Andrew Hughes - Gamification vs. Game-Based Learning

1,624 views

Published on

Gamification is the integration of game mechanics, or game dynamics, into a learning experience, while game-based training can be defined as a game designed for the purpose of solving a problem. However, these words are being used in parallel by the industry and it can be quite confusing. This session will focus on the clarification of gamification and game-based training. Using examples from the industry, this session will help to explain each of the learning experiences, and discuss the best practices in their development.

Published in: Business

Andrew Hughes - Gamification vs. Game-Based Learning

  1. 1. Gamification vs. Game Based Learning Andrew Hughes Designing Digitally, Inc. andrew.hughes@designingdigitally.com
  2. 2. Who am I?
  3. 3. Andrew Hughes Professor/President 1-513-360-8042 twitter.com/andyhughes andrew.hughes@designingdigitally.com hughesaw@uc.edu
  4. 4. Designing Digitally, Inc. www.designingdigitally.com 1-866-316-9126 Franklin, Ohio
  5. 5. Partial Federal Government Clients
  6. 6. Partial Corporate Clients
  7. 7. About Us
  8. 8. About Us
  9. 9. What are Games? •They give you a problem to solve –Build a City, Farm, Diner, Family, etc. •They provide challenges to you –Added challenges depending upon what you’ve done •They force you to learn skills to improve your abilities –Baseball player, football player, billiards player
  10. 10. Theme? IT Does NOT Matter!
  11. 11. Games Today!
  12. 12. Games Today!
  13. 13. Gamification •Gamification is the use of game thinking and game mechanics in a non-game context to engage users and solve problems Gamification is used in applications and processes to improve user engagement
  14. 14. What is NOT Gamification?
  15. 15. What is NOT Gamification?
  16. 16. What is NOT Gamification?
  17. 17. What is Gamification?
  18. 18. Mechanics •Points •Levels •Progress Bars •Leader Boards •Badges •Feedback is constant
  19. 19. Measurement •Player Reputation •Performance •Completion Time •Time Invested •Was Content Absorbed?
  20. 20. Behavior •Game Loyalty •Mastery (Novice – Expert) •User Engagement
  21. 21. Rewards •Recognition •Status •Access •Virtual Goods •Virtual Currency •Performance Rewards
  22. 22. The OG of Virtual Currency
  23. 23. Gamification Example
  24. 24. Gamification Example
  25. 25. Gamification Example
  26. 26. Gamification Example
  27. 27. Gamification Example
  28. 28. Game Based Learning •Is the use competitive exercises, either pitting the students against each other or getting them to challenge themselves in order to motivate them to learn better. •Motivation •Learn while doing •Playing WITHIN a game
  29. 29. Game Based Learning •Games often have a fantasy element that engages players in a learning activity through a storyline. The learners learn in a cognitive way. •Use of Storylines •Engagement •User Centered Feedback •Immediate Rewards
  30. 30. Game Based Learning
  31. 31. Game Based Learning
  32. 32. Example of Game Based Learning
  33. 33. Example of Game Based Learning
  34. 34. Example of Game Based Learning
  35. 35. Example of Game Based Learning
  36. 36. Example of Game Based Learning
  37. 37. Example of Game Based Learning
  38. 38. Example of Game Based Learning
  39. 39. Example of Game Based Learning
  40. 40. Example of Game Based Learning
  41. 41. Example of Game Based Learning
  42. 42. Example of Game Based Learning
  43. 43. Example of Game Based Learning
  44. 44. Example of Game Based Learning
  45. 45. Example of Game Based Learning
  46. 46. Example of Game Based Learning
  47. 47. Devices Used For Game Based Learning •Motion Tracking –Kinect –Leap •Immersive Experiences –Oculus Rift •Augmented Reality –Google Glass
  48. 48. Example of Game Based Learning
  49. 49. Example of Game Based Learning
  50. 50. Example of Game Based Learning
  51. 51. Example of Game Based Learning
  52. 52. Example of Game Based Learning
  53. 53. Example of Game Based Learning
  54. 54. Example of Game Based Learning
  55. 55. Example of Game Based Learning
  56. 56. Best Practices - Gameful Design •Gameful Design – The use of thinking about the user experience in the game prior to implementation or addition of game elements. •AKA Playful Design can change behaviors and expectations of users •http://www.whatisfailwhale.info/
  57. 57. Best Practices - Gameful Design
  58. 58. Best Practices - Gameful Design
  59. 59. Best Practices - Classification
  60. 60. Best Practices – Process? •Play Games! Many genre’s and formats •Learn Game Elements •Think about the learning first then the game •Use the Agile & ADDIE method with Gameful Design and your gaming experience •Cross reference content with Mechanics •Determine objectives and measurements •Create rewards systems using learning goals
  61. 61. Best Practices – Process? •Emphasize a behavior change •Make Fun a metric! Fun = Engagement •Develop out detailed & compelling storylines •Create multiple endings for outcomes •Implement mechanics, rewards, measurements within the design document •Develop in sprints (Agile System) •Play, test, revise, play, test, revise •Repeat the last step 100x
  62. 62. What Now? – Post Development •What are your metrics? How do you show ROI? •How will you internally market this? •What constitutes as a successful serious game? •How will you nurture this serious game? •Don’t use Money, use Status! External rewards! •If you build, you must play – be an adapter! •Tie it into the annual performance evaluation
  63. 63. Any Questions?
  64. 64. Designing Digitally, Inc. www.designingdigitally.com 1-866-316-9126 twitter.com/DDINC info@designingdigitally.com
  65. 65. Andrew Hughes Professor/President 1-513-360-8042 twitter.com/andyhughes andrew.hughes@designingdigitally.com hughesaw@uc.edu

×