Thinking like a product organization
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Sharing thoughts on whats it to be thinking like a product organization - especially for the aspriing startup, growth Indian Software Product companies
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Thinking like a product organization
- 1. THINKING LIKE A PRODUCT ORGANIZATION Bharat Goenka, Founder Tally Solutions : “We often get tempted to focus on solving and servicing A customer as it gives great short term gains, but loose out on the opportunity we have from Product in mid- long term”
- 2. THREE INGREDIENTS FOR PRODUCT THINKING Product Market People
- 3. Build for a Market – Not for a customer Market Blog by @pmarca
- 4. • Problem known • Highly competitive • Sales efforts on the differentiations • Better Revenues • Need to be created • Less competitive • Sales needs experts • Todays vitamins become tomorrow pain killers • Problem known but solution removes problem, new tech • Less competitive • Sales focus on concept Is your product ? My Blog on this
- 5. Early Stage New Product : • Create – Prove • Co-Innovate with customers • Roadmap Growth Product • New markets • New deployment options • New pricing options • Reimagine with new tech • Manage end of life Product Roadmap • Company Level Vision/Roadmap • Product Portfolio level • Product Level
- 6. Product Team for Success : Bollywood Analogy Fun Blog on this
- 7. END TO END TEAM FOR PRODUCT SUCCESS Project Mgr /Scrum Master Support Dev, QA Architect Documentation Co-Innovation Customers ValidationUx Designer Product Manager Business Development Sales, Presales Marketing Partners, Consulting CMI (Competitive Market Intelligence) Demo Team Go To Market Development
- 9. • Finance guy turned into Software Product Professional • 15+ years in Software Product Management at Ramco, Hyperion & SAP • Built and taken to market 10+ B2B products of different size in ERP, Analytics, EPM, SCM & CRM areas • Experience in early stage, growth product management & scalable global GTM of product • New gigs in IoT, Big Data,Digital &… Bitcoin? • Passionate about getting world class software products built from India • Serious blogger and compassionate mentor for those who care…
- 10. THANK YOU MUTHU RANGANATHAN DIRECTOR | PRODUCT MANAGEMENT CUSTOMER INNOVATION SAP LABS | BANGALORE M +91 9972096081 | MUTHU.RANGANATHAN@SAP.COM | @MUTHURANGNATHAN JOIN ME ONLINE: MY BLOG I TWITTER I LINKDLN “ITS NICE TO BE IMPORTANT, BUT ITS MORE IMPORTANT TO BE NICE” “UNDERSTAND CUSTOMER PROBLEMS DEEPLY…SOLVE IT WITH BIG IMAGINATION & BUSINESS IMPACT…WITH OUR TECHNOLOGIES”