New media, such as social media platforms, provides an effective way to globally promote a magazine to a wide audience. With over 2.3 billion social media users worldwide, platforms like Instagram, Facebook, Twitter, and YouTube allow a magazine to access all parts of society at a low cost. These new media platforms can be used to promote featured articles, give sneak peeks of upcoming issues, and advertise subscription deals. As the primary users of new media are 16-30 year olds, which matches the target demographic, utilizing new media is an important part of the marketing strategy.

1. USE OF NEW MEDIA
THIS POWERPOINT IS FOR MY AS MEDIA COURSEWORK PLANNING

2. New Media is extremely important in todays society, with approximately 2.3 billion users
worldwide it is the perfect way to globally promote a magazine or any form of media.
The benefits of using social media are extremely high, for instance, new media has the
chance to access all parts of society and reaches certain demographics I haven’t planned
for, because of this it would successfully promote my magazine in an interesting and easy
way. Social media opens up direct access to clients without the sometimes problematic
use of extensive advertising and marketing campaigns. Also the use of advertising my
magazine through new and social media is cost effective as most social media websites do
not have a subscription fee.
Main types of New Media I can use will be Instagram, Facebook, Twitter, Tumblr, Snapchat, YouTube and certain blogs. This
gives the perfect platform for my magazine to gain popularity and grow a bigger audience. I would use these new media
platforms to promote my feature articles as well as give sneak peaks into up and coming issues.
I will be placing my magazines use of social media on my contents page and having my
magazines website at the bottom of my pages along with the page numbers.
New media is extremely useful as it is easily accessible. For instance students can update
themselves on my magazine on the train or before lectures as it is simple to do so.

3. As you can see by these statistics, the amount of people who use new media grows every
year. The primary users of new media are 16-30 year olds, this in fact matches my target
audiences demographics which is extremely useful.
In Britain, Facebook is the most used form of new media, there is also 1.6 billion active
users across the world. This would then be a useful place to have a heavy online
presence. On this Facebook page I could also promote subscription deals and the features
of my magazine. Twitter is another highly used social platform in Britain which could be
another form of social media I use.
I also plan to use an actual website to promote my magazine.
This particular online medium is also easily accessible, I could
create an emailing service to help regular readers.
This website would also place all the content in one place
that opens up opportunities for a digital subscription deal.
New Media is extremely useful which is why I want to use this
for my AS coursework.