Future of Communication and Social Media: Gerd Leonhard at NBS Sao PauloGerd Leonhard
My presentation at the NBS agency event in Sao Paulo, Brazil, see more at http://www.mediafuturist.com/2010/02/-sao-paulo-feb-24-nbs-seminar-social-media.html
Social Media For Communication Strategy, Part 1 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's, class at the University of Las Vegas, Nevada in 2008. (Part 1 of 4)
16 Social Media Trends for 2010 by Agent WildfireSean Moffitt
Sean Moffitt from Agent Wildfre (www.agentwildfire.com) takes a look into social media's crystal ball and makes some smart bets on how this child "social media" will play in teh schoolyard in 2010
Social Media For Communication Strategy, Part 3 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 3 of 4)
Journalism, media and technology predictions 2014HenryCTaylor
Mobile and social trends will continue to drive innovation in journalism, media, and technology in 2014. Key predictions include the dominance of mobile and multi-screen experiences, the rise of Android and mobile apps over iOS, disruption of traditional television by companies like Netflix and Amazon, and continued experimentation with new visual and data-driven forms of storytelling. Privacy and the debate over government surveillance are also expected to remain important issues.
This document discusses issues around fake news, post-truth politics, and the changing media landscape. It explores how social media and online platforms have disrupted traditional journalism and allowed false or misleading information to spread more easily. Specifically, it examines how algorithms prioritize engaging content over facts, creating "filter bubbles" that influence users. This undermines the media's role in facilitating an informed public sphere.
The rise of streaming services and cord-cutting has changed how people watch TV but has not led to the end of traditional TV. While some households have cancelled cable subscriptions in favor of streaming options like Netflix, most viewers still subscribe to cable or use streaming services like Netflix as complements rather than replacements for traditional TV. The television industry has had to adapt to these changing viewing patterns by producing content that can thrive online, but television remains a popular shared cultural experience despite the rise of streaming alternatives.
Future of Communication and Social Media: Gerd Leonhard at NBS Sao PauloGerd Leonhard
My presentation at the NBS agency event in Sao Paulo, Brazil, see more at http://www.mediafuturist.com/2010/02/-sao-paulo-feb-24-nbs-seminar-social-media.html
Social Media For Communication Strategy, Part 1 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's, class at the University of Las Vegas, Nevada in 2008. (Part 1 of 4)
16 Social Media Trends for 2010 by Agent WildfireSean Moffitt
Sean Moffitt from Agent Wildfre (www.agentwildfire.com) takes a look into social media's crystal ball and makes some smart bets on how this child "social media" will play in teh schoolyard in 2010
Social Media For Communication Strategy, Part 3 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 3 of 4)
Journalism, media and technology predictions 2014HenryCTaylor
Mobile and social trends will continue to drive innovation in journalism, media, and technology in 2014. Key predictions include the dominance of mobile and multi-screen experiences, the rise of Android and mobile apps over iOS, disruption of traditional television by companies like Netflix and Amazon, and continued experimentation with new visual and data-driven forms of storytelling. Privacy and the debate over government surveillance are also expected to remain important issues.
This document discusses issues around fake news, post-truth politics, and the changing media landscape. It explores how social media and online platforms have disrupted traditional journalism and allowed false or misleading information to spread more easily. Specifically, it examines how algorithms prioritize engaging content over facts, creating "filter bubbles" that influence users. This undermines the media's role in facilitating an informed public sphere.
The rise of streaming services and cord-cutting has changed how people watch TV but has not led to the end of traditional TV. While some households have cancelled cable subscriptions in favor of streaming options like Netflix, most viewers still subscribe to cable or use streaming services like Netflix as complements rather than replacements for traditional TV. The television industry has had to adapt to these changing viewing patterns by producing content that can thrive online, but television remains a popular shared cultural experience despite the rise of streaming alternatives.
The document discusses the decline of newspapers due to falling readership and circulation numbers as readers increasingly get their news from online sources. It provides statistics showing drops in newspaper penetration rates and circulation over time as the population has grown. While some smaller community newspapers are doing better relatively, most newspapers are struggling financially and have implemented layoffs and pay cuts as advertising revenues decline sharply. The future of the newspaper industry is unclear as it works to adapt to the digital age.
The document discusses social media and its importance for non-profits. It defines social media as tools that help users connect, converse, and create content. It then provides several reasons why social media matters for non-profits: 1) A large portion of the internet population uses social media; 2) Social media allows for greater access and mobility; 3) Online donations increased 43% in 2008; 4) Social media leverages the power of word-of-mouth promotion exponentially; 5) Social media is low-cost to use. The document provides examples of successful social media campaigns for charity:water on Twitter and the Humane Society on Facebook. It concludes with points for non-profits to consider in using
This document proposes a news summarization website called Newpster that aims to engage millennial readers. It would summarize news articles in 3 animated GIFs with captions, each including the headline, an excerpt, and a comedic commentary. The goal is to keep millennials informed in a fun, engaging format to safeguard democratic values. However, the site currently struggles with server capacity and needs more funding to hire writers and improve performance for its growing audience.
Modern Day Technologies: Changing the Way Millennials Consume Television Emily Maniquet
Millennials are consuming television differently than older generations by watching shows online and on-demand instead of watching live TV. They are less likely to have cable subscriptions and instead use streaming services like Netflix, which they can access anytime, anywhere on multiple devices. This is causing challenges for the television industry as cord-cutting, cord-shaving, and cord-nevering become more common, and viewers expect to be able to access all content individually rather than through bundled cable packages. To adapt, the television industry will likely offer smaller, personalized content bundles and focus on providing access across all devices.
The digital world has so disrupted the business models of newspapers, radio, television, music and even Hollywood that the yin and yang of mass media and mass marketing are flying apart. We are in the midst of total collapse of the media infrastructure we have taken for granted for 400 years.
BroadcastAsia 2014 - is social TV changing the international TV syndication m...Natan Edelsburg
This document discusses how social media is redefining user experiences with second screen viewing and social TV. It provides examples of data on Twitter and Facebook conversations around TV shows. Experts in the document discuss how social media is affecting international TV syndication through increased demand to view shows at the same time as their original air date to avoid spoilers. Some believe this will force changes to syndication models while others think it will only modestly shorten release windows. Overall, social media is disrupting traditional TV distribution but also helping market shows.
On-Demand Media Consumption: Diminishing Sociability?Nathalia Chua
This flipbook explores the implications of shifting away from Traditional TV to on-demand media consumption, with particular focus on the effects on sociability.
Managing a Crisis in Today's Digital World
It is a well-known fact that “bad news travels fast.” From small town gossip to national news headlines, reputation management has always been crucial to companies and personalities when a crisis erupts. Now, in the new world of social media and mobile connectivity, where communication is both incessant and instantaneous, brands are more vulnerable than ever to public relations blunders and crises. There is nowhere to hide and avoiding an issue almost always makes it worse. How can your company prepare for and respond to a crisis (both online and off) using social media?
AJ Gerritson, Founding Partner of 451 Marketing, will teach attendees how to manage online reputation and face crises head-on in this FREE webinar. Attendees will learn to leverage digital public relations tools by monitoring brand reputation, understanding how information travels online, creating a comprehensive crisis plan of action, and learning from brands who have done it right (and those who have failed miserably). By learning how to prepare for a crisis, companies can turn problems into opportunities.
The document discusses predictions for communication technology in 2026. It predicts that smartphones will be more advanced, with longer battery life and more iPhone models. Movie theaters may become more like immersive theme parks that stimulate multiple senses. Computers will likely be replaced by high-tech laptops better suited for mobile use. Social media usage could double by 2032 and live streaming of events may allow virtual experiences of news. Safety regulations for online communication and restrictions on information sharing may also increase over the next decade.
1. The document discusses how increased global connectivity through digital technologies is leading to smarter, faster connections and more interactions being public and archived.
2. It highlights how digitization is occurring across many domains, including media, manufacturing, biology, and more. This digitization is driving down costs while increasing access.
3. This new digital landscape has important implications for customer experience, requiring companies to leverage collective intelligence, engage customers across more touchpoints, and gain deeper customer insights from digital interactions.
This document discusses the rise of citizen journalism through the use of camera phones and how "we media" has made the contemporary media landscape both more and less democratic. It provides examples of how camera phones have enabled ordinary people to bear witness to important events and distribute these images widely, democratizing information flow. However, it also notes their overuse in socially unacceptable situations that disrupt others' experiences and how they can spread images without consent. On balance, camera phones have empowered individuals as citizen journalists but also enable new forms of distraction and invasion of privacy.
The document discusses several emerging trends in media and technology over the next decade including the growth of broadband internet access globally, increasing mobile device capabilities and adoption, rising video consumption on various platforms, and opportunities in mobile advertising, learning, and new media businesses. It encourages identifying emerging trends, helping them grow through new ideas, and starting one's own new media company despite risks of failure.
Marketing Trends: Social Media, Where did it come from? Where is it going?Ben Smith
Ben Smith - VP Marketing for Polygon Homes takes a look at the technology, demographics, and psychographics that brought us social media, shows us where the "Big 5" are today in size and use, and makes some hypotheses about where the trends will take us.
The document discusses how the internet has revolutionized information and led to four ages of information: writing, Gutenberg press, Marconi, and the internet. It notes how the internet has impacted traditional media like newspapers, leading to job losses as news has moved online for free. Experts argue that if other technologies like cable and satellite had come first, newspapers may never have existed in their current form. The mass media is said to be dead with the rise of individual media online, changing how information is processed and consumed.
The document discusses how QR codes can help save the book publishing business. It provides examples of how QR codes were used in the marketing for the book L.A. Candy, driving over 80% sell through. QR codes linked to a mobile website about the book, with nearly half of visitors clicking to read an excerpt and 10% clicking to buy the book. It suggests publishers could use a similar strategy of adding QR codes to backlist vampire books and finding a TV partner to further promote titles.
This document discusses the power of word-of-mouth marketing (WOMM) and how it can be used to drive business growth through creating positive buzz. Traditional marketing is becoming less effective as consumers are overwhelmed by advertising and pay more attention to recommendations from other consumers. WOMM relies on conversations between consumers through both offline and digital networks. Successful WOMM strategies identify influential customers who will spread positive messages about a brand to their social connections through everyday conversations.
The document discusses trends in real-time marketing and social media in 2009. Some key highlights include the massive growth of Twitter to 80 million users that year, and brands innovating in real-time advertising through tools like Best Buy's Twelpforce customer service on Twitter. Real-time sharing of events on platforms like Facebook and YouTube also grew substantially in 2009.
This document provides an introduction to the book "Winning PR in the Wired World" which discusses how public relations professionals must adapt to the digital age. The introduction emphasizes that the Internet has fundamentally changed business and communications, and that companies who fail to change with it will not survive. It notes that in the early 1990s, many PR professionals did not recognize the significance of the Internet, but that embracing new digital technologies is now essential for success. The book aims to help PR professionals understand how to effectively utilize the Internet and thrive in this new environment.
The document discusses trends in real-time marketing and social media in 2009. It describes how services like Twitter grew massively in popularity that year. It also discusses how brands innovated in real-time advertising, including Best Buy answering customer questions on Twitter, IKEA running a promotion on Facebook, and Lufthansa updating social media with flight information. The document also provides examples of real-time campaigns from Cadbury and Playground Stores.
The document discusses the challenges facing newspapers from economic downturn and disruption from the internet. It notes that while all newsmedia companies face economic issues, the problems are most severe for newspapers in the US and UK due to high debt loads. It examines factors unique and not unique to the US/UK newspaper industries, and considers different potential outcomes for newspapers through 2020 depending on the scale of disruption from the internet. The document advocates that newspapers adapt by becoming multi-media providers of audience solutions rather than focusing only on print.
Tourism and Distribution - New Paradigm: ATEC, Sydney, 2007Anna Pollock
Anna Pollock gave a keynote presentation about trends, drivers, and paradigms affecting tourism. She discussed how increased connectivity and complexity have led to more uncertainty. While there has been more access to information and media over time, there is also less trust, attention, comfort, peace and time. New generations think differently and value community and customization. Recommendations included rethinking marketing models to engage customers and enable emergence; focusing on quality, service and care; learning to let go and engage residents; and investing in adaptable people and infrastructure.
The document discusses the decline of newspapers due to falling readership and circulation numbers as readers increasingly get their news from online sources. It provides statistics showing drops in newspaper penetration rates and circulation over time as the population has grown. While some smaller community newspapers are doing better relatively, most newspapers are struggling financially and have implemented layoffs and pay cuts as advertising revenues decline sharply. The future of the newspaper industry is unclear as it works to adapt to the digital age.
The document discusses social media and its importance for non-profits. It defines social media as tools that help users connect, converse, and create content. It then provides several reasons why social media matters for non-profits: 1) A large portion of the internet population uses social media; 2) Social media allows for greater access and mobility; 3) Online donations increased 43% in 2008; 4) Social media leverages the power of word-of-mouth promotion exponentially; 5) Social media is low-cost to use. The document provides examples of successful social media campaigns for charity:water on Twitter and the Humane Society on Facebook. It concludes with points for non-profits to consider in using
This document proposes a news summarization website called Newpster that aims to engage millennial readers. It would summarize news articles in 3 animated GIFs with captions, each including the headline, an excerpt, and a comedic commentary. The goal is to keep millennials informed in a fun, engaging format to safeguard democratic values. However, the site currently struggles with server capacity and needs more funding to hire writers and improve performance for its growing audience.
Modern Day Technologies: Changing the Way Millennials Consume Television Emily Maniquet
Millennials are consuming television differently than older generations by watching shows online and on-demand instead of watching live TV. They are less likely to have cable subscriptions and instead use streaming services like Netflix, which they can access anytime, anywhere on multiple devices. This is causing challenges for the television industry as cord-cutting, cord-shaving, and cord-nevering become more common, and viewers expect to be able to access all content individually rather than through bundled cable packages. To adapt, the television industry will likely offer smaller, personalized content bundles and focus on providing access across all devices.
The digital world has so disrupted the business models of newspapers, radio, television, music and even Hollywood that the yin and yang of mass media and mass marketing are flying apart. We are in the midst of total collapse of the media infrastructure we have taken for granted for 400 years.
BroadcastAsia 2014 - is social TV changing the international TV syndication m...Natan Edelsburg
This document discusses how social media is redefining user experiences with second screen viewing and social TV. It provides examples of data on Twitter and Facebook conversations around TV shows. Experts in the document discuss how social media is affecting international TV syndication through increased demand to view shows at the same time as their original air date to avoid spoilers. Some believe this will force changes to syndication models while others think it will only modestly shorten release windows. Overall, social media is disrupting traditional TV distribution but also helping market shows.
On-Demand Media Consumption: Diminishing Sociability?Nathalia Chua
This flipbook explores the implications of shifting away from Traditional TV to on-demand media consumption, with particular focus on the effects on sociability.
Managing a Crisis in Today's Digital World
It is a well-known fact that “bad news travels fast.” From small town gossip to national news headlines, reputation management has always been crucial to companies and personalities when a crisis erupts. Now, in the new world of social media and mobile connectivity, where communication is both incessant and instantaneous, brands are more vulnerable than ever to public relations blunders and crises. There is nowhere to hide and avoiding an issue almost always makes it worse. How can your company prepare for and respond to a crisis (both online and off) using social media?
AJ Gerritson, Founding Partner of 451 Marketing, will teach attendees how to manage online reputation and face crises head-on in this FREE webinar. Attendees will learn to leverage digital public relations tools by monitoring brand reputation, understanding how information travels online, creating a comprehensive crisis plan of action, and learning from brands who have done it right (and those who have failed miserably). By learning how to prepare for a crisis, companies can turn problems into opportunities.
The document discusses predictions for communication technology in 2026. It predicts that smartphones will be more advanced, with longer battery life and more iPhone models. Movie theaters may become more like immersive theme parks that stimulate multiple senses. Computers will likely be replaced by high-tech laptops better suited for mobile use. Social media usage could double by 2032 and live streaming of events may allow virtual experiences of news. Safety regulations for online communication and restrictions on information sharing may also increase over the next decade.
1. The document discusses how increased global connectivity through digital technologies is leading to smarter, faster connections and more interactions being public and archived.
2. It highlights how digitization is occurring across many domains, including media, manufacturing, biology, and more. This digitization is driving down costs while increasing access.
3. This new digital landscape has important implications for customer experience, requiring companies to leverage collective intelligence, engage customers across more touchpoints, and gain deeper customer insights from digital interactions.
This document discusses the rise of citizen journalism through the use of camera phones and how "we media" has made the contemporary media landscape both more and less democratic. It provides examples of how camera phones have enabled ordinary people to bear witness to important events and distribute these images widely, democratizing information flow. However, it also notes their overuse in socially unacceptable situations that disrupt others' experiences and how they can spread images without consent. On balance, camera phones have empowered individuals as citizen journalists but also enable new forms of distraction and invasion of privacy.
The document discusses several emerging trends in media and technology over the next decade including the growth of broadband internet access globally, increasing mobile device capabilities and adoption, rising video consumption on various platforms, and opportunities in mobile advertising, learning, and new media businesses. It encourages identifying emerging trends, helping them grow through new ideas, and starting one's own new media company despite risks of failure.
Marketing Trends: Social Media, Where did it come from? Where is it going?Ben Smith
Ben Smith - VP Marketing for Polygon Homes takes a look at the technology, demographics, and psychographics that brought us social media, shows us where the "Big 5" are today in size and use, and makes some hypotheses about where the trends will take us.
The document discusses how the internet has revolutionized information and led to four ages of information: writing, Gutenberg press, Marconi, and the internet. It notes how the internet has impacted traditional media like newspapers, leading to job losses as news has moved online for free. Experts argue that if other technologies like cable and satellite had come first, newspapers may never have existed in their current form. The mass media is said to be dead with the rise of individual media online, changing how information is processed and consumed.
The document discusses how QR codes can help save the book publishing business. It provides examples of how QR codes were used in the marketing for the book L.A. Candy, driving over 80% sell through. QR codes linked to a mobile website about the book, with nearly half of visitors clicking to read an excerpt and 10% clicking to buy the book. It suggests publishers could use a similar strategy of adding QR codes to backlist vampire books and finding a TV partner to further promote titles.
This document discusses the power of word-of-mouth marketing (WOMM) and how it can be used to drive business growth through creating positive buzz. Traditional marketing is becoming less effective as consumers are overwhelmed by advertising and pay more attention to recommendations from other consumers. WOMM relies on conversations between consumers through both offline and digital networks. Successful WOMM strategies identify influential customers who will spread positive messages about a brand to their social connections through everyday conversations.
The document discusses trends in real-time marketing and social media in 2009. Some key highlights include the massive growth of Twitter to 80 million users that year, and brands innovating in real-time advertising through tools like Best Buy's Twelpforce customer service on Twitter. Real-time sharing of events on platforms like Facebook and YouTube also grew substantially in 2009.
This document provides an introduction to the book "Winning PR in the Wired World" which discusses how public relations professionals must adapt to the digital age. The introduction emphasizes that the Internet has fundamentally changed business and communications, and that companies who fail to change with it will not survive. It notes that in the early 1990s, many PR professionals did not recognize the significance of the Internet, but that embracing new digital technologies is now essential for success. The book aims to help PR professionals understand how to effectively utilize the Internet and thrive in this new environment.
The document discusses trends in real-time marketing and social media in 2009. It describes how services like Twitter grew massively in popularity that year. It also discusses how brands innovated in real-time advertising, including Best Buy answering customer questions on Twitter, IKEA running a promotion on Facebook, and Lufthansa updating social media with flight information. The document also provides examples of real-time campaigns from Cadbury and Playground Stores.
The document discusses the challenges facing newspapers from economic downturn and disruption from the internet. It notes that while all newsmedia companies face economic issues, the problems are most severe for newspapers in the US and UK due to high debt loads. It examines factors unique and not unique to the US/UK newspaper industries, and considers different potential outcomes for newspapers through 2020 depending on the scale of disruption from the internet. The document advocates that newspapers adapt by becoming multi-media providers of audience solutions rather than focusing only on print.
Tourism and Distribution - New Paradigm: ATEC, Sydney, 2007Anna Pollock
Anna Pollock gave a keynote presentation about trends, drivers, and paradigms affecting tourism. She discussed how increased connectivity and complexity have led to more uncertainty. While there has been more access to information and media over time, there is also less trust, attention, comfort, peace and time. New generations think differently and value community and customization. Recommendations included rethinking marketing models to engage customers and enable emergence; focusing on quality, service and care; learning to let go and engage residents; and investing in adaptable people and infrastructure.
Landsman Greenstein Bar Camp Smc Aug 8 2008 NycDean Landsman
The document discusses various topics related to media convergence and integration, social media, and professionalism in using social media. It provides an overview of the evolution of different media forms from early forms like cave drawings to modern television, radio, and the three screen world of TV, computer, and mobile devices. It also discusses how social media can be used to support other media and highlights the importance of professionalism when using social media.
World Newspaper Congress 11: Session Repositioning, Ken DoctorWAN-IFRA
Ken Doctor gave a presentation at the 63rd World Newspaper Congress on repositioning newspapers to find a sustainable future. He discussed 6 big questions about the future of the newspaper industry, including whether print is in permanent decline, how well prepared newspapers are for the digital future, and whether tablets will replace print news reading. He presented statistics showing declines in newspaper revenues and digital growth opportunities while most advertising dollars go to companies like Google.
What Old Media can teach New Media: Media Convergence & Integration, Social M...Howard Greenstein
The document discusses various topics related to media convergence and integration, social media, and professionalism in digital communications. It provides a history of different media forms and how they have converged. It also discusses how various media, like television, computers, and mobile devices, are integrated and how users consume content across multiple screens. The document advocates for professionalism when creating and sharing content online.
Slides from BBC Innovation Academy session on 21st Century Local News: http://www.bristolmedia.co.uk/2011/3/28/bbc-innovation-academy-21st-century-local-news
This is the text for the talk Christine Gorman gave to the American Journal of Nurses conference in Chicago on Oct. 6, 2009. The title of the talk was "Nurses and the Web: Staking Out Your Territory as an Expert in Health Care."
Old slides: MAC129 Journalism and the InternetRob Jewitt
The document discusses how the internet has changed journalism and the consumption of news. It notes that ordinary people can now participate as citizen journalists by uploading photos and videos from events. Major news sites now get much of their web traffic from aggregating and linking to external blogs and websites. While newspapers are declining in circulation, many have seen increases in their online readership as people access news through various digital platforms. The future of journalism lies in a more conversational model where readers engage in two-way interactions with both professional and citizen journalists online.
The document discusses the evolution of mobile advertising and platforms. It describes how mobile advertising began with a focus on utility and short ads. Over time, the focus shifted to behavioral targeting, personalization, and mobile marketing. The mobile ecosystem grew to include many players like wireless carriers, mobile ad serving services, handset manufacturers, and content developers. Budget constraints remain a challenge for mobile advertising.
The document discusses the changing landscape of journalism and news delivery due to new technologies like blogging and social networks. It questions what constitutes journalism and how citizens can participate in news creation and distribution. The reading also explores how people currently get local news and events information, and asks students to envision the ideal way people may access news content in the future, in 2039.
Beyond Media, Beyond Delivery and Beyond Borders
Date: Thursday, July 31, 2008
Time: 10:00 AM Pacific, 11:00 AM Mountain, 12:00 PM Central, 1:00 PM Eastern
Duration: 1 hour
Description:
The Internet is the great leveler of information-it has removed barriers and made information ubiquitous. Today, with social media and Web 2.0, information can be targeted to precise audiences that exist anywhere-in your own backyard or 5,000 miles away. Communications professionals can now harness the power for emerging media technology to reach mass audiences or target very niche audiences and encourage an exchange of ideas and conversation.
Join PR Newswire for a free webinar and learn how to leverage the new media to take your communications programs Beyond Media, Beyond Delivery and Beyond Borders.
Presenter:
Michael Pranikoff
Beyond Media, Beyond Delivery and Beyond Borders 7-31-08Michael Pranikoff
The document discusses how communications have evolved rapidly with new technologies and outlines strategies for organizations to go "beyond media, delivery, and borders" when communicating. It recommends directly engaging target audiences through social networks and user-generated content to build influence across boundaries of age, language, and geography. Case studies show blending traditional and emerging tactics can help extend the reach and impact of messages.
The British news media is experiencing significant changes as print readership and advertising revenue decline. Younger audiences are less engaged with traditional print media. In response, newspapers are developing online content and exploring new business models using paywalls. Local news coverage is threatened as local papers face financial difficulties. Several initiatives aim to replace declining local news coverage, such as the Press Association's local reporting pilot project and the Guardian's launch of local blogs in several cities. Overall, the future of journalism will likely be defined by new online and hyperlocal models of news delivery and new approaches to funding investigative reporting.
Reinventing Journalism: Trends, Innovations and Unanswered QuestionsDamian Radcliffe
A round-up of some key recent developments in the world of journalism related to evolving and emerging business models. These slides outline changes in consumption and advertising, as well as innovations in content creation, consumption and distribution. Finally, it also explores whether our concepts of journalism need to evolve and how the sector might move forward.
Rupert Murdoch discusses the growing pains of online media and the need to adapt quickly to changes in how young people access news. He notes that the next generation wants control over their media and news when, where and how they want it. Unless the media industry awakens to these changes and adapts, companies will disappear or become irrelevant. New revenue streams, audiences and types of journalism are emerging online. The rise of citizen media through blogging may lead to a power shift and change in the media model. Mainstream media needs to embrace and utilize citizen media through platforms, linking to blogs and allowing more user control over content.
Journalism, media and technology predictions 2013 final high qualityJasping
Mobile, social media, and visual content will continue disrupting media and journalism. The coming year will mark the transition to mobile computing overtaking desktop use, especially for news. Improving video and data graphics will engage audiences on better screens and faster connections. Live content will be a major focus as formats evolve for bite-sized news. Mid-sized "phablet" screens may hit the sweet spot for consumers. Social media will continue deepening across platforms amid debate over implications. Wearable computing may begin to emerge.
Journalism, media and technology predictions 2013 final high qualityPatrick Smith
Mobile, social media, and visual content will continue disrupting media and journalism. The coming year will mark the transition to mobile computing overtaking desktop use, especially for news. Improving video and data graphics will engage audiences on better screens and faster connections. Live content will be a major focus as formats evolve for bite-sized news. Mid-sized "phablet" screens may hit the sweet spot for consumers. Social media will continue deepening across platforms amid debate over implications. Wearable computing may begin to emerge.
The document discusses how honeybees communicate through a "waggle dance" to share information about food sources with other bees, and how word-of-mouth customer communication is similarly powerful. It notes that customer experience and trust become most important when customers communicate with each other through social networks, as their opinions can spread unpredictably through word-of-mouth. Building trust with customers through competence and acting in their interests is key to success in a networked world where word-of-mouth is increasingly influential.
16062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Why We Chose ScyllaDB over DynamoDB for "User Watch Status"ScyllaDB
Yichen Wei and Adam Drennan share the architecture and technical requirements behind "user watch status" for a major global media streaming service, what that meant for their database, the pros and cons of the many options they considered for replacing DynamoDB, why they ultimately chose ScyllaDB, and their lessons learned so far.
Apna Punjab Media is a Punjabi newspaper that covers local and global news, cultural updates, and community events. It's a trusted source for Punjabi-speaking communities, offering a mix of traditional values and modern insights into Punjab's vibrant life and heritage.
Federal Authorities Urge Vigilance Amid Bird Flu Outbreak | The Lifesciences ...The Lifesciences Magazine
Federal authorities have advised the public to remain vigilant but calm in response to the ongoing bird flu outbreak of highly pathogenic avian influenza, commonly known as bird flu.
19 जून को बॉम्बे हाई कोर्ट ने विवादित फिल्म ‘हमारे बारह’ को 21 जून को थिएटर में रिलीज करने का रास्ता साफ कर दिया, हालांकि यह सुनिश्चित करने के बाद कि फिल्म निर्माता कुछ आपत्तिजनक अंशों को हटा दें।
#WenguiGuo#WashingtonFarm Guo Wengui Wolf son ambition exposed to open a far...rittaajmal71
Since fleeing to the United States in 2014, Guo Wengui has founded a number of projects in the United States, such as GTV Media Group, GTV private equity, farm loan project, G Club Operations Co., LTD., and Himalaya Exchange.
Christian persecution in Islamic countries has intensified, with alarming incidents of violence, discrimination, and intolerance. This article highlights recent attacks in Nigeria, Pakistan, Egypt, Iran, and Iraq, exposing the multifaceted challenges faced by Christian communities. Despite the severity of these atrocities, the Western world's response remains muted due to political, economic, and social considerations. The urgent need for international intervention is underscored, emphasizing that without substantial support, the future of Christianity in these regions is at grave risk.
https://ecspe.org/the-rise-of-christian-persecution-in-islamic-countries/
लालू यादव की जीवनी LALU PRASAD YADAV BIOGRAPHYVoterMood
Discover the life and times of Lalu Prasad Yadav with a comprehensive biography in Hindi. Learn about his early days, rise in politics, controversies, and contribution.
18062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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2. The Decline of News,The Rise of Connection andThe Battle For Your Mind By Thomas Paper For the CIC Conference, October 1-2, 2009 10/1/2009 2 The Decline of News WebsterPacific
3. The Decline of News What’s going on? TRANSFORMATION DESTRUCTION OF DEFINITIONS 10/1/2009 The Decline of News 3
4. 10/1/2009 The Decline of News 4 Source: http://www.naa.org/TrendsandNumbers/Advertising-Expenditures.aspx , Morgan Stanley, IAB
8. W – W – W – W – W The lead The pyramid Definitions Are Changing Traditional Journalism New “Journalism” 10/1/2009 The Decline of News 8 Political Sensational Single-issue “What gave newspapers their value was the mission and promise of journalism – the hope that someone was getting paid to wade into the daily tide of manure, sort through the deliberate lies and cunning half-truths, and tell a story straight.” Mark Bowden The Atlantic, October 2009
9. What is news?What is journalism?No one knows….What do we know? 10/1/2009 The Decline of News 9
11. Information (media) is like food. 10/1/2009 The Decline of News 11 We’re being fed junk.
12. “We don’t have information overload; we have filter failure.” 10/1/2009 The Decline of News 12 Clay Shirky “Cognitive Surplus”
13. Need to Filter! Basic Choice Newspaper (also web) TV news (also web) Magazines (also web) Blogs Phone / PDA Text Message Email Social networks Filtered Choice Email alerts Hyper-local news Tweetdeck/retweets NYT most-emailed Blog discussion threads Groups on social networks 10/1/2009 The Decline of News 13
14. The Rise of Connection 10/1/2009 The Decline of News 14
15. How Big is The Web? 10/1/2009 The Decline of News 15 Source: http://www.pandia.com/sew/383-web-size.html
16. 10/1/2009 The Decline of News 16 What’s the limit? >>> “Dunbar’s Number” Source: Dave McClure
24. Band Together! Connect sites & relationships Common & Connected indicators Common brand Greater attention and mindshare 10/1/2009 The Decline of News 24
25. The Battle For Your Mind 10/1/2009 The Decline of News 25
31. Stories > Data Carnegie Mellon University Save the Children $1.14 vs. $2.38 10/1/2009 The Decline of News 31
32. Movie Popcorn 10/1/2009 The Decline of News 32 The Washington post media critic Howard Kurtz has described how the Center for Science in the Public Interest created a public furor over saturated fat in movie theater popcorn. The CSPI “carefully stage-managed the news,” Kurtz wrote (1994), by…holding a news conference that featured “colorful visuals” and “tantalizing sound bites.”
33. Emotion & Data 10/1/2009 The Decline of News 33 Data Emotion
34. References > Promotions 10/1/2009 The Decline of News 34 What customer surveying question leads to “long-term profitable growth?”
35. 10/1/2009 #Promoters - #Detractors Net Promoter Score (NPS) = (#Promoters + #Detractors) x 100 The Ultimate Question “How likely is it that you would recommend Company X to a friend or colleague?” Not at all likely Extremely likely 9 10 8 7 6 5 4 3 2 1 0 Promoter Detractor Passive 35 The Decline of News
41. What Data360 is Doing A Wiki for data – open source – non-profit - free Common/shared database – collaborative Conversational Editors & visitors Dynamic 10/1/2009 The Decline of News 41
42. 10/1/2009 The Decline of News 42 Name of editor(s) Editor comments. Graphs connected to shared database. Comparable to data from other sources. Text box for free-form comments. Sources Comments from visitors.
44. 10/1/2009 The Decline of News 44 1. 2. 3. There’s a battle for our minds. News is declining. Connection is rising. We’re fightingjunk. We’re being fed junk. We’re being fed junk. Be Creative! Need to Filter! Band Together!
Editor's Notes
I’d like to start my talk with a “tapping” exercise.I’m going to tap a song and I’d like to ask each of you to guess the name of the song.Tap-tap-tapOk, do we have any guesses? Anybody else?That’s right, it was jingle bells…Ok, so what’s the point of tapping?Elizabeth Newton earned her PhD at Stanford by studying a simple game in which there were tappers and listeners.Tappers were instructed to tap out a well-known song just like I did and listeners were instructed to guess.The interesting part is that Newton asked the tappers prior to tapping to predict the odds that the listeners would get their song.Tappers predicted 50%.In actuality, only 2.5% of the listeners got the songs right.What’s going on here.It’s called “the curse of knowledge”. We tend to think, because we have knowledge, that others are hearing our message. But, in reality, people often don’t hear what we have to say or what we communicate.
Welcome, my name is tom paper and I’ve entitled my talk todayThe decline of news, the rise of connection and the battle for your mind.My day job is as managing partner of Webster Pacific, a strategic and financial consulting firm in San Francisco. We provide business strategy services, as well as part-time chief financial officer services. In our spare time, we have built a non-profit website called Data360 whose mission is become like a wikipedia for data. Data360 is a collaborative and flexible tool that is available to advance the cause of clarity about what is so. I’m here because I believe in what each of you are doing. I believe that data is a vital component to community improvement. It’s not the only thing, but in my mind, data is vital.I want to share some thoughts I’ve been ruminating on regarding “news” and “connection”…and our minds. I believe that there is a battle going on for what I call our “mindshare” and, like it or not, I think every indicator project is involved in that battle.
This section might be more appropriately called the transformation of news.
Newspaper advertising revenues are literally falling off a cliff – at least advertising for printed newspapersAnd while online advertising for newspapers (red line) has increased slightly, advertising for all online sources has taken off like a rocket.So, there’s a transformation going on, with traditional media declining and online media increasinghttp://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-060509
But something else is going on…and that something gets at the definitions of news and journalismI used to think that news was anything published by my trusted publications.
But over time, and especially because of TV, I’ve become cynicalI find it hard to believe that all the coverage I’m being fed really is worth watching
I think the answer is specialized interests, combined with our own appetites for sensational & one-dimensional stories.Mark Bowden has a story in the most recent version of the Atlantic about the Sotomayor confirmation hearings…Where he points out the “wise latina” comment that was carried by all the major news outlets was actually the product of a blogger named Morgen Richmond, a computer consultant from Orange County who spends his evenings searching for ideas and information for his blog.
I think we no longer really know what is news and what is journalism.The only thing we really know is that we have informationWhat is news?1) Created by a JournalistSomething “new” Something of interest to the public2) News is what news organizations share.But none of the answers work.True news hardly exists anymore. So, if we don’t have news, what do we have?We have “choice” and “mindshare.”If it bleeds, it leads.Try several answers.http://socraticcircle.blogspot.com/2007/06/what-is-news.html Rafael Buelna
So, my contention is that information is like food.There is a great scene in the movie Finding Forrester where Jamal, the young man, is at the home of William Forrester, the famous writer and his mentor. Forrester is reading the National Enquirer and Jamal says to him, “What are you doing, man, I thought you were an intellectual?”Forrester says “I read the Times for dinner….but this is my dessert“.
So, it’s my contention that information (media) is like food and that, while some of it is healthy, we’re still being fed a lot of junk.
Tools for filtering are already here and more are coming.
Let’s move on to connection…I think it’s pretty obvious that we are all more connected today than we were 30 years ago
The size of the web is one measure of connectedness
Another measure of connectedness is all of the social networking sites that are nowavailable…It’s never been easier to re-connect with an old classmate from college, high school, middle school, elementary school, even pre-schoolAnd isn’t that great? Well……I’m not so sure…I for one only have so much energy to invest in all of this and I find myself wondering if every facebook connection is a good thing.Turns out that I’m not the only one. MalcomGladwell, in his book the Tipping Point, pointed out the work of British anthropologist Robin Dunbar, who said that there is a limit to the number of people with whom one can maintain stable social relationships. Dunbar’s number is generally thought of to be 150 people per person.***********************************************************http://500hats.typepad.com/500blogs/facebookaholic/
Nevertheless, social networks seem to be everywhere…and most people who are active in social networking have more than 150 connectionsHow many of you participate in social networks? Ok, how many have more than 100 contacts? More than 200? 500? 1000?Do you know them all?The fact is that social networks are immensely popular today…So, can anyone tell me what type of website, over the past ten years, has been the most popular type of site on the internet?That’s right, it’s porn.But, can anyone tell me type of website, in the past year, has dethroned porn and is now most popular on the internet….That’s right, social networking…
Hmmm….so what does this mean, if social networking is as if not more popular than porn…hmmmm…Well, I don’t want to be anti-social, but…Social networks overtake adult websitesJanuary 26, 2009Last week we provided the BBC with some interesting data illustrating how UK Internet visits to Social Networks and Forums have overtaken Adult websites. As the chart below illustrates, social networks overtook last October and have remained ahead since. The BBC News article further discusses some of the trends relating to days of the week and video sites, but not demographics. As you would expect, Adult sites are notably more popular with men but almost 55% of visitors to our Social Networks and Forums category are female. Looking at the data by region, there isn’t a huge variation in the popularity of either adult sites or social networks.In the US social networks first overtook adult sites in mid 2007, but since then the two categories have been battling it out with no clear winner emerging. Looking at the chart above, we may be in for a similar situation in the UK; social networks have stayed ahead of adult sites since overtaking them, but the gap hasn’t widened much in the last couple of months. Adult sites and social networks are two of the topics discussed in “PPC – Porn, Pills and Casinos”, the first chapter “Click” by Bill Tancer. The book, which draws heavily on Hitwise data, is released in the UK next month. Over the next few weeks I’ll be highlighting some other topics that Bill discusses in his book, so keep an eye on the blog for more teasers.http://weblogs.hitwise.com/robin-goad/2009/01/social_networks_overtake_adult_websites.html
I think that connections are like food and we’re being fed a lot of junk.
So, what can we do to combat the junk that exists in networks?Well, yes, we can filter, but we also should understand that there is some pretty incredible power at work in networksAlbert Barabasi is a professor at the University of Notre Dame and he wrote a terrific and readable book called Linked about networksHe talks about nodes, links and hubs
Barabasi talked about two kinds of networks – random and scale-freeCocktail party – random network theory is that everyone will randomly talk to a number of people - scale-free network theory is that certain people will talk to more people, they will be more important social hubs preferential attachment is the reason for certain people (nodes) becoming more popular than others
So I’d like to do an exercise that is related to networks Imagine that you have a piece of paper and that you fold it in half once, then again, and again…and you fold it fifty timesSo the question is, after fifty folds, how thick will the paper be?How many think it will be as much as 1 foot thick?1 yard thick?100 yards thick?Ok, the answer is 93 million miles…This is the power of scale-free networks
I know many people here are data wonks, like me, so I thought you would appreciate the backup to this calculationAgain, this is the power of scale-free networksSo what does that mean for the CIC?
That means that the sites that are in the CIC need to figure out ways to band together…
So I talked before about the battle that is going on for your mindshare….How does community improvement process generally work?FriedmanExamplesHow do citizens spend their time?What would the business approach to mindshare be?Michael PorterHow do businesses try to get people’s attention?Positioning / Made To StickStandards – substance matterHow do businesses try to build loyalty?NPS / GroundswellRecommendations for CIC members
Americans have about 4.9 hours per day to spend on leisure and they spend about half of that watching TV
So, in the battle for mindshare, we’re competing with junk…And what should we do?
We need to be creative. I want to talk about imporant three ways we can employ creativity to gain mindshare…Stories ReferencesBottom up“If the data doesn’t explain something, I don’t want to share it.” – senior aide to gov. of california was asked if he would support making all of california’s data publicly available
There’s a terrific book published in the last few years called Made To Stick by Chip and Dan Heath.In this book, they highlight a study done by Carnegie Mellon University where two groups of potential donors were both sent letters which ended with a request for a donation to Save the Children. The first letter contained the statistics about the magnitude of the problems facing children in Africa, The second letter was a heart-wrenching story about a single young girl in Africa.The group that was read the letter with statistics gave $1.14 while the group that read the letter with the story gave $2.38.***************************************************************The basic emotional tactic is to make an association between something that people don’t care about and something that they do care about
Another example which comes from the same book is about the Center for Science in the Public Interest, which in the early 90s figured out that a standard serving of movie popcorn has 37 grams of fat.Thought about a bar graph – too scientific, too rational.Called press conference 9/27/92: “A medium sized butter popcorn at a typical neighborhood movie theater contains more artery clogging fat than a bacon and eggs breakfast, a big mac and fries for lunch and a steak dinner with all the trimmings – combined!” They laid out all these other foods on a table alongside the popcorn.Story was a huge hit.***********************************************************The Washington post media critic Howard Kurtz has described how the Center for Science in the Public Interest created a public furor over saturated fat in movie theater popcorn. The CSPI “carefully stage-managed the news,” Kurtz wrote (1994), by…holding a news conference that featured “colorful visuals” and “tantalizing sound bites.”Environmental cancer-- a political disease? P167 By S. Robert Lichter, Stanley Rothman
I think that all of us struggle with finding the right balance between emotion and data when think about presenting our ideas. Too much emotion and you risk credibility, you become a sensationalist; too much data and your ideas might not sell.
The second thing we can do to help our data be heard is to use the power of references.Fred Reicheld, a partner at the strategy consulting firm Bain & Company, wrote a book called The Ultimate Question.He was trying to understand what single customer surveying question best explains which companies have long-term profitable growth.So he looked at customer satisfaction, product satisfaction, perception of value…The answer he came up with was the referral question.
The final thing I want to talk about comes from a book about “new media” called Groundswell.
The book highlights the various types of “new media” or “social technologies” that are available today and how each one of these technologies might fit for a particular business or organization.I would like to highlight “forums, ratings and reviews.”
Numerous businesses have capitalized on interested constituents (or customers) to enhance the conversation that that business has with its customers. For example, Amazon.com has thousands of customers writing reviews of books on its site. They don’t get paid for this work, but they are willing to do it because they have the time (remember the cognitive surplus), they are interested in the subject and they get recognition for their efforts.It seems clear to me that CIC members would have significant opportunities to enlist their citizens to volunteer as moderators for discussions with other citizens about indicators. Ben Warner shared with me the other day that he put up a forum on their website that he had to take down because it took too much time for his staff. My recommendation would be to enlist volunteers. The fact that people wanted to talk about his indicators is a great sign.
There are a lot of great tools out there today and my goal is for Data360 to be an impartial, neutral source for hosting data and clarifying conversations about the data.
Stories > dataReferences > promotionsBottom up > top down