How to Build a Robust Product Roadmap
by Salesforce VP of Product
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Product Planning & Roadmap
Amit Khanna
VP Products | Healthcare & LifeSciences

Purpose of a
Roadmap
Effectively communicate product vision and strategy
that engages and aligns:
❏ External Stakeholders
❏ Customers, Partners, etc
❏ Internal Stakeholders
❏ Dependent Product Teams, Solution, GTM
❏ Investments
❏ Product Investments(within and across product lines)

What to consider for a Roadmap?
What should you double down on?
- Deepen features
- Focus on Adoption
Add features to existing product or
Add-on?
- Needed by all segments?
- Incremental Value or New User Base?
Open New Segments?
- New Sectors?
- New Geos?
What you should stop doing?
- Low Adoption?

How to build Effective Roadmap?
Vision Themes Features

Product Themes
Build your product roadmap
around Themes not around
Features.
Features will change but
Themes survive long term
changes.

Themes Vs Features
❏ Defines Jobs to be Done
❏ Think the business challenge
❏ E.g.: Access to Care
❏ Themes are easier to market and
understand
❏ Multi-Release/Multiple Feature
❏ Lego Blocks
❏ Focus on features misses big picture
❏ Build or Partner
❏ Focuses on core capabilities
THEMES FEATURES

Healthcare Example
Features:
❏ Urgent Care Centers
❏ Virtual Visits
❏ Messaging
❏ Bots
❏ Appointment Management
❏ Financial Assistance
❏ Reminders
❏
Jobs to be done
Improve access to care this can be your product
North Star and to achieve it there will be several
themes and let us focus on one theme
Theme
Access to Care anywhere/anytime

Example of a Theme Based Roadmap
Release 1 Release 2 Beyond
Access to Care Digital Scheduling(In-Person) Virtual Appointments
In-Take Wizard
Bots
Financial Assistance
Process
Automation
CTI Integration OCR Text Extraction OCR Text Extraction

Feature Prioritization
High Business Impact
Low Effort High Effort
MVP FOCUS Low Business Impact
SWEET SPOT
Clinical
Guidelines
360 View
Provider 360
Bots
Scheduling

Thanks

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