SlideShare a Scribd company logo
1
Taking A Sip Of Targeted TV
Resolute Digital
2
NOT YOUR
PARENT’S TV
Outline
3
▸ Resolute Digital Overview
▸ Supporting Data
▸ TV Landscape
▹ Linear TV
▹ Connected TV
▹ Addressable TV
▸ Programmatic TV
▹ What is programmatic TV?
▹ How does it work?
▸ Case Studies
4
▸ Resolute is an Independent Agency full service digital
agency
▸ Resolute works with multiple DSPs and buys from
numerous exchanges
▸ A Digital Agency that made our first TV Buy Q4 2015
Background
Media Consumption
5Time spent per day - percent change from 2011 to 2015 (source: eMarketer April 2015)
DESKTOP & MOBILE
+68%From 2.8 to 4.7 hours
CONNECTED TV
+39%From .18 to .25 hours
TELEVISION
-4%From 4.3 to 4.1 hours
PRINT
-52%From .4 to .2 hours
RADIO
-5%From 1.34 to 1.27 hours
15 ways to watch “Walking Dead”
6
TV Landscape
7
8
Linear TV:
Live television that is watched as scheduled
9
Connected TV:
Ads that play at full resolution of the TV on media app load
or content streaming. Best used an extension of traditional TV buys or
to complement digital buys
Connected TV
10
Connected TV
11
Connected TV
12
▸ Non-Skippable pre-roll units
▸ Highly Viewable
▸ High Completion Rates
▸ High Quality Inventory
▸ Linear Audience Reach
▸ Accounts for 1% of TV Ad Dollars
▸ By 2025, 50% of US consumers under 32 will pay
for TV service, 15% will be cord cutters and 35%
will be cord neverers (never paid for traditional tv
services). *
US connected TV Usage, Digital Content Gives the ‘First Screen’ New Life, eMarkerter
13
Addressable TV:
Advertising technology that enables advertisers to selectively segment
TV audiences and serve different ads within a common program.
Addressable TV
14
Addressable TV
15
Addressable TV
16
▸ Ability to use 1st, 2nd and 3rd party data
▸ Segmentation - geographic, demographic,
behavioral and a growing household level
▸ Targeting is about the person not the program
▸ Small in scale relative to the total TV market
17
Programmatic TV
Automation & Addressability
Programmatic Television Buying
18
▸ Bidding
▸ 80+ Addressable
Segments per
Household
▸ Increased Control
(Creative, Daypart, Geo,
Frequency)
▸ Ability to Optimize from
In-Flight Learnings
across TV and Digital
Programmatic TV
19
▸ Value is in the use of audience data
▸ Efficiency with automated buying
▸ Not real-time based delivery (1-7 days to clear)
▸ Strong Measurement
▸ First to adopt are cable satellite and
telecommunication providers since they are
distributors and don’t have their own linear TV
Inventory.
▹ Comcast,
▹ Time Warner Cable
▹ DIRECTV
▹ DISH
▹ AT&T
Who owns Programmatic TV?
20The Trade Desk & Digiday
Addressable pTV Media buy
over OpenRTB
How It Works
21
Extreme
Reach
DISH
STBsRentrak
Customer
RD Desk
Rocket Fuel
TradeDesk
Netmining
DBM
Creative/
Schedule
Exposure DataReporting
Creative
Creative
Delivery Report
Insertion Order
& Creative
Programmatic TV Insights
22
Programmatic TV Insights
23
24
Glenfiddich Case Study
▸ Goal Campaign:
▹ Convert Bourbon drinkers to Scotch
▹ Build Awareness
▹ TV Presence
▸ Target:
▹ Men 35+,
▹ HHI 100K+,
WG Case Study - Glenfiddich
25
▸ Optimization
▹ Lowered age 25+ audience
▹ 58% was reaching 55+
▹ Ethnicity emphasis
▹ Primetime (win rates)
▸ Stats
▹ Majority campaign ran in prime time
▹ 94% households owned their own home
▹ 33% traffic going to sports consuming HH
▸ Key Networks: ESPN, FNC, DSC, HST, TNT, CNN
▸ 20% efficiency in pricing compared to historical
cable buys
26
Tullamore Dew Case Study
▸ Deepen emotional connection and True Character
perception of brand
▸ Nielsen Data that supports Fantasy Football Players
over index on drinking spirits (in particular whiskey)
▸ Looking to compliment our digital buy & sponsorship
William Grant Case Study Tullamore
Dew
27
▸ Optimization
▹ Tightened demo to 25-34
▹ Targeting football fans/viewers
▹ Primetime (win rates)
▹ Winning bids below our ceiling cap
28
Thank You!

More Related Content

What's hot

Video on Demand, Programmatic VOD, and Addressable TV
Video on Demand, Programmatic VOD, and Addressable TVVideo on Demand, Programmatic VOD, and Addressable TV
Video on Demand, Programmatic VOD, and Addressable TV
MediaPost
 
TVVIS VIP Survey
TVVIS VIP SurveyTVVIS VIP Survey
TVVIS VIP Survey
MediaPost
 
The Promise of Programmatic TV
The Promise of Programmatic TVThe Promise of Programmatic TV
The Promise of Programmatic TV
MediaPost
 
People-Based Marketing Anywhere: Custom Audiences for Everyone!
People-Based Marketing Anywhere: Custom Audiences for Everyone!People-Based Marketing Anywhere: Custom Audiences for Everyone!
People-Based Marketing Anywhere: Custom Audiences for Everyone!
MediaPost
 
Understanding the Advanced Television Ecosystem
Understanding the Advanced Television EcosystemUnderstanding the Advanced Television Ecosystem
Understanding the Advanced Television Ecosystem
MediaPost
 
Tvis june2016 eric_fischer
Tvis june2016 eric_fischerTvis june2016 eric_fischer
Tvis june2016 eric_fischer
MediaPost
 
Linear TV Advertising Is Now As Accountable As Digital, Dave Morgan
Linear TV Advertising Is Now As Accountable As Digital, Dave MorganLinear TV Advertising Is Now As Accountable As Digital, Dave Morgan
Linear TV Advertising Is Now As Accountable As Digital, Dave Morgan
Simulmedia, Inc.
 
Blurring the Lines Between TV and Digital
Blurring the Lines Between TV and Digital Blurring the Lines Between TV and Digital
Blurring the Lines Between TV and Digital
MediaPost
 
How to Evaluate a Programmatic TV Platform
How to Evaluate a Programmatic TV PlatformHow to Evaluate a Programmatic TV Platform
How to Evaluate a Programmatic TV Platform
MediaPost
 
WTF: Programmatic TV
WTF: Programmatic TVWTF: Programmatic TV
WTF: Programmatic TV
Filipp Paster
 
Evolution of-tv-7-dynamics-transforming-tv articles
Evolution of-tv-7-dynamics-transforming-tv articlesEvolution of-tv-7-dynamics-transforming-tv articles
Evolution of-tv-7-dynamics-transforming-tv articles
Andrew Ornatsky
 
Case Study: Breaking Through The Noise
Case Study: Breaking Through The NoiseCase Study: Breaking Through The Noise
Case Study: Breaking Through The Noise
MediaPost
 
Data and Personalization at Scale with Video
Data and Personalization at Scale with VideoData and Personalization at Scale with Video
Data and Personalization at Scale with Video
MediaPost
 
The On Demand Imperative
The On Demand ImperativeThe On Demand Imperative
The On Demand Imperative
MediaPost
 
Facebook Watch: Building Connections Through Video
Facebook Watch: Building Connections Through VideoFacebook Watch: Building Connections Through Video
Facebook Watch: Building Connections Through Video
MediaPost
 
Tvis viamedia
Tvis viamediaTvis viamedia
Tvis viamedia
MediaPost
 
Video nuze.emarketer final
Video nuze.emarketer finalVideo nuze.emarketer final
Video nuze.emarketer final
Will Richmond
 
The Role of Programmatic: From TV to Digital Media - Digiday Programmatic Rom...
The Role of Programmatic: From TV to Digital Media - Digiday Programmatic Rom...The Role of Programmatic: From TV to Digital Media - Digiday Programmatic Rom...
The Role of Programmatic: From TV to Digital Media - Digiday Programmatic Rom...
Digiday
 
Smart TV Ads: The Next Network
Smart TV Ads: The Next NetworkSmart TV Ads: The Next Network
Smart TV Ads: The Next Network
MediaPost
 
From the Living Room to the Shopping Cart With Roku
From the Living Room to the Shopping Cart With RokuFrom the Living Room to the Shopping Cart With Roku
From the Living Room to the Shopping Cart With Roku
MediaPost
 

What's hot (20)

Video on Demand, Programmatic VOD, and Addressable TV
Video on Demand, Programmatic VOD, and Addressable TVVideo on Demand, Programmatic VOD, and Addressable TV
Video on Demand, Programmatic VOD, and Addressable TV
 
TVVIS VIP Survey
TVVIS VIP SurveyTVVIS VIP Survey
TVVIS VIP Survey
 
The Promise of Programmatic TV
The Promise of Programmatic TVThe Promise of Programmatic TV
The Promise of Programmatic TV
 
People-Based Marketing Anywhere: Custom Audiences for Everyone!
People-Based Marketing Anywhere: Custom Audiences for Everyone!People-Based Marketing Anywhere: Custom Audiences for Everyone!
People-Based Marketing Anywhere: Custom Audiences for Everyone!
 
Understanding the Advanced Television Ecosystem
Understanding the Advanced Television EcosystemUnderstanding the Advanced Television Ecosystem
Understanding the Advanced Television Ecosystem
 
Tvis june2016 eric_fischer
Tvis june2016 eric_fischerTvis june2016 eric_fischer
Tvis june2016 eric_fischer
 
Linear TV Advertising Is Now As Accountable As Digital, Dave Morgan
Linear TV Advertising Is Now As Accountable As Digital, Dave MorganLinear TV Advertising Is Now As Accountable As Digital, Dave Morgan
Linear TV Advertising Is Now As Accountable As Digital, Dave Morgan
 
Blurring the Lines Between TV and Digital
Blurring the Lines Between TV and Digital Blurring the Lines Between TV and Digital
Blurring the Lines Between TV and Digital
 
How to Evaluate a Programmatic TV Platform
How to Evaluate a Programmatic TV PlatformHow to Evaluate a Programmatic TV Platform
How to Evaluate a Programmatic TV Platform
 
WTF: Programmatic TV
WTF: Programmatic TVWTF: Programmatic TV
WTF: Programmatic TV
 
Evolution of-tv-7-dynamics-transforming-tv articles
Evolution of-tv-7-dynamics-transforming-tv articlesEvolution of-tv-7-dynamics-transforming-tv articles
Evolution of-tv-7-dynamics-transforming-tv articles
 
Case Study: Breaking Through The Noise
Case Study: Breaking Through The NoiseCase Study: Breaking Through The Noise
Case Study: Breaking Through The Noise
 
Data and Personalization at Scale with Video
Data and Personalization at Scale with VideoData and Personalization at Scale with Video
Data and Personalization at Scale with Video
 
The On Demand Imperative
The On Demand ImperativeThe On Demand Imperative
The On Demand Imperative
 
Facebook Watch: Building Connections Through Video
Facebook Watch: Building Connections Through VideoFacebook Watch: Building Connections Through Video
Facebook Watch: Building Connections Through Video
 
Tvis viamedia
Tvis viamediaTvis viamedia
Tvis viamedia
 
Video nuze.emarketer final
Video nuze.emarketer finalVideo nuze.emarketer final
Video nuze.emarketer final
 
The Role of Programmatic: From TV to Digital Media - Digiday Programmatic Rom...
The Role of Programmatic: From TV to Digital Media - Digiday Programmatic Rom...The Role of Programmatic: From TV to Digital Media - Digiday Programmatic Rom...
The Role of Programmatic: From TV to Digital Media - Digiday Programmatic Rom...
 
Smart TV Ads: The Next Network
Smart TV Ads: The Next NetworkSmart TV Ads: The Next Network
Smart TV Ads: The Next Network
 
From the Living Room to the Shopping Cart With Roku
From the Living Room to the Shopping Cart With RokuFrom the Living Room to the Shopping Cart With Roku
From the Living Room to the Shopping Cart With Roku
 

Viewers also liked

TV’s Paradigm Shift
TV’s Paradigm ShiftTV’s Paradigm Shift
TV’s Paradigm Shift
MediaPost
 
SIMC Sponsor Breakfast Presentation
SIMC Sponsor Breakfast PresentationSIMC Sponsor Breakfast Presentation
SIMC Sponsor Breakfast Presentation
MediaPost
 
How Are People Watching T-Video Now?
How Are People Watching T-Video Now?How Are People Watching T-Video Now?
How Are People Watching T-Video Now?
MediaPost
 
The Dynamic of Addressable TV Ads
The Dynamic of Addressable TV AdsThe Dynamic of Addressable TV Ads
The Dynamic of Addressable TV Ads
The Advertising Research Foundation
 
Social Reflects The Health of Your Cross-Channel Strategy
Social Reflects The Health of Your Cross-Channel StrategySocial Reflects The Health of Your Cross-Channel Strategy
Social Reflects The Health of Your Cross-Channel Strategy
MediaPost
 
Nissan and College Sports: Connecting to Passion
Nissan and College Sports: Connecting to PassionNissan and College Sports: Connecting to Passion
Nissan and College Sports: Connecting to Passion
MediaPost
 
8…7…6… : Marketing in the Age of the Hyper-Connected Consumer
8…7…6… : Marketing in the Age of the Hyper-Connected Consumer8…7…6… : Marketing in the Age of the Hyper-Connected Consumer
8…7…6… : Marketing in the Age of the Hyper-Connected Consumer
MediaPost
 
The Good, The Bad and The Relative: Marketing Revisited
The Good, The Bad and The Relative: Marketing RevisitedThe Good, The Bad and The Relative: Marketing Revisited
The Good, The Bad and The Relative: Marketing Revisited
MediaPost
 
Customerize your Brand
Customerize your BrandCustomerize your Brand
Customerize your Brand
MediaPost
 
Putting Cross-Channel Campaigns Into Action
Putting Cross-Channel Campaigns Into ActionPutting Cross-Channel Campaigns Into Action
Putting Cross-Channel Campaigns Into Action
MediaPost
 
The Ins and Outs of Fractional Attribution: How to Select the Right Partner, ...
The Ins and Outs of Fractional Attribution: How to Select the Right Partner, ...The Ins and Outs of Fractional Attribution: How to Select the Right Partner, ...
The Ins and Outs of Fractional Attribution: How to Select the Right Partner, ...
MediaPost
 
The Video Is Social – The Honda Restoration Story
The Video Is Social – The Honda Restoration StoryThe Video Is Social – The Honda Restoration Story
The Video Is Social – The Honda Restoration Story
MediaPost
 
Targeted TV -The Future of Addressable Advertising
Targeted TV -The Future of Addressable AdvertisingTargeted TV -The Future of Addressable Advertising
Targeted TV -The Future of Addressable Advertising
Sigma Systems
 
Michael Bologna - The Benefits and Challenges of a Programmatic Television Ec...
Michael Bologna - The Benefits and Challenges of a Programmatic Television Ec...Michael Bologna - The Benefits and Challenges of a Programmatic Television Ec...
Michael Bologna - The Benefits and Challenges of a Programmatic Television Ec...
MediaPost
 
Living Room Environment Targeted Ads Technology Solutions
Living Room Environment Targeted Ads Technology SolutionsLiving Room Environment Targeted Ads Technology Solutions
Living Room Environment Targeted Ads Technology Solutions
Amos Kohn
 
LavaCon 2015 Submission
LavaCon 2015 Submission LavaCon 2015 Submission
LavaCon 2015 Submission
Megan Gilhooly
 
Kbrookbanks addressability v1
Kbrookbanks addressability v1Kbrookbanks addressability v1
Kbrookbanks addressability v1
American Association of Advertising Agencies
 
George Musi - The (Never-ending) Quest for Holistic Attribution – The Holy Gr...
George Musi - The (Never-ending) Quest for Holistic Attribution – The Holy Gr...George Musi - The (Never-ending) Quest for Holistic Attribution – The Holy Gr...
George Musi - The (Never-ending) Quest for Holistic Attribution – The Holy Gr...
MediaPost
 
Keeping A Brand Fresh In Its Third Century
Keeping A Brand Fresh In Its Third CenturyKeeping A Brand Fresh In Its Third Century
Keeping A Brand Fresh In Its Third Century
MediaPost
 

Viewers also liked (19)

TV’s Paradigm Shift
TV’s Paradigm ShiftTV’s Paradigm Shift
TV’s Paradigm Shift
 
SIMC Sponsor Breakfast Presentation
SIMC Sponsor Breakfast PresentationSIMC Sponsor Breakfast Presentation
SIMC Sponsor Breakfast Presentation
 
How Are People Watching T-Video Now?
How Are People Watching T-Video Now?How Are People Watching T-Video Now?
How Are People Watching T-Video Now?
 
The Dynamic of Addressable TV Ads
The Dynamic of Addressable TV AdsThe Dynamic of Addressable TV Ads
The Dynamic of Addressable TV Ads
 
Social Reflects The Health of Your Cross-Channel Strategy
Social Reflects The Health of Your Cross-Channel StrategySocial Reflects The Health of Your Cross-Channel Strategy
Social Reflects The Health of Your Cross-Channel Strategy
 
Nissan and College Sports: Connecting to Passion
Nissan and College Sports: Connecting to PassionNissan and College Sports: Connecting to Passion
Nissan and College Sports: Connecting to Passion
 
8…7…6… : Marketing in the Age of the Hyper-Connected Consumer
8…7…6… : Marketing in the Age of the Hyper-Connected Consumer8…7…6… : Marketing in the Age of the Hyper-Connected Consumer
8…7…6… : Marketing in the Age of the Hyper-Connected Consumer
 
The Good, The Bad and The Relative: Marketing Revisited
The Good, The Bad and The Relative: Marketing RevisitedThe Good, The Bad and The Relative: Marketing Revisited
The Good, The Bad and The Relative: Marketing Revisited
 
Customerize your Brand
Customerize your BrandCustomerize your Brand
Customerize your Brand
 
Putting Cross-Channel Campaigns Into Action
Putting Cross-Channel Campaigns Into ActionPutting Cross-Channel Campaigns Into Action
Putting Cross-Channel Campaigns Into Action
 
The Ins and Outs of Fractional Attribution: How to Select the Right Partner, ...
The Ins and Outs of Fractional Attribution: How to Select the Right Partner, ...The Ins and Outs of Fractional Attribution: How to Select the Right Partner, ...
The Ins and Outs of Fractional Attribution: How to Select the Right Partner, ...
 
The Video Is Social – The Honda Restoration Story
The Video Is Social – The Honda Restoration StoryThe Video Is Social – The Honda Restoration Story
The Video Is Social – The Honda Restoration Story
 
Targeted TV -The Future of Addressable Advertising
Targeted TV -The Future of Addressable AdvertisingTargeted TV -The Future of Addressable Advertising
Targeted TV -The Future of Addressable Advertising
 
Michael Bologna - The Benefits and Challenges of a Programmatic Television Ec...
Michael Bologna - The Benefits and Challenges of a Programmatic Television Ec...Michael Bologna - The Benefits and Challenges of a Programmatic Television Ec...
Michael Bologna - The Benefits and Challenges of a Programmatic Television Ec...
 
Living Room Environment Targeted Ads Technology Solutions
Living Room Environment Targeted Ads Technology SolutionsLiving Room Environment Targeted Ads Technology Solutions
Living Room Environment Targeted Ads Technology Solutions
 
LavaCon 2015 Submission
LavaCon 2015 Submission LavaCon 2015 Submission
LavaCon 2015 Submission
 
Kbrookbanks addressability v1
Kbrookbanks addressability v1Kbrookbanks addressability v1
Kbrookbanks addressability v1
 
George Musi - The (Never-ending) Quest for Holistic Attribution – The Holy Gr...
George Musi - The (Never-ending) Quest for Holistic Attribution – The Holy Gr...George Musi - The (Never-ending) Quest for Holistic Attribution – The Holy Gr...
George Musi - The (Never-ending) Quest for Holistic Attribution – The Holy Gr...
 
Keeping A Brand Fresh In Its Third Century
Keeping A Brand Fresh In Its Third CenturyKeeping A Brand Fresh In Its Third Century
Keeping A Brand Fresh In Its Third Century
 

Similar to Taking A Sip Of Targeted TV

Disrupting Digital Media 2019 - How Technology is Changing TV
Disrupting Digital Media 2019 - How Technology is Changing TVDisrupting Digital Media 2019 - How Technology is Changing TV
Disrupting Digital Media 2019 - How Technology is Changing TV
Bench
 
OTT & Video Advertising Playbook
OTT & Video Advertising PlaybookOTT & Video Advertising Playbook
OTT & Video Advertising Playbook
Tinuiti
 
A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...
A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...
A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...
Tinuiti
 
TiVo Research and Analytics (TRA) - Needham Internet and Digital Media Confer...
TiVo Research and Analytics (TRA) - Needham Internet and Digital Media Confer...TiVo Research and Analytics (TRA) - Needham Internet and Digital Media Confer...
TiVo Research and Analytics (TRA) - Needham Internet and Digital Media Confer...
TRAglobal
 
Medientage smart tv tv everywhere
Medientage smart tv tv everywhereMedientage smart tv tv everywhere
Medientage smart tv tv everywhere
Ryan Petty
 
The evolution of TV
The evolution of TVThe evolution of TV
The evolution of TV
OptimediaSpain
 
State of Video - Mobile and Connected Devices - Geoff Spence
State of Video - Mobile and Connected Devices - Geoff SpenceState of Video - Mobile and Connected Devices - Geoff Spence
State of Video - Mobile and Connected Devices - Geoff Spence
Eric Arline
 
360Media Insight Session Slides
360Media Insight Session Slides360Media Insight Session Slides
360Media Insight Session Slides
Interactive Scotland
 
PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...
PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...
PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...
AppLift
 
Ctv ads webinar
Ctv ads webinar Ctv ads webinar
Ctv ads webinar
Tatvic Analytics
 
Measurable Impact: Using TV Data to Build Better Attribution Models and Under...
Measurable Impact: Using TV Data to Build Better Attribution Models and Under...Measurable Impact: Using TV Data to Build Better Attribution Models and Under...
Measurable Impact: Using TV Data to Build Better Attribution Models and Under...
MediaPost
 
Evolution of TV Measuring Across All Screens | Think With Google
Evolution of TV Measuring Across All Screens | Think With GoogleEvolution of TV Measuring Across All Screens | Think With Google
Evolution of TV Measuring Across All Screens | Think With Google
Argent media agency
 
Viamedia Benefits of Natural Gas
Viamedia Benefits of Natural Gas Viamedia Benefits of Natural Gas
Viamedia Benefits of Natural Gas
LeslieLBaker1
 
TRA and dunnhumby Cross Media Case Study
TRA and dunnhumby Cross Media Case StudyTRA and dunnhumby Cross Media Case Study
TRA and dunnhumby Cross Media Case Study
TRAglobal
 
TV Tracking: optimise your TV campaigns in real time
TV Tracking: optimise your TV campaigns in real timeTV Tracking: optimise your TV campaigns in real time
TV Tracking: optimise your TV campaigns in real time
AT Internet
 
Leveraging TV and YouTube for User Acquisition Campaigns
Leveraging TV and YouTube for User Acquisition CampaignsLeveraging TV and YouTube for User Acquisition Campaigns
Leveraging TV and YouTube for User Acquisition Campaigns
AppLift
 
Programmatic buying jan 2015 v1.0
Programmatic buying jan 2015 v1.0Programmatic buying jan 2015 v1.0
Programmatic buying jan 2015 v1.0
Arjun Vazirani
 
All Aboard! A Cross-Agency Mission Toward Cross-Platform Audience-Based Video
All Aboard! A Cross-Agency Mission Toward Cross-Platform Audience-Based VideoAll Aboard! A Cross-Agency Mission Toward Cross-Platform Audience-Based Video
All Aboard! A Cross-Agency Mission Toward Cross-Platform Audience-Based Video
MediaPost
 
Workshop: Emerging Channels 2018 (annotated)
Workshop: Emerging Channels 2018 (annotated)Workshop: Emerging Channels 2018 (annotated)
Workshop: Emerging Channels 2018 (annotated)
Bench
 
Data, Technology, Television
Data, Technology, TelevisionData, Technology, Television
Data, Technology, Television
MediaPost
 

Similar to Taking A Sip Of Targeted TV (20)

Disrupting Digital Media 2019 - How Technology is Changing TV
Disrupting Digital Media 2019 - How Technology is Changing TVDisrupting Digital Media 2019 - How Technology is Changing TV
Disrupting Digital Media 2019 - How Technology is Changing TV
 
OTT & Video Advertising Playbook
OTT & Video Advertising PlaybookOTT & Video Advertising Playbook
OTT & Video Advertising Playbook
 
A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...
A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...
A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...
 
TiVo Research and Analytics (TRA) - Needham Internet and Digital Media Confer...
TiVo Research and Analytics (TRA) - Needham Internet and Digital Media Confer...TiVo Research and Analytics (TRA) - Needham Internet and Digital Media Confer...
TiVo Research and Analytics (TRA) - Needham Internet and Digital Media Confer...
 
Medientage smart tv tv everywhere
Medientage smart tv tv everywhereMedientage smart tv tv everywhere
Medientage smart tv tv everywhere
 
The evolution of TV
The evolution of TVThe evolution of TV
The evolution of TV
 
State of Video - Mobile and Connected Devices - Geoff Spence
State of Video - Mobile and Connected Devices - Geoff SpenceState of Video - Mobile and Connected Devices - Geoff Spence
State of Video - Mobile and Connected Devices - Geoff Spence
 
360Media Insight Session Slides
360Media Insight Session Slides360Media Insight Session Slides
360Media Insight Session Slides
 
PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...
PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...
PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...
 
Ctv ads webinar
Ctv ads webinar Ctv ads webinar
Ctv ads webinar
 
Measurable Impact: Using TV Data to Build Better Attribution Models and Under...
Measurable Impact: Using TV Data to Build Better Attribution Models and Under...Measurable Impact: Using TV Data to Build Better Attribution Models and Under...
Measurable Impact: Using TV Data to Build Better Attribution Models and Under...
 
Evolution of TV Measuring Across All Screens | Think With Google
Evolution of TV Measuring Across All Screens | Think With GoogleEvolution of TV Measuring Across All Screens | Think With Google
Evolution of TV Measuring Across All Screens | Think With Google
 
Viamedia Benefits of Natural Gas
Viamedia Benefits of Natural Gas Viamedia Benefits of Natural Gas
Viamedia Benefits of Natural Gas
 
TRA and dunnhumby Cross Media Case Study
TRA and dunnhumby Cross Media Case StudyTRA and dunnhumby Cross Media Case Study
TRA and dunnhumby Cross Media Case Study
 
TV Tracking: optimise your TV campaigns in real time
TV Tracking: optimise your TV campaigns in real timeTV Tracking: optimise your TV campaigns in real time
TV Tracking: optimise your TV campaigns in real time
 
Leveraging TV and YouTube for User Acquisition Campaigns
Leveraging TV and YouTube for User Acquisition CampaignsLeveraging TV and YouTube for User Acquisition Campaigns
Leveraging TV and YouTube for User Acquisition Campaigns
 
Programmatic buying jan 2015 v1.0
Programmatic buying jan 2015 v1.0Programmatic buying jan 2015 v1.0
Programmatic buying jan 2015 v1.0
 
All Aboard! A Cross-Agency Mission Toward Cross-Platform Audience-Based Video
All Aboard! A Cross-Agency Mission Toward Cross-Platform Audience-Based VideoAll Aboard! A Cross-Agency Mission Toward Cross-Platform Audience-Based Video
All Aboard! A Cross-Agency Mission Toward Cross-Platform Audience-Based Video
 
Workshop: Emerging Channels 2018 (annotated)
Workshop: Emerging Channels 2018 (annotated)Workshop: Emerging Channels 2018 (annotated)
Workshop: Emerging Channels 2018 (annotated)
 
Data, Technology, Television
Data, Technology, TelevisionData, Technology, Television
Data, Technology, Television
 

More from MediaPost

Visible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media PlanningVisible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media Planning
MediaPost
 
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost
 
Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?
MediaPost
 
First-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie WorldFirst-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie World
MediaPost
 
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
MediaPost
 
The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine
MediaPost
 
Sustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & DataSustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & Data
MediaPost
 
Search and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey ResultsSearch and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey Results
MediaPost
 
Reaching Buyers Without Cookies
Reaching Buyers Without CookiesReaching Buyers Without Cookies
Reaching Buyers Without Cookies
MediaPost
 
Cookie Apocalypse!!!
Cookie Apocalypse!!!Cookie Apocalypse!!!
Cookie Apocalypse!!!
MediaPost
 
Leveraging Performance Video on Amazon
Leveraging Performance Video on AmazonLeveraging Performance Video on Amazon
Leveraging Performance Video on Amazon
MediaPost
 
MediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit SurveyMediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit Survey
MediaPost
 
When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...
MediaPost
 
What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common? What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common?
MediaPost
 
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media PlaybookTurning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media Playbook
MediaPost
 
Restaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to PersonalizationRestaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to Personalization
MediaPost
 
Delivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with RokuDelivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with Roku
MediaPost
 
Focus Brands’ Licensing Calculus
Focus Brands’ Licensing CalculusFocus Brands’ Licensing Calculus
Focus Brands’ Licensing Calculus
MediaPost
 
Three Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset EfficiencyThree Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset Efficiency
MediaPost
 
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersThe QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
MediaPost
 

More from MediaPost (20)

Visible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media PlanningVisible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media Planning
 
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey Results
 
Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?
 
First-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie WorldFirst-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie World
 
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
 
The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine
 
Sustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & DataSustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & Data
 
Search and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey ResultsSearch and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey Results
 
Reaching Buyers Without Cookies
Reaching Buyers Without CookiesReaching Buyers Without Cookies
Reaching Buyers Without Cookies
 
Cookie Apocalypse!!!
Cookie Apocalypse!!!Cookie Apocalypse!!!
Cookie Apocalypse!!!
 
Leveraging Performance Video on Amazon
Leveraging Performance Video on AmazonLeveraging Performance Video on Amazon
Leveraging Performance Video on Amazon
 
MediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit SurveyMediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit Survey
 
When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...
 
What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common? What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common?
 
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media PlaybookTurning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media Playbook
 
Restaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to PersonalizationRestaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to Personalization
 
Delivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with RokuDelivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with Roku
 
Focus Brands’ Licensing Calculus
Focus Brands’ Licensing CalculusFocus Brands’ Licensing Calculus
Focus Brands’ Licensing Calculus
 
Three Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset EfficiencyThree Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset Efficiency
 
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersThe QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
 

Recently uploaded

Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Martal Group
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdfMastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Ibrandizer
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janudm24
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
william charnock
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
elizabethella096
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentHow American Bath Group Leveraged Kontent
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdfMastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentHow American Bath Group Leveraged Kontent
How American Bath Group Leveraged Kontent
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 

Taking A Sip Of Targeted TV

  • 1. 1 Taking A Sip Of Targeted TV Resolute Digital
  • 3. Outline 3 ▸ Resolute Digital Overview ▸ Supporting Data ▸ TV Landscape ▹ Linear TV ▹ Connected TV ▹ Addressable TV ▸ Programmatic TV ▹ What is programmatic TV? ▹ How does it work? ▸ Case Studies
  • 4. 4 ▸ Resolute is an Independent Agency full service digital agency ▸ Resolute works with multiple DSPs and buys from numerous exchanges ▸ A Digital Agency that made our first TV Buy Q4 2015 Background
  • 5. Media Consumption 5Time spent per day - percent change from 2011 to 2015 (source: eMarketer April 2015) DESKTOP & MOBILE +68%From 2.8 to 4.7 hours CONNECTED TV +39%From .18 to .25 hours TELEVISION -4%From 4.3 to 4.1 hours PRINT -52%From .4 to .2 hours RADIO -5%From 1.34 to 1.27 hours
  • 6. 15 ways to watch “Walking Dead” 6
  • 8. 8 Linear TV: Live television that is watched as scheduled
  • 9. 9 Connected TV: Ads that play at full resolution of the TV on media app load or content streaming. Best used an extension of traditional TV buys or to complement digital buys
  • 12. Connected TV 12 ▸ Non-Skippable pre-roll units ▸ Highly Viewable ▸ High Completion Rates ▸ High Quality Inventory ▸ Linear Audience Reach ▸ Accounts for 1% of TV Ad Dollars ▸ By 2025, 50% of US consumers under 32 will pay for TV service, 15% will be cord cutters and 35% will be cord neverers (never paid for traditional tv services). * US connected TV Usage, Digital Content Gives the ‘First Screen’ New Life, eMarkerter
  • 13. 13 Addressable TV: Advertising technology that enables advertisers to selectively segment TV audiences and serve different ads within a common program.
  • 16. Addressable TV 16 ▸ Ability to use 1st, 2nd and 3rd party data ▸ Segmentation - geographic, demographic, behavioral and a growing household level ▸ Targeting is about the person not the program ▸ Small in scale relative to the total TV market
  • 18. Programmatic Television Buying 18 ▸ Bidding ▸ 80+ Addressable Segments per Household ▸ Increased Control (Creative, Daypart, Geo, Frequency) ▸ Ability to Optimize from In-Flight Learnings across TV and Digital
  • 19. Programmatic TV 19 ▸ Value is in the use of audience data ▸ Efficiency with automated buying ▸ Not real-time based delivery (1-7 days to clear) ▸ Strong Measurement ▸ First to adopt are cable satellite and telecommunication providers since they are distributors and don’t have their own linear TV Inventory. ▹ Comcast, ▹ Time Warner Cable ▹ DIRECTV ▹ DISH ▹ AT&T
  • 20. Who owns Programmatic TV? 20The Trade Desk & Digiday
  • 21. Addressable pTV Media buy over OpenRTB How It Works 21 Extreme Reach DISH STBsRentrak Customer RD Desk Rocket Fuel TradeDesk Netmining DBM Creative/ Schedule Exposure DataReporting Creative Creative Delivery Report Insertion Order & Creative
  • 24. 24 Glenfiddich Case Study ▸ Goal Campaign: ▹ Convert Bourbon drinkers to Scotch ▹ Build Awareness ▹ TV Presence ▸ Target: ▹ Men 35+, ▹ HHI 100K+,
  • 25. WG Case Study - Glenfiddich 25 ▸ Optimization ▹ Lowered age 25+ audience ▹ 58% was reaching 55+ ▹ Ethnicity emphasis ▹ Primetime (win rates) ▸ Stats ▹ Majority campaign ran in prime time ▹ 94% households owned their own home ▹ 33% traffic going to sports consuming HH ▸ Key Networks: ESPN, FNC, DSC, HST, TNT, CNN ▸ 20% efficiency in pricing compared to historical cable buys
  • 26. 26 Tullamore Dew Case Study ▸ Deepen emotional connection and True Character perception of brand ▸ Nielsen Data that supports Fantasy Football Players over index on drinking spirits (in particular whiskey) ▸ Looking to compliment our digital buy & sponsorship
  • 27. William Grant Case Study Tullamore Dew 27 ▸ Optimization ▹ Tightened demo to 25-34 ▹ Targeting football fans/viewers ▹ Primetime (win rates) ▹ Winning bids below our ceiling cap

Editor's Notes

  1. ERIC
  2. We can buy linear TV from our trading desk… Not in real-time
  3. 15 ways to watch walking dead
  4. Addressable is born out of the digital mindset - where targeting is key… Traditional TV is still a sheer reach play…
  5. Programmatic is about finding value inside of targeted pockets of inventory… PROGRAMMATIC ADDRESSABLE TV
  6. ~5 day wait for clearance STB - Set Top Box
  7. Can’t advertise with NFL