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Leap TVC Connector Express. A quick, simple, agile, and very affordable marketing research solution to evaluate the potential of your new television commercial to boost the purchase interest towards your brand.
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Hulu has delivered strong results for many clients. Marketers have tested a mix of direct publisher and aggregator platforms for streaming video. Some clients saw growth in audiences for healthy/lifestyle programming as people sought escapism.
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This document discusses how ZaprEngage can help brands with TV-to-mobile audience engagement. Specifically, it summarizes that ZaprEngage can:
1) Provide incremental reach to audiences not exposed to TV ads through targeted mobile ads. This saves over 80% versus other digital platforms.
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3) Help brands neutralize competition by targeting mobile audiences exposed to competitor TV ads.
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Video Convergence Powered by Extreme Reach
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising.
Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for Slide #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes.
For more information, please contact sales at ExtremeReach dot com.
OutPerform - How OOH is a gatewat to personal time with brands | Outsmart 2016
This study examined how out-of-home (OOH) advertising can drive brand actions on consumers' devices in the short term. The study found that 9% of those exposed to OOH campaigns took a brand action, which was a 17% uplift over those unexposed. Most (66%) smartphone actions after OOH exposure were direct engagements with the brand. Over half (57%) of those who took actions were new or lapsed customers. The study concluded that OOH can drive both short-term performance and long-term brand building, making it a powerful medium for advertisers.
Attention: The Common Currency for Media | Lumen Research 2018
Campaign measurement requires more than impressions and viewability. Lumen’s Mike Follet discusses eye-tracking research that defines Attention as the first common currency across different media, highlighting how audiences really identify with brand messaging in today’s multi-media world.
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1) Video advertising delivered an average ROI 1.27x higher than TV advertising alone. However, ROI results varied significantly depending on inventory quality and campaign design.
2) Campaigns using more broadcast video inventory achieved higher ROIs relative to TV. ROI increased substantially as the percentage of budget spent on broadcast video rose from 5% to 60%.
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Second screen advertising: Correlation between Television and Digital Landsca...
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"Correlation between Television and Digital Landscape in Italy". The presentation presented by Marco Ziero (MOCA Interactive) during 2014 edition of iMetrics (Moscow, Russia). The topic is the second screen and the goal is to share some insights and best practices about how to get the most out of second screen phenomenon. MOCA presented some opportunities for companies through a research and a case study. The research want to answer the question "Do the brands that invest on TV know that they are talking to potential/acquired customers constantly running into the customer journey?". The case study is about a digital advertising campaign synchronized with television campaign. The key concept of the presentation is the customer journey. The suggestion is that all channels (online and offline) should work together. In the end, three trends: TV sync, audio fingerprinting/watermarking (e.g. Shazam), user account.
Ctv ads webinar
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Nielsen IAG Microsoft Vvideo Effectiveness Report_2011
Online video advertising outperforms television advertising across many metrics and categories. According to a Nielsen study, online video ads saw significantly higher rates of message recall, brand recall, and likeability compared to television ads alone. The study also found that combining online video and television advertising led to improved recall and perceptions over television advertising alone. Additionally, repurposing television ads for online video generally performed as well as creating original online video ads. Certain categories, such as automotive and retail, saw particularly strong performance from online video versus television.
National Direct Response Advertising
New Media Buys offers a turnkey advertising solution that includes producing TV and radio commercials, syndicating content across hundreds of outlets nationwide, and providing additional services like email marketing, website development, and promotions on daytime TV shows. Their solution aims to effectively promote clients' products through targeted advertising while only charging commissions based on success. The company covers over 200 markets across the US and provides various production, distribution, and promotional services to help clients maximize their marketing efforts.
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Netflix is launching a public relations campaign to maintain its position as the leading streaming service and increase its global subscriber base. The campaign will focus on developing entertaining original content to share on social media instead of advertisements. It will aim to grow subscribers to over 150 million in six months through diverse original content, transparency to build loyalty, and customer engagement on social media. Goals include improving the user experience and maintaining over 90% of current subscribers. Target audiences are TV and movie enthusiasts who value convenience, personalization, and binge watching on Netflix. Key messages will emphasize Netflix's high-quality, growing content library and personalized entertainment experience.
Better Ad Effectiveness Measurement for Life Insurance
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Calcular el R.O.I. de las campañas de branded content
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Second screen advertising: Correlation between Television and Digital Landsca...
Second screen advertising: Correlation between Television and Digital Landsca...
Nielsen IAG Microsoft Vvideo Effectiveness Report_2011
Nielsen IAG Microsoft Vvideo Effectiveness Report_2011
Public Relations Campaign for Netflix: PR Assignment
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Leap Idea Navigator Express
Ideas E, B, and C received the highest potential scores of 86, 81, and 77 respectively based on evaluations from 200 random Indonesian respondents who rated ideas on relevancy, believability, uniqueness, and ease of understanding. The document provides details on Leap Idea Navigator Express's scoring system and methodology for evaluating up to 20 ideas through surveys of respondents that are randomly selected to represent a diverse range of demographics across Indonesia. For an investment of 13,500,000 IDR, the service will deliver a potential score card and 30-minute consultation within 6 working days.
Alur Kerja di Riset Pemasaran Kuantitatif
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This document summarizes the key findings of a national survey on corruption in Indonesia conducted for the Partnership for Governance Reform. The survey polled 650 public officials, 1,250 households, and 400 businesses across 14 provinces. It found that approximately 75% of respondents regarded corruption as very common in the public sector. Households reported the traffic police, customs authority, and judiciary as the most corrupt institutions, while religious organizations were seen as the least corrupt. Among public officials, 48% were estimated to receive unofficial payments, while 65% of households reported experiencing corruption involving public officials. The survey provided data on the perceived integrity and performance of various public institutions that can inform anti-corruption reform efforts in Indonesia.
The Roles of Analytics in Digital Marketing
An Introduction to Machine Learning. Boca Raton, FL: CRC Press, 1984.
Hartman, Kevin. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory.
Coursera, n.d. https://www.coursera.org/learn/marketing-analytics/home/info.
Hartman, Kevin. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.
Coursera, n.d. https://www.coursera.org/learn/digital-analytics/home/info.
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 15th ed. Upper Saddle River, NJ:
Prent
Introduction to Leap Research
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Data Penyelenggara Fintech Terdaftar per Agustus 2018
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PACT Principles
The shared views of PACT Agencies on the fundamental principles underlying a good copy testing system.
Reference: "PACT: Positioning Advertising Copy Testing." Journal of Advertising 11, no. 4 (1982): 3-29. doi:10.1080/00913367.1982.10672818.
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Leap Research: Your Trusted Research Partner
We're market research consultants providing Quantitative and Qualitative market research full services.
We strive in providing our partners the peace-of-mind that their market research projects are being well taken-care-of in our capable hands.
We adopt a hands-on approach by senior management on every single project, coupled with a rigorous quality control procedure, to ensure a smooth operation of each project resulting in good quality and trustworthy data for solid decision making.
When you entrust your market research projects with us, rest assured that they’ll be in our capable hands so that you can sleep well with no worry.
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A short analysis of Indonesia market research turnover trends 2011-2015. Data come from "Global Market Research 2016: An ESOMAR Industry Report", published by ESOMAR (2016).
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This document provides an overview of telephone and internet coverage around the world based on data from various sources. It finds that:
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- For some other countries, estimates come from the Google Connected Consumer Survey, but these data have limitations as they relate to indeterminate populations and mobile phones only.
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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Leap TVC Connector Express
- 1. Purchase Interest of Brand X DIAGNOSTICS Increased Knowledge Interest in Message Overall Liking of Ad Feeling towards Product Appropriateness of Ad TVC XYZ GO! Leap TVC Connector Express provides you with a simple prognosis of your new television commercial (TVC) in boosting the purchase interest towards your brand We will compare your new TVC with a benchmark (i.e., the market leader) using adapted BRC’s Advertising Response Model* framework We will ask 14 standard close-ended questions to the respondents based on two 30” videos of your new TVC and the benchmark, plus 1 open-ended spontaneous dislike towards the new TVC We will deliver: A prognosis of the purchase interest of the brand based on the new TVC Simple diagnostics based on the comparison with the benchmark A 30-minute free consultation with Leap’s consultant by Skype The fieldwork will be conducted via the JakPat platform among 150 random respondents: Areas: all urban Indonesia (random) Decision makers of brands for own / family consumption Females (50%) & Males (50%), 18 – 45 y.o. (random), SES Upper I – Lower I (random) Investment: 9,500,000 (IDR, BEFORE TAX) 6 working days *Reference: Shimp, Terence A., and J. Craig Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 9th ed. Mason, OH: South-Western, 2013. Good OK Poor GoRework Improve