This document summarizes Angela Lee's research on predicting the popularity of top U.S. news sites based on their use of medium-specific features. She analyzed how the top 6 news sites (Yahoo News, MSNBC News, AOL News, ABC News, Washington Post, and USA Today) utilized 5 process gratification features: interactivity, immediacy, multimedia, information availability, and usability. Her findings showed that the top 3 sites used immediacy, multimedia, and information availability features more than the bottom 3 sites. Usage of the 5 features also significantly predicted the sites' popularity. Information availability was the strongest predictor of popularity among the top sites.
Social Media Activity Index 2011 reveals many new approach on how social media on business activities. Including CEO adaptability and how corporate anticipate the rapid changes on the growth.
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How Social Media is Impacting Traditional PR and Marketing oct 22shapira marketing
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The current study aimed to examine pricing strategies as a determining factor in influencing consumer behaviour. The present research applied quantitative research method via adapting questionnaire from academic sources. The sample size for the current study is 162 which gathered via random sampling method.The results show that Penetration Pricing has significant positive influence on consumer behaviour at 5% level. The results show that Price Skimminghas significant positive influence on consumer behaviour at 5% level. The results show that marketing sharing sites has significant positive influence on consumer behaviour at 5% level. The results show that blog has significant positive influence on consumer behaviour at 5% level. The results show that Competitive Pricinghas significant positive influence on consumer behaviour at 5% level. Moreover, all beta value is higher than .001. All models have very high adjusted R2 indicating the ability of the models explaining the variation of consumer behaviour due to variation of independent variables is very high. The F-value shows that the explanatory variables are jointly statistically significant in the model and the Durbin-Watson (DW) statistics reveals that there is autocorrelation in the models.
The increasing role of social media has been recognized as an increasingly effective marketing tool for a broad section of enterprises. This paper highlights the first stage of the engagement strategy using social media for an academic laboratory, and provides an insight for others wishing to take advantage of the various social networking tools that are available. The lab engages with different constituencies such as students, faculty, and alumni, industrial and governmental agencies. As these constituents online presence is fragmented over a number of different social websites (Twitter™, LinkedIn™ for example), there is no longer an effective single point of contact to engage them. With that in mind, researchers in the lab created accounts on, and started using Twitter™, LinkedIn™ and SlideShare™. Data about site referrals to the BSPA Laboratory’s homepage was gathered using Google Analytics™, in order to analyze the effects (if any) that social networks might have in promotional activities and increased interaction with the BSPA Laboratory home page (http://www.bspalabs.org/). Although this paper is a preliminary report on a short term progress, the data shows the differences in unique visitors before and after becoming active in social networks and will show data linking specific social network with an effect.
The landscape for effectively communicating in the healthcare arena has seen significant changes. As one of the nation's leading independent healthcare communications firms, this is our take on what the landscape looks like now.
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OTOinsights "An Analysis of Digg.com Engagement and User Behavior"One to One
This study presents an analysis of user engagement with social media via Digg.com. Understanding the behavior of Digg.com users will help marketers to better represent and promote their material on Digg.com as well as provide insights into the practices of social media users in general.
Literature Review of Information Behaviour on Social MediaDavid Thompson
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How Social Media is Impacting Traditional PR and Marketing oct 22shapira marketing
Discusses the evolution of Social Media and its growing and inevitable impact on Social Media and PR. Also shows tips, tools and resources for Social Media and PR
Marketing Strategy: Pricing strategies and its influence on consumer purchasi...AI Publications
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The increasing role of social media has been recognized as an increasingly effective marketing tool for a broad section of enterprises. This paper highlights the first stage of the engagement strategy using social media for an academic laboratory, and provides an insight for others wishing to take advantage of the various social networking tools that are available. The lab engages with different constituencies such as students, faculty, and alumni, industrial and governmental agencies. As these constituents online presence is fragmented over a number of different social websites (Twitter™, LinkedIn™ for example), there is no longer an effective single point of contact to engage them. With that in mind, researchers in the lab created accounts on, and started using Twitter™, LinkedIn™ and SlideShare™. Data about site referrals to the BSPA Laboratory’s homepage was gathered using Google Analytics™, in order to analyze the effects (if any) that social networks might have in promotional activities and increased interaction with the BSPA Laboratory home page (http://www.bspalabs.org/). Although this paper is a preliminary report on a short term progress, the data shows the differences in unique visitors before and after becoming active in social networks and will show data linking specific social network with an effect.
The landscape for effectively communicating in the healthcare arena has seen significant changes. As one of the nation's leading independent healthcare communications firms, this is our take on what the landscape looks like now.
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OTOinsights "An Analysis of Digg.com Engagement and User Behavior"One to One
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Using your knowledge about information resource and skills in searching and evaluating information achieved in the first half of the semester, now you are required to choose a specific topic in the area of information research, explore the exisiting literature within this domain and write a literature review.
Lee Rainie discusses the latest Pew Research Center findings about the state of technology and media in 2015 and looks at five major trends that will shape the media environment and consumer habits in the coming years. This is a presentation he gave at the recent Tencent Media Summit in Beijing, China.
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Research on Socially Enabled TV Advertisingsarah_cui
How many digital devices do you have? According to the 2014 Nielsen Digital Consumer Report, Americans now own four digital devices on average, and the average U.S. consumer spends 60 hours a week consuming content across devices. The proliferation of digital devices and platforms contributes to the media revolution and blurring traditional media definitions.
As a result, consumers’ media habits are changing. Nowadays, watching TV while simultaneously using a smartphone, laptop or tablet is on the verge of becoming a majority behavior worldwide. A survey of 55,000 people by the research consultancy TNS shows that 56% of Americans engage in another digital activity when they are watching TV. The rapid adoption of a second screen has transformed the traditional TV watching experience. Instead of only watching TV, audiences now are enhancing their viewing experience by actively surfing the Web, engaging with social networks and shopping online while they are watching TV. Especially, this “multitasking” behavior is fostering a surge of real-time social media conversation between friends, fans and online communities.
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Página web: https://newslab.withgoogle.com/assets/docs/data-journalism-in-2017.pdf
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हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
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ys jagan mohan reddy political career, Biography.pdfVoterMood
Yeduguri Sandinti Jagan Mohan Reddy, often referred to as Y.S. Jagan Mohan Reddy, is an Indian politician who currently serves as the Chief Minister of the state of Andhra Pradesh. He was born on December 21, 1972, in Pulivendula, Andhra Pradesh, to Yeduguri Sandinti Rajasekhara Reddy (popularly known as YSR), a former Chief Minister of Andhra Pradesh, and Y.S. Vijayamma.
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Future Of Fintech In India | Evolution Of Fintech In IndiaTheUnitedIndian
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In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
27052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Welcome to the new Mizzima Weekly !
Mizzima Media Group is pleased to announce the relaunch of Mizzima Weekly. Mizzima is dedicated to helping our readers and viewers keep up to date on the latest developments in Myanmar and related to Myanmar by offering analysis and insight into the subjects that matter. Our websites and our social media channels provide readers and viewers with up-to-the-minute and up-to-date news, which we don’t necessarily need to replicate in our Mizzima Weekly magazine. But where we see a gap is in providing more analysis, insight and in-depth coverage of Myanmar, that is of particular interest to a range of readers.
1. Is the Medium the Message?Is the Medium the Message?
Predicting Popularity of Top U.S. News SitesPredicting Popularity of Top U.S. News Sites
with Medium-Specific Featureswith Medium-Specific Features
Angela M. Lee
Annenberg School for Communication
University of Pennsylvania
amlee229@gmail.com
Twitter: angelamlee
12th
International Symposium on Online Journalism
Austin, TX
April 2, 2011
2. McDonald’s wanted to improve sales of its shakes
Most researchers: “Should the shakes be thicker? Sweeter? Colder?”
Gerald Berstell: Focused on the customers
Early morning
Always alone
Rarely bought anything besides shakes
Never consumed the shakes in the store
Who are they?
“Milkshake mistakes?”: Focus only on the shakes itself; assume
breakfast means bacon & eggs to all, etc.
Implications: 1. Who the consumers are affect how products are
produced & marketed. 2. It’s not only about the thing itself, but also
how and why consumers use it.
angelamlee
“Milkshake Mistakes” - Shirky
3. “Despite the growth in web usage, the top news sites remain
stable and are mostly sites tied to legacy media outlets” (2011
State of the News Media Report).
Importance of branding, source credibility, and
trustworthiness online (e.g., Abdulla et al., 2005; Meyer, 2009; Lin,
Salwen, Garrison & Driscoll, 2005).
Online news consumption: Known
Note: Simulated data
4. But what accounts for this exponential differences, given all
top 10 sites offer news by comparably trustworthy sources?
Process gratifications, measured by 5 online news-specific features
Online news consumption: Unknown
Source: Nielsen
5. Online news: “A whole new experience?”Online news: “A whole new experience?”
In the past, differences in news media predominantly equate
differences in mediated experiences regardless of genre
Print newspapers: Textual and pictorial
Radio news: Audio
Television news: Moving pictures with audio
How does the Internet change things?
Same platform for all (e.g. newspapers, TV news stations, etc.)
to fight for audience attention
Competition for news providers online is no longer only that of
content, but also consumption experiences (Seelig, 2008)
New ways to consume news (i.e., much more choices)
New ways to measure and study news consumption (Tewksbury,
2003)
6. ““Mediumizing” online news and the InternetMediumizing” online news and the Internet
How is “online news” a news medium? What sets it apart from
other news media? What do we mean by the Internet as “new
media?”
To answer both questions require a priori understanding of
medium-specific attributes
Uses & Gratifications: Focuses on media uses by centering on
the relationship between media attributes and the functions
they serve to users
Content gratifications (i.e., for entertainment or diversion purposes)
Social gratifications (i.e., For conversational uses)
Process gratifications (i.e., The actual mediated experience)
7. Updated U&G: 5 online news-specific processUpdated U&G: 5 online news-specific process
gratificationsgratifications
1. Interactivity
Interaction and interplay between “producers &
consumers” (Chan-Olmsted & Ha, 2003)
Audience-oriented: Choices of content available to the
users to interact with (Ha & James, 1998; Seelig, 2008)
Source-oriented: Reciprocal communication between
users and media (Ha & James, 1998; Seelig, 2008)
“Golden standard” or “key advantage” of the Internet
(Quinn, 2005; Ha & James, 1998)
1. Immediacy
Timely updates on breaking news (Deuze, 2003)
Real-time distribution of news (Quinn, 2005)
Immediate correction of misinformation (Seelig, 2008)
8. 5 process gratifications - continued5 process gratifications - continued
3. Multimedia
Amalgamation of texts, pictures, audio and video
(Quinn, 2005)
Delivery of content in more engaging and creative
ways (Killebew, 2005; Sundar, 2000), which offers richer
process gratifications (Spyridou & Veglis, 2008; Huang,, 2007).
4. Information availability
Use of hyperlinks to additional information (Ha &
James, 1998)
Online news is about 4 times more likely to
incorporate information from other news outlets than
print newspapers (Maier, 2010)
Offering of a plethora of information from rich and
diverse sources (Ferguson & Perse, 2000)
9. 5 process gratifications - continued5 process gratifications - continued
5. Usability
Factors that contribute to navigability, user
productivity and performance (Wilberg, 2003; Nielsen, 1994;
Schneiderman, 2004)
Ease through which average users navigate a news site
in order to locate additional information
With more channel and content choices than ever
before, Internet users can forgo less user-friendly sites
without worrying about not getting comparable news
information from elsewhere.
10. HypothesesHypotheses
The more a news site incorporate the 5 medium-specific
features, the more likely it will attract audiences.
Among the top 10 news sites in 2009, all else being equal…
H1: The top three sites will utilize the five online news
interface-specific features differently from that of the bottom
three sites
H2: Use of the five online news interface-specific features
will positively predict popularity of these top news sites
RQ1: Which of the five online news interface-specific
features is the best predictor of popularity?
RQ2: How does each top news site use the five online news
interface-specific features?
11. MethodMethod
Sample: Yahoo News (#1), MSNBC News (#2), AOL News
(#3), ABC News (#8), Washington Post (#9), USA Today
(#10)
Data: Recorded at 11am everyday for the entire month of
June, 2010 using Automator (Mac) and Safari web browser
IV: Interactivity, immediacy, multimedia, information
availability, usability
See codebook for detailed list of all items included in each
feature (all items standardized and summed)
DV: Nielsen’s measure of unique audience visits
Statistical analysis: 1. Independent Sample T-Test (H1), 2.
Maximum likelihood regression using structural equation
modeling
12. ResultsResults
Supportive of H1, the top three “top 10” news sites
consistently used more immediacy feature, t(166)=9.39**,
multimedia feature, t(166)= 2.31*, information availability
feature, and usability feature, t(166)=3.59**.
Supportive of H2, use of the five online news interface-
specific features significantly predicts popularity among the
top sites (R2
= 0.97).
RQ3: “Information availability” is the strongest predictor
(b=1.22*); followed by usability (b=-.77**), immediacy
(b=.46**), multimedia (b=.29**), and interactivity (b=.07*)
Post-hoc: ABC’s abnormally large number of “popularity
stories” (i.e., most viewed, most commented, most emailed)
contributes to the negative slope in the usability variable
Note: *p<0.5; **p<0.005
13. RQ2: How do these top sites utilize the five onlineRQ2: How do these top sites utilize the five online
news-specific features?news-specific features?
14. Take-home lessons:Take-home lessons:
More popular “top sites” are consistently more online news
interface-specific feature-heavy
The five online news interface-specific features significantly
predict differences in popularity among the “top ten” news sites
“Information availability” is the strongest predictor of
popularity among the “top ten” news sites:
Special section with more extensive news coverage on select topics
Special reports on select issues
Number of total stories
Number of alternative sources
Hyperlinks to news stories from other sources
Hyperlinks to relevant information from other sites
15. Future studiesFuture studies
Repeat this study including mid-range “top 10” news stories
Consider weighting individual items in each variable
Track how evolution in usage of the 5 features predict
popularity over time
Interview actual news consumers for more holistic
understanding of a potentially wider range of online news-
specific process gratifications not accounted for in this study
16. ConclusionConclusion
Changes in Internet-use diffusion and online news media
landscape lead to ever-evolving online news consumption
patterns, and result in new opportunities for studying such
behaviors (Lin, Salwen, Garrison & Driscoll, 2005; Garrison, 2005)
These changes call for empirical research to examine not
only causes but also effects of emerging consumption
patterns
First we need to decipher how the Internet appeals to
consumers as a news medium so we can maximize its
medium-specific strengths to better match 21st
century
demands and desires
Online news consumption studies should focus not only
on content but also medium.
17. ““Is the medium the message?”Is the medium the message?”
The medium is not the whole message in online news
consumption, the whole picture includes credibility,
news quality, news brands, etc., but the medium tells an
important and compelling story that deserves, and
ought to be heard.
18. Thank you for your time and attentionThank you for your time and attention
Angela M. LeeAngela M. Lee
amlee229@gmail.comamlee229@gmail.com
Editor's Notes
Genre: (i.e., local, national, or international news)
Depends: NYT is much more like newspapers (textual), whereas ABC news is much more like TV .
