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How to Build a Robust Product Roadmap
by Salesforce VP of Product
www.pro u ts hool. om
CERTIFICATES
Your Product Management Certificate Path
Pro u t L rship
C rtifi t ™
Full St k Pro u t
M n g m nt C rtifi t ™
Pro u t M n g m nt
C rtifi t ™
20 HOURS
40 HOURS
40 HOURS
Corporate
Training
L v l up your t am’s Pro u t
Manag m nt skills
Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
it.ly/pro u t_r sour s
COURSES
Product Planning & Roadmap
Amit Khanna
VP Products | Healthcare & LifeSciences
Purpose of a
Roadmap
Effectively communicate product vision and strategy
that engages and aligns:
❏ External Stakeholders
❏ Customers, Partners, etc
❏ Internal Stakeholders
❏ Dependent Product Teams, Solution, GTM
❏ Investments
❏ Product Investments(within and across product lines)
What to consider for a Roadmap?
What should you double down on?
- Deepen features
- Focus on Adoption
Add features to existing product or
Add-on?
- Needed by all segments?
- Incremental Value or New User Base?
Open New Segments?
- New Sectors?
- New Geos?
What you should stop doing?
- Low Adoption?
How to build Effective Roadmap?
Vision Themes Features
Product Themes
Build your product roadmap
around Themes not around
Features.
Features will change but
Themes survive long term
changes.
Themes Vs Features
❏ Defines Jobs to be Done
❏ Think the business challenge
❏ E.g.: Access to Care
❏ Themes are easier to market and
understand
❏ Multi-Release/Multiple Feature
❏ Lego Blocks
❏ Focus on features misses big picture
❏ Build or Partner
❏ Focuses on core capabilities
THEMES FEATURES
Healthcare Example
Features:
❏ Urgent Care Centers
❏ Virtual Visits
❏ Messaging
❏ Bots
❏ Appointment Management
❏ Financial Assistance
❏ Reminders
❏
Jobs to be done
Improve access to care this can be your product
North Star and to achieve it there will be several
themes and let us focus on one theme
Theme
Access to Care anywhere/anytime
Example of a Theme Based Roadmap
Release 1 Release 2 Beyond
Access to Care Digital Scheduling(In-Person) Virtual Appointments
In-Take Wizard
Bots
Financial Assistance
Process
Automation
CTI Integration OCR Text Extraction OCR Text Extraction
Feature Prioritization
High Business Impact
Low Effort High Effort
MVP FOCUS Low Business Impact
SWEET SPOT
Clinical
Guidelines
360 View
Provider 360
Bots
Scheduling
Thanks
www.pro u ts hool. om
Part-time Product Management Training Courses
and
Corporate Training

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How to Build a Robust Product Roadmap by Salesforce VP of Product

  • 1. How to Build a Robust Product Roadmap by Salesforce VP of Product www.pro u ts hool. om
  • 2. CERTIFICATES Your Product Management Certificate Path Pro u t L rship C rtifi t ™ Full St k Pro u t M n g m nt C rtifi t ™ Pro u t M n g m nt C rtifi t ™ 20 HOURS 40 HOURS 40 HOURS
  • 3. Corporate Training L v l up your t am’s Pro u t Manag m nt skills
  • 4. Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES it.ly/pro u t_r sour s COURSES
  • 5. Product Planning & Roadmap Amit Khanna VP Products | Healthcare & LifeSciences
  • 6. Purpose of a Roadmap Effectively communicate product vision and strategy that engages and aligns: ❏ External Stakeholders ❏ Customers, Partners, etc ❏ Internal Stakeholders ❏ Dependent Product Teams, Solution, GTM ❏ Investments ❏ Product Investments(within and across product lines)
  • 7. What to consider for a Roadmap? What should you double down on? - Deepen features - Focus on Adoption Add features to existing product or Add-on? - Needed by all segments? - Incremental Value or New User Base? Open New Segments? - New Sectors? - New Geos? What you should stop doing? - Low Adoption?
  • 8. How to build Effective Roadmap? Vision Themes Features
  • 9. Product Themes Build your product roadmap around Themes not around Features. Features will change but Themes survive long term changes.
  • 10. Themes Vs Features ❏ Defines Jobs to be Done ❏ Think the business challenge ❏ E.g.: Access to Care ❏ Themes are easier to market and understand ❏ Multi-Release/Multiple Feature ❏ Lego Blocks ❏ Focus on features misses big picture ❏ Build or Partner ❏ Focuses on core capabilities THEMES FEATURES
  • 11. Healthcare Example Features: ❏ Urgent Care Centers ❏ Virtual Visits ❏ Messaging ❏ Bots ❏ Appointment Management ❏ Financial Assistance ❏ Reminders ❏ Jobs to be done Improve access to care this can be your product North Star and to achieve it there will be several themes and let us focus on one theme Theme Access to Care anywhere/anytime
  • 12. Example of a Theme Based Roadmap Release 1 Release 2 Beyond Access to Care Digital Scheduling(In-Person) Virtual Appointments In-Take Wizard Bots Financial Assistance Process Automation CTI Integration OCR Text Extraction OCR Text Extraction
  • 13. Feature Prioritization High Business Impact Low Effort High Effort MVP FOCUS Low Business Impact SWEET SPOT Clinical Guidelines 360 View Provider 360 Bots Scheduling
  • 15. www.pro u ts hool. om Part-time Product Management Training Courses and Corporate Training