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Lean Product Management - ACE 2015

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Lean Product Management Keynote from ACE 2015

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Lean Product Management - ACE 2015

  1. 1. Lean Product Management Melissa Perri melissaperri.com @lissijean | #aceconf
  2. 2. But I do Agile… @lissijean
  3. 3. @lissijean
  4. 4. Building is the easy part. Figuring out what to build and how to build it is hard. @lissijean
  5. 5. Voice of the customer @lissijean
  6. 6. @lissijean@lissijean
  7. 7. @lissijean As a product manager… “I’m here to save the day.” @lissijean
  8. 8. LEARNING I @lissijean
  9. 9. @lissijean
  10. 10. Traditional PM • Determine new features and product vision • Gather business requirements • Get stakeholder buy in • Write out specs and user stories for developers • Manage product roadmaps @lissijean
  11. 11. Focus on the problem. @lissijean
  12. 12. Traditional Product Manager Lean Product Manager @lissijean
  13. 13. Customer problems and needs over internal requirements @lissijean
  14. 14. Managing Stakeholders @lissijean
  15. 15. User Stories? @lissijean
  16. 16. Jobs to be done. When _____ , I want to _____ so I can ______. motivation expected outcome situation @lissijean
  17. 17. As a user, I want to save items to a wishlist so that I can buy them later. When I find a product I like but I’m not ready to buy yet, I want to save the product for later, so I can quickly come back and purchase it without searching again. User Story Job Story @lissijean
  18. 18. Data driven experiments over preconceived solutions @lissijean
  19. 19. System 1 @lissijean Fast Automatic Emotional Gut instinct Intuition
  20. 20. @lissijean System 1 Fast Automatic Emotional Gut instinct Intuition System 2 Slow Logical Analytical Conscious
  21. 21. System 1 leads to bad product decisions. @lissijean
  22. 22. @lissijean#aceconf 3 Types of Bias Causality Curse of Knowledge Anchoring
  23. 23. @lissijean The copycat experience. “We  built  a  mobile  app   before  and  it  was   successful.”
  24. 24. @lissijean The copycat experience. “Everyone  has  a   mobile  app,  we   need  one  too.”
  25. 25. @lissijean You’re the expert. “The  customers   want  all  the  data   possible.”
  26. 26. @lissijean “All  my  clients   are  asking   for  this.” What was said vs reality.
  27. 27. @lissijean What was said vs reality.What was said vs reality.
  28. 28. @lissijean Committing too early to one solution. @lissijean
  29. 29. Build Measure Learn @lissijean
  30. 30. Build Measure Learn @lissijean MVP
  31. 31. @lissijean Ugly Broken Cheap
  32. 32. @lissijean MVPsmallest amount of effort to learn about your users.
  33. 33. @lissijean @lissijean
  34. 34. @lissijean Subscription @lissijean
  35. 35. working towards a goal @lissijean
  36. 36. @lissijean
  37. 37. Product Roadmaps? PRODUCT ROADMAPS @lissijean Customer problem roadmaps over feature roadmaps
  38. 38. Q4 Product Roadmap Google Maps Integration 2 months 3 Devs ROI: High Mobile App Homepage Redesign 3 months 2 Devs ROI: Med 1 month 3 Devs ROI: Med @lissijean
  39. 39. @lissijean
  40. 40. The Problem Roadmap @lissijean
  41. 41. Product Roadmap @lissijean
  42. 42. @lissijean
  43. 43. @lissijean
  44. 44. June July August Guides ProBlem Roadmap Test 1 Test 2 Test 3 plan & Build or test more @lissijean
  45. 45. June July August Guides ProBlem Roadmap Test 1 Test 2 Test 3 Email template update plan & build or test more fix database Content add analytics Sign Up redesign & add @lissijean
  46. 46. Idea generation and collaboration over product mandates @lissijean
  47. 47. @lissijean
  48. 48. Design Studios @lissijean
  49. 49. @lissijean
  50. 50. @lissijean DO NOT WANT @lissijean
  51. 51. Customer problem focused Technical problem focused @lissijean
  52. 52. Customer problem focused Technical problem focused @lissijean
  53. 53. ego @lissijean
  54. 54. lean Product Manager Role and responsibilities: • Discover customer problems through constant customer interaction and feedback. • Deliver high customer value by running experiments to solve those problems. • Lead the implementation of full product solutions for successful experiments, incorporating them into our product strategy. • Involve developers & stakeholders during ideation of the product. • Manage the Problem Roadmap, focusing on your KPIs. • Report data and lessons from experiments to the rest of the company. Apply Now @lissijean
  55. 55. Deliver extreme value to the customer. @lissijean
  56. 56. @lissijean
  57. 57. The Lean Product Management Manifesto Customer problems and needs over internal requirements Data driven experiments over preconceived solutions Customer problem roadmaps over feature roadmaps Idea generation and collaboration over product mandates @lissijean
  58. 58. The Lean Product Management Manifesto Customer problems and needs over internal requirements Data driven experiments over preconceived solutions Customer problem roadmaps over feature roadmaps Idea generation and collaboration over product mandates @lissijean Help, please?
  59. 59. Melissa Perri melissa@produxlabs.com produxlabs.com melissaperri.com @lissijean Melissa Perri melissa@produxlabs.com produxlabs.com melissaperri.com @lissijean Creating Effective MVPs Full Day Workshop March 22, London “aceconf2015” for 10% off bit.ly/mvpworkshoplondon

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