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5 Myths About
Breaking Into the
Streaming Space,
Debunked
Today’s Logistics
Katherine Bishop
Marketing Coordinator
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Some of
Our Clients
Our
Recognition
For Commerce Leaders of Today and the Future
WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+
Our Speakers
ELISA WESTMAN
Director, Client Strategy
and Analytics
Agenda
● Common Feedback
● Debunking Myths
● Key Takeaways
● Q&A
6
Is Your Brand Currently Utilizing
Streaming ads?
● Yes!
● No, but I’m considering it.
● No, I’m hesitant.
POLL
Feedback We Hear About
Streaming
TV is hard to measure.
Streaming advertising is expensive and out of my budget.
I don’t have the resources for streaming advertising.
Streaming is so new to me, and I don’t have the time to learn
enough about it for it to be worth it.
“
”
Myth #1:
CTV and OTT are the Same
Thing.
Breaking into the Streaming Space
9
Myth #1:
CTV and OTT are
the Same Thing.
This one is more of a misconception than a myth:
Connected TV (CTV) and Over-the-top (OTT) are not
the same thing, and the terms should not be used
interchangeably.
OTT is another word for streaming content over the
internet (vs. using a traditional cable box).
CTV refers to the most popular device for watching
streaming content—an internet-enabled television
set.
Inventory Distinctions
Pre-roll or mid-roll non-skippable
inventory that falls into 30-60 min
episodes.
Can include a variety of content
across an array of publishers.
Content is watched on Connected
TVs, Mobile devices, Computers,
Tablets.
Mostly 2 to 20-minute clips or
highlights accessed via direct IO or
programmatic pipes.
Can span across publishers such as
NBC or CBS or online sources like
Allure or Washington Post.
Content is watched primarily on
clickable devices like Mobile devices,
Computers, Tablets
Similar in content to Short Form,
however, the buys are typically
orchestrated programmatically.
Online video buys typically skew
towards curated domain lists.
Content is watched primarily on
clickable devices like Mobile devices,
Computers, Tablets.
Full Episode Player (FEP) Online Video (OLV) Short Form
What is Streaming?
Streaming refers to any media content delivered to devices via the internet and played back in
real time. Streaming video inventory is categorized by TV shows, movies, and video content on
websites.
Myth #2:
Video is Hard to Track.
Breaking into the Streaming Space
13
Myth #2:
Video is Hard
to Track.
Unlike traditional digital platforms, linear
television and streaming lack clickstream
data (people don’t click on TV screens), which
can make attribution more challenging. But
that doesn’t mean it can’t be done.
Streaming can actually be measured with
direct attribution. Digital identifiers form a
basis of household IDs that can be used to
match served impressions to customer
actions across the marketing funnel.
Our graph-based streaming measurement technology enables high-precision,
1:1 attribution across devices and throughout your marketing funnel.
Streaming TVare Measured
Using Direct Attribution
Digital Identifier Matching
1. When an ad is served, we
log several digital
identifiers about the
impression’s destination.
2. Through automated data
access, the Bliss Point
attribution graph records
the same types of digital
identifiers for a client’s
website or mobile users.
3. The Bliss Point platform
watches for ‘matches’,
indicating a household
was served an ad and
subsequently visited
the client’s site,
downloaded an app, etc.
Site Visit
Ad Served Graph
Match
1 3
Ad Displayed on CTV Brand Search
2
Streaming
is Measured
Using Direct
Attribution
Digital identifiers form the
basis of household IDs that
can be used to match served
impressions to customer actions.
Bliss Point’s proprietary attribution
graph enhances precision in
cross-device and cross-network
use cases.
Myth #3:
Streaming Ads are Expensive.
Breaking into the Streaming Space
17
Myth #3:
Streaming Ads
are Expensive.
While it’s true that streaming TV has higher CPMs
than e.g., social, display and search, we often see
it back out to similar acquisition efficiencies
compared to those channels. It can be optimized
to reach the audience that is most interested in
your product/services and is a “called upon”
impression, meaning very few impressions are
wasted.
The best way to capture your audience in this
space and keep prices reasonable is to find a
partner that can:
● Measure performance
● Has long-standing publisher relationships
● Offers flexible buying options that focus on
your business needs.
Sold at 100% clearance assumption; reserved for upfront
advertisers, fluidity deals, and custom sponsorship executions.
General Market and/or Guaranteed $25+
Guaranteed programmatic options leveraged for
hyper audience targeting and fluidity deals.
Programmatic Guaranteed
Orders processed by execs at the networks
through their respective ad servers.
Publisher Direct
Invite-only programmatic buys exclusive
to Bliss Point advertisers with fixed rates.
Private Marketplace (PMP)
Real-time auctions of remnant
inventory across hundreds of buyers
and sellers.
Open Marketplace
CPMs
$15–$25
CPMs
$9–$11
CPMs
$9–$15
CPMs
$5–$15
CPMs
Bliss Point’s
Advantage in
the Ad Buying
Waterfall
Our early entrance into the
ecosystem has paved the way
for opportunity throughout all
levels of the inventory waterfall.
We have particular advantage
in the Publisher Direct and
Private Marketplace spaces where
impression surplus is available.
Agency-wide endeavor deals are made
at the guaranteed, publisher-direct, and
PMP tiers, bundling inventory types and
passing flexible buying options for
our clients.
Highest
priority
CPMs
Lowest
priority
CPMs
CTV SaaS
Platforms
$12–$16 $6–$15
31%
13%-18% for fees in
SEO/SEM Ads
Manager.
Self-serve model.
~$20
~20%
Expensive barrier to
entry whose cost has
consistently
increased YoY.
$15–$25
15–25%
CPMs often include
non-transparent display
retargeting impressions.
Self-serve model.
Advanced machine learning.
Dedicated account team.
Lower commissions.
Full data transparency.
CPMs
Fees 8–10%
Industry-Leading Product, Performance Pricing
Relative to other methods of buying similar media, Bliss Point
offers exceptionally competitive total cost of utilization.
Programmatic
Display
SEO/SEM
We strive to build these channels as ‘always-on’ and highly effective elements of your marketing mix.
On average, brands who successfully test into these channels allocate at least ~$5M+ on an annual basis.
1-day results
and analysis
1-week results
and analysis
3—5 week
lead time
3—5 week
lead time
Audio
$75k—$100k
4—6 weeks
1-day results
and analysis
4—12 week
lead time*
Linear
Streaming
$250k—$300k
4—6 weeks
$150k—$200k
3—4 weeks
Budget threshold
Test duration
Data feedback
loop
Timing for launch
*Podcast sourcing and planning can take 1-3 months, dependent on content.
Getting Campaigns Off the Ground
Myth #4:
Streaming Audiences
Aren’t Scalable.
Breaking into the Streaming Space
22
Myth #4:
Streaming
Audiences Aren’t
Scalable.
According to a 2022 Statista report, 87% of all US
households have a connected TV with 85% also
subscribing to at least one streaming TV service. So
while content may be fragmented, reaching mass
households is not a problem.
What’s exciting is the adoption of Ad-Supported Video
On Demand (AVOD). More than half of households
currently use an ad-supported platform (e.g. Pluto
TV), and with Netflix having moved to ad-supported in
November and Disney+ in early December we should
see these platforms grow to give advertisers access
to even larger audiences.
Ages 18+
For adults 18+, linear
TV still takes up much
of their viewing time.
Streaming will continue
to narrow the gap in
the coming years.
Source: The Nielsen Company, “Nielsen Total Audience Reports, Q2, 2013—2021”
Ages 25-54
When narrowing in on
adults aged 25-54, this
trend accelerates.
The latest projections
highlight more adults
tuning into streaming
TV as linear viewership
reduces over time.
projected
projected
Video
is a Growth
Opportunity
Weekly Time Spent Watching Live TV vs Streaming Video
Ad-free
No ads with
subscription fee
Free with ads
Free to stream, with ads
in every show
Tiered
Ad-supported
& paid options
37
%
38%
25%
Streaming
Viewer Makeup
81%
Would rather access
free, ad-supported
streaming apps than
subscribe to another
paid service. 1
83%
Wish that SVOD
publishers offered
an ad-supported
option. 1
1: Source: Hub Entertainment Research ‘TV Advertising Fact
vs. Fiction’, Dec 2021
by Subscribers / Monthly Active Users
Ad-supported
Streaming
Video is
Maturing Fast
164 million U.S.
AVOD users by 2025
The share of streaming viewership
once favored the ad-free
behemoths.
These publishers are more ready
than ever to explore ad-supported
offerings.
CONFIDENTIAL
Case Study:
Client
Investments
Month 1 Month 3 Month 5 Month 9 Month 18 Month 24
Initial Test
Introduced 10
premium networks
to gauge the
channel’s
effectiveness
Budgets
$70k/wk
Invested
meaningfully in
successful
properties
and replicated
audiences through
similar network buys
Scale to
$100k/wk
Expanded
footprint
through more
news and
genre-focused
buys
300%
Spend
increase
Heavier spend
allocated to high
reach, broad target
networks
Scale to
$500k/wk
Leveraged
emerging
properties,
Hispanic
audience
networks, and
short-form
opportunities
Surpass
$1M/wk
Secured hybrid
non-secured +
secured buys
with scalable
and top
performing channels
Property Investment
CBSI $1,130,000
Hulu $1,080,000
NBC Entertainment $630,000
Hulu Drama $522,000
CBS Sports Network $310,000
IMG College $300,000
Telemundo $150,000
NFL Run of Site $140,000
Comcast $70,000
Hulu Reality $62,000
NBC Private
Marketplace
$60,000
$4.45M
Process & Timeline
Test
$50k/wk distributed across
seven premium publishers and
cable properties
Duration: Four weeks
Hyper-Scale
Develop new opportunities with
emerging publishers and
achieve significant investments
on proven successful networks
Apply learnings from
the test and begin optimizing by
audience, device, and creative,
consistently ramping spend and
expanding footprint
Iterate
Myth #5:
People Over the Age of 55 Don’t
Use Streaming TV Services.
Breaking into the Streaming Space
27
Myth #5:
People Over the
Age of 55 Don’t
Use Streaming
TV Services.
It’s no surprise that with Streaming for the first
time ever winning the share of time spent with
TV, that the popularity among all age
demographics has also grown. In the past
year, Nielsen’s NPOWER report shows adults
50+ usage of Streaming increased by a third.
We have also seen in reports by the Trade
Desk that 56% of households 55+ have
already cut the cord and 58% of adults 45-64
subscribe to at least one streaming service.
Pay TV
Subscriptions
by Age Group
TV Audience
Composition
by Platform
Percent share of
18+ audience by
age group
Linear TV
Streaming Video
2015
2021
Percent of US
adults who watch
TV via cable or
satellite at-home
Source: Pew Research Center, “The share of Americans who receive TV via cable or
satellite at home has fallen…March 2021”
Source: Nielsen, “Nielsen Total Audience Report, Q4 2021”
As of 2022, fewer than half of US
households maintain a cable TV
subscription while nearly ¾ of
the US population now subscribe
to at least one streaming service.
The ‘cord-never’ population is
climbing; as of 2021, 39% of
adults have never owned
a linear subscription.
Of remaining cable subscribers,
a large majority fall into the
older age cohorts.
The Landscape
is Shifting
Networks partner with
DMPs such as LiveRamp
to target 1st
party users
and build out custom
audience segments that
resemble advertisers’
canonical customers.
Several streaming
properties have the
capabilities to target or
exclude specific DMAs.
Some networks allow
advertisers to go as
granular as the ZIP
code level.
Behavioral and contextual
targeting is available
through 3rd party vendors
like Oracle, Acxiom,
and Experian for
full-episode player & OLV
content.
Demo targeting through
nearly all publishers is
available by layering
gender, age, and income
combinations.
Retargeting or
audience suppression
campaigns can run
through programmatic
buys by implementing
a custom pixel on the
advertiser’s site, most
effectively leveraged on
OLV media.
Demo
Targeting
Typical CPM
Premium: 10-25%
Typical CPM
Premium: 20-40%
Typical CPM
Premium: 25-50%
Geo
Targeting
3rd Party
Targeting
1st
Party & Lookalike
Targeting
Suppression
& Retargeting
Video & audio Video & audio Video & audio Video only Video only
Target Your Audience Through
Streaming Video and Audio
Key Takeaways
1. Streaming Video is a rapidly growing digital
marketing channel with opportunities at every
price level.
2. With our 1:1 impression matching we can
accurately measure and attribute OTT media to
performance.
3. We have the ability to optimize and target a
brands core demographic using key levers and
strategy across a variety of networks.
Schedule Your
Consultation
with a Streaming Expert
Q&A
ELISA WESTMAN
Director, Client Strategy
and Analytics
34
Stay informed
on the future of
digital marketing
Visit our content hub
➜
Thank you!

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5 Myths About Breaking Into the Streaming Space, Debunked

  • 1. 5 Myths About Breaking Into the Streaming Space, Debunked
  • 2. Today’s Logistics Katherine Bishop Marketing Coordinator Recording & slides will be in your inbox shortly after the session Download relevant resources Join our chat and submit questions for live Q&A Log back anytime with same link Join our poll questions - including if you want to talk to our teams after!
  • 3. Some of Our Clients Our Recognition For Commerce Leaders of Today and the Future
  • 4. WE’VE MASTERED THE MEDIA THAT MATTERS MOST Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Employees Media managed Award-winning culture* $3B #1 1000+
  • 5. Our Speakers ELISA WESTMAN Director, Client Strategy and Analytics
  • 6. Agenda ● Common Feedback ● Debunking Myths ● Key Takeaways ● Q&A 6
  • 7. Is Your Brand Currently Utilizing Streaming ads? ● Yes! ● No, but I’m considering it. ● No, I’m hesitant. POLL
  • 8. Feedback We Hear About Streaming TV is hard to measure. Streaming advertising is expensive and out of my budget. I don’t have the resources for streaming advertising. Streaming is so new to me, and I don’t have the time to learn enough about it for it to be worth it. “ ”
  • 9. Myth #1: CTV and OTT are the Same Thing. Breaking into the Streaming Space 9
  • 10. Myth #1: CTV and OTT are the Same Thing. This one is more of a misconception than a myth: Connected TV (CTV) and Over-the-top (OTT) are not the same thing, and the terms should not be used interchangeably. OTT is another word for streaming content over the internet (vs. using a traditional cable box). CTV refers to the most popular device for watching streaming content—an internet-enabled television set.
  • 11. Inventory Distinctions Pre-roll or mid-roll non-skippable inventory that falls into 30-60 min episodes. Can include a variety of content across an array of publishers. Content is watched on Connected TVs, Mobile devices, Computers, Tablets. Mostly 2 to 20-minute clips or highlights accessed via direct IO or programmatic pipes. Can span across publishers such as NBC or CBS or online sources like Allure or Washington Post. Content is watched primarily on clickable devices like Mobile devices, Computers, Tablets Similar in content to Short Form, however, the buys are typically orchestrated programmatically. Online video buys typically skew towards curated domain lists. Content is watched primarily on clickable devices like Mobile devices, Computers, Tablets. Full Episode Player (FEP) Online Video (OLV) Short Form
  • 12. What is Streaming? Streaming refers to any media content delivered to devices via the internet and played back in real time. Streaming video inventory is categorized by TV shows, movies, and video content on websites.
  • 13. Myth #2: Video is Hard to Track. Breaking into the Streaming Space 13
  • 14. Myth #2: Video is Hard to Track. Unlike traditional digital platforms, linear television and streaming lack clickstream data (people don’t click on TV screens), which can make attribution more challenging. But that doesn’t mean it can’t be done. Streaming can actually be measured with direct attribution. Digital identifiers form a basis of household IDs that can be used to match served impressions to customer actions across the marketing funnel.
  • 15. Our graph-based streaming measurement technology enables high-precision, 1:1 attribution across devices and throughout your marketing funnel. Streaming TVare Measured Using Direct Attribution
  • 16. Digital Identifier Matching 1. When an ad is served, we log several digital identifiers about the impression’s destination. 2. Through automated data access, the Bliss Point attribution graph records the same types of digital identifiers for a client’s website or mobile users. 3. The Bliss Point platform watches for ‘matches’, indicating a household was served an ad and subsequently visited the client’s site, downloaded an app, etc. Site Visit Ad Served Graph Match 1 3 Ad Displayed on CTV Brand Search 2 Streaming is Measured Using Direct Attribution Digital identifiers form the basis of household IDs that can be used to match served impressions to customer actions. Bliss Point’s proprietary attribution graph enhances precision in cross-device and cross-network use cases.
  • 17. Myth #3: Streaming Ads are Expensive. Breaking into the Streaming Space 17
  • 18. Myth #3: Streaming Ads are Expensive. While it’s true that streaming TV has higher CPMs than e.g., social, display and search, we often see it back out to similar acquisition efficiencies compared to those channels. It can be optimized to reach the audience that is most interested in your product/services and is a “called upon” impression, meaning very few impressions are wasted. The best way to capture your audience in this space and keep prices reasonable is to find a partner that can: ● Measure performance ● Has long-standing publisher relationships ● Offers flexible buying options that focus on your business needs.
  • 19. Sold at 100% clearance assumption; reserved for upfront advertisers, fluidity deals, and custom sponsorship executions. General Market and/or Guaranteed $25+ Guaranteed programmatic options leveraged for hyper audience targeting and fluidity deals. Programmatic Guaranteed Orders processed by execs at the networks through their respective ad servers. Publisher Direct Invite-only programmatic buys exclusive to Bliss Point advertisers with fixed rates. Private Marketplace (PMP) Real-time auctions of remnant inventory across hundreds of buyers and sellers. Open Marketplace CPMs $15–$25 CPMs $9–$11 CPMs $9–$15 CPMs $5–$15 CPMs Bliss Point’s Advantage in the Ad Buying Waterfall Our early entrance into the ecosystem has paved the way for opportunity throughout all levels of the inventory waterfall. We have particular advantage in the Publisher Direct and Private Marketplace spaces where impression surplus is available. Agency-wide endeavor deals are made at the guaranteed, publisher-direct, and PMP tiers, bundling inventory types and passing flexible buying options for our clients. Highest priority CPMs Lowest priority CPMs
  • 20. CTV SaaS Platforms $12–$16 $6–$15 31% 13%-18% for fees in SEO/SEM Ads Manager. Self-serve model. ~$20 ~20% Expensive barrier to entry whose cost has consistently increased YoY. $15–$25 15–25% CPMs often include non-transparent display retargeting impressions. Self-serve model. Advanced machine learning. Dedicated account team. Lower commissions. Full data transparency. CPMs Fees 8–10% Industry-Leading Product, Performance Pricing Relative to other methods of buying similar media, Bliss Point offers exceptionally competitive total cost of utilization. Programmatic Display SEO/SEM
  • 21. We strive to build these channels as ‘always-on’ and highly effective elements of your marketing mix. On average, brands who successfully test into these channels allocate at least ~$5M+ on an annual basis. 1-day results and analysis 1-week results and analysis 3—5 week lead time 3—5 week lead time Audio $75k—$100k 4—6 weeks 1-day results and analysis 4—12 week lead time* Linear Streaming $250k—$300k 4—6 weeks $150k—$200k 3—4 weeks Budget threshold Test duration Data feedback loop Timing for launch *Podcast sourcing and planning can take 1-3 months, dependent on content. Getting Campaigns Off the Ground
  • 22. Myth #4: Streaming Audiences Aren’t Scalable. Breaking into the Streaming Space 22
  • 23. Myth #4: Streaming Audiences Aren’t Scalable. According to a 2022 Statista report, 87% of all US households have a connected TV with 85% also subscribing to at least one streaming TV service. So while content may be fragmented, reaching mass households is not a problem. What’s exciting is the adoption of Ad-Supported Video On Demand (AVOD). More than half of households currently use an ad-supported platform (e.g. Pluto TV), and with Netflix having moved to ad-supported in November and Disney+ in early December we should see these platforms grow to give advertisers access to even larger audiences.
  • 24. Ages 18+ For adults 18+, linear TV still takes up much of their viewing time. Streaming will continue to narrow the gap in the coming years. Source: The Nielsen Company, “Nielsen Total Audience Reports, Q2, 2013—2021” Ages 25-54 When narrowing in on adults aged 25-54, this trend accelerates. The latest projections highlight more adults tuning into streaming TV as linear viewership reduces over time. projected projected Video is a Growth Opportunity Weekly Time Spent Watching Live TV vs Streaming Video
  • 25. Ad-free No ads with subscription fee Free with ads Free to stream, with ads in every show Tiered Ad-supported & paid options 37 % 38% 25% Streaming Viewer Makeup 81% Would rather access free, ad-supported streaming apps than subscribe to another paid service. 1 83% Wish that SVOD publishers offered an ad-supported option. 1 1: Source: Hub Entertainment Research ‘TV Advertising Fact vs. Fiction’, Dec 2021 by Subscribers / Monthly Active Users Ad-supported Streaming Video is Maturing Fast 164 million U.S. AVOD users by 2025 The share of streaming viewership once favored the ad-free behemoths. These publishers are more ready than ever to explore ad-supported offerings.
  • 26. CONFIDENTIAL Case Study: Client Investments Month 1 Month 3 Month 5 Month 9 Month 18 Month 24 Initial Test Introduced 10 premium networks to gauge the channel’s effectiveness Budgets $70k/wk Invested meaningfully in successful properties and replicated audiences through similar network buys Scale to $100k/wk Expanded footprint through more news and genre-focused buys 300% Spend increase Heavier spend allocated to high reach, broad target networks Scale to $500k/wk Leveraged emerging properties, Hispanic audience networks, and short-form opportunities Surpass $1M/wk Secured hybrid non-secured + secured buys with scalable and top performing channels Property Investment CBSI $1,130,000 Hulu $1,080,000 NBC Entertainment $630,000 Hulu Drama $522,000 CBS Sports Network $310,000 IMG College $300,000 Telemundo $150,000 NFL Run of Site $140,000 Comcast $70,000 Hulu Reality $62,000 NBC Private Marketplace $60,000 $4.45M Process & Timeline Test $50k/wk distributed across seven premium publishers and cable properties Duration: Four weeks Hyper-Scale Develop new opportunities with emerging publishers and achieve significant investments on proven successful networks Apply learnings from the test and begin optimizing by audience, device, and creative, consistently ramping spend and expanding footprint Iterate
  • 27. Myth #5: People Over the Age of 55 Don’t Use Streaming TV Services. Breaking into the Streaming Space 27
  • 28. Myth #5: People Over the Age of 55 Don’t Use Streaming TV Services. It’s no surprise that with Streaming for the first time ever winning the share of time spent with TV, that the popularity among all age demographics has also grown. In the past year, Nielsen’s NPOWER report shows adults 50+ usage of Streaming increased by a third. We have also seen in reports by the Trade Desk that 56% of households 55+ have already cut the cord and 58% of adults 45-64 subscribe to at least one streaming service.
  • 29. Pay TV Subscriptions by Age Group TV Audience Composition by Platform Percent share of 18+ audience by age group Linear TV Streaming Video 2015 2021 Percent of US adults who watch TV via cable or satellite at-home Source: Pew Research Center, “The share of Americans who receive TV via cable or satellite at home has fallen…March 2021” Source: Nielsen, “Nielsen Total Audience Report, Q4 2021” As of 2022, fewer than half of US households maintain a cable TV subscription while nearly ¾ of the US population now subscribe to at least one streaming service. The ‘cord-never’ population is climbing; as of 2021, 39% of adults have never owned a linear subscription. Of remaining cable subscribers, a large majority fall into the older age cohorts. The Landscape is Shifting
  • 30. Networks partner with DMPs such as LiveRamp to target 1st party users and build out custom audience segments that resemble advertisers’ canonical customers. Several streaming properties have the capabilities to target or exclude specific DMAs. Some networks allow advertisers to go as granular as the ZIP code level. Behavioral and contextual targeting is available through 3rd party vendors like Oracle, Acxiom, and Experian for full-episode player & OLV content. Demo targeting through nearly all publishers is available by layering gender, age, and income combinations. Retargeting or audience suppression campaigns can run through programmatic buys by implementing a custom pixel on the advertiser’s site, most effectively leveraged on OLV media. Demo Targeting Typical CPM Premium: 10-25% Typical CPM Premium: 20-40% Typical CPM Premium: 25-50% Geo Targeting 3rd Party Targeting 1st Party & Lookalike Targeting Suppression & Retargeting Video & audio Video & audio Video & audio Video only Video only Target Your Audience Through Streaming Video and Audio
  • 31. Key Takeaways 1. Streaming Video is a rapidly growing digital marketing channel with opportunities at every price level. 2. With our 1:1 impression matching we can accurately measure and attribute OTT media to performance. 3. We have the ability to optimize and target a brands core demographic using key levers and strategy across a variety of networks.
  • 33. Q&A ELISA WESTMAN Director, Client Strategy and Analytics
  • 34. 34 Stay informed on the future of digital marketing Visit our content hub ➜