ZaprInsights provides TV data analytics and insights to monitor TV campaign performance daily, evaluate viewership of niche content, and conduct granular geo-analytics. Their offerings include tracking over 500 channels, 20,000+ commercials, and 100 billion minutes of TV data to enable daily campaign monitoring, identify underperforming areas, and assess share of voice against competitors. Zapr also provides highly granular viewership insights at the city and neighborhood level to inform localized strategies and complement TV plans with targeted promotions. With a large audience and channel base, Zapr can deliver accurate viewership for niche channels to optimize spending and justify media costs.

1. ZaprInsights
TV Data Analytics and Insights

2. ZaprInsights: Our offerings
Zapr’s TVC Analytics to monitor TV campaign
performance daily and track against competition
Evaluate viewership of niche TV content and null
spots to assess true ROI of your TV campaign
Granular geo-analytics at city/hyperlocal level to
plan localized business strategies
70 Mn+
Audience base
500+
Channels tracked
20k+
TV Commercials indexed
100 Bn+
TV Mins analyzed
Sharpening media plan using accurate TV
insights of audience and integrating TV with digital
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3. Zapr’s TVC Analytics enables daily-level TV campaign
monitoring and fine-tuning
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Adspots Reach Frequency
Share of
Voice
… with the following cuts
Geos (state,
city, SCR
level)
Time slots,
primetime vs
non-primetime
Day of week,
weekday vs
weekend
Genre,
Channel,
Shows
 Track TV campaign performance on
daily basis, without having to wait
for BARC’s weekly reports
 Quickly identify and fine-tune the
underperforming areas: e.g.,
o missed adspots
o low performing channels / shows
o primetime vs non-primetime mix
o geos with low ad performance
 Assess your share of voice on TV
against select competitors on daily
basis

4. Zapr provides highly granular geo-level TV viewership
insights
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SCR level
Mumbai
Metropolitan
Konkan
Khandesh
Vidarbha
Pune region
Marathwada
AzamgarhKanpur
Agra
Firozabad
Lucknow
Noida
Meerut
Lakhimpur
Pilibhit
Shahjahanpur
City level Hyperlocal level
Narela
North
Shahdara
South
West
Remote locations level
/ Rural areas
Media Planning
 Use TV viewership insights
from your target granular
geos (e.g., top channels,
shows, timeslots etc.) in media
planning
Post TVC campaign analysis
 Plan localized / BTL promotions to complement your TV plan as
per geo-level TVC performance
 Compare with competition’s TVC performance to understand
market share patterns
 Make attribution of TVC performance to product sales more
accurately through granular TVC performance data

5. With its huge scale, Zapr can provide accurate
viewership data of niche channels
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Does that mean that you should not select niche channels in your plan?
Does that mean that you can’t get the ROI of your spends on these channels?
ZAPR IS THE ANSWER
Source: Zapr Analytics, Exchange4Media
Use true viewership data of
niche channels to optimize your
media spends
Get more accurate performance
of your TVCs on niche / low
viewership channels
Get deserved justification of
your media spends on niche
channels

6. Zapr can help you sharpen your media plan using TV
insights of your actual customers
4A
 Can the number of channels in the plan
be reduced?
 How can the high CPRP channels and
timebands be optimized?
 Are all primetime adspots required? Can
some of them be replaced by low-cost
spots with the same impact?
 How can digital be introduced in this
plan, just like any other TV channel?
0 200 400 600
Channel 15
Channel 14
Channel 13
Channel 12
Channel 11
Channel 10
Channel 9
Channel 8
Channel 7
Channel 6
Channel 5
Channel 4
Channel 3
Channel 2
Channel 1
Sample TV adspot plan
Non-primetime adspots Primetime adspots
TV media plans can be further optimized
through data-driven insights
Zapr can help you answer these
questions

7. Zapr can help you sharpen your media plan using TV
insights of your actual customers
4B
Identify your
actual / potential
customers
Get their TV
viewership and
TVC exposure
insights
Use the insights
for media
planning & TVC
attribution
NICHE PRODUCTS
Identify actual customers
through surveys and get their
TV insights
APP BUSINESSES
Get TV viewership insights of
your app users by sharing
device IDs
MOBILE HANDSETS
Identify users of different
handsets and price ranges
and get their TV insights
PHYSICAL RETAIL
Identify Zapr users around
your physical retail points and
get their TV insights
 Identify your actual customers and
use their TV viewership insights
(preferred channels, shows,
timeslots etc.) for media planning
 You can categorize these users as
per your business KPIs and
marketing objectives, and get
specific TV insights of different
user categories
 Look at the TVC exposure data of
your users to attribute their activity
against TVC viewership

8. Our Offices
New Delhi
Bengaluru
Mumbai
Jakarta, Indonesia
Let's talk-
marketing@zapr.in
Contact Us