The 90-minute lesson plan aims to teach 4th year high school students how to persuade people to attend a festival. The lesson begins with pre-reading exercises to introduce vocabulary from an article about the California Strawberry Festival. Students then read the article aloud and silently to practice comprehension. Post-reading, students work in pairs to write a persuasive advertisement for the festival based on information from the article. The goal is for students to use reading to inform their written skills in persuasion.