The document discusses the key design principles of Hadoop, the leading big data technology. It highlights four main design principles: 1) Reliability through fault tolerance since commodity hardware is prone to failures. 2) Scalability achieved through scaling out to hundreds/thousands of commodity machines. 3) Moving computation to where the data is stored rather than moving large data. 4) Keeping all raw data and fitting it to schemas only during reading for analysis. These principles addressing reliability, scalability, data distribution and storage made Hadoop successful for big data analytics.