This document discusses redesigning the field of design by taking a meta perspective. It explores how stepping outside of a system allows one to better understand it. The author discusses applying concepts from fields like cybernetics, philosophy and science to gain new insights into design. One tool proposed for achieving a meta view is first principles thinking. An example of redesigning user personas is provided, with the idea of dynamic personas that change over time and account for how a person and product evolve together. The conclusion acknowledges that the author is still learning and hopes this work can help generate better algorithmic models and intelligent systems.