Member case study: Kantar Millward Brown - Delivering cost-effective incremen...IAB Europe
Videology commissioned a Kantar Millward Brown CrossMedia® Research study to analyse and showcase how digital video complements heavyweight TV campaigns.
Mobile Monetization Study: Effects of BlacklistingAdColony
Blacklisting is defined as a publisher block that disallows particular brands or apps from advertising within that publisher’s apps.
Blacklists are typically created for one of two reasons: preventing inappropriate content from being seen users or preventing competing apps from appealing to high value users.
For instance, a publisher might blacklist a vodka ad in their apps that are popular among teens. Alternatively, a publisher of a match 3 puzzle game might block other puzzle games from running app install campaigns within their game.
When blacklisting is used to prevent potentially competing apps, ad demand sources are limited. This often leads to lower eCPMs for the app and lower overall ad revenue for the publisher.
Often, publishers are wary of removing or lessening blacklisting settings for fear of cannibalization of their user base if users install competing apps that are advertised.
To ascertain the validity of these concerns, this study examines the effect of removing blacklists via five unique case studies.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
Member case study: Kantar Millward Brown - Delivering cost-effective incremen...IAB Europe
Videology commissioned a Kantar Millward Brown CrossMedia® Research study to analyse and showcase how digital video complements heavyweight TV campaigns.
Mobile Monetization Study: Effects of BlacklistingAdColony
Blacklisting is defined as a publisher block that disallows particular brands or apps from advertising within that publisher’s apps.
Blacklists are typically created for one of two reasons: preventing inappropriate content from being seen users or preventing competing apps from appealing to high value users.
For instance, a publisher might blacklist a vodka ad in their apps that are popular among teens. Alternatively, a publisher of a match 3 puzzle game might block other puzzle games from running app install campaigns within their game.
When blacklisting is used to prevent potentially competing apps, ad demand sources are limited. This often leads to lower eCPMs for the app and lower overall ad revenue for the publisher.
Often, publishers are wary of removing or lessening blacklisting settings for fear of cannibalization of their user base if users install competing apps that are advertised.
To ascertain the validity of these concerns, this study examines the effect of removing blacklists via five unique case studies.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...IAB Europe
Faced with infinite choice, how today’s consumer watches TV has changed. Enhanced availability of premium programming anywhere and everywhere has resulted in increased viewing on mobile, tablets and especially on over-the-top (OTT) platforms, as people seek out the best screen available to watch their favourite shows. A new era for TV has arrived, sparking an evolution for the advertising that supports it.
Taking AIM: Top 10 App Install Marketing Trends | Paul WestJessica Tams
Delivered at Casual Connect Europe 2016
With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale? Learn what’s working for the top 100 apps — and what isn’t — during this session revealing the results from the latest App Install Survey.
Programmatic + Mobile: The Divide Between Buyers and SellersDigiday
Mobile advertising is transforming the industry, but when will mobile, specifically native and video formats, truly adapt to programmatic buying? OpenX, which helped Digiday pioneer the industry's first collective look at "Programmatic + Premium" in 2013, is again taking the lead in looking at the next phase in the evolution of programmatic, across screens and formats. In this presentation, we’ll share our provocative findings about the perception and reality of mobile adoption on programmatic channels from both buyers and sellers.
Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment where consumers can watch TV from a wide array of devices and access content from countless sources. Led by certain segments of the population, most notably Millennials, consumers have quickly adapted to this new environment and are drastically changing their viewing patterns at an accelerating rate. In this report, we asked more than 1,000 Americans about their TV viewing behaviors to provide context for the shifts in their consumption habits and better understand viewing audiences.
Digital video and tv advertising viewing budget share shift and effectivenessIAB Canada
IAB US in association with Microsoft, Yahoo and Nielsen have released this study that explores the digital video and TV landscape in the U.S.
The study includes great insights into how these two media work together as well as how shifts in spend can affect campaign CPMs and reach.
Digital Content NewFronts: Video Ad Spend Study 2014Ho Nguyen
The survey of 297 buy-side executives conducted by the research firm Advertiser Perceptions uncovered a prevailing optimism around digital video, with nearly two-thirds of advertisers (65%) anticipating that they will spend more on digital video advertising in the next year than they did in 2013. This comes in contrast to TV advertising, with two-thirds of respondents saying that they will help pay for their digital video increases by shifting funds from television. Additionally, almost half (48%) of respondents think the increase in their digital video spend will be backed in part by an overall expansion in ad budgets.
Adap.tv's Q4 2013 State of Video Industry ReportAdap.tv
Video grows programmatically across screens. Explosion in spending, dramatic shift to premium and increasing focus on cross-screen highlight 2013 in video.
Video Convergence Powered by Extreme ReachExtreme Reach
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising.
Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for Slide #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes.
For more information, please contact sales at ExtremeReach dot com.
To download the report, please visit http://bit.ly/2fyVTw5.
The Q3 2016 App Install Marketing survey is the 6th of its kind since 2013. The survey provides insights, benchmarks, and trends from the top 100 grossing app developers, asking over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others.
eMarketer Webinar: The Evolving Online Video LandscapeeMarketer
Join eMarketer Senior Analyst Paul Verna, who will discuss the state of online video content and syndication. After this webinar, you'll have a firm grasp of the online video audience, revenue models and trends for the future.
ENGAGEMENT, CUSTOMER CARE UND CUSTOMER ACQUISITIONEN – WIE DEEZER FANS EROBER...AllFacebook.de
Vortrag von ANDREA RAMPONI und OMBLINE DE CORIOLIS auf der AllFacebook Marketing Conference in Berlin 2015.
Mehr Informationen:
http://conference.allfacebook.de/session/engagement-customer-care-und-customer-acquisitionen-wie-deezer-fans-erobert-und-kunden-gewinnt/
Size does matter—at least when it comes to TV Everywhere (TVE) viewing, according to a new report from Adobe Digital Insights (ADI), which looked at TVE consumption trends from January 2015 to January 2017.
Digital Video and TV Advertising Viewing Budget Share Shift and EffectivenessTeads.tv
LA ERA DEL VIDEO ONLINE ESTÁ AQUI!!
Y qué mejor ejemplo de ello es la migración paulatina y creciente de los budgets publicitarios de TV a Video Digital. Y es que el video digital no tiene el alcance total que la TV tiene, pero sí tiene la campacidad de segmentación específica por contenido y audiencia, freq. cap y optimizaciones en tiempo real, métricas específicas como el CTR, y Tasas de Finalización, y engagement por mucho mayor.
Aquí un estudio de la IAB, en conjunto con partners de video en el mundo que lo corroboran y detallan.
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...IAB Europe
Faced with infinite choice, how today’s consumer watches TV has changed. Enhanced availability of premium programming anywhere and everywhere has resulted in increased viewing on mobile, tablets and especially on over-the-top (OTT) platforms, as people seek out the best screen available to watch their favourite shows. A new era for TV has arrived, sparking an evolution for the advertising that supports it.
Taking AIM: Top 10 App Install Marketing Trends | Paul WestJessica Tams
Delivered at Casual Connect Europe 2016
With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale? Learn what’s working for the top 100 apps — and what isn’t — during this session revealing the results from the latest App Install Survey.
Programmatic + Mobile: The Divide Between Buyers and SellersDigiday
Mobile advertising is transforming the industry, but when will mobile, specifically native and video formats, truly adapt to programmatic buying? OpenX, which helped Digiday pioneer the industry's first collective look at "Programmatic + Premium" in 2013, is again taking the lead in looking at the next phase in the evolution of programmatic, across screens and formats. In this presentation, we’ll share our provocative findings about the perception and reality of mobile adoption on programmatic channels from both buyers and sellers.
Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment where consumers can watch TV from a wide array of devices and access content from countless sources. Led by certain segments of the population, most notably Millennials, consumers have quickly adapted to this new environment and are drastically changing their viewing patterns at an accelerating rate. In this report, we asked more than 1,000 Americans about their TV viewing behaviors to provide context for the shifts in their consumption habits and better understand viewing audiences.
Digital video and tv advertising viewing budget share shift and effectivenessIAB Canada
IAB US in association with Microsoft, Yahoo and Nielsen have released this study that explores the digital video and TV landscape in the U.S.
The study includes great insights into how these two media work together as well as how shifts in spend can affect campaign CPMs and reach.
Digital Content NewFronts: Video Ad Spend Study 2014Ho Nguyen
The survey of 297 buy-side executives conducted by the research firm Advertiser Perceptions uncovered a prevailing optimism around digital video, with nearly two-thirds of advertisers (65%) anticipating that they will spend more on digital video advertising in the next year than they did in 2013. This comes in contrast to TV advertising, with two-thirds of respondents saying that they will help pay for their digital video increases by shifting funds from television. Additionally, almost half (48%) of respondents think the increase in their digital video spend will be backed in part by an overall expansion in ad budgets.
Adap.tv's Q4 2013 State of Video Industry ReportAdap.tv
Video grows programmatically across screens. Explosion in spending, dramatic shift to premium and increasing focus on cross-screen highlight 2013 in video.
Video Convergence Powered by Extreme ReachExtreme Reach
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising.
Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for Slide #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes.
For more information, please contact sales at ExtremeReach dot com.
To download the report, please visit http://bit.ly/2fyVTw5.
The Q3 2016 App Install Marketing survey is the 6th of its kind since 2013. The survey provides insights, benchmarks, and trends from the top 100 grossing app developers, asking over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others.
eMarketer Webinar: The Evolving Online Video LandscapeeMarketer
Join eMarketer Senior Analyst Paul Verna, who will discuss the state of online video content and syndication. After this webinar, you'll have a firm grasp of the online video audience, revenue models and trends for the future.
ENGAGEMENT, CUSTOMER CARE UND CUSTOMER ACQUISITIONEN – WIE DEEZER FANS EROBER...AllFacebook.de
Vortrag von ANDREA RAMPONI und OMBLINE DE CORIOLIS auf der AllFacebook Marketing Conference in Berlin 2015.
Mehr Informationen:
http://conference.allfacebook.de/session/engagement-customer-care-und-customer-acquisitionen-wie-deezer-fans-erobert-und-kunden-gewinnt/
Size does matter—at least when it comes to TV Everywhere (TVE) viewing, according to a new report from Adobe Digital Insights (ADI), which looked at TVE consumption trends from January 2015 to January 2017.
Digital Video and TV Advertising Viewing Budget Share Shift and EffectivenessTeads.tv
LA ERA DEL VIDEO ONLINE ESTÁ AQUI!!
Y qué mejor ejemplo de ello es la migración paulatina y creciente de los budgets publicitarios de TV a Video Digital. Y es que el video digital no tiene el alcance total que la TV tiene, pero sí tiene la campacidad de segmentación específica por contenido y audiencia, freq. cap y optimizaciones en tiempo real, métricas específicas como el CTR, y Tasas de Finalización, y engagement por mucho mayor.
Aquí un estudio de la IAB, en conjunto con partners de video en el mundo que lo corroboran y detallan.
TV advertising and digital video ads work better together because they reinforce each other at different parts of the consumers' purchase journeys. Here's the in-depth data that supports these points.
State Of Online Video - TIMA presentationLouise_Gordon
Glen Caruso presented a very insightful and agnostic overview of what is happening with online video. This was our last Triangle Interactive Marketing Association topic for 2009.
A presentation entitled Impact of Online and Television Advertising on Consumer Behavior, was given at the Advertising Research Foundation’s (ARF) AM 6.0 conference held in 2011. The presentation includes, the challenges to measuring cross-platform media impacts, comscore methods, case studies and results. Presenters included Joan FitzGerald-Vice President of comScore & Alan Vaughn- Statistical Analyst at comScore.
Calcular el R.O.I. de las campañas de branded contentCabbage Head
Ya podemos medir los resultados de las campañas de Branded Content.
En Global Living Brands, como miembros fundadores de la BRANDED CONTENT AND MARKETING ASSOCIATION y partícipes en el desarrollo del CONTENT MONITOR, incorporamos esta potente herramienta de análisis de resultados en nuestros proyectos.
How to Optimize for Brand Effectiveness: Before & During Your CampaignExtreme Reach
Gathered from audience studies across digital and TV media, these insights will help you learn how to optimize your video campaigns for maximum brand effectiveness before they launch and while they're still running.
Disrupting Digital Media 2019 - How Technology is Changing TVBench
What is Advanced TV?
Why should I care about it?
What Advanced TV solutions are available in AU?
How can I use Advanced TV to fulfill marketing objectives?
Keep your audience and increase revenues with second screen applicationsAurelien Cazes
We will address one of the most innovative strategies to be implemented by content producers and distributors to address the challenges the TV market faces. Current solutions such as catch-up TV, VOD are useful steps for a more complete strategy. Because, viewers’ habits continue changing from well-known non-linear consumption to brand new multitasking, TV actors lag behind while loosing revenues. Second screen applications transform these threats into advantages, and are the catalyst of the synergies between all the medias and devices TV works on. As the utmost embodiment of global strategies, second screen applications are the corner piece of future strategies as well as survival.
They will become so because they provide viewers with additional enhanced synchronized information, give them power and create new revenues. After reading the complete study of the second screen applications you will understand how they help you keep your audience and both increase existing and create new revenues. Designing applications is difficult as they are key for future development and encompass many features. This is why you will have an exhaustive list of the KSFs to ensure during the 3-6 months development phase of applications. This list has been approved and completed by the French cutting edge actors of cross-media, TV and second screen markets.
In this paper you will also find out how second screen applications make your business model stronger by highly improving your revenue model, through turning the majority of your costly activities into the newly profitable value sources. You will know who are your key partners, how to deliver the most value, by making the most out of cross sales, and bringing product placement to a new level.
Finally, this paper is key to all TV actors investing in business development, their Facebook and Twitter counterparts, as well as venture capitalists and entrepreneurs.
Master thesis written on April 2013 - Edhec Business School
MSc Entrepreneurship.
Don't hesitate to contact me, email on the last slide
Master Thesis
Aurélien Cazes
Executive Summary
Specific VITAMIN is a comprehensive video insight project, measuring consumers evaluation of
formats and the effectiveness of video advertising. It was conducted in partnership with
Decipher in November 2011 and surveyed over 2,400 consumers testing 12 different format / content cells. It also included four depth focus group studies of key consumer groups.
Similar to Nielsen IAG Microsoft Vvideo Effectiveness Report_2011 (20)
ANA programmatic-financial-fog 22-5-17Brian Crotty
A new study of programmatic media trading was released last week. The study, entitled “Programmatic: Seeing Through The Financial Fog” is a joint initiative between the primary US advertiser trade group the ANA, its Canadian equivalent the ACA, Ebiquity (EBQ.L, N/R) and Ad/Fin, and was undertaken to investigate costs and economics of programmatic advertising ecosystem. The study is relevant to digital media technology owners large (i.e. Alphabet’s Google (GOOGL, Hold) and small (i.e. The Trade Desk (TTD, N/R), to digital publishers, agency holding companies including IPG (IPG, Hold), Omnicom (OMC, Hold), Publicis (PUB.PA, Hold) and WPP (WPP.L, Hold) and providers of measurement and data services such as Nielsen (NLSN, Hold) because of the benchmarks the study provides and because of the implications the study suggests about the industry’s evolution.
Babelfish articles oct 16 mar 17 28-3-17 reduxBrian Crotty
In a world where it is increasingly difficult to keep up, let alone stay ahead, I am sharing a collection of meaty articles that passed my screens over the last 6 months. I have divided into 6 topics - The first articles in each section are important reading for those who can´t afford to tread water.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
Hollywood Actress - The 250 hottest galleryZsolt Nemeth
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From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdfAzura Everhart
Matt Rife's comedy tour took an unexpected turn. He had to cancel his Bloomington show due to a last-minute medical emergency. Fans in Chicago will also have to wait a bit longer for their laughs, as his shows there are postponed. Rife apologized and assured fans he'd be back on stage soon.
https://www.theurbancrews.com/celeb/matt-rife-cancels-bloomington-show/
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardomgreendigital
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
As a movie director, I am often asked about the process of creating an indie film. It's a journey of passion, perseverance, and planning, and today, I'm going to take you through it.
Experience the thrill of Progressive Puzzle Adventures, like Scavenger Hunt Games and Escape Room Activities combined Solve Treasure Hunt Puzzles online.
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
2. 2
Contents
Introduction
About the research
Online video effectiveness
Auto
Retail
Food & beverage
Electronics
Financial services
Healthcare
Household products
Personal care
Restaurants
Telecom
Travel
Appendix
3
4
7
10
14
21
32
37
41
45
49
53
56
60
62
page
3. 3
The rise of online video
In an overall down year for online advertising,
41%online video ad spending grew in 2009.
And there are now 144 million online video viewers, penetrating
72% of all internet users.
Online video outpaces TV when measured by the
dollars marketers spend relative to the amount of
time individuals spend viewing video.
Source: eMarketer.
3
4. 4
Research objectives & methodology
This 3rd party research establishes a baseline for online video advertising effectiveness, in
comparison and as a complement to TV advertising. The research also provides data
regarding performance of repurposed versus original advertising creative.
The Nielsen IAG study
Included in the study
• 238 brands
• 412 products
• 951 ad executions
• 14,333 completed surveys (7,476 in
day-after period)
• 1½ years of data (11/2007-05/2009)
Execution of Nielsen IAG study
• Research measures brand impact of
ads by surveying a panel of:
• Viewers who have watched ads in
TV programs
• Viewers who have watched ads in
long-form online video
• Viewers who have watched ads in
long-form online video 7 days prior
to seeing the products’ ads on TV
5. 5
Research Summary
Online video performed
better than TV across every
brand metric and for every
vertical, especially for the
following verticals:
• Apparel
• Beer/Liquor
• Beverages
• Snack Foods
A campaign combining
online video and TV ads
improved recall and
likeability for all verticals.
The strongest verticals for
Video+TV were:
• Auto
• Food and Beverage
• Personal Care
Overall, repurposed TV ads
are as effective as original
online video ads. The data
varies by vertical:
• Repurposed TV ads worked
best for Finance/Insurance/
Real Estate
• Original online ads worked
best for Travel
Online Video vs. TV Online Video + TV
Repurposed TV vs.
Original Online Ads
6. 6
Methodology & definitions of
key metrics
The following four metrics were surveyed across
all campaigns:
Note: all metrics measured “aided” awareness.
1. General recall: Did those exposed to the ad remember the overall
creative concept of it?
2. Brand recall: Did those exposed to the ad remember the brand the
day after exposure?
Message recall: Did those exposed to the ad remember the primary
message of the ad the day after exposure?
Likability: Did those exposed to the ad remember the brand the day
after exposure and report to like the ad “a lot” or “somewhat”?
1
2
3
4
7. 77
Online video ads outperform TV ads on every
metric
• 39% of those exposed to online video ads recalled the message versus 21% for the TV ads,
+86% in message performance.
• 26% of those exposed to online video ads perceived the ads as likeable versus 14% for the TV
ads, +86% in likeability.
65%
50%
39%
26%
46%
28%
21%
14%
General Recall Brand Recall Message Recall Likeability
Online Video vs. TV
Online Video TV
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09, Includes individuals only exposed to brand/product on one platform (in prior 15 days).
Television norms inclusive of Primetime programming only and based on survey responses during same time period as Premium Online Video survey responses. TV
norms are based on all ads for those Brand/Products which ran on both Premium Online Video & TV during time period; specific creative executions may vary.
8. 88
Online video ads increase the efficacy of TV
spots
• 29% of those exposed to both online video and TV ads recalled the message versus 19% for
the TV ads alone, +53% in message performance.
• 17% of those exposed to both online video and TV ads perceived the ads as likeable versus
13% for the TV ads alone, +31% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09. TV + Premium Online Video exposure group include those viewers who were
exposed to same brand/product ad in Premium Online Video in 7-day period prior to TV ad exposure. Primetime TV data based only time period(s) where
impressions were also being delivered on measured Premium Online Video for same brand/product
52%
35%
29%
17%
44%
26%
19%
13%
General Recall Brand Recall Message Recall Likeability
Online Video+TV Online Video+TV exposed
TV exposed
9. 99
Source: Nielsen IAG, P13+, Premium Online Video Measurement 2007-09.
Note: Only categories with sufficient sample size and cases (at least 3 unique creatives for each ad type) shown above. Web Original ads include those Online ads for
which Nielsen IAG has not logged a counterpart ad on Standard Television. Counterpart must contain same core creative, but may not necessarily be of the same
length or include identical tag
Repurposed TV ads are as effective as online
original ads
• 39% of those exposed to repurposed TV ads recalled the message versus 29% for the online
original ads, +34% in message performance.
• 27% of those exposed to repurposed TV ads perceived the ads as likeable versus 19% for the
online original ads, +42% in likeability.
64%
50%
39%
27%
56%
40%
29%
19%
General Recall Brand Recall Message Recall Likeability
Repurposed TV Ad Vs.
Original Online Ad Performance
Repurposed TV Ads
Online Original Ads
11. 1111
Auto online video ads outperformed auto TV
ads on every metric
• 39% of those exposed to online video ads recalled the auto brand versus 16% for the TV ads,
+144% in brand performance.
• 28% of those exposed to online video ads recalled the auto message versus 11% for the TV ads,
+155% in message performance.
58%
39%
28%
17%
38%
16%
11% 8%
General Recall Brand Recall Message Recall Likeability
Online Video vs. TV
Online Video TV
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09, Includes individuals only exposed to brand/product on one platform (in prior 15 days).
Television norms inclusive of Primetime programming only and based on survey responses during same time period as Premium Online Video survey responses. TV
norms are based on all ads for those Brand/Products which ran on both Premium Online Video & TV during time period; specific creative executions may vary.
12. 1212
Auto online video ads increase the efficacy
of auto TV spots
• 28% of those exposed to both online video and TV ads recalled the auto brand versus 17%
for the TV ads alone, +65% in brand performance.
• 24% of those exposed to both online video and TV ads recalled the auto message versus
12% for the TV ads alone, +100% in message performance.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09. TV + Premium Online Video exposure group include those viewers who were
exposed to same brand/product ad in Premium Online Video in 7-day period prior to TV ad exposure. Primetime TV data based only time period(s) where
impressions were also being delivered on measured Premium Online Video for same brand/product
54%
28%
24%
12%
38%
17%
12% 9%
General Recall Brand Recall Message Recall Likeability
Online Video+TV Online Video+TV exposed
TV exposed
13. 1313
Source: Nielsen IAG, P13+, Premium Online Video Measurement 2007-09.
Note: Only categories with sufficient sample size and cases (at least 3 unique creatives for each ad type) shown above. Web Original ads include those Online ads for
which Nielsen IAG has not logged a counterpart ad on Standard Television. Counterpart must contain same core creative, but may not necessarily be of the same
length or include identical tag
Auto repurposed TV ads are as effective as
auto online original ads
• 24% of those exposed to repurposed TV ads recalled the auto message versus 21% for the
online original ads, +14% in message performance.
• 19% of those exposed to repurposed TV ads perceived the auto ads as likeable versus 16% for
the online original ads, +19% in likeability.
53%
33%
24%
19%
52%
33%
21%
16%
General Recall Brand Recall Message Recall Likeability
Repurposed TV Ad Vs.
Original Online Ad Performance
Repurposed TV Ads
Online Original Ads
15. 1515
Retail online video ads outperform retail TV
ads on every metric
• 34% of those exposed to online video ads recalled the retail message versus 20% for the TV
ads, +75% in message performance.
• 25% of those exposed to online video ads perceived the retail ads as likeable versus 14% for
the TV ads, +78% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09, Includes individuals only exposed to brand/product on one platform (in prior 15 days).
Television norms inclusive of Primetime programming only and based on survey responses during same time period as Premium Online Video survey responses. Note: TV
norms above are based on all ads for those Brand/Products which ran on both Premium Online Video & TV during time period; specific creative executions may vary
56%
44%
34%
25%
43%
27%
20%
14%
General Recall Brand Recall Message Recall Likeability
Online Video Vs. TV Online Video
TV
16. 1616
Retail online video ads increase the efficacy of
retail TV spots
• 24% of those exposed to both online video and TV ads recalled the retail message versus 17%
for the TV ads alone, +41% in message performance.
• 15% of those exposed to both online video and TV ads perceived the retail ad as likeable
versus 12% for the TV ads alone, +25% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09. TV + Premium Online Video exposure group include those viewers who
were exposed to same brand/product ad in Premium Online Video in 7-day period prior to TV ad exposure. Primetime TV data based only time
period(s) where impressions were also being delivered on measured Premium Online Video for same brand/product
52%
28%
24%
15%
40%
24%
17%
12%
General Recall Brand Recall Message Recall Likeability
Online Video+TV Online Video+TV exposed
TV exposed
17. 1717
Source: Nielsen IAG, P13+, Premium Online Video Measurement 2007-09.
Note: Only categories with sufficient sample size and cases (at least 3 unique creatives for each ad type) shown above. Web Original ads include those Online ads for which
Nielsen IAG has not logged a counterpart ad on Standard Television. Counterpart must contain same core creative, but may not necessarily be of the same length or
include identical tag
Retail repurposed TV ads are as effective as
retail online original ads
• 35% of those exposed to repurposed TV ads recalled the retail message versus 45% for the
online original ads, +29% in message performance for online original ads.
• 26% of those exposed to repurposed TV ads perceived the retail ads as likeable versus 27% for
the online original ads, +6% in likeability for online original ads.
54%
44%
35%
26%
65%
51%
45%
27%
General Recall Brand Recall Message Recall Likeability
Repurposed TV Ad Vs.
Original Online Ad Performance
Repurposed TV Ads
Online Original Ads
18. 1818
Apparel online video ads outperform apparel
TV ads on every metric
• 31% of those exposed to online video ads recalled the apparel message versus 8% for the TV
ads, +288% in message performance.
• 34% of those exposed to online video ads perceived the apparel ads as likeable versus 9% for
the TV ads, +278% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09, Includes individuals only exposed to brand/product on one platform (in prior 15 days).
Television norms inclusive of Primetime programming only and based on survey responses during same time period as Premium Online Video survey responses. Note: TV
norms above are based on all ads for those Brand/Products which ran on both Premium Online Video & TV during time period; specific creative executions may vary
63%
49%
31% 34%
40%
14%
8% 9%
General Recall Brand Recall Message Recall Likeability
Online Video vs. TV
Online Video TV
19. 1919
58%
48%
39%
27%
42%
27%
20%
14%
General Recall Brand Recall Message Recall Likeability
Online Video Vs. TV Online Video
TV
Department/discount store online video ads
outperform TV ads on every metric
• 39% of those exposed to online video ads recalled the department/discount store message
versus 20% for the TV ads, +95% in message performance.
• 27% of those exposed to online video ads perceived the department/discount store ads as
likeable versus 14% for the TV ads, +93% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09, Includes individuals only exposed to brand/product on one platform (in prior 15 days).
Television norms inclusive of Primetime programming only and based on survey responses during same time period as Premium Online Video survey responses. Note: TV
norms above are based on all ads for those Brand/Products which ran on both Premium Online Video & TV during time period; specific creative executions may vary
20. 2020
Source: Nielsen IAG, P13+, Premium Online Video Measurement 2007-09.
Note: Only categories with sufficient sample size and cases (at least 3 unique creatives for each ad type) shown above. Web Original ads include those Online ads for
which Nielsen IAG has not logged a counterpart ad on Standard Television. Counterpart must contain same core creative, but may not necessarily be of the same
length or include identical tag
Department/discount store repurposed TV
ads are as effective as the online original ads
• 36% of those exposed to repurposed TV ads recalled the department/discount store message
versus 47% for the online original ads, +31% in message performance for online original ads.
• 25% of those exposed to repurposed TV ads perceived the department/discount store ads as
likeable versus 27% for the online original ads, +8% in likeability for online original ads.
53%
45%
36%
25%
61%
49% 47%
27%
General Recall Brand Recall Message Recall Likeability
Repurposed TV Ad Vs.
Original Online Ad Performance
Repurposed TV Ads
Online Original Ads
22. 2222
Food & beverage online video ads
outperform the TV ads on every metric
• 45% of those exposed to online video ads recalled the food & beverage message versus 20%
for the TV ads, +126% in message performance.
• 31% of those exposed to online video ads perceived the food & beverage ads as likeable
versus 16% for the TV ads, +96% in likeability.
64%
56%
45%
31%
42%
28%
20%
16%
General Recall Brand Recall Message Recall Likeability
Online Video Vs. TV
Online Video
TV
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09, Includes individuals only exposed to brand/product on one platform (in prior 15 days).
Television norms inclusive of Primetime programming only and based on survey responses during same time period as Premium Online Video survey responses. Note:
TV norms above are based on all ads for those Brand/Products which ran on both Premium Online Video & TV during time period; specific creative executions may vary
23. 2323
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09. TV + Premium Online Video exposure group include those viewers who
were exposed to same brand/product ad in Premium Online Video in 7-day period prior to TV ad exposure. Primetime TV data based only time
period(s) where impressions were also being delivered on measured Premium Online Video for same brand/product
Food & beverage online video ads increase
the efficacy of food & beverage TV spots
• 39% of those exposed to both online video and TV ads recalled the food & beverage message
versus 19% for the TV ads alone, +105% in message performance.
• 24% of those exposed to both online video and TV ads perceived the food & beverage ads as
likeable versus 15% for the TV ads alone, +60% in likeability.
56%
44%
39%
24%
40%
26%
19%
15%
General Recall Brand Recall Message Recall Likeability
Online Video+TV Online Video+TV exposed
TV exposed
24. 2424
Source: Nielsen IAG, P13+, Premium Online Video Measurement 2007-09.
Note: Only categories with sufficient sample size and cases (at least 3 unique creatives for each ad type) shown above. Web Original ads include those Online ads for
which Nielsen IAG has not logged a counterpart ad on Standard Television. Counterpart must contain same core creative, but may not necessarily be of the same
length or include identical tag
Food & beverage repurposed TV ads are as
effective as online original ads
• 45% of those exposed to repurposed TV ads recalled the food & beverage brand message
versus 20% for the online original ads, +126% in message performance.
• 31% of those exposed to repurposed TV ads perceived the food & beverage ads as likeable
versus 16% for the online original ads, +96% in likeability.
64%
56%
45%
31%
42%
28%
20%
16%
General Recall Brand Recall Message Recall Likeability
Repurposed TV Ad Vs.
Original Online Ad Performance
Repurposed TV Ads
25. 2525
Beer/liquor online video ads outperform the
beer/liquor TV ads on every metric
• 54% of those exposed to online video ads recalled the beer/liquor message versus 15% for the
TV ads, +260% in message performance.
• 23% of those exposed to online video ads perceived the beer/liquor ads as likeable versus 10%
for the TV ads, +130% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09, Includes individuals only exposed to brand/product on one platform (in prior 15 days).
Television norms inclusive of Primetime programming only and based on survey responses during same time period as Premium Online Video survey responses. Note:
TV norms above are based on all ads for those Brand/Products which ran on both Premium Online Video & TV during time period; specific creative executions may vary
68%
59%
54%
23%
38%
19%
15%
10%
General Recall Brand Recall Message Recall Likeability
Online Video Vs. TV
Online Video
TV
26. 2626
Source: Nielsen IAG, P13+, Premium Online Video Measurement 2007-09.
Note: Only categories with sufficient sample size and cases (at least 3 unique creatives for each ad type) shown above. Web Original ads include those Online ads for
which Nielsen IAG has not logged a counterpart ad on Standard Television. Counterpart must contain same core creative, but may not necessarily be of the same length
or include identical tag
Beer/liquor repurposed TV ads are as
effective as beer/liquor online original ads
• 57% of those exposed to repurposed TV ads recalled the beer/liquor brand versus 44% for the
online original ads, +30% in brand performance.
• 51% of those exposed to repurposed TV ads recalled the beer/liquor message versus 32% for
the online original ads, +59% in message performance.
65%
57%
51%
24%
58%
44%
32%
27%
General Recall Brand Recall Message Recall Likeability
Repurposed TV Ad Vs.
Original Online Ad Performance
Repurposed TV Ads
Online Original Ads
27. 2727
Beverage online video ads outperform the
beverage TV ads on every metric
• 56% of those exposed to online video ads recalled the beverage message versus 17% for the TV
ads, +229% in message performance.
• 32% of those exposed to online video ads perceived the beverage ads as likeable versus 14%
for the TV ads, +129% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09, Includes individuals only exposed to brand/product on one platform (in prior 15 days).
Television norms inclusive of Primetime programming only and based on survey responses during same time period as Premium Online Video survey responses. Note: TV
norms above are based on all ads for those Brand/Products which ran on both Premium Online Video & TV during time period; specific creative executions may vary
72%
68%
56%
32%
37%
26%
17% 14%
General Recall Brand Recall Message Recall Likeability
Online Video Vs. TV
Online Video
TV
28. 2828
Source: Nielsen IAG, P13+, Premium Online Video Measurement 2007-09.
Note: Only categories with sufficient sample size and cases (at least 3 unique creatives for each ad type) shown above. Web Original ads include those Online ads for
which Nielsen IAG has not logged a counterpart ad on Standard Television. Counterpart must contain same core creative, but may not necessarily be of the same length
or include identical tag
Beverage repurposed TV ads are as effective
as beverage online original ads
• 40% of those exposed to repurposed TV ads recalled the beverage message versus 18% for the
online original ads, +122% in message performance.
• 21% of those exposed to repurposed TV ads perceived the beverage ads as likeable versus 17%
for the online original ads, +24% in likeability.
63%
51%
40%
21%
51%
31%
18% 17%
General Recall Brand Recall Message Recall Likeability
Repurposed TV Ad Vs.
Original Online Ad Performance
Repurposed TV Ads
Online Original Ads
29. 2929
Prepared foods/ingredient online video ads
outperform the TV ads on every metric
• 47% of those exposed to online video ads recalled the prepared foods/ingredient brand versus 31%
for the TV ads, +52% in brand performance.
• 26% of those exposed to online video ads perceived the prepared foods/ingredient ads as likeable
versus 17% for the TV ad, +53% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09, Includes individuals only exposed to brand/product on one platform (in prior 15 days).
Television norms inclusive of Primetime programming only and based on survey responses during same time period as Premium Online Video survey responses. Note: TV
norms above are based on all ads for those Brand/Products which ran on both Premium Online Video & TV during time period; specific creative executions may vary
54%
47%
32%
26%
45%
31%
23%
17%
General Recall Brand Recall Message Recall Likeability
Online Video Vs. TV Online Video
TV
30. 3030
Snack food online video ads outperform the
snack food TV ads on every metric
• 57% of those exposed to online video ads recalled the snack food message versus 18% for the
TV ad, +217% in message performance.
• 46% of those exposed to online video ads perceived the snack food ads as likeable versus 16%
for the TV ad, +188% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09, Includes individuals only exposed to brand/product on one platform (in prior 15 days).
Television norms inclusive of Primetime programming only and based on survey responses during same time period as Premium Online Video survey responses. Note: TV
norms above are based on all ads for those Brand/Products which ran on both Premium Online Video & TV during time period; specific creative executions may vary
76%
66%
57%
46%
41%
26%
18% 16%
General Recall Brand Recall Message Recall Likeability
Online Video Vs. TV Online Video
TV
31. 3131
Source: Nielsen IAG, P13+, Premium Online Video Measurement 2007-09.
Note: Only categories with sufficient sample size and cases (at least 3 unique creatives for each ad type) shown above. Web Original ads include those Online ads for which
Nielsen IAG has not logged a counterpart ad on Standard Television. Counterpart must contain same core creative, but may not necessarily be of the same length or include
identical tag
Food repurposed TV ads are as effective as
food online original ads
• 44% of those exposed to repurposed TV ads recalled the food message versus 19% for the
online original ads, +132% in message performance.
• 31% of those exposed to repurposed TV ads perceived the food ads as likeable versus 19% for
the online original ads, +63% in likeability.
68%
59%
44%
31%
41%
36%
19% 19%
General Recall Brand Recall Message Recall Likeability
Repurposed TV Ad Vs.
Original Online Ad Performance
Repurposed TV Ads
Online Original Ads
33. 3333
72%
66%
61%
36%
50%
28%
23%
15%
General Recall Brand Recall Message Recall Likeability
Online Video Vs. TV Online Video
TV
Consumer electronics/computer online video
ads outperform the TV ads on every metric
• 61% of those exposed to online video ads recalled the consumer electronics/computer
message versus 23% for the TV ads, +165% in message performance.
• 36% of those exposed to online video ads perceived the consumer electronics/computer ads
as likeable versus 15% for the TV ads, +140% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09, Includes individuals only exposed to brand/product on one platform (in prior 15 days).
Television norms inclusive of Primetime programming only and based on survey responses during same time period as Premium Online Video survey responses. Note: TV
norms above are based on all ads for those Brand/Products which ran on both Premium Online Video & TV during time period; specific creative executions may vary
34. 3434
Consumer electronics/computer online video
ads increase the efficacy of the TV spots
• 53% of those exposed to both online video and TV ads recalled the consumer electronics/computer
message versus 30% for the TV ad alone, +77% in message performance.
• 41% of those exposed to both online video and TV ads perceived the consumer electronics/computer
ads as likeable versus 19% for the TV ad alone, +116% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09. TV + Premium Online Video exposure group include those viewers who
were exposed to same brand/product ad in Premium Online Video in 7-day period prior to TV ad exposure. Primetime TV data based only time
period(s) where impressions were also being delivered on measured Premium Online Video for same brand/product
72%
58%
53%
41%
52%
36%
30%
19%
General Recall Brand Recall Message Recall Likeability
Online Video+TV Online Video+TV exposed
TV exposed
35. 3535
Source: Nielsen IAG, P13+, Premium Online Video Measurement 2007-09.
Note: Only categories with sufficient sample size and cases (at least 3 unique creatives for each ad type) shown above. Web Original ads include those Online ads for which
Nielsen IAG has not logged a counterpart ad on Standard Television. Counterpart must contain same core creative, but may not necessarily be of the same length or
include identical tag
Consumer electronics/computer repurposed
TV ads are as effective as online original ads
• 50% of those exposed to repurposed TV ads recalled the consumer electronics/computer
message versus 27% for the online original ads, +85% in message performance.
• 34% of those exposed to repurposed TV ads perceived the consumer electronics/computer as
likeable versus 42% for the online original ads, +24% in likeability for online original ads.
68%
57%
50%
34%
66%
45%
27%
42%
General Recall Brand Recall Message Recall Likeability
Repurposed TV Ad Vs.
Original Online Ad Performance
Repurposed TV Ads
Online Original Ads
36. 3636
72%
60%
52%
43%42%
26%
18% 15%
General Recall Brand Recall Message Recall Likeability
Online Video Vs. TV
Online Video
TV
Video/computer game online video ads
outperform the TV ads on every metric
• 52% of those exposed to online video ads recalled the video/computer game message versus 18% for
the TV ads, +189% in message performance.
• 43% of those exposed to online video ads perceived the video/computer game as likeable versus
15% for the TV ads, +187% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09, Includes individuals only exposed to brand/product on one platform (in prior 15 days).
Television norms inclusive of Primetime programming only and based on survey responses during same time period as Premium Online Video survey responses. Note: TV
norms above are based on all ads for those Brand/Products which ran on both Premium Online Video & TV during time period; specific creative executions may vary
38. 3838
65%
47%
27%
22%
46%
28%
18%
13%
General Recall Brand Recall Message Recall Likeability
Online Video Vs. TV Online Video
TV
Finance/insurance/real estate online video
ads outperform the TV ads on every metric
• 47% of those exposed to online video ads recalled the finance/insurance/real estate brand
versus 28% for the TV ads, +68% in brand performance.
• 22% of those exposed to online video ads perceived the finance/insurance/real estate ads as
likeable versus 13% for the TV ads, +69% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09, Includes individuals only exposed to brand/product on one platform (in prior 15 days).
Television norms inclusive of Primetime programming only and based on survey responses during same time period as Premium Online Video survey responses. Note: TV
norms above are based on all ads for those Brand/Products which ran on both Premium Online Video & TV during time period; specific creative executions may vary
39. 3939
Finance/insurance/real estate online video
ads increase the efficacy of the TV spot
• 30% of those exposed to both online video ads and TV recalled the finance/insurance/real
estate message versus 18% for the TV ad alone, +67% in message performance.
• 18% of those exposed to both online video ads and TV perceived the finance/insurance/real
estate ads as likeable versus 13% for the TV ad alone, +38% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09. TV + Premium Online Video exposure group include those viewers who
were exposed to same brand/product ad in Premium Online Video in 7-day period prior to TV ad exposure. Primetime TV data based only time
period(s) where impressions were also being delivered on measured Premium Online Video for same brand/product
58%
40%
30%
18%
47%
28%
18%
13%
General Recall Brand Recall Message Recall Likeability
Online Video+TV
Online Video+TV exposed
TV exposed
40. 4040
Source: Nielsen IAG, P13+, Premium Online Video Measurement 2007-09.
Note: Only categories with sufficient sample size and cases (at least 3 unique creatives for each ad type) shown above. Web Original ads include those Online ads for
which Nielsen IAG has not logged a counterpart ad on Standard Television. Counterpart must contain same core creative, but may not necessarily be of the same
length or include identical tag
Finance/insurance/real estate repurposed TV
ads are as effective as original online ads
• 31% of those exposed to repurposed TV ads recalled the finance/insurance/real estate
message versus 4% for the online original ads, +675% in message performance.
• 24% of those exposed to repurposed TV ads perceived the finance/insurance/real estate as
likeable versus 11% for the online original ads, +118% in likeability.
63%
47%
31%
24%
35%
27%
4%
11%
General Recall Brand Recall Message Recall Likeability
Repurposed TV Ad Vs.
Original Online Ad Performance
Repurposed TV Ads
Online Original Ads
42. 4242
56%
47%
37%
15%
40%
23%
16%
10%
General Recall Brand Recall Message Recall Likeability
Online Video Vs. TV Online Video
TV
Healthcare online video ads outperform
healthcare TV ads on every metric
• 37% of those exposed to online video ads recalled the healthcare message versus 16% for the
TV ads, +131% in message performance.
• 15% of those exposed to online video ads perceived the healthcare ads as likeable versus 10%
for the TV ads, +50% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09, Includes individuals only exposed to brand/product on one platform (in prior 15 days).
Television norms inclusive of Primetime programming only and based on survey responses during same time period as Premium Online Video survey responses. Note:
TV norms above are based on all ads for those Brand/Products which ran on both Premium Online Video & TV during time period; specific creative executions may vary
43. 4343
Healthcare online video ads increase the
efficacy of the healthcare TV spot
• 29% of those exposed to both online video ads and TV recalled the healthcare brand versus
24% for the TV ads alone, +21% in brand performance.
• 17% of those exposed to both online video ads and TV perceived the healthcare ads as likeable
versus 11% for the TV ads alone, +55% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09. TV + Premium Online Video exposure group include those viewers who
were exposed to same brand/product ad in Premium Online Video in 7-day period prior to TV ad exposure. Primetime TV data based only time
period(s) where impressions were also being delivered on measured Premium Online Video for same brand/product
35%
29%
19% 17%
39%
24%
17%
11%
General Recall Brand Recall Message Recall Likeability
Online Video+TV
Online Video+TV exposed
TV exposed
44. 4444
Source: Nielsen IAG, P13+, Premium Online Video Measurement 2007-09.
Note: Only categories with sufficient sample size and cases (at least 3 unique creatives for each ad type) shown above. Web Original ads include those Online ads for
which Nielsen IAG has not logged a counterpart ad on Standard Television. Counterpart must contain same core creative, but may not necessarily be of the same length
or include identical tag
Healthcare repurposed TV ads are as effective
as healthcare online original ads
• 33% of those exposed to repurposed TV ads recalled the healthcare message versus 8% for the
online original ads, +313% in message performance.
• 17% of those exposed to repurposed TV ads perceived the healthcare ads as likeable versus 2%
for the online original ads, +750% in likeability.
52%
41%
33%
17%
43%
24%
8%
2%
General Recall Brand Recall Message Recall Likeability
Repurposed TV Ad Vs.
Original Online Ad Performance
Repurposed TV Ads
Online Original Ads
46. 4646
60%
48%
35%
26%
48%
32%
23%
18%
General Recall Brand Recall Message Recall Likeability
Online Video Vs. TV Online Video
TV
Household product online video ads
outperform the TV ads on every metric
• 35% of those exposed to online video ads recalled the Household product message versus 23%
for the TV ads, +52% in message performance.
• 26% of those exposed to online video ads perceived the Household product ads as likeable
versus 18% for the TV ads, +44% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09, Includes individuals only exposed to brand/product on one platform (in prior 15 days).
Television norms inclusive of Primetime programming only and based on survey responses during same time period as Premium Online Video survey responses. Note: TV
norms above are based on all ads for those Brand/Products which ran on both Premium Online Video & TV during time period; specific creative executions may vary
47. 4747
Household product online video ads increase
the efficacy of household product TV spots
• 26% of those exposed to both online video ads and TV recalled the household product
message versus 25% for the TV ad alone, +4% in message performance.
• 24% of those exposed to both online video ads and TV perceived the household product ads as
likeable versus 20% for the TV ad alone, +20% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09. TV + Premium Online Video exposure group include those viewers who
were exposed to same brand/product ad in Premium Online Video in 7-day period prior to TV ad exposure. Primetime TV data based only time
period(s) where impressions were also being delivered on measured Premium Online Video for same brand/product
37%
29% 26% 24%
50%
37%
25%
20%
General Recall Brand Recall Message Recall Likeability
Online Video+TV Online Video+TV exposed
TV exposed
48. 4848
Source: Nielsen IAG, P13+, Premium Online Video Measurement 2007-09.
Note: Only categories with sufficient sample size and cases (at least 3 unique creatives for each ad type) shown above. Web Original ads include those Online ads for
which Nielsen IAG has not logged a counterpart ad on Standard Television. Counterpart must contain same core creative, but may not necessarily be of the same
length or include identical tag
Household product repurposed TV ads are as
effective as the online original ads
• 35% of those exposed to repurposed TV ads recalled the household product message versus
34% for the online original ads, +3% in message performance.
• 26% of those exposed to repurposed TV ads perceived the household product ads as likeable
versus 17% for the online original ads, +53% in likeability.
60%
47%
35%
26%
68%
48%
34%
17%
General Recall Brand Recall Message Recall Likeability
Repurposed TV Ad Vs.
Original Online Ad Performance
Repurposed TV Ads
Online Original Ads
50. 5050
Personal care online video ads outperform
personal care TV ads on every metric
• 53% of those exposed to online video ads recalled the personal care message versus 18% for
the TV ads, +194% in message performance.
• 34% of those exposed to online video ads perceived the personal care ads as likeable versus
14% for the TV ads, +143% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09, Includes individuals only exposed to brand/product on one platform (in prior 15 days).
Television norms inclusive of Primetime programming only and based on survey responses during same time period as Premium Online Video survey responses. Note:
TV norms above are based on all ads for those Brand/Products which ran on both Premium Online Video & TV during time period; specific creative executions may vary
72%
66%
53%
34%
44%
27%
18%
14%
General Recall Brand Recall Message Recall Likeability
Online Video Vs. TV Online Video
TV
51. 5151
Personal care online video ads increase the
efficacy of the personal care TV spots
• 47% of those exposed to both online video ads and TV ads recalled the personal care message
versus 17% for the TV ads alone, +176% in message performance.
• 19% of those exposed to both online video ads and TV ads perceived the personal care ads as
likeable versus 13% for the TV ads alone, +46% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09. TV + Premium Online Video exposure group include those viewers who
were exposed to same brand/product ad in Premium Online Video in 7-day period prior to TV ad exposure. Primetime TV data based only time
period(s) where impressions were also being delivered on measured Premium Online Video for same brand/product
64%
47% 47%
19%
44%
26%
17%
13%
General Recall Brand Recall Message Recall Likeability
Online Video+TV
Online Video+TV exposed
TV exposed
52. 5252
Source: Nielsen IAG, P13+, Premium Online Video Measurement 2007-09.
Note: Only categories with sufficient sample size and cases (at least 3 unique creatives for each ad type) shown above. Web Original ads include those Online ads for
which Nielsen IAG has not logged a counterpart ad on Standard Television. Counterpart must contain same core creative, but may not necessarily be of the same
length or include identical tag
Personal care repurposed TV ads are as
effective as the online original ads
• 46% of those exposed to repurposed TV ads recalled the personal care message versus 32% for
the online original ads, +44% in message performance.
• 28% of those exposed to repurposed TV ads perceived the personal care ads as likeable versus
20% for the online original ads, +40% in likeability.
66%
58%
46%
28%
56%
43%
32%
20%
General Recall Brand Recall Message Recall Likeability
Repurposed TV Ad Vs.
Original Online Ad Performance
Repurposed TV Ads
Online Original Ads
54. 5454
Restaurant online video ads outperform
restaurant TV ads on every metric
• 53% of those exposed to online video ads recalled the restaurant brand versus 29% for the TV
ads, +83% in brand performance.
• 35% of those exposed to online video ads perceived the restaurant ads as likeable versus 15%
for the TV ads, +133% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09, Includes individuals only exposed to brand/product on one platform (in prior 15 days).
Television norms inclusive of Primetime programming only and based on survey responses during same time period as Premium Online Video survey responses. Note:
TV norms above are based on all ads for those Brand/Products which ran on both Premium Online Video & TV during time period; specific creative executions may vary
57%
53%
42%
35%
45%
29%
24%
15%
General Recall Brand Recall Message Recall Likeability
Online Video Vs. TV Online Video
TV
55. 5555
Restaurant online video ads increase the
efficacy of restaurant TV spots
• 32% of those exposed to both online video ads and TV ads recalled the restaurant message
versus 17% for the TV ads alone, +176% in message performance.
• 18% of those exposed to both online video ads and TV ads perceived the restaurant ads as
likeable versus 14% for the TV ads alone, +29% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09. TV + Premium Online Video exposure group include those viewers who
were exposed to same brand/product ad in Premium Online Video in 7-day period prior to TV ad exposure. Primetime TV data based only time
period(s) where impressions were also being delivered on measured Premium Online Video for same brand/product
46%
38%
32%
18%
42%
27%
23%
14%
General Recall Brand Recall Message Recall Likeability
Online Video+TV Online Video+TV exposed
TV exposed
57. 5757
Telecom online video ads outperform telecom
TV ads on every metric
• 41% of those exposed to online video ads recalled the telecom message versus 26% for the TV
ads, +58% in message performance.
• 27% of those exposed to online video ads perceived the telecom ads as likeable versus 16% for
the TV ads, +69% in likeability.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09, Includes individuals only exposed to brand/product on one platform (in prior 15
days). Television norms inclusive of Primetime programming only and based on survey responses during same time period as Premium Online Video survey
responses. Note: TV norms above are based on all ads for those Brand/Products which ran on both Premium Online Video & TV during time period; specific
creative executions may vary
64%
48%
41%
27%
52%
30%
26%
16%
General Recall Brand Recall Message Recall Likeability
Online Video Vs. TV Online Video
TV
58. 5858
Telecom online video ads increase the efficacy
of telecom TV spots
• 35% of those exposed to both online video ads recalled the telecom brand versus 24% for the
TV ads, +46% in brand performance.
• 30% of those exposed to both online video ads recalled the telecom message versus 19% for
the TV ads, +58% in message performance.
Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09. TV + Premium Online Video exposure group include those viewers
who were exposed to same brand/product ad in Premium Online Video in 7-day period prior to TV ad exposure. Primetime TV data based only
time period(s) where impressions were also being delivered on measured Premium Online Video for same brand/product
47%
35%
30%
10%
48%
24%
19%
12%
General Recall Brand Recall Message Recall Likeability
Online Video+TV Online Video+TV exposed
TV exposed
59. 5959
Source: Nielsen IAG, P13+, Premium Online Video Measurement 2007-09.
Note: Only categories with sufficient sample size and cases (at least 3 unique creatives for each ad type) shown above. Web Original ads include those Online ads for
which Nielsen IAG has not logged a counterpart ad on Standard Television. Counterpart must contain same core creative, but may not necessarily be of the same
length or include identical tag
Telecom repurposed TV ads are as effective as
telecom online original ads
• 35% of those exposed to online video ads and TV ads recalled the telecom message versus 25%
for the TV ads alone, +40% in message performance.
• 23% of those exposed to online video ads and TV ads perceived the telecom ads as likeable
versus 16% for the TV ads alone, +44% in likeability.
62%
44%
35%
23%
53%
31%
25%
16%
General Recall Brand Recall Message Recall Likeability
Repurposed TV Ad Vs.
Original Online Ad Performance
Repurposed TV Ads
Online Original Ads
61. 6161
Source: Nielsen IAG, P13+, Premium Online Video Measurement 2007-09.
Note: Only categories with sufficient sample size and cases (at least 3 unique creatives for each ad type) shown above. Web Original ads include those Online ads for
which Nielsen IAG has not logged a counterpart ad on Standard Television. Counterpart must contain same core creative, but may not necessarily be of the same
length or include identical tag
Travel and hospitality repurposed TV ads are
as effective as the online original ads
• 28% of those exposed to online video ads recalled the travel/hospitality message versus 37%
for the TV ads, +32% in brand performance for online original ads.
• 20% of those exposed to online video ads perceived the travel/hospitality ads as likeable
versus 26% for the TV ads, +30% in likeability for online original ads.
62%
39%
28%
20%
59%
43%
37%
26%
General Recall Brand Recall Message Recall Likeability
Repurposed TV Ad Vs.
Original Online Ad Performance
Repurposed TV Ads
Online Original Ads
63. 63
General Recall Brand Recall Message Recall Likeability
Ad surveys for online video and television are identical
allowing direct comparison of platforms
Honda Civic: Music (:15)
Note: Responses randomized for General, Brand and Message Recall questions; Brand Recall only asked of General Recallers; Message Recall and
Likeability only asked of Brand Recallers
In an advertisement during
this show, what happened
that caused people to clap
and cheer as a silver car
sped along a desert
highway?
• Grooves in asphalt sounded
out a musical composition
when driven over
• Nails in the ground held
balloons that inflated when
they were passed
• Miniature cones on short
medians fell in a domino
effect when clipped
• Colored lights on fence
poles made a light show
signaling traffic was clear
What was this an
advertisement for?
• Honda Civic
• Nissan Sentra
• Ford Focus
• Toyota Corolla
According to this
advertisement, why
should you purchase a
Honda Civic?
• Gets great gas mileage
• Seats five comfortably
• Has a powerful engine
How much did you like
this advertisement?
• I liked it a lot
• I liked it somewhat
• I am neutral about this
advertisement
• I disliked it somewhat
• I disliked it a lot