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Every brand has a expiry
- 5. A FEW OUR OWN
What went Wrong?
Can they be revived?
- 6. PEEP INTO TOMORROW…
Gen – Y………… initiatives for them????
Where are the current initiatives headed???
How do we measure effectiveness?
- 7. MEASURING EFFECTIVENESS
% of Action Plans implemented?
OR CHAI Time Impact Index
% score improvement vs
% implementation
Buddy Satisfaction Index
% action implemented
3 Month induction
Editor's Notes
- Video – 1 – Rasna, Jalebi & Gold Spot.
- Video 2 – Surf Excel all videos with a gap