Packaging with the End in Mind: Discussing the Regulatory Developments from a Business Point of View to Set Our Future Direction - Hans van Bochove

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Hans van Bochove VP Public Affairs & Government Relations Coca-Cola European Partners Presentation for Europack Summit 2018

Business

EuroPack Summit 2018
September 3-4, Montreux, Switzerland
Hans van Bochove,
VP Public Affairs Europe - Coca-Cola
Chairman, EUROPEN
Packaging with the End in Mind
Regulatory Developments from a Business Point of View,
Setting our Future Direction

All packaging materials
equally important

1916
FUNCTIONALITY
DISTINCTION
ATTRACTIVENESS
2018

PACKAGING, THE FIRST THING
CONSUMERS SEE

Source: The Coca-Cola Company Consumer Research, 2016, 13k respondents across 6 Western European countries
CONSUMERS CARE
ABOUT RECYCLING

STAKEHOLDERS
CARE ABOUT LITTER and
RECYCLING

POLICY MAKERS
CARE ABOUT
LITTER and RECYCLING

Recycling Targets
Reuse
Essential Requirements
Internal Market
legal base
Waste Framework
Directive
Packaging &
Packaging Waste
Directive
€
Extended
Producer
Responsibility
-
Waste mgmt. / Litter
Min. Requirements
Environment legal
base

● Phase out Single-Use Plastics
(plastic bags bis)
● Boost use of recycled content
o Pledging (September 30, 2018)
o Assessment regulatory / economic incentives
● Legislative proposal on SUP (May 28, 2018)
● Eco-design
redefining Essential Requirements from the
PPWD (2018 onwards)
● Guidance on modulation of EPR fees (2019)
● Guidance on separate collection and sorting
of plastic waste (2019)
● EU ‘Plastics Tax’ in EU MFF
Concretely:

● Significant reduction of certain products, with
national (reuse) targets and economic
instruments (Annex, part A)
o (Fast) food containers, beverage cups
● Ban of certain products (Annex, part B)
o Cotton bud sticks, cutlery, plates, straws,
stirrers and balloon sticks
● Extended Producer Responsibility for certain
products – packaging, including clean-up
costs for marine litter (Annex, part C)
o (Fast) food containers, packers, wrappers
o Beverage containers, cups and cup lids
o Filter cigarettes
o Wet wipes, sanitary towels, tampons
o Balloons and plastic carrier bags
● Specific criteria for plastic beverage bottles
o 90% collection by 2025 and tethered caps
Concretely:EU Directive on the reduction of the impact
of certain Single-Use –Plastics on the
Environment
SUP

C 2
ALMOST HALF OF OUR
CARBON FOOTPRINT
COMES FROM PACKAGING

The document summarizes the European Chemicals Agency's proposal to restrict intentionally added microplastics in professional and consumer uses. The proposed restriction would prohibit the placing on the market of products containing microplastics, with some derogated uses allowed. It would also mandate improved instructions for proper use and disposal to avoid releases into the environment, as well as reporting. A public consultation on the proposal is open until September 2019.

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The document summarizes the European Union's efforts towards establishing a circular economy for chemicals. Some key points: - The EU has implemented 54 actions through its Circular Economy Action Plan to close material cycles and reduce waste. This is estimated to create jobs and reduce CO2 emissions by up to 4%. - Specific achievements include the EU Plastics Strategy, revisions to waste legislation, and analysis of the interface between chemicals, product, and waste policies. - The chemical sector is seen as key to enabling circular economy innovations like better design for recycling and chemical recycling technologies. - REACH legislation has created a large database of chemical information, promoted alternatives to animal testing, and ensured a functioning single market while

Vinylplus - Recovinyl

Architectura

The VinylPlus program has been recycling PVC in Europe for 20 years, recycling over 6.5 million tonnes of PVC since 2000. Recovinyl, established by VinylPlus, is the main contributor to PVC recycling and recycled over 730,000 tonnes in 2020. Recovinyl registers recyclers and converters, tracks PVC waste throughout the recycling process, and boosts recycling by facilitating exchanges between recyclers and users of recycled PVC.

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The document summarizes the mission and goals of the End Plastic Waste organization, which aims to minimize plastic waste ending up in the environment through developing and scaling solutions for reuse, recovery, and recycling of plastic. It outlines the challenges of increasing plastic waste production and leakage into oceans. The organization takes a collaborative approach across the plastic value chain and promotes complementary solutions like increasing recycling infrastructure/rates, engaging stakeholders, advancing technologies, and cleaning up concentrated plastic waste areas. Its strategy involves innovation, education, infrastructure development, and funding of $1.5 billion over 5 years from member companies for waste management programs and investments.

Vinylplus - PVC Recycling in Action

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The VinylPlus program has been contributing to the circular economy by increasing PVC recycling in Europe for 18 years. Through VinylPlus, over 5 million tonnes of PVC have been recycled since 2000. Recovinyl, established by VinylPlus, is the main driver of PVC recycling and registered over 740,000 tonnes recycled in 2018. Recovinyl works to boost collection and recycling of PVC waste and increase demand for recycled PVC by facilitating exchanges between recyclers and converters.

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Cefic represents the chemical industry in Europe, with over 500 company members. It interacts daily with EU and international institutions on behalf of its members. The chemical industry invests 700 billion euros annually in R&D to develop new chemicals that improve performance, meet regulations, and anticipate customer needs. Substitution of chemicals is an innovation opportunity that requires a holistic assessment of technical performance, safety, and environmental properties to avoid regrettable substitution. Grouping chemicals can be useful for regulatory assessments if based on robust scientific criteria, but a one-size-fits-all approach should not be used, as substances within a group can have different hazard properties. The only way forward is through dialogue and cooperation between regulators and industry.

Vinylplus - Showing the path for a Circular Economy

Architectura

The document discusses VinylPlus, a voluntary sustainability program by the European PVC industry. It aims to create a long-term sustainability framework for the PVC value chain and promote an efficient use of PVC throughout its life cycle. VinylPlus has proven to be a key contributor to the circular economy by ensuring continuously growing and safe recycling of PVC, with over 5 million tonnes recycled since 2000. The initiative works to improve environmental protection in a sustainable and economically viable way.

Vinylplus ce

Architectura

The document discusses VinylPlus, a voluntary sustainability program by the European PVC industry to promote a circular economy for PVC plastic. It has invested 120 million euros since 2000 to increase PVC recycling across Europe. VinylPlus now engages over 150 recyclers who recycled over 730,000 tons of PVC in 2020, saving 13 million tons of CO2 emissions. Their goal is to recycle 1 million tons of PVC annually by 2030.

1) The circular economy aims to reduce environmental impacts, use of primary materials, and reliance on imported materials. Increasing recycling and use of secondary materials is a key pillar of circular economy policies. 2) Past data shows that higher domestic metal recycling decreases imports of secondary metals but does not affect imports of primary metals. Modeling suggests current policies will not significantly change trade patterns in materials by 2060. 3) Additional circular economy policies like taxes on primary materials and subsidies for secondary materials and recycling could lead to higher trade in primary and secondary materials by 2040 as production shifts from primary to secondary. Regional differences in these policies would affect trade patterns.

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Trademarks are often among the most important and valuable assets of a business. A distinctive trademark allows a business to create goodwill, acquire a reputation, and to guarantee that the goods or services bearing the same trademark have the same quality. A Community trademark (CTM) protects your exclusive rights in all the 28 Member States of the EU and has the benefit for its proprietor to obtain a Europe-wide injunction to prevent further or threatened infringement.

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This document discusses the relationship between international trade and the circular economy. It provides 3 examples of how trade matters for a circular economy: 1) trade can decouple economic growth from material use, 2) trade in waste is increasing as countries restrict imports of plastic waste, and 3) trade allows for closing higher value material loops across borders through refurbishment and remanufacturing. The document also outlines key issues like supporting recycling through international trade while regulating waste movement, and promoting reuse of goods through second-hand exports while preventing leakage from producer responsibility schemes. Overall, the circular economy transition will impact trade flows and there is a need for cooperation on standards and data to create opportunities through trade while enhancing resource efficiency.

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The document discusses the problem of microplastics in the environment and proposes solutions involving chemicals management and regulation. It notes that plastic production has surged in recent decades and is projected to double again in the next 20 years. Microplastics enter the environment through various pathways and sources and act as a vector for other contaminants. A multi-sectoral, global approach is needed that reduces plastic production, redesigns products for toxics elimination and circularity, implements zero waste systems, upholds the precautionary principle, and engages global instruments and conventions. Specifically, chemical regulation needs to curb virgin plastic production, eliminate microplastics in production, capture microplastics at their sources, and promote toxics elimination and product

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On Monday 2nd March the Circular Economy Task Force co-hosted a conference with the Dutch Embassy in London on how to promote the trade in circular economy goods and services between the UK and the Netherlands. The Dutch ambassador Laetitia van den Assum welcomed an expert group of business, policy and academia representatives to a discussion organised around three issues: how policy can support a circular economy, how to deliver a ‘North Sea Resource Roundabout’, and what are the circular economy opportunities for plastics?

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The document discusses extended producer responsibility (EPR) for e-waste management in Argentina, drawing lessons from the Belgian case. It provides an overview of Belgium's EPR system operated by Recupel, which designates roles for producers, authorities, retailers and citizens. Recupel finances e-waste collection and treatment through fees. The document also identifies challenges for Argentina, such as a lack of e-waste data and ensuring waste pickers are protected. It argues that any EPR system in Argentina must consider existing circumstances and stakeholders to be successful.

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Pap'Argus symposium 017 focused on new uses of cardboard. Dr Liz Wilks from APP Europe discussed trends in packaging. APP is a large pulp and paper company with operations across China and Indonesia. They discussed how packaging demands are growing strongly in Asia and Eastern Europe. New delivery services and home dining are creating opportunities for new cardboard packaging solutions in Western Europe. Environmental regulations around the world are also driving demand for more sustainable packaging materials from renewable sources like cardboard.

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Pira International forecasts growth in plastic packaging, especially flexible plastic packaging and bioplastics. Flexible plastic packaging is replacing materials like metal, glass, and rigid plastics in applications like meat and produce due to properties like low cost and weight. Bioplastics are increasing for food service items and film. Beer companies are interested in PET bottles but consumer acceptance remains uncertain. Overall plastic packaging growth is predicted to outpace other materials due to properties, new markets, and developing economies, though recycling and sustainability issues persist.

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The document discusses several European policies and initiatives aimed at reducing plastic waste and pollution: 1) All plastic packaging will be required to be reusable or recyclable by 2030. Rules will also promote the use of recycled plastics in products. 2) Directives will be implemented to increase plastic recycling rates to 55% by 2030 and reduce the impact of single-use plastics. 3) Other policies will address issues like microplastics, biodegradable plastics, and extended producer responsibility. The EU will also lead global cooperation on reducing plastic pollution and transitioning to a circular plastics economy.

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The document discusses the growth of flexible packaging and concerns about packaging waste. It then outlines Sun Chemical's approach to developing more sustainable packaging solutions, including increasing biorenewable content, making packaging easier to recycle, and aligning their goals with the UN's sustainable development goals. Sun Chemical is working on innovations like mono-material plastics, paper-based packaging, and digital printing technologies to help the packaging industry reduce waste and environmental impact.

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This document summarizes a presentation given by Dr. Mervyn Jones on mixed plastics recycling. It discusses WRAP's work to improve plastic recycling rates in the UK. Specifically, it outlines efforts to develop closed loop recycling systems for plastic bottles and food-grade recycled plastic pellets. It also addresses barriers to recycling such as mixed plastics, black plastic packaging, and developing end markets for recycled materials.

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This document provides information on plastic waste reuse, recycling, and disposal with an emphasis on single-use plastics. It defines plastics as petroleum products made of hydrocarbons that are non-biodegradable. It classifies plastics as thermosetting or thermoplastic and lists the most commonly used plastics. The document discusses single-use plastic products, plastic waste generation rates in India, the impacts of plastic pollution, and the government's Plastic Waste Management Rules. It provides responsibilities for local bodies, waste generators, and outlines innovative technologies for plastic waste disposal and management best practices to implement.

Circular Economy Plastics in the EU 2017

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The document discusses issues related to plastics production, waste management, and leakage into the environment. It notes that without changes, plastic production will account for 20% of oil consumption and 15% of greenhouse gas emissions by 2050. Currently, only 30% of plastic waste in the EU is recycled, with the rest incinerated, landfilled, or exported. The document outlines options to address these issues, including using alternative feedstocks, improving recyclability through design, developing innovative recycling technologies, enacting legislation to promote recycling over disposal, and reducing microplastics leakage into the environment. The overall goal is to transition from a linear plastic economy to a more circular one.

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ERANOVA collects algae blooms, a polluting biomass, and uses a patented process to enrich the algae into a starch-rich material. This material is then processed into biodegradable or durable bioplastics using another patented technique. Their bioplastics improve the mechanical properties of current bioplastics by 15% and can serve markets for renewable ecological bioplastics and biodegradable/compostable packaging films and bags. Their roadmap outlines plans from 2017-2021 to build raceways and extraction facilities to produce thousands of tons of biomass and bioplastics annually, selling licenses for biomass and starch production by 2019.

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As brands strive to make responsible business decisions, how can you sort through the packaging myths and buzzwords to devise a more sustainable packaging strategy? With soon-to-arrive legislation, recyclability pledges, and growing consumer demand, brands and retailers need to be equipped with the right information. In this free webinar, Gerald Rebitzer, Amcor Flexibles Sustainability Director will discuss: - The most common packaging myths and truths Sustainability-focused regulations and legislation that are on the horizon - Why recyclability is not the only criteria for your packaging’s sustainability – key sustainability attributes for your packaging - Learn your bio-based, from your biodegradable to your compostable – sustainable packaging 101 - How a brand’s packaging sustainability progress can be shared with consumers https://www.amcor.com/

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VinylPlus is a voluntary commitment by the European PVC industry to increase the sustainability of PVC. Over the past 10 years (2011-2020), VinylPlus achieved key milestones in recycling PVC waste, promoting sustainable use of additives, improving energy efficiency, and raising sustainability awareness. Highlights include recycling over 6.5 million tonnes of PVC and reducing CO2 emissions by 14% in PVC production. VinylPlus also works with stakeholders across the PVC value chain and engages in partnerships to further sustainability goals.

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Packaging with the End in Mind: Discussing the Regulatory Developments from a Business Point of View to Set Our Future Direction - Hans van Bochove