A presentation for annual conference of the Law Management Section of the Law Society. Held at Chancery Lane on 21 May 2015. This highlights the importance of local SEO, mobile and video marketing for law firms.

1. Conscious Solutions
Local Mobile Video

2. Conscious Solutions

3. Conscious Solutions
5.8%
15.5%
21%18.3%
9.8%
6.9%
14.7%
8.4%
Moz - 2014 Local Search Ranking
Factors

4. Conscious Solutions
Different search radius per
keyword

5. Conscious Solutions

6. Conscious Solutions
Use a map from Google My
Business

7. Conscious Solutions

8. Conscious Solutions

9. Conscious Solutions
Schema data

10. Conscious Solutions
Mobilegeddon
+ 30 days

11. Conscious Solutions

12. Conscious Solutions
14 sensors…yes FOURTEEN!
Accelerometer
Gyroscope
Magnetometer
Barometer
Proximity
Light sensor
Touch screen
GPS
Wifi
Bluetooth
Microphone
NFC:Near Field
Camera: Front
Camera: Back

13. Conscious Solutions
Google Now – anyone tried it/use
it?

14. Conscious Solutions
Wow…what a shift in usage
amount & device!

15. Conscious Solutions
38% searched at least 1 time per month
on mobile

16. Conscious Solutions
50% use a browser. 40% use
maps

17. Conscious Solutions
What information are they looking
for?

18. Conscious Solutions
Why would they NOT use you?

19. Conscious Solutions
Will they contact you?

20. Conscious Solutions

21. Conscious Solutions
Responsive v Standalone Mobile

22. Conscious Solutions
100.0
30.0
22.5
7.5
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
All Mobile Brand Non Brand
% of Searches
What is the likely impact on your
website?

23. Conscious Solutions

24. Conscious Solutions
The Hierarchy of Belief

25. Conscious Solutions
So how do we make a video
David?

26. Conscious Solutions
So, who’s doing it well?

27. Conscious Solutions
Reviews & Social Care
• Social medialand = 76%
• Review sites (80) = 77%
• Survey of 800 law firms (3-50
partners)
–81% had a Google My Business
page
–5% had any reviews

28. Conscious Solutions
Google Trends – Solicitors v
Accountants