Forget your sexy viral marketing campaigns - you need to spend time on your hygiene content. The content that powers your site and is the reason people visit you in the first place.
Immersive content. Charity content marketing conference, 28 April 2016CharityComms
Luke Williams, social media innovation officer, RNLI
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Startup Weekend Wellington will take place from February 21-23, 2014. Over the course of 54 hours, participants will form teams, develop business ideas, and launch startup companies. The event will feature mentors and judges to provide feedback. The winning team will receive $10,000 in prizes, including advertising from TradeMe. All teams will have the opportunity to connect with investors and developers. The pre-event Launchpad on February 21 will allow early networking and pitching practice. Teams will refine ideas, build products, and finalize presentations over the intensive weekend event.
This document provides advice and perspectives on starting a startup. It discusses how startups have a high failure rate, with only 10% still operating after 10 years. It emphasizes the importance of having a great idea, passion, commitment, competence and leadership. It recommends principles like sleeping being optional, testing frequently using agile and lean startup methodologies. It advises determining customer needs, sustainability, and minimizing wasted time. Metrics should provide useful learning rather than just appearances. Pivoting the idea based on learnings is important. Potential challenges like idea theft and objections are addressed. Resources like books and mindsets that can help or hinder success are also outlined.
This document contains questions from Liam Beckschi about colleges, majors, scholarships, and starting a business. There are sections with questions about choosing and applying to colleges, different majors and careers, the details of scholarships and grants, and a research article discussing effective college application essays. The document serves as a college prep guide for Liam, addressing various topics around the college application and selection process.
This document provides 23 tips for advancing one's career in the library field. Some of the key tips include having a good attitude, being willing to take risks, developing new skills, networking, publishing work, and following one's passions. The tips are supplemented by tweets from other library professionals commenting on career advice. The overall message is that an evolving skill set, strong work ethic, and positive relationships are vital for career success in libraries.
This document discusses career development for people who are further along in their careers. It provides questions to prompt discussion about past career goals and paths. It emphasizes that career paths are often unpredictable and influenced by decisions, circumstances, and other factors outside one's control. The document encourages attendees to reflect on taking ownership of their current roles and continuously developing themselves. It suggests scheduling meetings with bosses to discuss career development goals and plans. The overall message is that people can find fulfillment in their jobs through actively engaging with opportunities to learn, grow, and shape their roles.
Getting Sacked, Van Halen, M & M's and Better Digital Marketing Decisions Wayne Barker
Humans dont really like to make decisions. Decisions are tough. There is often too much at stake. Humans make bad decisions all the time.
But not making a decision at all is even worse.
At the latest Drink Digital meetup I looked at how I had used the WRAP framework to make better decisions at work and how we are passing on the good decisions that we make around the team.
When individuals are making better decisions at work and sharing them with team mate to make their life easier then the whole business is making better decisions.
Make better decisions, easier and across the board.
Immersive content. Charity content marketing conference, 28 April 2016CharityComms
Luke Williams, social media innovation officer, RNLI
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Startup Weekend Wellington will take place from February 21-23, 2014. Over the course of 54 hours, participants will form teams, develop business ideas, and launch startup companies. The event will feature mentors and judges to provide feedback. The winning team will receive $10,000 in prizes, including advertising from TradeMe. All teams will have the opportunity to connect with investors and developers. The pre-event Launchpad on February 21 will allow early networking and pitching practice. Teams will refine ideas, build products, and finalize presentations over the intensive weekend event.
This document provides advice and perspectives on starting a startup. It discusses how startups have a high failure rate, with only 10% still operating after 10 years. It emphasizes the importance of having a great idea, passion, commitment, competence and leadership. It recommends principles like sleeping being optional, testing frequently using agile and lean startup methodologies. It advises determining customer needs, sustainability, and minimizing wasted time. Metrics should provide useful learning rather than just appearances. Pivoting the idea based on learnings is important. Potential challenges like idea theft and objections are addressed. Resources like books and mindsets that can help or hinder success are also outlined.
This document contains questions from Liam Beckschi about colleges, majors, scholarships, and starting a business. There are sections with questions about choosing and applying to colleges, different majors and careers, the details of scholarships and grants, and a research article discussing effective college application essays. The document serves as a college prep guide for Liam, addressing various topics around the college application and selection process.
This document provides 23 tips for advancing one's career in the library field. Some of the key tips include having a good attitude, being willing to take risks, developing new skills, networking, publishing work, and following one's passions. The tips are supplemented by tweets from other library professionals commenting on career advice. The overall message is that an evolving skill set, strong work ethic, and positive relationships are vital for career success in libraries.
This document discusses career development for people who are further along in their careers. It provides questions to prompt discussion about past career goals and paths. It emphasizes that career paths are often unpredictable and influenced by decisions, circumstances, and other factors outside one's control. The document encourages attendees to reflect on taking ownership of their current roles and continuously developing themselves. It suggests scheduling meetings with bosses to discuss career development goals and plans. The overall message is that people can find fulfillment in their jobs through actively engaging with opportunities to learn, grow, and shape their roles.
Getting Sacked, Van Halen, M & M's and Better Digital Marketing Decisions Wayne Barker
Humans dont really like to make decisions. Decisions are tough. There is often too much at stake. Humans make bad decisions all the time.
But not making a decision at all is even worse.
At the latest Drink Digital meetup I looked at how I had used the WRAP framework to make better decisions at work and how we are passing on the good decisions that we make around the team.
When individuals are making better decisions at work and sharing them with team mate to make their life easier then the whole business is making better decisions.
Make better decisions, easier and across the board.
What's content marketing? What's good content? This 3-minute presentation will cover some of that.
It's inspired by a content strategy course taught by the brilliant John Lavine (Northwestern).
Presented by Anna Pratskevich at ProductDevBy May 2015.
Learning Objective: Explore speaking styles to build speaking skills
The confident speaker, despite title or position, will have a competitive edge over just about everyone. Cultivating the ability to communicate, choose your words carefully, and engage people is the best investment you could ever make. This seminar will help attendees to understand the principles of active listening and how to apply them to ensure that we collect necessary information needed in order to attain success. Learn how to take the lead and motivate the masses by expressing your message with passion and inspiration.
At the end of this course, participants will be able to:
a. Examine the principles of active listening.
b. Explore active listening skills for better communication.
c. Learn techniques to convey your message accurately and directly.
d. Explore mental coaching techniques to address fear.
This document contains a collection of inspirational quotes and sayings related to topics like success, effort, attitude, leadership, excellence, and more. Many of the quotes encourage working hard, being true to oneself, taking responsibility for one's actions, and inspiring others. The document was created by Rachel Lynette and includes attribution for the various quotes and sayings. It concludes by promoting the creator's other educational products and resources.
Creativity On Tap AKA Bono’s Hats and How To Have A Shit Load Of IdeasWayne Barker
This document discusses various techniques for generating new ideas and being creative. It introduces Edward De Bono's concept of thinking hats - the white, red, black, yellow, green, and blue hats that represent different thinking modes. The document then talks about how the company Boom has incorporated techniques like brainwriting, peer review, cross-department collaboration, mind mapping, and process frameworks to stimulate creativity within their organization. It emphasizes taking existing idea generation methods and adapting them to your own needs rather than reinventing techniques.
The document discusses idea generation and provides suggestions for where ideas can come from such as one's own experiences, problems seen, opportunities for money, or accidents. It notes that a good idea may start out absurd but end up obvious and recommends asking others, reading, watching TED talks, and having uncomfortable conversations to spark new ideas. The document is written by Matthew Stafford and addresses the challenges of coming up with ideas but also the current opportunities for startups given global access to resources and support.
This document discusses the importance of asking questions through curiosity and inquiry. It distinguishes between curiosity, which is a desire to learn, and inquiry, which is the act of asking questions. It advocates for asking why, what if, and how questions with humility. It provides examples of questions to ask in different contexts like leadership, customer experience, difficult conversations, and creative problem solving. It also lists resources for learning more about effective questioning. The overall message is that questions can drive learning, innovation, and understanding when asked with curiosity and humility.
This document provides tips for conducting interviews. It recommends asking open-ended questions, paying attention to nonverbal cues, avoiding leading questions, and being prepared to take notes. Example questions are provided for interviewers and candidates that focus on work experiences, values, aspirations, and learning. The document also shares information about upcoming training events and initiatives for agile product development.
Stop Saying Sorry - You Are A Technical MarketerRosie watts
There is a bad habit growing in the marketing sector amongst marketers, project managers, bloggers, and consultants. We keep apologising for not being 'technical'. This notion is extremely destructive to our ability to progress and grow.
You are under-staffed, over-worked, and behind on your commitments. Your “Go-To” person just quit, leaving an unbelievable loss of knowledge which you cannot even begin to comprehend. Are the old-school ways of attracting talent (advertising on job boards, filtering resumes, interviewing candidates) not working? Then this session is for you. The tables have turned—the balance of power has shifted from the employer doing the hiring to the employee landing the job. Employees are operating as free agents now more than ever before. Business leaders must learn how to build teams that engage employees as sensitive, passionate, creative contributors. There is a visible shift needed—from trying to enact the perfect hiring schema—towards focusing on building an irresistible organization to attract top talent. Join Catherine in this hands-on working session to learn how the traditional HR strategy hiring isn’t going to work anymore. Learn how to hack this traditional hiring system to find the right people for your team, how to interview a potential new team member with empathy, learn what new team members will expecting from their new companies, so that you may attract the top talent you need to deliver and delight your customers.
Breaking the myths of the rockstar developer - Drupalcon Vienna 2017Salvador Molina (Slv_)
Salva Molina. Joint talk with Juan Olalla.
Link to original presentation: https://docs.google.com/presentation/d/1Viyun6Vo2n9qqKhnY4Ux31J93A_FDOPTosqVxRj0E4A/edit?usp=sharing
Are you one of the many parents, trying to get your kid in modelingRay Walter
Quite a vital thing can be to be realistic with the dreams of modeling. Without the right child modeling agency backing, your kid cannot exceed as a model.
Films:
1. https://www.youtube.com/watch?v=dy-Rs7YCEig
2. https://www.youtube.com/watch?v=aO-T3loOpZA
3. Internal movie not on media
4. https://www.youtube.com/watch?v=CR4GXN9B_Lc
The most critical info on how to present yourself and engage powerfully on LinkedIn. Learn key tips and strategies to connect with important colleagues and mentors, stand out from the crowd, and attract exciting new opportunities. Listen to the full webinar here: http://on.forbes.com/linkedin-webinar
The document outlines lessons learned from a 10-year journey of self-discovery through entrepreneurship. It encourages finding your unique place in the world through entrepreneurship by losing yourself, identifying problems to solve, building an online platform, prioritizing self-care, taking risks, and fully committing to your goals. The document also shares advice to not wonder about what could have been if you don't fully pursue your goals.
This document provides tips for launching a successful crowdfunding campaign. It recommends starting communication with potential backers and press 3-6 months before the campaign launch through social media and other outlets. It stresses creating a compelling story and visuals to persuade backers, making a professional pitch video, being open and transparent in communications, and never stopping communication with backers even after the campaign. The document emphasizes treating the campaign like a full-time job and planning the financial, production and fulfillment aspects in advance.
This document provides 11 tips for crowdfunding in Belgium:
1. Prepare 3-6 months in advance with detailed plans for financing, production, fulfillment, and communication. Consider crowdfunding full-time.
2. Clearly define your idea and describe it simply in an "elevator pitch." Tell a compelling story for backers through emotion and logic.
3. Use visuals like images and video, which are processed faster than text. Videos increase success rates.
4. Introduce yourself and share your passion and motivation for the project to build trust.
5. Engage journalists and local media early and get feedback to improve. Maintain open communication.
6. Go
The document provides recommendations for the types of content that work well on the Meerkat livestreaming platform. It suggests broadcasting how-to guides, technology topics, tours of one's city, live workshops and events, question and answer sessions, live cooking demonstrations, concerts, behind-the-scenes looks, challenges that engage viewers, giveaways, consistent daily content, and focusing on showcasing one's own personality. The most important content elements are listed as how-to's, technology, local representation, live events, Q&As, cooking, concerts, helping viewers with tasks or decisions, interesting workplaces, giveaways, challenges, consistent branding, and the broadcaster's unique perspective.
Making the most of your 'evergreen content'. Charity content marketing confer...CharityComms
Rob Mansfield, head of digital content, Age UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document outlines 8 steps to build trust with content marketing for senior living communities. It discusses creating valuable and relevant content to attract and retain an audience, including answering common questions about senior living. A variety of content types are recommended, such as blogs, videos, and case studies. The document stresses having a content plan and schedule, reusing and repurposing successful content, and continuously evaluating performance to refine the strategy. The overall goal is to build relationships and drive customer action through helpful, engaging content.
What's content marketing? What's good content? This 3-minute presentation will cover some of that.
It's inspired by a content strategy course taught by the brilliant John Lavine (Northwestern).
Presented by Anna Pratskevich at ProductDevBy May 2015.
Learning Objective: Explore speaking styles to build speaking skills
The confident speaker, despite title or position, will have a competitive edge over just about everyone. Cultivating the ability to communicate, choose your words carefully, and engage people is the best investment you could ever make. This seminar will help attendees to understand the principles of active listening and how to apply them to ensure that we collect necessary information needed in order to attain success. Learn how to take the lead and motivate the masses by expressing your message with passion and inspiration.
At the end of this course, participants will be able to:
a. Examine the principles of active listening.
b. Explore active listening skills for better communication.
c. Learn techniques to convey your message accurately and directly.
d. Explore mental coaching techniques to address fear.
This document contains a collection of inspirational quotes and sayings related to topics like success, effort, attitude, leadership, excellence, and more. Many of the quotes encourage working hard, being true to oneself, taking responsibility for one's actions, and inspiring others. The document was created by Rachel Lynette and includes attribution for the various quotes and sayings. It concludes by promoting the creator's other educational products and resources.
Creativity On Tap AKA Bono’s Hats and How To Have A Shit Load Of IdeasWayne Barker
This document discusses various techniques for generating new ideas and being creative. It introduces Edward De Bono's concept of thinking hats - the white, red, black, yellow, green, and blue hats that represent different thinking modes. The document then talks about how the company Boom has incorporated techniques like brainwriting, peer review, cross-department collaboration, mind mapping, and process frameworks to stimulate creativity within their organization. It emphasizes taking existing idea generation methods and adapting them to your own needs rather than reinventing techniques.
The document discusses idea generation and provides suggestions for where ideas can come from such as one's own experiences, problems seen, opportunities for money, or accidents. It notes that a good idea may start out absurd but end up obvious and recommends asking others, reading, watching TED talks, and having uncomfortable conversations to spark new ideas. The document is written by Matthew Stafford and addresses the challenges of coming up with ideas but also the current opportunities for startups given global access to resources and support.
This document discusses the importance of asking questions through curiosity and inquiry. It distinguishes between curiosity, which is a desire to learn, and inquiry, which is the act of asking questions. It advocates for asking why, what if, and how questions with humility. It provides examples of questions to ask in different contexts like leadership, customer experience, difficult conversations, and creative problem solving. It also lists resources for learning more about effective questioning. The overall message is that questions can drive learning, innovation, and understanding when asked with curiosity and humility.
This document provides tips for conducting interviews. It recommends asking open-ended questions, paying attention to nonverbal cues, avoiding leading questions, and being prepared to take notes. Example questions are provided for interviewers and candidates that focus on work experiences, values, aspirations, and learning. The document also shares information about upcoming training events and initiatives for agile product development.
Stop Saying Sorry - You Are A Technical MarketerRosie watts
There is a bad habit growing in the marketing sector amongst marketers, project managers, bloggers, and consultants. We keep apologising for not being 'technical'. This notion is extremely destructive to our ability to progress and grow.
You are under-staffed, over-worked, and behind on your commitments. Your “Go-To” person just quit, leaving an unbelievable loss of knowledge which you cannot even begin to comprehend. Are the old-school ways of attracting talent (advertising on job boards, filtering resumes, interviewing candidates) not working? Then this session is for you. The tables have turned—the balance of power has shifted from the employer doing the hiring to the employee landing the job. Employees are operating as free agents now more than ever before. Business leaders must learn how to build teams that engage employees as sensitive, passionate, creative contributors. There is a visible shift needed—from trying to enact the perfect hiring schema—towards focusing on building an irresistible organization to attract top talent. Join Catherine in this hands-on working session to learn how the traditional HR strategy hiring isn’t going to work anymore. Learn how to hack this traditional hiring system to find the right people for your team, how to interview a potential new team member with empathy, learn what new team members will expecting from their new companies, so that you may attract the top talent you need to deliver and delight your customers.
Breaking the myths of the rockstar developer - Drupalcon Vienna 2017Salvador Molina (Slv_)
Salva Molina. Joint talk with Juan Olalla.
Link to original presentation: https://docs.google.com/presentation/d/1Viyun6Vo2n9qqKhnY4Ux31J93A_FDOPTosqVxRj0E4A/edit?usp=sharing
Are you one of the many parents, trying to get your kid in modelingRay Walter
Quite a vital thing can be to be realistic with the dreams of modeling. Without the right child modeling agency backing, your kid cannot exceed as a model.
Films:
1. https://www.youtube.com/watch?v=dy-Rs7YCEig
2. https://www.youtube.com/watch?v=aO-T3loOpZA
3. Internal movie not on media
4. https://www.youtube.com/watch?v=CR4GXN9B_Lc
The most critical info on how to present yourself and engage powerfully on LinkedIn. Learn key tips and strategies to connect with important colleagues and mentors, stand out from the crowd, and attract exciting new opportunities. Listen to the full webinar here: http://on.forbes.com/linkedin-webinar
The document outlines lessons learned from a 10-year journey of self-discovery through entrepreneurship. It encourages finding your unique place in the world through entrepreneurship by losing yourself, identifying problems to solve, building an online platform, prioritizing self-care, taking risks, and fully committing to your goals. The document also shares advice to not wonder about what could have been if you don't fully pursue your goals.
This document provides tips for launching a successful crowdfunding campaign. It recommends starting communication with potential backers and press 3-6 months before the campaign launch through social media and other outlets. It stresses creating a compelling story and visuals to persuade backers, making a professional pitch video, being open and transparent in communications, and never stopping communication with backers even after the campaign. The document emphasizes treating the campaign like a full-time job and planning the financial, production and fulfillment aspects in advance.
This document provides 11 tips for crowdfunding in Belgium:
1. Prepare 3-6 months in advance with detailed plans for financing, production, fulfillment, and communication. Consider crowdfunding full-time.
2. Clearly define your idea and describe it simply in an "elevator pitch." Tell a compelling story for backers through emotion and logic.
3. Use visuals like images and video, which are processed faster than text. Videos increase success rates.
4. Introduce yourself and share your passion and motivation for the project to build trust.
5. Engage journalists and local media early and get feedback to improve. Maintain open communication.
6. Go
The document provides recommendations for the types of content that work well on the Meerkat livestreaming platform. It suggests broadcasting how-to guides, technology topics, tours of one's city, live workshops and events, question and answer sessions, live cooking demonstrations, concerts, behind-the-scenes looks, challenges that engage viewers, giveaways, consistent daily content, and focusing on showcasing one's own personality. The most important content elements are listed as how-to's, technology, local representation, live events, Q&As, cooking, concerts, helping viewers with tasks or decisions, interesting workplaces, giveaways, challenges, consistent branding, and the broadcaster's unique perspective.
Making the most of your 'evergreen content'. Charity content marketing confer...CharityComms
Rob Mansfield, head of digital content, Age UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document outlines 8 steps to build trust with content marketing for senior living communities. It discusses creating valuable and relevant content to attract and retain an audience, including answering common questions about senior living. A variety of content types are recommended, such as blogs, videos, and case studies. The document stresses having a content plan and schedule, reusing and repurposing successful content, and continuously evaluating performance to refine the strategy. The overall goal is to build relationships and drive customer action through helpful, engaging content.
From Instagram to Facebook and Pinterest to Twitter, these slides cover off all you ever needed to know about social media and form part of our in-house Social Media Training.
The document discusses why a "one size fits all" approach does not work for content strategies. It argues that best practices should be guidelines, not rules, as circumstances vary between companies. It provides questions to consider when building a content strategy, such as whether a tactic aligns with business goals, the audience, and available resources. The document emphasizes finding the right balance between best practices, trends, and each company's unique situation to develop an effective content strategy.
The document summarizes presentations from a webinar on managing large-scale internal editorial processes. Frank Reed discusses managing content for his marketing blog, including focusing on thought leadership. Melissa Fach explains running a large blog that depends on contributors, such as maintaining an editorial calendar and finding new writers. Jennifer Haley provides tips for writing catchy headlines and best practices for web writing and editing large volumes of content.
Girl Develop It: Introduction to Content Strategy 2016David Dylan Thomas
This document summarizes a presentation about content strategy. It introduces the presenter and defines content strategy as the planned use of content to achieve a goal. The presentation then discusses why content strategy is important, provides examples of effective and ineffective content strategy, and outlines the content strategy process. It also includes two case studies where content strategy was used to increase sales. The document concludes with exercises for attendees to practice content strategy skills and information on how to pursue a career in content strategy.
Ringling College of Art & Design: Content and Social MediaAutumn Sullivan
Had a wonderful conversation with students from Ringling College of Art & Design. What is, and what isn't, content, tips on strategy and creation, and how social media marketing works (and how it doesn't).
This document provides information on building a successful real estate business, including identifying goals and systems.
It discusses setting a goal to sell 130 homes in the first 6 months to account for a 30% buffer. Front-loading activities in the early months is recommended to write contracts on 85 homes by April. Having systems in place for lead generation, appointments, and negotiations will allow leverage of time and increase quality of life while running a large business.
Knowing your numbers and value proposition is also key. Presenting yourself as different but not better can help obtain the desired 6% commission level. Continuous learning, accountability, and discovery are emphasized for professional and personal growth.
Introducing the GSA program and opportunities for youth by Rahma Marref.
Session about Blogger and YouTube creator platforms, tips for content creators and audience attraction by Sara Si-moussi.
In this presentation, first given at #TravelTalk in London (30th March 2017), Simon Quance (Head of Strategy, Digital Visitor) takes a look at 'digital footprint' and how it's possible to manage and improve your own 'PVP'.
For more information get in touch: info@digitalvisitor.com
This document summarizes a presentation about content strategy. It discusses what content strategy is, why it is important, and how content strategists solve problems through planned use of content to achieve goals. It provides examples of effective and ineffective content strategy, and outlines the content strategy process of investigating needs, developing plans, executing, and measuring results. The presentation concludes with case studies of how content strategy helped organizations like a legal software company, luxury resort, and savings firm improve their online content and achieve business goals.
Content Marketing Workshop: How to Plan, Analyze and Optimize - Word Camp ATL...JennyMunn.com
You may love your blog posts and WordPress website content, but does anyone else? How do you know what’s working and what’s not? If your content marketing plan (or lack thereof) could benefit from a strategy planning overview, then this session will help you understand what kind of content your market is searching for, how to make it findable and how to track what’s working and what’s not.
No Nonsense Content Marketing - MNsearch 2017 - SlideshareJohn Doherty
John Doherty outlines a process for creating effective content marketing in 5 steps: research, ideate, create, promote, and measure. The process is meant to be iterative, with the lessons from each cycle informing improvements to future content. Research involves understanding audience needs and pain points. Ideation focuses on identifying popular or unique topic ideas. Creation can be outsourced but must solve problems. Promotion leverages existing audiences and seeks new ones. Measurement informs what's working and what needs adjustment for the next cycle. The goal is to continually refine the system to create high-quality, shared content.
Social Media 101 - Getting Up to Speed QuicklyBrant Bell
What does social media mean to you? What platform should your business be on?
This overview covers the main differences and similarities (#hashtag) between the major players including Facebook, Twitter, LinkedIn, Pinterest, YouTube and upstarts like Instagram, Snapchat and Vine.
Perfect for beginners just getting started in social media or for those that aren't up to speed with the latest happenings in the digital realm.
The document provides an overview of content strategy presented by David Dylan Thomas. It defines content strategy as using content to achieve organizational goals and discusses why content strategy is important. It also outlines the content strategy process, including investigating goals and audiences, developing ideas, creating a plan, executing, and measuring results. Common content strategy challenges like having too much content or lacking an online presence are also addressed.
Blogger Outreach - Refreshing the parts other social media cannot reachAnna-Marie Taylor
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
This document summarizes David Dylan Thomas' presentation on content strategy. It discusses:
- What content strategy is and why it's important through examples like Significant Objects and Casey Kasem.
- The content strategy process, including investigating goals and audiences, developing ideas, creating a plan, executing, and measuring results.
- Common content strategy problems like having too much content or competing with Amazon.
- Case studies showing how content strategy helped organizations like a legal software company, luxury resort, and savings firm improve performance.
- Techniques for building a content strategy through interviews, establishing goals, learning about audiences, and developing a strategic plan and content format.
Small Business and the Social Media ConundrumJohn Moore
SonicSpider LLC provides various web services including website development on WordPress and eCommerce solutions. They help with social media strategies for small businesses. Many small businesses find social media challenging due to lack of time and understanding where to begin. Common issues include not knowing which platforms are best or whether social media is worthwhile. The document provides tips for small businesses to develop an effective social media presence including understanding their audience and brand, creating helpful content, engaging on appropriate platforms like Google+, and starting small with a consistent strategic plan.
Similar to Making the most of your evergreen content (20)
A chatbot is a computer program that carries out conversations through text or audio. Chatbots are also called chatterbots, personal assistants, talkbots, bots, or virtual assistants. Chatbots can save time and money for organizations while improving customer experience. For example, Age UK implemented a chatbot to answer questions for customers, projecting savings of £20 million by 2017 and $8 billion by 2022 according to research. However, building an effective chatbot requires addressing challenges such as users not understanding chatbots, inability to answer every question, and ensuring the bot sounds human but not too human. Testing the chatbot extensively with users is important to evaluate whether it is successfully meeting its goals.
Over-60s now make up around 15 million people in the UK and will continue growing significantly. While generations are becoming more digitally engaged over time, many over-75s remain offline due to barriers like lack of understanding of benefits, concerns over security, and preference for familiar routines. However, initiatives like Age UK's Down Memory Lane project show that focusing training on interests like reminiscence and using tablets can help older people gain confidence and skills while bringing social benefits. More support is still needed to address cost and resource barriers to digital inclusion as technology continues advancing.
Using emotional content to engage your audience onlineRob Mansfield
Rob Mansfield gave a presentation on engaging digital communications for an organization focused on helping elderly people. He discussed how stereotypes of older adults need to be challenged, and content should provoke emotions instead of being patronizing. His research also showed that content needs to be tailored to different social media channels, with websites providing information, Facebook prioritizing entertainment, and Twitter focusing on quick updates. Overall, he recommended engaging audiences emotionally, clearly calling them to action, and reciprocating support through personalized thanks.
9 ways magazines can help your content strategyRob Mansfield
Magazines can teach content strategists 9 lessons: 1) Research readers, 2) Design compelling covers, 3) Develop a consistent voice, 4) Include regular features, 5) Use visuals creatively within budgets, 6) Find new angles on topics, 7) Add humor where appropriate, 8) Develop a distinctive personality through columns and editors' letters, and 9) Consider feedback critically but don't overreact to any single comment. The document outlines these 9 points magazines employ to engage audiences that content strategists can apply online.
Do older people really use the internet? Content strategy at ARob Mansfield
Rob Mansfield discusses Age UK's website content strategy and what they have learned about their older users. Some key points:
- Age UK is a large charity organization in the UK serving older adults.
- Over half of Age UK's website users are aged 50+ and they primarily use the site to find information for themselves or others they care for.
- The site evolved from an internally-focused charity site to a user-centric one focused on information and advice.
- Research showed their users' top concerns are money, they dislike stereotypes and advertising, and they engage in many online activities albeit more slowly than younger users.
- Future priorities include improving the mobile site, refining the tone of voice
Lightning talk - London Content Strategy Meet Up: Feb 2013Rob Mansfield
Age UK changed its online donation culture in 2012/13 which led to an almost 900% increase in donations for its Spread the Warmth campaign, raising £70k compared to £8k the previous year. The average donation amount also increased by 350%, from £15 to £53. Age UK found success by defining its end goal, being willing to break conventions with its donation page design that focused on calls to action over navigation, and keeping messages focused on its mission.
Age UK uses Facebook to engage its target audience of older people in the UK. It aims to build ongoing relationships, reach new supporters, drive traffic to its main website, and sell products and services. Content that performs well includes campaigns, topical news stories, and lighthearted updates, while international work sees poor engagement. Success is measured both quantitatively, such as increased likes and click-throughs, and qualitatively, through feedback and connections between people.
United Nations World Oceans Day 2024; June 8th " Awaken new dephts".Christina Parmionova
The program will expand our perspectives and appreciation for our blue planet, build new foundations for our relationship to the ocean, and ignite a wave of action toward necessary change.
Food safety, prepare for the unexpected - So what can be done in order to be ready to address food safety, food Consumers, food producers and manufacturers, food transporters, food businesses, food retailers can ...
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
RFP for Reno's Community Assistance CenterThis Is Reno
Property appraisals completed in May for downtown Reno’s Community Assistance and Triage Centers (CAC) reveal that repairing the buildings to bring them back into service would cost an estimated $10.1 million—nearly four times the amount previously reported by city staff.
About Potato, The scientific name of the plant is Solanum tuberosum (L).Christina Parmionova
The potato is a starchy root vegetable native to the Americas that is consumed as a staple food in many parts of the world. Potatoes are tubers of the plant Solanum tuberosum, a perennial in the nightshade family Solanaceae. Wild potato species can be found from the southern United States to southern Chile
Synopsis (short abstract) In December 2023, the UN General Assembly proclaimed 30 May as the International Day of Potato.
AHMR is an interdisciplinary peer-reviewed online journal created to encourage and facilitate the study of all aspects (socio-economic, political, legislative and developmental) of Human Mobility in Africa. Through the publication of original research, policy discussions and evidence research papers AHMR provides a comprehensive forum devoted exclusively to the analysis of contemporaneous trends, migration patterns and some of the most important migration-related issues.
Contributi dei parlamentari del PD - Contributi L. 3/2019Partito democratico
DI SEGUITO SONO PUBBLICATI, AI SENSI DELL'ART. 11 DELLA LEGGE N. 3/2019, GLI IMPORTI RICEVUTI DALL'ENTRATA IN VIGORE DELLA SUDDETTA NORMA (31/01/2019) E FINO AL MESE SOLARE ANTECEDENTE QUELLO DELLA PUBBLICAZIONE SUL PRESENTE SITO
UN WOD 2024 will take us on a journey of discovery through the ocean's vastness, tapping into the wisdom and expertise of global policy-makers, scientists, managers, thought leaders, and artists to awaken new depths of understanding, compassion, collaboration and commitment for the ocean and all it sustains. The program will expand our perspectives and appreciation for our blue planet, build new foundations for our relationship to the ocean, and ignite a wave of action toward necessary change.
3. Talking points
• What is evergreen content and why is it
important?
• How do you go about creating or identifying it
• What should this content look like?
• How do you quantify success?
4. Who’s this?
In 1906, he came up with his
famous principle (the law of
the vital few)
5. o It’s always in demand
o It does good Google SERPs
o It’s not reliant on a specific event or time of year
o It takes far less effort than the shiny
new stuff
o You’re less likely to be competing with
everyone else
The importance of evergreen
6. How do we recognise this content?
• No matter how much ‘viral content’ we
attempt to create, all our sites have their
workhorses
• Yours may be regularly in the Top 10,
definitely in the Top 20
• Evergreen content tends to be informational
• It’s easy to overlook, because it’s very rarely
the ‘sexy content’
8. What’s your evergreen content?
Now you know what it is and why you should bother, there’s a bit of
detective work involved
o Think ‘useful’
o Check internal search logs
o Comb back through monthly traffic
reports
o What’s ‘your’ USP?
10. But most importantly…
What do your users want?
o Talk to your supporters/benefactors
o Interrogate your partners/customer service
team
o Carry out focus groups
o Don’t think you know better than your
audience – if you do, then you’re
likely to choose the wrong topics
11. Finding the unmet opportunities is key
There’s no point producing content that doesn’t…
a. Meet your audience needs
b. Meet your business needs
13. Think formats
Look at different ways of displaying your content
o ‘How to’ guides: YouTube is full of them
o Beginners guides
o Answer a question
o Curate
14. o Make sense of a trend
o Lists: XX reasons…
o Best in show
o Checklists
Evergreen AND shareable
And a few more…
15. You won’t get it right on the first hit
o Choose things that you think will work and give
them a try
o It’ll take time to rise up the Google rankings, so
always look for a new opening
o If it doesn’t work, go back to the
drawing board
Innovate and iterate
16. Can you repurpose it?
If it’s worked once, why not try it again in a different format?
• Infographic
• Video
• Podcast
• Re-package for social
20. Can you enhance their visit?
The truth is they may never need to come back to you
• Even if they’re in crisis mode, give
them something
• Provoke an emotion
• Encourage them to
take an action
21. In summary
• Find your USP and exploit it
• Listen to your users
• Iterate
• Measure the hell out of your content
Anyone know who this guy is? I’ll be impressed if you do…
Among other things he was an Italian engineer, sociologist, economist, political scientist and philosopher
The original principle was based on the fact that 80% of Italy’s land was owned by just 20% of the population, but of course it’s been broadened out considerably since.
I think the informational and unsexy thing is crucial to note here.
It may be great to work on hilarious ‘viral’ content, or headline-grabbing campaigns, but ultimately the reason people keep coming back to you (especially online) is this evergreen content.
So, as much as we’d like to be hanging out with George Clooney, getting all the adulation…
Evergreen content is more likely to be Brian Dennehy: you’ll recognise him, yet won’t be able to work out where from. He’s had more than 170 TV and film roles since 1977 (voice in Ratatouille, in first Baz Luhrmann’s R&J
You can always create more evergreen content. The ideal is to have something that you can ‘own’ – that only you can be the authority on.
What do you want to be known for? What can your brand offer that no-one else can?
Most of you in this room should be able to answer that for your own organisation. If you’re not already focussing on that, then go and do it now. Go on, go.
You may already produce evergreen content, but the ‘wrong’ people may be coming to you to read it. You should always map user needs above all else.
I could talk about audience mapping separately – maybe not quite all day, but definitely at length.
Suffice to say, if you’re not serving your core audience, you’re failing them.
James Dyson famously made 5,126 different variations of his first bagless vacuum cleaner before he got it right.
Even if this is the first time you’ve measured things – start with something to use as a benchmark
As with any content, especially if it’s popular, you need to investigate it in forensic detail.
If 65% of people bounce, ask yourself why. That may not be a bad thing, of course
Check the length of time they dwell – bounce rate may not be awful if they spend a long time ingesting your content
At Age UK, we’ve set up analytics, so we can see how far down the page a user scrolls.
Where do they come from? Could you retarget from main referrers?
If they do continue within the site, where do they go next?
In 2013, the GDS added a CTA to the Thank you page of the online Driving Licence page.
After a year, they had registered 350,000 new people to Organ donor register.
Kama Sutra – on G2K, got tens of thousands of visitors every day, but they weren’t who we wanted
Many people come to charity sites’ evergreen content at a time in their life when things aren’t going well: think condition-specific (ie cancer, dementia)
At this point, they need their hand holding and also need to take something away
Relieve them, make them feel a bit better, or at the very least better-informed
Help them to do something: give them a telephone number, a local group,