Data can be qualitative or quantitative values that are collected from various sources for purposes like obtaining information, keeping records, making decisions, and passing information to others. There are two main types of data collection: primary data that is originally collected for the specific research purpose, and secondary data that already exists from other sources like previous research, official statistics, and reports. Primary data has advantages like better interpretation and addressing targeted issues but is more expensive and time-consuming, while secondary data is cheaper and more readily available but may be incomplete or biased. Data can also be categorized as numerical data that has quantitative meaning, categorical data that represents characteristics or groups, or ordinal data that has rank or order.