinct, Execution, Confident
20. Money Founder investment Keeps you focused 100% ownership Outside investment Time and attention consuming Less control Pressure to deliver ROI Debt Repayments and Interest You own it, but the bank is watching you carefully
21. Accountant and a Lawyer Essential in the long run and helpful with initial setup Get recommendations Meet a bunch of them Build a relationship Initially: Lawyer should advise on company setup and shareholder agreement Accountant should advise on company setup and creating your accounts
22. Business Plan Think through assumptions and details Don’t get bogged down with them, but don’t skip them either More necessary if you need investment or debt
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24. What is Essential? Focus first on the essential, core of the product Nice-to-haves can be added later You should have a vague idea of how you think the product will grow, but don’t over-plan or over-spec How you can break the product into iterations?
25. Blog Follower Features Essentials: Takes an RSS Feed and pushes out RSS Digests, Emails, Email Digests, Twitter Notifications and Facebook Notifications Facilitate Banner Ad Sales on RSS and Email Nice-to-haves: Self Serve Ad Marketplace Analytics Advanced Theming and Styling for Emails Multiple Payment Methods
26. Concrete Monetization Plan What exactly are you selling? Who are the buyers? Who are the users? How much will it cost? Are there fixed costs you need to account for? How much would you need to be selling to break even? To reach your ideal profit?
27. BlogFollower Monetization Option 1: Subscriptions – charge the publishers Lots of small increments Easy to estimate and plan around, lots of conversion information out there Easy to develop and account for Option 2: Advertising cut – take a portion of ad sales Potentially very lucrative Hard to develop and account for Only really works if your publishers are all selling lots of ads … hard to estimate and plan Option 3: Charge per email sent, per RSS feed published etc May be necessary for emails Easy to develop and account for Could be lucrative Option 4: Mixture
28. Iterations Iteration 1: Publisher Account System RSS -> Twitter and Facebook RSS -> Email RSS -> RSS Digest Iteration 2: Digest Settings RSS -> Email Digest Email Subscriber Management Iteration 3: Fine Tune and Testing Publisher Subscription Billing Launch Iteration 1 & 2 Iteration 4: Banner Ad System Basic publisher directory … and so on
29. UI & Development Wireframe out the application Assume that UI and Development will be harder and more expensive than you’d planned Contractors? Founders? Staff?
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31. DON’T underestimate marketing Lots of little startups build decent products … but go nowhere A mediocre product can go far with good marketing (and you can improve it as you go) A great product may market itself … to some extent (but often is teamed with great marketers – e.g. 37Signals)
32. Branding A brand should: Be memorable Have personality Is more than just a logo A good brand has a story The easiest brand path is to tie it to yourself – be the voice of your site/app/service. Be the spokesperson, the evangelist, the story…
33. BlogFollower Personal brand through Blogging Personal emails to users about new features and personally responding to support requests Evangelizing and networking with the target audience Get interviewed on sites and talk about my experience with blogging to create the back-story for the brand Position as the anti-Feedburner (be the little guy)
34. How Will You Find Users? Advertising (how much will you spend?) Blogging (what will the blog be about?) PR (what is the story?) Networking (how will you reach out to people?) Social Media (e.g. 0atmeal)
35. BlogFollower Marketing Networking with bloggers, particularly bloggers whose audience is other bloggers and internet marketers Try to get reviewed, interviewed, run giveaways, send T-shirts, … Start a blog aimed at helping bloggers promote themselves Try some social media promotion with linkbait articles and giveaways (e.g. free icons for bloggers)
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37. There’s No Finish Line Launching is not the end … it’s only the beginning.Now you have to build a business! “If you leave and everything stops, you don’t have a business, you have a job.” You need to be systematic in replacing yourself while still ensuring that everything keeps moving.
38. Stay Focused Focus on your users Marketing to new users Improving the product for current users Providing great support for current users Focus on revenue and numbers Accounting should be solid, watch out for cash flow! Make sure you have an instinctive feel for what actions correlate with what numerical results
39. Continuously Improve If you stand still, your competitors will pass you by There is a never ending list of improvements and fixes and upgrades you can make. Be prepared for this Improving isn’t always ‘adding’, sometimes it’s removing stuff or streamlining