This document provides an overview of Resolute Digital, an independent digital agency, and discusses the TV landscape including linear TV, connected TV, addressable TV, and programmatic TV. It describes how programmatic TV works through automated bidding and targeting of over 80 addressable segments per household. The document includes case studies of programmatic TV campaigns for Glenfiddich and Tullamore Dew, noting optimizations made around age targeting, networks, and pricing efficiencies.