This document discusses the benefits of leveraging social media, particularly LinkedIn, for both individuals and companies. It outlines how LinkedIn can help professionals strengthen their network and showcase their expertise, while allowing companies to connect with potential customers and employees. The document also reviews key LinkedIn features like sharing content, joining discussion groups, and following companies. It encourages readers to create a complete profile and engage with others on LinkedIn.

1. LEVERAGING SOCIAL MEDIA
LinkedIn

2. HI!

3. 1. HOW SOCIAL MEDIA IS CHANGING
BUSINESS
2. BENEFITS & FEATURES OF LINKED-IN
3. HOW YOU PLAY A ROLE

4. 1. HOW SOCIAL MEDIA IS
CHANGING BUSINESS

6. “real people, real reviews”

8. SOCIAL MEDIA
has changed the way we communicate

9. - largest professional network in the world
- 175 million registered users in more than 200 countries and territories
- 4 million Canadian users, 57 million American

10. COMPANIES ON LINKEDIN

11. 2. BENEFITS & FEATURES OF
LINKED-IN

12. a) Benefits of LinkedIn
Individual Company
- shape online brand reputation
- showcase professional identity
- develop & expand a network of
- strengthen professional relationships
professionals
- network: join groups, share industry
- strengthen ties with employees and
information, knowledge transfer
build stronger professional
relationships
- generate leads

16. - “Create a 100% complete LinkedIn profile”
- “Round out your LinkedIn profile”
available: http://www.youtube.com/watch?
v=JNl9RVrXLhM
http://www.youtube.com/watch?v=ec9QOYjcyY4

17. b) Features of LinkedIn

18. updates &
sharing
- Share useful, insightful and
industry-specific content
- Share company updates to help
spread brand messaging

19. groups &
discussions
- expand your reach
- facilitate communications
- build credibility & establish
expertise
- help articulate brand messaging

20. following
Follow:
- our company
- favourite brands & associations
- the competition

21. 3. YOUR ROLE

25. Lettering Projects We
Love

26. “Outsiders
2012”
From Nuit
Blanche

27. 2 Videos:
“Start Sharing in LinkedIn”
“Post a Company Status Update on LinkedIn”
- available: http://www.youtube.com/watch?feature=endscreen&v=er3WevF-
Zps&NR=1
http://www.youtube.com/watch?v=gMknZutnVWE

29. Works Cited & Further Information
Shirky, Clay. Here Comes Everybody:The Power of Organizing Without
Organizations. New York: Penguin Press, 2008. Print.
Qualman, Erik. Socialnomic. New York: Penguin Press, 2010. Print.
CoscoContentQueen YouTube Social Media Resource Channel, available:
https://www.youtube.com/user/coscocontentqueen?feature=results_main
“Are Twitter and Facebook changing the way we Complain?” available:
http://www.bbc.co.uk/news/uk-18081651
“Social Media Revolution 2012” available: http://www.youtube.com/watch?
v=ZQzsQkMFgHE&feature=related