Presentation given as part of ARF's Leadership Lab summer session, on how emotions can be used to optimise media planning processes, enabling advertisers to select their best content, target the audiences who respond best to it, integrate with programmatic platforms and make better channel split decisions by predicting their videos' earned media potential.
The top media trends that consumers don’t even know aboutKantar
This presentation focuses on the Top media trends consumers don’t even know about. The purpose of this presentation is to move a step back from what we as marketers speak about, about the newest shiny thing and the big buzz word of the year – and see what this actually looks like from the perspective of the consumer.
And why does this matter? Because how consumers feel about or perceive marketing trends and advertising will impact how they feel about your brand and therefore the long-term financial success of your company.
#GettingMediaRight with Millward Brown. Setting the media scene, some thoughts about the future of media and 2016 media predictions by Andrzej.Suski@MillwardBrown.com & South African insights and learnings’ on how to optimize digital video creative and how to maximize media efficiencies through the use of video across multiple screens by Monique.Claassen@MillwardBrown.com
Why being different still makes a difference - Magnetic MediamagazinemediaBE
Magnetic released Why being different still makes a difference in May 2016, a new study which explores how advertisers can use brand equity to ensure sales success and future growth.
The work confirms that salience, or top-of-mind awareness, acts as a critical growth lever, but it also shows that there are risks involved for brands which only focus on salience. Ultimately it if all brands focus solely on salience, the marketing environment becomes akin to a busy bazaar where traders simply compete for attention by seeing who can shout the loudest. They may be able to get more attention in this way, but it ignores the opportunity to seduce the potential’s customer senses by having a meaningful conversation that helps the customer understand why a certain product meets their needs, what makes it more desirable than others and, of course, engage in a good old haggle over price.
There has been much debate about the power, effectiveness and longevity of influencers. As social media platforms change, the realms of how influencers work with brands change - and the surrounding regulation evolves to keep up. Companies must understand how to harness influencer needs, and how to genuinely matter to people
The Power of Digital in Brand Building in South AfricaKantar
Do you know digital channels build long term brand loyalty? In this presentation, we share learnings around which digital channels deliver the best ROI and key insights to create breakthrough marketing in a connected world.
The 10 Rules of Engagement in a Multi-Platform World Fyber
SponsorPay is proud to announce its white paper on the 10 Rules of Engagement in a Multi-Platform World.
The white paper addresses an important challenge brands are facing today. Consumers’ attention has become fragmented due to the multiple devices they use on a daily basis, meaning advertisers have to work harder to engage with consumers on the devices where they are spending the most time.
To be successful in a multi-platform world, brands need to consider best practices such as being authentic towards their consumers, leveraging different advertising channels and devices as well as generating great content in order to foster a successful and engaging relationship with consumers. SponsorPay’s white paper on engagement in a multi-platform world shares best practices for brands to take advantage of the trends and be successful in this changing environment.
The top media trends that consumers don’t even know aboutKantar
This presentation focuses on the Top media trends consumers don’t even know about. The purpose of this presentation is to move a step back from what we as marketers speak about, about the newest shiny thing and the big buzz word of the year – and see what this actually looks like from the perspective of the consumer.
And why does this matter? Because how consumers feel about or perceive marketing trends and advertising will impact how they feel about your brand and therefore the long-term financial success of your company.
#GettingMediaRight with Millward Brown. Setting the media scene, some thoughts about the future of media and 2016 media predictions by Andrzej.Suski@MillwardBrown.com & South African insights and learnings’ on how to optimize digital video creative and how to maximize media efficiencies through the use of video across multiple screens by Monique.Claassen@MillwardBrown.com
Why being different still makes a difference - Magnetic MediamagazinemediaBE
Magnetic released Why being different still makes a difference in May 2016, a new study which explores how advertisers can use brand equity to ensure sales success and future growth.
The work confirms that salience, or top-of-mind awareness, acts as a critical growth lever, but it also shows that there are risks involved for brands which only focus on salience. Ultimately it if all brands focus solely on salience, the marketing environment becomes akin to a busy bazaar where traders simply compete for attention by seeing who can shout the loudest. They may be able to get more attention in this way, but it ignores the opportunity to seduce the potential’s customer senses by having a meaningful conversation that helps the customer understand why a certain product meets their needs, what makes it more desirable than others and, of course, engage in a good old haggle over price.
There has been much debate about the power, effectiveness and longevity of influencers. As social media platforms change, the realms of how influencers work with brands change - and the surrounding regulation evolves to keep up. Companies must understand how to harness influencer needs, and how to genuinely matter to people
The Power of Digital in Brand Building in South AfricaKantar
Do you know digital channels build long term brand loyalty? In this presentation, we share learnings around which digital channels deliver the best ROI and key insights to create breakthrough marketing in a connected world.
The 10 Rules of Engagement in a Multi-Platform World Fyber
SponsorPay is proud to announce its white paper on the 10 Rules of Engagement in a Multi-Platform World.
The white paper addresses an important challenge brands are facing today. Consumers’ attention has become fragmented due to the multiple devices they use on a daily basis, meaning advertisers have to work harder to engage with consumers on the devices where they are spending the most time.
To be successful in a multi-platform world, brands need to consider best practices such as being authentic towards their consumers, leveraging different advertising channels and devices as well as generating great content in order to foster a successful and engaging relationship with consumers. SponsorPay’s white paper on engagement in a multi-platform world shares best practices for brands to take advantage of the trends and be successful in this changing environment.
Advertiser Wants and Needs in 2012: Audience, Devices, Ease with Special Gues...Michael Zarcone
A new study conducted by PointRoll and Kelton Research asked leading brands and agencies what their major marketing wants and needs are in 2012. Industry trends, how their media spend is changing and how important audience targeting tools, social media, tablets, and cross-screen media were highlighted. During this 45 minute webinar we’ll share the insightful results and also the perspective of Baylen Springer, a leading digital strategist and SVP, Director Digital Media Analytics for Team Detroit.
Measurement: Determining the ROI of digital media relations strategies - PRec...Lars Voedisch
Setting clear goals on what to measure & aligning measurement to those objectives
Identifying the key tools & metrics in measurement of traditional & new media
Taking a holistic, integrated approach to traditional & new media measurement
Social media ROI: Quantifying your digital PR efforts
Leveraging results to improve decision making for your media relations strategy
Be more amazing at media planning. Get back to basics of Digital media planning. Know what to ask, understand the lingo, measure the right stuff and a bit about collaboration and integrating teams.
Responsive Marketing in a Real Time World David Armano
It used to be easy. Plan, test and launch marketing campaigns over an ample amount of time. But marketers need to think more like developers who deal in rapidly changing and fast moving environments where technology constantly evolves. Today, brands are both built and preserved in real time and content is the currency of the Web. The modern day imperative for organizations is evolving their marketing machines to operate both at scale and with agility.
Member report - Kantar Millward Brown - AdReaction: Engaging Gen X, Y and ZIAB Europe
AdReaction: Engaging Gen X, Y and Z is the first global study to reveal Gen Z’s behaviours, attitudes and responses to advertising to help marketers understand the similarities and differences between the generations and how to effectively engage them.
Social media marketing investments are increasing day by day but many of the marketers do not know how to evaluate their performance. I just gathered a few good articles with good examples. I hope you like it.
Webinar: How Benchmarking Can Inform Your Social StrategyFalcon.io
Quick question: how does your brand’s social presence stack up against your competition? Surface-level metrics can be valuable but don’t tell the full story and oftentimes you might be in the dark. By conducting a competitive benchmark analysis, you can better understand your own strengths and how to stand apart from the crowd.
Watch full webinar: https://www.falcon.io/webinars/benchmarking/
Discover he new YouTube Insights (Q2 2014): How passions drive purchases! Brands that engage consumers on their passions and interests influence purchases more strongly than others. In this issue, see how Unilever and other brands are leveraging this insight to drive results.
MoneySuperMarket.com was the first in its category to use newsbrands in a meaningful way. It was a client open to testing new things, challenging newsbrands to provide evidence that new platforms provide new opportunities.
Realeyes' Commercial Director Alex Slater took the stage alongside our partners MediaCom, to reveal how emotional intelligence can be used to build more engaging brand experiences.
Advertiser Wants and Needs in 2012: Audience, Devices, Ease with Special Gues...Michael Zarcone
A new study conducted by PointRoll and Kelton Research asked leading brands and agencies what their major marketing wants and needs are in 2012. Industry trends, how their media spend is changing and how important audience targeting tools, social media, tablets, and cross-screen media were highlighted. During this 45 minute webinar we’ll share the insightful results and also the perspective of Baylen Springer, a leading digital strategist and SVP, Director Digital Media Analytics for Team Detroit.
Measurement: Determining the ROI of digital media relations strategies - PRec...Lars Voedisch
Setting clear goals on what to measure & aligning measurement to those objectives
Identifying the key tools & metrics in measurement of traditional & new media
Taking a holistic, integrated approach to traditional & new media measurement
Social media ROI: Quantifying your digital PR efforts
Leveraging results to improve decision making for your media relations strategy
Be more amazing at media planning. Get back to basics of Digital media planning. Know what to ask, understand the lingo, measure the right stuff and a bit about collaboration and integrating teams.
Responsive Marketing in a Real Time World David Armano
It used to be easy. Plan, test and launch marketing campaigns over an ample amount of time. But marketers need to think more like developers who deal in rapidly changing and fast moving environments where technology constantly evolves. Today, brands are both built and preserved in real time and content is the currency of the Web. The modern day imperative for organizations is evolving their marketing machines to operate both at scale and with agility.
Member report - Kantar Millward Brown - AdReaction: Engaging Gen X, Y and ZIAB Europe
AdReaction: Engaging Gen X, Y and Z is the first global study to reveal Gen Z’s behaviours, attitudes and responses to advertising to help marketers understand the similarities and differences between the generations and how to effectively engage them.
Social media marketing investments are increasing day by day but many of the marketers do not know how to evaluate their performance. I just gathered a few good articles with good examples. I hope you like it.
Webinar: How Benchmarking Can Inform Your Social StrategyFalcon.io
Quick question: how does your brand’s social presence stack up against your competition? Surface-level metrics can be valuable but don’t tell the full story and oftentimes you might be in the dark. By conducting a competitive benchmark analysis, you can better understand your own strengths and how to stand apart from the crowd.
Watch full webinar: https://www.falcon.io/webinars/benchmarking/
Discover he new YouTube Insights (Q2 2014): How passions drive purchases! Brands that engage consumers on their passions and interests influence purchases more strongly than others. In this issue, see how Unilever and other brands are leveraging this insight to drive results.
MoneySuperMarket.com was the first in its category to use newsbrands in a meaningful way. It was a client open to testing new things, challenging newsbrands to provide evidence that new platforms provide new opportunities.
Realeyes' Commercial Director Alex Slater took the stage alongside our partners MediaCom, to reveal how emotional intelligence can be used to build more engaging brand experiences.
Realeyes at the Wharton Future of Advertising ProgrammeRealeyes
What does the future of advertising look like? CEO Mihkel Jaatma presented at the Wharton Future of Advertising Program’s 2016 Annual Meeting on Realeyes' vision of the future.
Optimising the Emotional Connections Your Advertisements Create by Be On / AO...Sander Saar
Emotions are powerful drivers of human behaviour and central for strong branding, impactful communications and a flawless user experience.
This case study will demonstrate how AOL is using emotional measurement to assess the effectiveness of online advertising. Find out what resonates with audiences and how to use this insight to improve online campaigns.
Alex Slater, Commercial Director, Realeyes
Sander Saar, Product Manager, AOL
More information on the event and study here: https://www.mrs.org.uk/event/course/1965
Emotion measurement can identify which ads sellRealeyes
We partnered with Mars, Incorporated and their Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science to investigate what drives video advertising success. Our research study established that our emotion measurement technology can distinguish between ads with high and low sales lift with 75% accuracy across our dataset.
https://www.realeyesit.com/sales-validation
How to Optimize for Brand Effectiveness: Before & During Your CampaignExtreme Reach
Gathered from audience studies across digital and TV media, these insights will help you learn how to optimize your video campaigns for maximum brand effectiveness before they launch and while they're still running.
How to Optimize Your Marketing Strategy in Times of ChangeFalcon.io
Times are changing, and so is your customers’ focus. Audience fragmentation and diversification in customer needs are posing a challenge for brands, who do not only need to personalize their content, but also meet their audiences where they are. For that reason, it is vital for brands to find new ways to engage with their audience through highly interactive and seamless digital experiences.
Taking a close look at Pernod Ricard's success stories of its brands like Absolut Vodka, Jameson, Havana Club, and Beefeater, this webinar will help you navigate the challenges of multi-channel campaign planning.
Focusing on the FMCG industry this webinar will help you uncover:
- Strategies for effective cross-channel social media optimization.
- How to ensure brand consistency across channels and teams.
- How to engage with an increasingly diverse audience.
Watch full webinar here: https://www.falcon.io/webinars/cross-channel-strategy/
Presented by Peter Nguyen - Buzzmetrics (Vietnam)
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events please visit VietnamBusiness.TV
A presentation about pharmaceutical marketing and online video. Here's hoping a tarnished industry can engage in social media (especially video) to help educate patients and provide accurate and balanced information.
Social media is a game – each site has its own playbook and cheat codes, and you can’t use the platforms aimlessly if you want to win more leads and customers!
Since each site is different, how does your business outmaneuver the competition in a space that seems so familiar?
Check out these webinar slides as we break down the winning elements of each social media network including Facebook, LinkedIn, and Twitter, PLUS a special Snapchat guest to cover it all.
eMarketer Webinar: Video Advertising EngagementeMarketer
Join eMarketer Principal Analyst David Hallerman to learn best practices, trends, and latest strategies for video advertising in this eMarketer webinar.
Every day, people watch 5 BILLION videos on YouTube.
With so much viewership, advertising on YouTube should be a no-brainer to reach new customers. But with the platform’s competitive landscape, how do you make your ads “unskippable”?
Check out this webinar to learn the secrets for compelling video ads that will captivate and convert your audience. You’ll also learn:
- How to build a strong affinity for your brand.
- How to create content that spreads brand awareness.
- How to generate more top-of-funnel leads.
Emotions Drive Better Video Performance - iiex 2014Realeyes
At iiEX, Sydney, Matt Newcomb from Realeyes presents how emotion analytics are used to optimise content, predict media performance and evaluate campaign effectiveness. He covers how Realeyes collects big data from collecting audience emotions via webcam and crunches the data in to insightful reports which enable clients to predict the social media performance of content and ultimately drives consumer behaviour.
In festive spirit Matt shows how the David Jones Christmas ad has made audiences even happier than the famous John Lewis "Monty the Penguin" ad which has been nominated as the best performing Christmas ad in the UK.
Realeyes - Imagination: Is your content learning from experience?Realeyes
Back in the olden days, brands whacked people over the head with feature-driven messages. Nuclear families, TVs and living rooms were the ideal environment for bully-boy push tactics to thrive. But online, the public is your judge and jury. Fail to entertain and you’ll hang. Make them laugh or cry, make them surprised or angry… but for heaven’s sake you got to move them. If you do, good things will happen; they’ll share, recommend, even watch ‘til the end! But what’s the best way to understand if you’ve got pulling power? Which groups does it resonate with? Facial tracking technology can answer these questions within a day or two for a few thousand pounds.
Mindshare Media Summit - Adapting to EmotionsRealeyes
Let's first start with you. What does the marketer today actually want, and value?
On media side it's all about Reach. Vast majority of media spend goes almost singularly against Reach, any other consideration is far distant secondary, miles behind. Don't miss out on that new platform to get some extra eyeballs, invest in online just because it gives a tiny % extra over TV - basically just get as much stuff to as many places as possible.
On creative side it's mostly about Rational messages - is my product shown enough, are we communicating all the 6 features that it does, do people consciously recall all that information bombarded at them.
Overall, for marketers, it's about Quantity. Success and outcome is measured in GPRs, clicks, views, hours - with very few thoughts spared on actual impact and quality.
Consumers, on the other hand, are exactly the polar opposite in all those dimensions.
People's attention span is already heavily overloaded. They can now access 100 hours of new content for each minute of their life and the choice is ever-growing. What people want in this messy jungle more than anything is Relevance. How to get to content that is engaging and enjoyable for them. Not getting pushed by another boring hotel ad from the last trip where I will never go again, please!
People are not interested in your product features, or remembering what logo was shown in the ad. They love good stories. They want them told in a way that touches their heart, moves their guts and enriches their daily life. People want more Emotions. It makes them feel alive and it makes them feel human. Knowing how many miles the car goes on a full tank makes them feel like Excel sheet. People really don’t want that.
Overall, people want quality over quantity. They would much rather watch one good ad than ten regular ads. And marketers should listen to that because that's the way to take their craft to new heights.
Put Marketers and Consumers side by side, and it becomes painfully obvious that the need for the industry to Adapt their ways is severe.
Consumers have increasing choice to skip elsewhere if they don't like what's going on. The legacy approach of doing marketing by sheer force, pushing rational ads at people is working less and less by every single day. Smart and efficient marketing has to work on the terms of Consumers, and the industry has to adapt to that.
The great thing about it is that in this adaptation lays a vast opportunity for significant improvement over what we already have today. This's what I'll be speaking about, focusing on the Rational - Emotional divide in particular, and what we can do about it now.
Realeyes enables brands, publishers and agencies make profitable marketing decisions by measuring human emotions via webcam in real-time.
Realeyes at I-COM, April 2014, Seville:
"It's an honour to win both the audience vote and the official judges selection but, more importantly, it validates how we're helping marketers to make better decisions," says Mihkel Jaatma, Realeyes' CEO. "The industry is obsessed with automation, numbers and targeting whilst the creative quality is often overlooked. Yes, programmatic allows hitting the right people at the right time but if the ad itself is poor its wasted money and damaging to the brand. Emotion analytics, which offers the scale and speed of programmatic media, avoids this, improving the quality and distribution of your creative"
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
3. 3
We measure
emotions to guide
better marketing
decisions
Source: Prof Gerald Zaltman, Harvard Business School,
'How Customers Think’ (p40.), 2011
Over 90% of human behaviour
is driven by emotions
4. Emotionally intelligent Creative Testing and Media Planning
have huge ROI potential
1.[TRUE or FALSE] Marketing Mix Models
can help create your marketing strategy
and write your marketing plan.
True
False
Creative Testing Media Planning Result
A brand can expect that even
in their best categories 33%
of current video ads have
low/no impact
Investing in those mixed ads
yields 9% lift in sales today
Remove low potential videos
from the portfolio and inform
edits where potential exists
Skew spend against higher
performing videos and bias
toward most engaged audience
segments
Combining both effects would
yield a 4% lift in sales
This is $80m in extra
revenue for a client with $10b
in total revenue, of which 20%
are video-driven, for no
increase in media spend
Improved sales impact from 9% to 10.9% from 10.9% to 13.1%
Sales increase +1.9% +2.1% +4.0%