Humans dont really like to make decisions. Decisions are tough. There is often too much at stake. Humans make bad decisions all the time.
But not making a decision at all is even worse.
At the latest Drink Digital meetup I looked at how I had used the WRAP framework to make better decisions at work and how we are passing on the good decisions that we make around the team.
When individuals are making better decisions at work and sharing them with team mate to make their life easier then the whole business is making better decisions.
Make better decisions, easier and across the board.
Make More Time For Falconry; Digital Marketing Hacks and HabitsWayne Barker
My latest presentation from Drink Digital. This time I tackled the importance of working smarter not harder so that you can make time for the more important things in life.
From removing the avalanche of email and distractions many people have the secret to productivity. In reality most use their to do lists as a crutch.
Mastering hacks and turning them into habits is the real key.
Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas ...Wayne Barker
No matter what role you have in digital marketing the one thing you really need to happen is for people to take action on your recommendations and ideas. Without action success cannot be possible. Get shit done and win the Internet.
Why Magpies Don't Use Phones And Are Shit At Building Links For SEOWayne Barker
What stops us from reaching our goals in digital marketing? Often it turns out to be ourselves. Humans like shiny new things. Humans are a bit shit at finishing things, Here we look at why we should look to the past and not get tied up in whats new and exciting to reach our goals. Also comes with some very specific link building ideas that are not new or exciting.
Are you a digital marketing freelancer, or are you thinking about taking the plunge to go full-time freelance?
Danielle Antosz, Features Editor at Search Engine Journal and a full-time freelancer, shares tips and tools for building your side hustle into a full-time career.
Make More Time For Falconry; Digital Marketing Hacks and HabitsWayne Barker
My latest presentation from Drink Digital. This time I tackled the importance of working smarter not harder so that you can make time for the more important things in life.
From removing the avalanche of email and distractions many people have the secret to productivity. In reality most use their to do lists as a crutch.
Mastering hacks and turning them into habits is the real key.
Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas ...Wayne Barker
No matter what role you have in digital marketing the one thing you really need to happen is for people to take action on your recommendations and ideas. Without action success cannot be possible. Get shit done and win the Internet.
Why Magpies Don't Use Phones And Are Shit At Building Links For SEOWayne Barker
What stops us from reaching our goals in digital marketing? Often it turns out to be ourselves. Humans like shiny new things. Humans are a bit shit at finishing things, Here we look at why we should look to the past and not get tied up in whats new and exciting to reach our goals. Also comes with some very specific link building ideas that are not new or exciting.
Are you a digital marketing freelancer, or are you thinking about taking the plunge to go full-time freelance?
Danielle Antosz, Features Editor at Search Engine Journal and a full-time freelancer, shares tips and tools for building your side hustle into a full-time career.
My presentation on how to turn business needs to user needs including using user/job stories, journey mapping and crits.
People and things you might find useful:
GOV.UK research blog: https://userresearch.blog.gov.uk
Follow: Christopher Trudeau @proftrudeau
He is the plain-language advocate, & law professor I was talking about.
Academic research: http://contentdesign.london/data/academic-research-as-data/
Dumbing down inc: Christophe Trudeau studied legal text and found that ‘…41% of respondents got ‘annoyed’ when they read complicated terms’ … and ‘….”0.5% said they’re “impressed: http://contentdesign.london/reading/dumbing-down/
Value mapping:https://www.slideshare.net/SarahRichards2/
How to Work a Room (and not hate yourself in the morning)J. Brad Wilke
Do you dread going to "networking" events? Does the word "networking" itself make you break out in hives? If so, it's time you got over your fear.
This slide deck accompanies Smarthouse Creative's new Networking Workshop, which we recently conducted at Seattle's Northwest Film Forum.
Hiring good people can be hard. Keeping good people can be hard. It’s made easier though if you can set your company apart as a place that people want to work at. But how do you make the community aware that that’s the case?
Developer evangelists typically evangelise products to developers, but what if the thing you’re trying to sell is the team itself? How can you get your entire team sharing with the community what you’ve built and how you work?
This talk will examine why you should evangelise your team from an individual, team and community perspective, and give concrete examples of how to encourage your team to do so.
In the past couple of years I've realised there's been quite a lot that I've learnt from event organising that I could apply in a proper job as well.
This talk is split into two parts: in the first I look at how specific skills I use in my current job map back to event organising, in the second part I focus on more general lessons or things that I wish I had learnt a bit sooner.
These slides were used as part of a presentation to United Ways of Iowa member organizations on how United Ways can use social media to engage with their communities. The meeting was held on July 24, 2013, at the Human Services Campus in downtown Cedar Rapids.
As developers, we’re constantly learning: whether it’s figuring out how to solve new problems and bugs, or focusing on new skills and knowledge to apply to our work. At FutureLearn, we reflect our company mission of providing the best learning experiences to everyone, within the way we work as well. We have a culture of learning and supporting each other, encouraging everyone to pursue the skills they want to have. This talk will help you make learning a more integral part of your processes, and explain how to run internal events, like hackdays and lightning talks, to support this.
See the video of the talk here: https://vimeo.com/139069166
Getting company buy-in to execute a new idea that moves an employer in a new or nontraditional direction but with a big potential upside can be tricky. Hear insights from a business consultant in techniques of persuasion to learn how to best structure your proposal, counter the naysayers and see your idea through to fruition.
Mona Patel is the founder and CEO of Motivate Design, a user experience and design agency. In her book "Reframe: Shift the Way You Work, Innovate, and Think" she helps people tap into their creativity to reframe problems as opportunities for success.
This particular webinar focused on strategies for generating content for social media including developing an editorial calendar, leveraging content you have already developed, and other's blogs.
Social Brilliance IMPACT! is an online 12-week course to help make social media easy so you can turn your fans, followers, and connections into paying clients.
Humans Not Zombies: Identity-Based Content Strategy for More Engaging WebsitesMelissa Eggleston
What content mistakes do organizations make on their websites that cause them to look like zombies? The living dead are mindless, indistinguishable, and confused—similar to bad websites. The best organizations and websites are more like empathetic humans and less like self-absorbed zombies. Using real-world good and bad examples from the higher ed and nonprofit worlds, we’ll discuss how to humanize the content on our websites.
Sharing new research and field-tested advice, we’ll cover:
- why identity (and not brand) should be the focus for universities and nonprofits
- the high-level ideas of identity-based content strategy
- the nitty-gritty details (and great value!) of page-level content strategy and how to do it
- how to avoid deadly mistakes that make you look inhuman
21 Periscope Tips for Winning BroadcastsDonna Moritz
Periscope is fast becoming the video broadcasting and livestreaming tool of choice and is on a huge trajectory. Here are 21 things I have learned from jumping in on Periscope, so that you can jump in too!
In this comprehensive Lead Gen Clinic presentation, I share concepts such as Agile Marketing, Cold Warm and Hot Traffic and how to run effective marketing tests. It all rolls up into a system I use in my business. Enjoy!
My presentation on how to turn business needs to user needs including using user/job stories, journey mapping and crits.
People and things you might find useful:
GOV.UK research blog: https://userresearch.blog.gov.uk
Follow: Christopher Trudeau @proftrudeau
He is the plain-language advocate, & law professor I was talking about.
Academic research: http://contentdesign.london/data/academic-research-as-data/
Dumbing down inc: Christophe Trudeau studied legal text and found that ‘…41% of respondents got ‘annoyed’ when they read complicated terms’ … and ‘….”0.5% said they’re “impressed: http://contentdesign.london/reading/dumbing-down/
Value mapping:https://www.slideshare.net/SarahRichards2/
How to Work a Room (and not hate yourself in the morning)J. Brad Wilke
Do you dread going to "networking" events? Does the word "networking" itself make you break out in hives? If so, it's time you got over your fear.
This slide deck accompanies Smarthouse Creative's new Networking Workshop, which we recently conducted at Seattle's Northwest Film Forum.
Hiring good people can be hard. Keeping good people can be hard. It’s made easier though if you can set your company apart as a place that people want to work at. But how do you make the community aware that that’s the case?
Developer evangelists typically evangelise products to developers, but what if the thing you’re trying to sell is the team itself? How can you get your entire team sharing with the community what you’ve built and how you work?
This talk will examine why you should evangelise your team from an individual, team and community perspective, and give concrete examples of how to encourage your team to do so.
In the past couple of years I've realised there's been quite a lot that I've learnt from event organising that I could apply in a proper job as well.
This talk is split into two parts: in the first I look at how specific skills I use in my current job map back to event organising, in the second part I focus on more general lessons or things that I wish I had learnt a bit sooner.
These slides were used as part of a presentation to United Ways of Iowa member organizations on how United Ways can use social media to engage with their communities. The meeting was held on July 24, 2013, at the Human Services Campus in downtown Cedar Rapids.
As developers, we’re constantly learning: whether it’s figuring out how to solve new problems and bugs, or focusing on new skills and knowledge to apply to our work. At FutureLearn, we reflect our company mission of providing the best learning experiences to everyone, within the way we work as well. We have a culture of learning and supporting each other, encouraging everyone to pursue the skills they want to have. This talk will help you make learning a more integral part of your processes, and explain how to run internal events, like hackdays and lightning talks, to support this.
See the video of the talk here: https://vimeo.com/139069166
Getting company buy-in to execute a new idea that moves an employer in a new or nontraditional direction but with a big potential upside can be tricky. Hear insights from a business consultant in techniques of persuasion to learn how to best structure your proposal, counter the naysayers and see your idea through to fruition.
Mona Patel is the founder and CEO of Motivate Design, a user experience and design agency. In her book "Reframe: Shift the Way You Work, Innovate, and Think" she helps people tap into their creativity to reframe problems as opportunities for success.
This particular webinar focused on strategies for generating content for social media including developing an editorial calendar, leveraging content you have already developed, and other's blogs.
Social Brilliance IMPACT! is an online 12-week course to help make social media easy so you can turn your fans, followers, and connections into paying clients.
Humans Not Zombies: Identity-Based Content Strategy for More Engaging WebsitesMelissa Eggleston
What content mistakes do organizations make on their websites that cause them to look like zombies? The living dead are mindless, indistinguishable, and confused—similar to bad websites. The best organizations and websites are more like empathetic humans and less like self-absorbed zombies. Using real-world good and bad examples from the higher ed and nonprofit worlds, we’ll discuss how to humanize the content on our websites.
Sharing new research and field-tested advice, we’ll cover:
- why identity (and not brand) should be the focus for universities and nonprofits
- the high-level ideas of identity-based content strategy
- the nitty-gritty details (and great value!) of page-level content strategy and how to do it
- how to avoid deadly mistakes that make you look inhuman
21 Periscope Tips for Winning BroadcastsDonna Moritz
Periscope is fast becoming the video broadcasting and livestreaming tool of choice and is on a huge trajectory. Here are 21 things I have learned from jumping in on Periscope, so that you can jump in too!
In this comprehensive Lead Gen Clinic presentation, I share concepts such as Agile Marketing, Cold Warm and Hot Traffic and how to run effective marketing tests. It all rolls up into a system I use in my business. Enjoy!
Don't solve the wrong problem rocketconf may 2016Ben Sauer
Zengenti and Clearleft recently partnered on a redesign, which began with user research that defined the trajectory of the whole project. In this talk you’ll learn about why user research should never be treated as a ’nice to have’, how the team did it, and how to get research to stick in peoples' minds.
Accountability is one of the most important aspect of running a business. If you do not know how to hold your team accountable and to be productive, you are losing money. Learn what tools you can implement to build your team's success.
The department of Computer Science and Engineering, School of Computer Science and Technology of Karunya University conducted the second national IEEE STEP EVENT 2014 on “GROOMING ENGINEERS AS ENTREPRENEURS” on 27th October 2014. IEEE-Young Professional, Madras Section. The objective of this event is to transform budding engineers as entrepreneurs.
In this regard CSE department of KU invited Mohankumar Swaminathan, an alumnus to be the resource person for the session “Spark of Inspiration” for one hour duration to talk on Show inspirations of start-ups; Alumni-Start-ups; Incubation Advantages.
Presentation given at User Experience Edmonton meetup in January 2015. Gives an overview of how you can sell User Experience design methodologies to your boss or company. Talks about starting small, return on investment and not asking permission.
Liberty County Chamber/CVB CEO Leah Poole led a workshop specifically targeted at the real estate market on the Facebook and Instagram social media platforms. She provided tips and tricks on both good and bad social content.
Why SEO Won’t Look The Same This Time Next YearWayne Barker
It’s fair to say that it’s been a volatile and challenging last six months in the world of SEO. With AI changing all the rules, algorithms updating constantly, and SGE (Search Generative Experience) hogging the headlines, marketers have had to stay on their tippy toes in order to keep up.
Digital Maze’s resident marketing expert, Wayne Barker, is our go-to guy for all the up-to-date digital marketing news. So who better to guide you through the latest industry insights and anticipate how the search landscape *might* change over the next year?
Steal Like An Artist The Quentin Tarantino RemixWayne Barker
Nothing is ever truly original. Nothing.
No matter what you are working on it is always a mash up of what has come before.
This is never truer than when you are working on creative endeavours.
As digital marketers we now have to be more creative than ever.
A few years back processes ruled in SEO. Nail processes, scale that bad boy up and off you go. Success could be yours.
Problem is, things change.
Google clamped down. They made examples of people, of businesses. Collateral damage happened. That actually started to enforce what they said they would all along. They just forgot to clamp down for a decade. That stuff worked (still does in some places nudge nudge wink wink).
Collateral damage wasn’t the only by-product of the clamp down. The content marketing deluge happened. The web went from being full of hardly comprehensible spun shit to being full of hardly comprehensible human written shit (who had heard someone tell them that having a blog WAS content marketing).
Before you had to be the one with the most to win.
Now you have to stand out to win (and maybe a bit of having the most).
Chess, The Wu-Tang Clan And Looking At The Bigger PictureWayne Barker
Google has been busy. This is the one where I encouraged people to look at the bigger picture and to the future rather than getting caught up in the moments.
Roger Corman And Easy Riders. Make It Cheap And Fail FastWayne Barker
Surely. Surely. There cant be a link between B-movies from the right up until a specific date of 1975? Maybe not. But Wayne will somehow shoehorn that in and make it relevant for content marketing campaigns that are within the range of more affordable budgets.
You Ain’t Gonna Work For Red Bull; Cinderella And Fun In The Real World Of D...Wayne Barker
A talk I delivered to Nottingham University students about how you can still have fun in digital marketing - even when you are working on boring sites.
Cliffhangers, Netflix and Getting Shit DoneWayne Barker
Ever find yourself procrastinating? Getting distracted? Both?
In this presentation I looked as some techniques, tools and tips for actually getting your work done.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
10. It All Goes Pear-Shaped
• Things pile up
• You panic
• You make mistakes
• But you have procrastinated so long there is no
time to learn from them
• And you start to loop
36. What Can You Use Them
For?
• Telephone etiquette
• Booking holidays
• Calling in sick
• Expenses
• Petty cash
• Folder organisation
• Locking the office
41. What Can You Use Them
For
• Content launches
• Site migrations
• Technical SEO audits
• New site launches
• Going HTTPs
• Keyword research
• Tool processes
So happy new year to you all. Hope that 2017 is going to be a good one and we can put behind all the crap from last year.
Of course new years come with resolutions. Ive decided to give up drinking and put less slides in presentations. You can see that I have already failed on one and and am about to fail on another.
But its not just personal resolutions there are often business ones as well.
It's a new year. The boos man or lady is pumped up. We need to get our shit together.
We need to make the business more profitable.
We need to trim one area of the business that isn't as profitable as another.
You know we are doing well but sometimes we just need to clean up the house a bit.
The quick answer.
This is Jon-Jon.
Jon-Jon is so cool he doesn’t use an H in his name, and does that twice.
Lets say Jon-Jon works at Boom Online. I have obscured his face so you don’t know who he is.
So Jon-Jon is okay at his job. You know, not great. He consistently late and takes a lot of fag breaks. He’s overly critical in company meetings. He’s delivered a lot of work late. Its okay, in fact some of its pretty good. But it’s late; every time.
Should I ask him or not? That’s the question.
I'm not going to make you raise your hands but I’m pretty sure you have all made your mind up at this point. You have all decided something. Yeah let’s sack him – or let’s give him another chance.
Whether it was a good decision or not is a bit tougher to tell. It was A decision.
The other side of the coin is when we make no decision as at all.
What happens when we make no decision?
Nothing
It’s worse than making an okay decision – or even a bad decision. Because if we never allow ourselves to be wrong or fail then we never learn.
At the point of not making decisions things can go really wrong.
I have mentioned frameworks before. The steal like an artist or the SUCCESS or KISS frameworks that I have mentioned in other presentations. All of them are variable on your friendly Boom blog.
This is the one that got me thinking last year. This is the one that started us down a path at Boom that is part of the big plan for this year.
So lets look at WRAP and how it can help us make better decisions.
Widen your options.
We often have very narrow framing. Business people often have a very narrow frame – whether to do this thing or this other thing.
Teenagers are narrow minded.
Look for new options. Look for “and” instead of “or”.
Coming back to Jon-Jon – should I sack him or not? It's a bit narrow. Look for new options. Should I sack him, or should I help him get better at the parts of the job that he isn’t so good at? Should I find out why he is so critical? Is that something we can help address?
Widen your options – no THIS or THAT
Reality-test your assumptions.
We tend to collect information that support our own thoughts.
Test things. This works particularly well with SEO and PPC! Don’t assume that what Randy Fishcake wrote on the Moz blog is gospel. By the same token don’t assume that what Spamela Anderson wrote on blackhat world is the wrong way to go.
Come back to Jon-Jon - We asked the narrow question of whether we should sack him or not. It was also based on what we knew. Not what we others knew about him.
Ask the people he works with every day. Go back to his original application and his CV. Ask him how he's getting on with something in particular.
Collect data. Reality test your assumptions.
Attain distance before deciding
Short term emotion can lead to making bad decisions.
Again short term wins are very common in business and the world of digital in particular. I touched on it last time we were here. The consultant offers short term wins, the exec who is there for only a year offers short term wins over strategy before moving on the next thing.
We definitely still see it in SEO – it isn't sustainable. You need to step back.
So back to Jon-Jon. Yeah it’s a new year and the boss wants us to clamp down. But take your time. Think about it, take in the data you have collected. Allow yourself the time to ruminate on what to do.
So bringing back to Jon-Jon. We decided that we needed to crack down for 2017 and get things moving. We had a narrow mind set and we only thought about it from our own point of view. And also we did this all really quickly.
Step back – take a breather.
Prepare to be wrong
We all have egos. We all think we know what the future will hold.
We all know how Google works right? Wrong. We haven't got the foggiest. Any SEO who yells you otherwise is a talking out of their bum. We may have an idea. We may have run test5s that help us understand it better. We may have collective knowledge. But we don’t know. Drop the Ego and we make better decisions.
So what about Jon-Jon? When we consider the W R A and then drop the ego when can make better decisions.
So back to Jon-Jon.
Earlier we were thinking about sacking him for poor performance. You know, he’s not great. He consistently late and takes a lot of fag breaks. He’s overly critical in company meetings. He’s delivered a lot of work late.
But when we used WRAP we found out from his team mates that outwardly he had been critical but in private he had been very supportive with several members of staff – often going above and beyond to help them out with their problems. Often not completing his work because of the amount of time he was spending helping others. It also turns out that he had been very helpful with some clients and their issues as well and he has a great phone manner. People are saying he's great at helping people get their stuff done even if it means he struggles organising his own.
It turns out as well that others didn’t see his criticism in meetings as bad – that was something that I had projected on to him.
Oh, he's giving up smoking as well.
We had him working on little projects on his own – in reality his strengths lay elsewhere. What about instead of sacking or not sacking him that we see if we can find a belter fit for him on our organisation?
And lets get him some productivity and prioritisation training.
We’ve now made a better decision this THIS or THAT.
WRAP is good for individuals.
So form now on I am going to use actual real life examples that we have worked on.
Widen your options – semrush, sistrix, awr, panguin
Reality-test your assumptions – get feedback from other team mates, see if there are other stories out there
Attain distance before deciding – take it all in, don’t disavow all your links tomorrow
Prepare to be wrong – remember to check your ego at the door
Widen your options – SEMrush, sistrix, awr, panguin
Reality-test your assumptions – get feedback from other team mates, see if there are other stories out there
Attain distance before deciding – take it all in, don’t disavow all your links tomorrow, don’t delete landing pages that ‘appear’ not be performing
Prepare to be wrong – remember to check your ego at the door
Widen your options – don’t just use one tool, use your own brain – its better
Reality-test your assumptions – ask for opinions form other team mates, from people who don’t even know what penguin is
Attain distance before deciding – take your time
Prepare to be wrong – quite a bit on this one – not that you will ever know
This is all very well. But not everyone works in the same way. I might be able to apply these things short term. But what about everyone else?
And that got me thinking.
I promised m and m’s in the title so I best deliver those.
You may have heard Del Preston in Wayne's World 2 talking about how he had to fill in brandy glass with a 1000 brown m and m’s otherwise Ozzy wouldn't go on stage.
Not quite true.
It was actually David Lee Roth form Van Halen. Whilst they are renowned for their rock’n’roll antics there was actually some sound business going on behind the scenes.
It was Dave Lee Roth that was responsible for a lot of that.
In the contract is stated that there should be m and m’s in a bowl backstage at every city. But no brown ones. They had to be taken out.
And people just thought he was a bit of dick.
In reality they were one of the first bands to take their entire high tech stage show on tour. They couldn’t oversee everything but were concerned that everything should stay safe for the band, the crew and the fans.
So they added the m and m’s clause as a tripwire. When they arrived at a new city they looked for the m and m’s. Then they looked for brown ones. If enough attention hadn't been paid to the contact there would be brown m and m’s or no m and m’s. Either way that threw into doubt whether they would have paid enough attention to the rest of the contract.
Whether it’s the greatest idea or not is up for debate. But what’s interesting is how they took something complicated and added one factor to create the alert.
They made it a lot easier for themselves.
People find it hard to make decisions.
People don’t have time to make decisions.
People are worried about making decisions.
Take the good decisions that we have all made (and there's gonna be more with WRAP!!) and spread them around the rest of the team.
So this is how we are looking to deal with it at Boom. Its not easy. It takes a lot of work and certainly there is no onesize fits all solution.
Processes, checklists and frameworks are all very different.
What is a process?
“a series of actions or steps taken in order to achieve a particular end”
This is the driest of all the things that we are currently undertaking. Less digital marketing and more business based.
The least sexy.
All the boring stuff. I won’t go into too much detail. It not only saves people having to think and save time. It also conserves brain power for making real decisions!
What are checklists?
“a list of items required, things to be done, or points to be considered, used as a reminder”
So these are less constrictive and it is the point “to be considered” that is key here. There may be underlying processes but there more unknowns. Things can be changed. Sometimes you need to change. Some things might not be relevant for particular projects.
Things that should be considered.
So this is an actual checklist that we have in Process Street for adding links we have built to Buzzstream. You don’t have to think about what you should do or how to go about it. You don’t even have to ask.
What are frameworks?
“a basic structure underlying a system, concept, or text”
Turn your presentations into blog posts and then add them to the processes, checklists and frameworks. Spread the good decisions around.
Make it easy.
Nothing is Original
Apply the WRAP framework to your decision making.
Take the good decisions that you make, document them somehow and share them with your team mates.
Make it easy for you and make it easy for them. Cos when more things become easier, its easier to make good decisions more often.
Learn hypnosis. Its easy to convince everyone that every decision you have ever made is a good one.