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FIVE GOLDEN
RULES OF UX
Melissa Perri
H3 Conference
@lissijean
@lissijean#fastfeedback
Melissa Perri
ProdUX Labs
melissaperri.com
@lissijean
UX@lissijean
@lissijean#fastfeedback @lissijean
Rule 1:
Design for the user,
not yourself.
@lissijean
@lissijean
@lissijean
@lissijean
“Tinder
for
Networking”
@lissijean
@lissijean@lissijean
@lissijean
YOU ARE
NOT YOUR
CUSTOMER.
Rule 2:
Design needs a goal.
@lissijean
WE’RE DOING A
UX REFRESH!
@lissijean
WE’RE DOING A
UX REFRESH!
YEEEEESSSS!
@lissijean
WHY?
@lissijean
Delight
Engage
Convert
Inform
Incentivize @lissijean
@lissijeanhttps://uxmag.com/articles/usability-issues-in-pulse-iphone-app
@lissijean
Goals should
lead your
design decisions.
Rule 3:
Keep it simple.
@lissijean
What is all this sh*t?
@lissijean
@lissijean
@lissijean
@lissijean
Rule 4:
Usable trumps pretty.
@lissijean
It doesn’t matter
how pretty it is
if no one can use it.
@lissijean
@lissijean
@lissijean
First make it useful.
Then make it usable.
Finally make it pretty.
@lissijean
Rule 5:
No design is permanent.
@lissijean
@lissijean
@lissijean
Treat every design like a hypothesis.
@lissijean
@lissijean
UX is the entire experience.
@lissijean
Melissa Perri
melissa@produxlabs.com
produxlabs.com
melissaperri.com
@lissijean

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5 Golden Rules of UX