Leap Brand Investigator Express
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Leap Brand Investigator Express provides a simple measure of brand strength by comparing a brand to its competitors. It evaluates up to 5 brands through an online survey of 150 random Indonesian respondents. For each brand, the survey asks 8 closed-ended questions to measure aspects like relevancy, quality, and price. These questions are intended to gauge the brand's mental and physical availability to consumers. For 8,500,000 IDR before tax, clients will receive the Brand Potency Index, a weighted average of the 8 measures, and a 30-minute consultation to discuss the results.
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The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
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manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
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1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
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In the words of George R Terry - "Management is a distinct process consisting of planning,
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use of people and resources".
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motivating and controlling the efforts of others towards a specific objective",
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co-ordinate and to control".
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perform efficiently and effectively towards the attainment of group goals".
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