The document, presented by Niraj Sharma of Knoldus Inc., discusses the importance of UI/UX design in enhancing business value by improving user engagement and overall customer satisfaction. It differentiates between user experience (UX) and user interface (UI) design, highlighting how effective UI/UX can lead to better ROI, customer loyalty, and competitive advantage. Additionally, it provides case studies and statistics illustrating the measurable impact of quality UI/UX design on business performance.

1. Business Value of UI/UX
Presented By: Niraj Sharma
AVP UI Practice
Knoldus Inc.

2. About Knoldus
Knoldus is a technology consulting firm with focus on modernizing the digital systems
at the pace your business demands.
DevOps
Functional. Reactive. Cloud Native

3. Our Agenda
01 Overview
02 UX & UI Concepts
03 UX v/s UI Design
04 Business Value of UI/UX
05 Some Case studies
06 How to improve UI/UX

4. Overview
UI design and UX design are two of the most often confused terms in web and app design. And
understood so. They’re usually placed together in a single term, UI/UX design, and viewed from the
surface they seem to be describing the same thing.
User Experience , how
a user feel interacting
with your application
User Interface, Derived
from Graphical user
Interface(GUI)

5. UX & UI Concepts
UX Designers
Also concerned about user
Interface . Determines how
user interface will operate for
user and determine structure
& functionality of UI
UI Designers
Are Graphical Designers
which make sure that the
application interface is
attractive and match the
purpose of application
User Experience
Includes overall experience
of a user who interacted with
application
User Interface
Includes screens, pages
,controls and other visuals
that help user to interact
easily with application

6. UI & UX Concepts

7. BANNER INFOGRAPHIC
Insert Your Subtitle Here
Captivated Users
01
Improved ROI 02
Conserve Time & Cost
03
Credibility 04
Good UI/UX can engage user with your application. Else users tend to
leave application If not able to find relevant information immediately.
Satisfied customer recommend your application to others. This may lead
to increase in customers, hence increase in ROI of your business.
First impressions have a high impact on users. It affects their
perception of aesthetics, usability, and credibility.
A well designed product will get less complaints and so will not
require frequent updates, helping you save time and money
Business Value of UI/UX

8. BANNER INFOGRAPHIC
Insert Your Subtitle Here
Returning Customers
05
Brand Recognition06
Improve KPI
07
Product Influence 08
Customers have a time gap of consideration before actually buying a
product or a service. Good impression can return customers to you.
Good UI/UX also helps build brand recognition, Which is a key point to
establish trust and customer loyalty
Designs create a positive influence that strategically places the
company ahead of the competition
UX design helps companies to achieve the goals they’ve set for
themselves more consistently
Business Value of UI/UX

9. BANNER INFOGRAPHIC
Insert Your Subtitle Here
75% Customers
74% Customers
28% Customers
90% Customers
Make purchase decisions based on designs/colors.
Return to a website if it’s optimized for mobile
Stop using app because of poor performance
uninstall an app within only two days of installing
it because of poor experience.
Business Value of UI/UX(Numbers)

10. BANNER INFOGRAPHIC
Insert Your Subtitle Here
41%
46%
50%
70%
Higher market share
Overall competitive advantage
Beat competitors based on digital experience
More loyal customers.
Business Value of UI/UX(Numbers)
*By Adapting UX/UI Strategies

11. BANNER INFOGRAPHIC
Insert Your Subtitle Here
37%
Upto $2-100 ROI
50%
upto 100 times
Revenue UP
Spend $1 on UI/UX
Fixing a UI/UX After development cost
Developer time for rework
Business Value of UI/UX(Numbers)

12. GFK
Bank Of
America
Anthropologie
By Adding a buy button/Item
45%
$500 million / year
Use Case(s)
Online Banking Registration
Sales Up, by website redesign
53%
American
Eagle
Sales Up by new checkout process
24%
Walmart
redesign of their ecommerce site
214% #visitors
UX/UI
Adapted

13. How they
achieved
these
numbers?
➔ Data Science: More load to UI
➔ 5G- 100 times more traffic

14. Design
Follow simple designs, do not
overdesign
Wireframes
Wireframes can help identifying
usability & Availability of
application
Optimize
Optimize product based on
feedback
Research
IA
Provide Information efficiently.
consistent design
How to Improve UX/UI
Market research, Know your
audience and their perspectives

15. If you think good
design is expensive,
LEARN NW
You should
look at the
cost of bad
design

16. References:
www.visualcapitalist.com
www.infragistics.com
www.uxpassion.com
www.uxbert.com
www.blog.devgenius.io

17. Thank You!
@KnoNirajSharma,
@Knolspeak
/KnoldusSoftware
www.knoldus.com