Ratings l lesson

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Ratings l lesson

  1. 1. Television Ratings<br />Companies that advertise on television need to know how many viewers they are getting for the money they are spending on air-time<br />
  2. 2. Target Audience<br /><ul><li>A Target Audience is the intended buyers of a particular product that the </li></ul>advertisement strives to reach. (TV Tropes)-<br /><ul><li> The goal of a commercial is to make money </li></li></ul><li>Demographics<br /><ul><li>The television industry may produce TV shows but their goal is to sell you something.
  3. 3. The shows exist to create a product (the viewing audience) that the networks can sell. </li></li></ul><li>Demographics<br /><ul><li>Demographics include several factors, such as age, sex, race, income, and geography. </li></ul> Ex--People ages 2 – 11 will not be interested in buying a car<br />
  4. 4. Demographics<br /><ul><li>Shows are described to potential advertisers in terms of the demographics.
  5. 5. Advertisers are only interested in the demographics that are likely to buy their products. </li></li></ul><li>Demographics<br />You Tube Video on Saab<br />You Tube Video Chrysler<br />http://www.youtube.com/watch?v=XLgIGAmu4uA<br />http://www.youtube.com/watch?v=SKL254Y_jtc<br />
  6. 6. Demographics<br />Google Images<br />Kids, Teenagers, Adults,Seniors<br />http://www.google.com/imghp<br />
  7. 7. Nielson Media Ratings<br /><ul><li>Audience measurement size to determine how many people are watching the show developed by Nielson Media. </li></li></ul><li>Nielson Media Ratings<br />http://www.youtube.com/watch?v=-UqKLSNmvEU&feature=player_embedded<br />
  8. 8. Nielson Media Ratings<br /><ul><li>Show Nielson Chart and discuss what shows are popular and what might be the demographics. </li></ul>http://www.zap2it.com/tv/ratings/zap-weekly-ratings,0,7508066.htmlstory<br />
  9. 9. Nielson Media Ratings<br />1). What show has the largest number of people watching? <br />2). What show is the highest rated on Cable TV?<br />3). What network has <br />the most shows in the top 20?<br />
  10. 10. Nielson Media Ratings<br />4). What show has the largest number of teenagers watching? <br />5). What time slot is the highest rated show onTV?<br />6). What kind of advertisers do<br /> you think would pay for time<br />During highest-rated slots?<br />
  11. 11. Sweeps <br />Broadcasters use the viewership numbers collected during sweeps, <br />to set advertising rates for the rest<br />of the year!<br />
  12. 12. When is Sweeps Week<br />Four times a year <br />February<br />May<br />July<br />November<br />All the networks try and outdo each other to attract viewers<br />

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