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Letting go
- 1. Letting go... on design in a time of disruption http://creativecommons.org/licenses/by/2.0 http://www.flickr.com/photos/basheertome/5557362895
- 2. napoleon bonaparte for much of human history, we have been on a quest for perfection + control... http://www.flickr.com/photos/ghewgill/5046616680
- 3. much of it started with this... movable lead type http://www.flickr.com/photos/purdman1/2875431305
- 4. our ability tocapture, store, and constrain knowledge, led us to believe that knowledge itself might be a finite thing... gutenberg bible gutenberg parenthesis http://www.flickr.com/photos/jmwk/3517373312
- 5. ...that if weexperimented long enough, we could discover "the truth" about all sorts of things... http://www.flickr.com/photos/smithsonian/4127624763
- 6. iso certified ...and "the best way" to do just about everything... http://www.flickr.com/photos/bigbirdz/4507266406
- 7. google patents we protected ideas, and claimed them as our own... http://www.google.com/patents
- 8. design thinking six sigma we created processes, enabling us to duplicate what we'd learned... http://www.flickr.com/photos/siliconbeachtraining/3925458997
- 9. industrialisation, automation and globalisation further amplified this... chongqing china http://www.flickr.com/photos/fungleo/4771589650
- 10. ...once you canduplicate something you can scale it http://www.flickr.com/photos/scobleizer/3009516045
- 11. ...and if youcan scale it, you can make money http://www.flickr.com/photos/daverugby83/4478007023
- 12. bruce mau massivechange thanks to the Internet, much of this is starting to unravel... http://www.flickr.com/photos/chadmagiera/265752353
- 13. ...scale is stillimportant, but the knowledge + power in the network are now more important than that of any one group or individual... http://www.flickr.com/photos/jurvetson/5129303018
- 14. social networks actas "amplifiers" spreading messages and ideas... http://www.flickr.com/photos/28misguidedsouls/5522310921
- 15. let a product,or idea loose online, and it's likely to grow... crazy frog http://www.flickr.com/photos/ricardoalvarez/229045487
- 16. the annoying thing but ideas don't just grow, they self-replicate and evolve... http://www.flickr.com/photos/ricardoalvarez/229046257
- 17. swine flu mexico often at a pace and intensity that is normally associated with viruses... http://www.flickr.com/photos/eneas/3479302322
- 18. this is actually bacteria... and while viruses can be contained, it's impossible to contain ideas once the power of the network sets in... http://www.flickr.com/photos/ricephotos/2679758872
- 19.
- 20. the portable, alwayson, always connected device has only amplified this http://www.flickr.com/photos/misbehave/2352753067
- 21. combine all thesethings and you have the perfect storm... http://www.flickr.com/photos/nebraskasc/3659328702
- 22. an endless, oftenover-connected feedback loop... http://www.flickr.com/photos/randysonofrobert/311744213
- 23. propelling unexpected ideas to greatness... angry birds http://www.flickr.com/photos/yghelloworld/4965465016
- 24.
- 25. egyptian revolution ...accelerating change http://www.flickr.com/photos/ahmadhammoudphotography/5410375058
- 26. market crash 2011 economiccrisis 2008 ...or causing chaos on a global scale http://www.flickr.com/photos/mccun934/2899155411
- 27. "events, threats andopportunities aren't just coming at us faster or with less predictability; they are converging and influencing each other to create entirely new situations..." "...these first-of-their-kind developments require unprecedented degrees of creativity" Capitalising on Complexity - 2010 IBM CEO Study http://www.flickr.com/photos/jmv/3371886
- 28.
- 29. nathan road hongkong this new environment presents engineers, designers, (or anyone who makes products) with some decidedly unique challenges... http://www.flickr.com/photos/z_wenjie/5602616401
- 30. the balance ofpower is shifting... always connected always on http://www.flickr.com/photos/jenny-pics/5661879987
- 31. we can nolonger expect customers to interact with our creations in a linear, exclusive, or predictable manner... http://www.flickr.com/photos/arenamontanus/3496433929
- 32. users no longerhave to wait for us to create experiences for them... http://www.flickr.com/photos/ncanup/3526550845
- 33. if something doesn'tsuit them... http://www.flickr.com/photos/jessehull/163703252
- 34. kindle teleprompter ...they can change it http://www.flickr.com/photos/24763767@N03/3907937027
- 35. flipboard readability instapaper ...improve it http://www.flickr.com/photos/johanl/4818276266
- 36.
- 37. open source socialnetwork ...even compete with it. http://twitter.com/#!/joindiaspora
- 38. makerbot thing-o-matic 3D printing ...very soon, they will be able to go even further http://www.flickr.com/photos/faircompanies/4955025544
- 39. ...this is not necessarilya bad thing http://www.flickr.com/photos/salty_soul/4737350118
- 40. "Issuing your customerswith something that is rough, incomplete, and possibly even substandard seems counterintuitive but there is growing evidence that people don't necessarily want the perfect product..." http://www.flickr.com/photos/tiseb/13541804
- 41. "...they prefer todeal with something ragged around the edges that they can adapt or improve." Loose, Martin Thomas http://www.flickr.com/photos/emerson12/2682480262
- 42. in our questto create perfection, we've also tended to presume users behave in a generally homogenous way... http://www.flickr.com/photos/carbonnyc/2206470413
- 43. ...but this isincreasingly far from the truth http://www.flickr.com/photos/pagedooley/3832910201
- 44.
- 45. marketers often usean audience of 50 million to mark the "penetration" of a product into society... http://www.flickr.com/photos/alexnormand/5913845927
- 46. historically, market penetrationtook time, (which was usually a good thing) traffic 1963 http://www.flickr.com/photos/tigerzombie/5173624489
- 47. traffic 2011 with time comes stronger mental models, development of social norms and an understanding of how a product may fit into our lives... http://www.flickr.com/photos/highwaysagency/4542411761
- 48. time also enabledus to work out those embarrassing mistakes... sinclair c5 http://www.flickr.com/photos/anachronism_uk/853247355
- 49. for better orworse time is now a luxury... http://www.flickr.com/photos/vvvracer/4436798901
- 50. ...the big shift stability creation of new infrastructural technology followed by rapid disruption stability years S curve - stable over decades Source: The Big Shift by John Hagel, John Seely Brown and Lang Davison http://www.flickr.com/photos/vvvracer/4436798901
- 51. ...the big shift stability creation of new many new infrastructural infrastructural technologies technology followed by frequent disruption rapid disruption smaller periods of stability stability years years S curve - stable over decades the present (and likely future) Source: The Big Shift by John Hagel, John Seely Brown and Lang Davison http://www.flickr.com/photos/vvvracer/4436798901
- 52. it took radio40 years to reach a market penetration of 50 million... Source: ReWired, Larry D. Rosen http://www.flickr.com/photos/houseofsims/5510707992
- 53. by comparison, wehad only 10 years to 'adapt' to television... Source: ReWired, Larry D. Rosen http://www.flickr.com/photos/sarahreido/4566354684
- 54. iconic while the iPod took only 5 years... Source: ReWired, Larry D. Rosen
- 55. star wars kid and YouTube, less than 6 months... Source: ReWired, Larry D. Rosen http://www.youtube.com/watch?v=HPPj6viIBmU
- 56. Google+ may reachthat milestone in less than half this time... google+ 25 million http://googleblog.blogspot.com/2011/06/introducing-google-project-real-life.html
- 57. researchers are discoveringthat our rapid technology adoption is creating 'generation gaps' at a pace that was once unheard of... http://www.flickr.com/photos/wwworks/3156948184
- 58. "People two, threeor four years apart are having completely different experiences with technology." Lee Rainie, Pew Research Center, Internet and American Life Project http://www.flickr.com/photos/tocaboca/5523598823
- 59. we've always haddifferent tastes than our siblings ...but this is different. http://www.flickr.com/photos/57123627@N04/5818687047
- 60. "My 2-year-old daughtersurprised me recently with two words: "Daddy's book." She was holding my Kindle e-reader." The Children of Cyberspace: Old Fogies by Their 20s, NY Times http://www.flickr.com/photos/rafaelrobles/4791344184
- 61. "I just openedmy Moleskine and looked for the search box." - @aral these changes are not limited to our children... http://www.flickr.com/photos/smaedli/5953114412/
- 62. add to thisthe global nature of the Internet, and those blind men with that elephant really had it easy... information deficit different perspectives http://en.wikipedia.org/wiki/Blind_men_and_an_elephant
- 63. each of usexperiencing, understanding and engaging with products in a slightly different way... interpretations http://www.flickr.com/photos/studiobeerhorst/5929704093
- 64. still while companies suchas Apple are successfully designing multi-layered and tightly interdependent systems of experience... apple store http://www.flickr.com/photos/sparker/460227098
- 65. their success reliesin great part on their ability to control and contain most touch points and interactions... magic kingdom http://www.flickr.com/photos/cdharrison/2407640646
- 66. most products willnot have this luxury... rubber ducks lost at sea android china http://www.flickr.com/photos/tanj/4432327487
- 67. mental models OLPC design by committee today the most perfectly orchestrated products may in fact be the first to fail... http://www.flickr.com/photos/tim_and_selena/5051157647/
- 68.
- 69. for each layer of experience... nespresso coffee http://www.flickr.com/photos/magnus_d/3162046451
- 70. nespresso vs george clooney nespresso there will be trade-offs in complexity and an increasing reliance on other actors in the ecosystem... cost of aluminium fair trade ethics recycle nespresso capsules http://www.flickr.com/photos/flavouz/3137171590
- 71. volcano UPS delivery ...reducinga product's ability to react to the abrupt changes in environment that have become all too common fuel costs union UPS handbook carbon costs http://www.flickr.com/photos/zyphbear/446780548
- 72. bodum bialetti french press in an increasingly complex world, the most successful products may in fact be the simplest–or most flexible... http://www.flickr.com/photos/22179048@N05/5211091279
- 73. enabling pathways forusers to find meaning and enrich their lives, through experiences they create for themselves... toca boca http://www.flickr.com/photos/tocaboca/5523734441
- 74. cardboard box play "thebest designs will set the stage, but stop short of fully defining the experience." Adam Silver, Frog Design http://www.flickr.com/photos/hodac/2243470147
- 75. newspaper publishing printmedia process the most valued products will be designed to live beyond the device, context or technology they were originally intended for... http://www.guardian.co.uk/open-platform
- 76. they may evenbe designed with no primary context at all... http://www.flickr.com/photos/dalbera/3151369718
- 77. domino falling but lettinggo of 'experience' as we once knew it should not absolve us of responsibility... http://www.flickr.com/photos/carbonnyc/466394182
- 78. and developers in fact,as designers we now have more responsibility than ever before... http://www.flickr.com/photos/seier/2455551478
- 79. "A responsibility thatis directly proportional to the number of people we may affect with every product we create." Video Games and the Human Condition, Jonathan Blow elevator lift design http://www.flickr.com/photos/particlem/3953768763
- 80. and the Internet themore technology weave their way through our lives, the more important it will be for us to consider the implications of our work... segway http://www.flickr.com/photos/peterkaminski/181721075
- 81. "We are creatinga blueprint together –a design for our collective future." Douglas Rushkoff http://www.flickr.com/photos/jaykayess/4294959440
- 82. minority report interface natural ui twitter URLs each meme, pattern, metaphor, gesture, script and API becomes a part of that future...
- 83. "We shape ourtools and thereafter our tools shape us." Marshall McLuhan
- 84. ...what future dowe wish to create? http://www.flickr.com/photos/clickflashphotos/3393880262
- 85. there's no guaranteethe work we do will have any impact... http://www.flickr.com/photos/stickwithjosh/5288115744
- 86. but there's thevery real risk that it may... http://www.flickr.com/photos/carbonnyc/3543419506
- 87. "The significant problemswe face, cannot be solved at the same level of thinking we were at when we created them." Albert Einstein http://www.flickr.com/photos/brostad/3547607847
- 88. @yiibu s contact u at hello@yiibu.com thank you many thanks to the amazing photographers on http://www.flickr.com/creativecommons/by-2.0 licensed under http://creativecommons.org/licenses/by/2.0 available on http://www.slideshare.net/yiibu/letting-go http://www.flickr.com/photos/tinou/453593446