Social Media: Driving Business Impact (Part 2 of 2)Petra Neiger
Social media strategy and planning, advanced practices in listening & intelligence, engagement, advocacy and measurement. Part 2 of a 2-part presentation
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch C...LaSandra Brill
This presentation explores key aspects of the web 2.0 and social media. Using a Cisco case study this presentation reveals how Cisco created an interactive web experience using web 2.0 and built a community using social media outlets including Facebook, Second Life, blogs and discussion forums ultimately spreading its marketing message for the introduction of a new router. This was presented at a SVAMA Emerging Media Morning Forum on March 26, 2008.
Update: I made some changes to the deck on July 1, 2008 based on some feedback from Jeremiah Owyang including a valuable slide on lessons learned near the end of the deck.
Presentation from the University of Wisconsin Madison Executive Education Program Integrated Marketing Communications program Day 2 that I presented last winter and fall
Fortune magazine calls it Conference 2.0. How do you move your meetings beyond boring into engaging and valuable? This presentation reviews the use of web 2.0 tools by associations, meeting planners and conference centers.
Visual Content Marketing - Show and Tell with Pinterest and Instagram provides tips, techniques and resources for the effective use of these visual tools. Presented at the Madison Non Profit Day on October 2, 2014 in Madison, WI
Social Media: Driving Business Impact (Part 2 of 2)Petra Neiger
Social media strategy and planning, advanced practices in listening & intelligence, engagement, advocacy and measurement. Part 2 of a 2-part presentation
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch C...LaSandra Brill
This presentation explores key aspects of the web 2.0 and social media. Using a Cisco case study this presentation reveals how Cisco created an interactive web experience using web 2.0 and built a community using social media outlets including Facebook, Second Life, blogs and discussion forums ultimately spreading its marketing message for the introduction of a new router. This was presented at a SVAMA Emerging Media Morning Forum on March 26, 2008.
Update: I made some changes to the deck on July 1, 2008 based on some feedback from Jeremiah Owyang including a valuable slide on lessons learned near the end of the deck.
Presentation from the University of Wisconsin Madison Executive Education Program Integrated Marketing Communications program Day 2 that I presented last winter and fall
Fortune magazine calls it Conference 2.0. How do you move your meetings beyond boring into engaging and valuable? This presentation reviews the use of web 2.0 tools by associations, meeting planners and conference centers.
Visual Content Marketing - Show and Tell with Pinterest and Instagram provides tips, techniques and resources for the effective use of these visual tools. Presented at the Madison Non Profit Day on October 2, 2014 in Madison, WI
This presentation showcases how Web 2.0 could be used within an enterprise with a "day (weeks, actually) in the life of" story of how a new employee, Michael, uses web 2.0 (or Enterprise 2.0) tools to quickly get up to speed and start contibuting. Touches on social networking, social bookmarking, blogs / microblogs, wiki, virtual world, mashups, RSS
Companies benefit from Web 2.0 investmentSustainly
The latest research from Deutsche Bank shows that 20% of US and European companies use social media channels for business purposes. But, these are only the most transparent companies. More DB research can be found at: www.dbresearch.com
BlogWell San Francisco Social Media Case Study: Cisco, presented by Jeanette ...SocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit http://gaspedal.com/blogwell
In the BlogWell San Francisco case study presentation, "How Cisco Engages Customers, Partners, and Press with Social Media," Director, New Media Corporate Communications Jeanette Gibson describes how created billions of media impressions for half the traditional cost, as well as successful tactics to get executive involvement in engaging the public.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
Cisco Live! Social Media Hub Comprehensive ReportDavythe
A metrics readout describing the results of the social media engagement for Cisco Live 2013 (Orlando, FL). The Social Media Hub was a physical space that was used as a vehicle to facilitate this engagement.
Influencer Marketing: Finding and Targeting Online Influencers to Increase Ma...Erin Moloney
Erin Moloney will explain how she has learned, over the past several years, to leverage social networks like Twitter and LinkedIn, as well as third party tools, to find and engage with highly influential professionals and members of the mdeia.
She will talk about how you can efficiently foster a professional relationship and rapport with key influencers, how to engage with them over time, and ultimately how you can best leverage these relationships to enhance your company's visibility and get the word out about your key messaging and announcements.
Erin will talk through the following and provide examples:
* Some great sociallu media tools (both free and paid) available right now for finding influencers
* Examples of how to alter your understanding of keyword searching to really find influential professionals
* How to effectively reach out and engage, establishing a meaningful rapport and relationship
* Working your way toward a the right time to ask for a mention or a feature story
SharePoint Social: The business case for collaborationEdgewater
Edgewater Technology's Ori Fishler, Director of Web Solutions, explores the business case for taking the leap into social and the benefits companies are seeing internally and externally. Ori also highlights:
• Business case studies from working
implementations
• ROI of social implementation
• Social features available in SharePoint 2010
• How to bring social features to the forefront
• Other tools and add-ons that can be used to
create an effective “Facebook/Twitter”
style experience
• How to drive adoption for the social network
• Governance required to control and ensure
compliance
The twitter case study 2014 dimensions of strategyJohn Ashcroft
The Twitter Case Study, latest in the Dimensions of Strategy Series from John Ashcroft and Company. That's experience worth sharing. Check out the web site, the twitter case study.com.
This presentation showcases how Web 2.0 could be used within an enterprise with a "day (weeks, actually) in the life of" story of how a new employee, Michael, uses web 2.0 (or Enterprise 2.0) tools to quickly get up to speed and start contibuting. Touches on social networking, social bookmarking, blogs / microblogs, wiki, virtual world, mashups, RSS
Companies benefit from Web 2.0 investmentSustainly
The latest research from Deutsche Bank shows that 20% of US and European companies use social media channels for business purposes. But, these are only the most transparent companies. More DB research can be found at: www.dbresearch.com
BlogWell San Francisco Social Media Case Study: Cisco, presented by Jeanette ...SocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit http://gaspedal.com/blogwell
In the BlogWell San Francisco case study presentation, "How Cisco Engages Customers, Partners, and Press with Social Media," Director, New Media Corporate Communications Jeanette Gibson describes how created billions of media impressions for half the traditional cost, as well as successful tactics to get executive involvement in engaging the public.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
Cisco Live! Social Media Hub Comprehensive ReportDavythe
A metrics readout describing the results of the social media engagement for Cisco Live 2013 (Orlando, FL). The Social Media Hub was a physical space that was used as a vehicle to facilitate this engagement.
Influencer Marketing: Finding and Targeting Online Influencers to Increase Ma...Erin Moloney
Erin Moloney will explain how she has learned, over the past several years, to leverage social networks like Twitter and LinkedIn, as well as third party tools, to find and engage with highly influential professionals and members of the mdeia.
She will talk about how you can efficiently foster a professional relationship and rapport with key influencers, how to engage with them over time, and ultimately how you can best leverage these relationships to enhance your company's visibility and get the word out about your key messaging and announcements.
Erin will talk through the following and provide examples:
* Some great sociallu media tools (both free and paid) available right now for finding influencers
* Examples of how to alter your understanding of keyword searching to really find influential professionals
* How to effectively reach out and engage, establishing a meaningful rapport and relationship
* Working your way toward a the right time to ask for a mention or a feature story
SharePoint Social: The business case for collaborationEdgewater
Edgewater Technology's Ori Fishler, Director of Web Solutions, explores the business case for taking the leap into social and the benefits companies are seeing internally and externally. Ori also highlights:
• Business case studies from working
implementations
• ROI of social implementation
• Social features available in SharePoint 2010
• How to bring social features to the forefront
• Other tools and add-ons that can be used to
create an effective “Facebook/Twitter”
style experience
• How to drive adoption for the social network
• Governance required to control and ensure
compliance
The twitter case study 2014 dimensions of strategyJohn Ashcroft
The Twitter Case Study, latest in the Dimensions of Strategy Series from John Ashcroft and Company. That's experience worth sharing. Check out the web site, the twitter case study.com.
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)Petra Neiger
A few slides from the go-to-market plan for the Cisco myPlanNet simulation game, incl. traditional and social media marketing. Some integration examples also included.
Oct 2009 - Jan 2010 results:
- 77,730 unique hits
- 23,234 downloads
- 25,658 Facebook fans
- Played in 130 countries by over 2,500 institutions
- Press and analyst coverage
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
The powepoint presentation with resources produced as part of the Social Media Taster Course run by UKNetWeb on Thurs 2nd April.
Video footage of all presentations to follow soon.
Regional Development Australia (RDA) Illawarra hosted social media workshops for the Not-For-Profit Sector. The workshop are designed so the sector can learn and understand these communication channels better and to utilise them with the approaching National Disability Insurance Scheme.
Content will include:
* Why you need to be online
* How to create a digital strategy
* How to engage clients + potential clients with social media
* How to get bang for your buck & drive your dollar further
BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...SocialMedia.org
Cisco System's Senior Manager, Social Media Strategies; Brand, Innovation, Amy Paquette, shares how Cisco actively listens and continuously engages with the social customer.
Social Media Strategy Framework with Case StudiesPetra Neiger
Social media, content marketing, social advertising, advocacy, ROI and other topics for small business presented at Canada College workshop. With how to-s, tools, best practices, case studies and exercises. Public, online version only.
Building A Content Marketing Discipline (Version 2.0)Petra Neiger
The components, roles and responsibilities of a successful content marketing discipline, and how to get there from content strategy to content operations.
Building A Content Marketing DisciplinePetra Neiger
Why and how to build a content marketing discipline. Increase relevance, operationalize and scale content, generate leads. 4 Ps of content marketing: people, processes, practices and places (distribution). Tools. Management buy-in, content operations, curation, creation, training and enablement, syndication. Make content easy to find, access and share. Think mobile.
Your employees as your brand ambassadorsPetra Neiger
You employees can be your biggest brand assets, your social brand ambassadors. 8 case studies from Cisco on how we leverage our employees in social media and why.
Case Study: 2010 Vancouver Olympics Behind-the-Scenes Story: NBC and Cisco Te...Petra Neiger
Find out how NBC and Cisco put content creation in the hands of the athletes and used social media to share the footage with the world. Plus, 7 things we would do differently next time.
Case Study: Evolution of Game Marketing at CiscoPetra Neiger
6 things we wish we had known or done sooner and our lessons learned from the marketing of the 3 Service Provider marketing games: EdgeQuest 1 & 2, Cisco myPlanNet
5. Our Approach to Social Media Governance Strategy Social Media Policy Educate Listen Participate Audiences Employees using corporate and personal social media External visitors to corporate social media Objectives Encourage the use of social media, but… Protect both the company and individuals
7. Educate and Enable EmployeesScale through a Multi-Level Model FORMAL TRAINING SELF SERVICE SHARED LEARNING EDUCATION ONE-ON-ONE COACHING EVENTS & CONFERENCES
21. Product team react quickly, faulty units sent directly to engineers for examination in order to prevent repeat issues.
22.
23. Tandberg team actively monitoring and responds via their Facebook wall and contacts appropriate sales rep to let them know the customer needs more reassurance.
24. Team calm fears and avoids any further public escalation of concerns on Facebook.
25. The loudest customer has since removed his negative comments from the Facebook wall.
26. First step to entering new terrain is listening and learning to what’s being said in the marketplace.
27. Active listening and strong feedback loops ensure Cisco’s language accurately reflects the external realities of customer conversations.
28. Earns legitimacy by coauthoring content with established thought leaders inside the community.
32. Focus on mobilityUS$61 million cost saving annually * *Based on case deflection; conservative estimate
33. Enable Fans to Become Ambassadors Member ambassadors and Cisco moderators spreading the knowledge together www.Facebook.com/cisconetworkingacademy
34. Innovate via CrowdsourcingTurn Concepts into Real Business 2,500 Participants 5,300 Votes 3,300 Comments 800+ Ideas Contest Launch/Jan10 Social + WebEx Collaboration TelePresence Finalists New Business/July www.cisco.com/iprize
47. Key Takeaways Build a scalable social business Internal preparedness will help drive external success Set goals in support of business objectives What are you trying to accomplish? Map your listening journey Create a social listening working group Optimize & integrate your social presence How will customers find you and connect with you? Create a reason for continued engagement Why should customers stay engaged with you? Use listening & measurement data to improve What actionable insights can you draw from the data? Be open & transparent Be willing to share lessons learned