3. Don’t be afraid
20% Average audience boost created by
adding a virtual element.
@theexpogroup #expoexpo
4. Don’t be afraid
60%
Average percentage of people who are
more inclined to attend in person after
experiencing virtually.
@theexpogroup #expoexpo
5. Don’t be afraid
80%
Average percentage of people attending
virtually who have NEVER been to the trade
show in person.
@theexpogroup #expoexpo
6. Don’t be afraid
100%
The commitment that must be made to
retaining engagement.
@theexpogroup #expoexpo
7. Hybrids are
fascinating
“Fascination is an intense
emotional focus.
When customers are fascinated
by you and your message,
they’re more likely to trust,
believe, and respect you.”
9. What does your organization
want to achieve?
Gain new sponsorship dollars.
Drive revenues.
Market to new audiences.
Create buzz.
Position as industry leader.
Involve attendee’s staffs.
Widen reach of content.
Have more fun.
10. ASHE Connect Goals Achieved
•92% found the experience
beneficial to work.
•57% had never been in
person.
•32% are MORE likely to
attend next year.
•97% would recommend a
virtual experience.
11. Moving into the “How”
•Content determination
•Marketing plans
•Physical and online
environment
•Partner selection
•Manage expectations
12. Always think: WIIFM
What’s in it for me the organizer?
What’s in it for the attendee?
For the virtual attendee?
What’s in it for your marketing team?
For conference content directors?
@theexpogroup #expoexpo
13. Dana Freker Doody
is on Twitter @theexpogroup
Email ddoody@theexpogroup.com
Copyright 2012 THEEXPOGROUP
