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10.
Traditional PM
• Determine new features and product vision
• Gather business requirements
• Get stakeholder buy in
• Write out specs and user stories for developers
• Manage product roadmaps
@lissijean
16.
Jobs to be done.
When _____ , I want to _____ so I can ______.
motivation expected
outcome
situation
@lissijean
17.
As a user, I want to save items to a wishlist so
that I can buy them later.
When I find a product I like but I’m not ready to buy
yet, I want to save the product for later, so I can
quickly come back and purchase it without
searching again.
User Story
Job Story
@lissijean
18.
Data driven experiments over
preconceived solutions
@lissijean
19.
System 1
@lissijean
Fast
Automatic
Emotional
Gut instinct
Intuition
20.
@lissijean
System 1
Fast
Automatic
Emotional
Gut instinct
Intuition
System 2
Slow
Logical
Analytical
Conscious
21.
System 1
leads to bad
product decisions.
@lissijean
22.
@lissijean#aceconf
3 Types of Bias
Causality Curse of
Knowledge
Anchoring
23.
@lissijean
The copycat experience.
“We
built
a
mobile
app
before
and
it
was
successful.”
24.
@lissijean
The copycat experience.
“Everyone
has
a
mobile
app,
we
need
one
too.”
25.
@lissijean
You’re the expert.
“The
customers
want
all
the
data
possible.”
26.
@lissijean
“All
my
clients
are
asking
for
this.”
What was said vs reality.
27.
@lissijean
What was said vs reality.What was said vs reality.
28.
@lissijean
Committing too early to one solution.
@lissijean
44.
June July August
Guides
ProBlem Roadmap
Test 1 Test 2 Test 3 plan & Build or test more
@lissijean
45.
June July August
Guides
ProBlem Roadmap
Test 1 Test 2 Test 3
Email template update
plan & build or test more
fix database
Content add analytics
Sign Up redesign & add
@lissijean
46.
Idea generation and collaboration over
product mandates
@lissijean
54.
lean Product Manager
Role and responsibilities:
• Discover customer problems through constant customer interaction and
feedback.
• Deliver high customer value by running experiments to solve those problems.
• Lead the implementation of full product solutions for successful experiments,
incorporating them into our product strategy.
• Involve developers & stakeholders during ideation of the product.
• Manage the Problem Roadmap, focusing on your KPIs.
• Report data and lessons from experiments to the rest of the company.
Apply Now @lissijean
55.
Deliver extreme
value to the
customer.
@lissijean
57.
The Lean Product Management
Manifesto
Customer problems and needs over internal requirements
Data driven experiments over preconceived solutions
Customer problem roadmaps over feature roadmaps
Idea generation and collaboration over product mandates
@lissijean
58.
The Lean Product Management
Manifesto
Customer problems and needs over internal requirements
Data driven experiments over preconceived solutions
Customer problem roadmaps over feature roadmaps
Idea generation and collaboration over product mandates
@lissijean
Help, please?
59.
Melissa Perri
melissa@produxlabs.com
produxlabs.com
melissaperri.com
@lissijean
Melissa Perri
melissa@produxlabs.com
produxlabs.com
melissaperri.com
@lissijean
Creating Effective MVPs
Full Day Workshop
March 22, London
“aceconf2015” for 10% off
bit.ly/mvpworkshoplondon