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EVERY BRAND HAS A EXPIRY………………… 
OR DOES IT?????
WHAT IS A BRAND ANYWAY???
REMEMBER THESE???? 
Why did they Fail???
CURRENT FAILING BRANDS 
Why are they 
Failing??? 
What can they do???
A FEW OUR OWN 
What went Wrong? 
Can they be revived?
PEEP INTO TOMORROW… 
 Gen – Y………… initiatives for them???? 
 Where are the current initiatives headed??? 
 How do we measure effectiveness?
MEASURING EFFECTIVENESS 
 % of Action Plans implemented? 
 OR CHAI Time Impact Index 
 % score improvement vs 
% implementation 
 Buddy Satisfaction Index 
 % action implemented 
3 Month induction
Every brand has a expiry

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Every brand has a expiry

Editor's Notes

  1. Video – 1 – Rasna, Jalebi & Gold Spot.
  2. Video 2 – Surf Excel all videos with a gap