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Lean Product Management

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Lean UX NYC Conference - April 11, 2013

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Lean Product Management

  1. 1. Lean ProductManagement Lean UX NYC | April 2013
  2. 2. Melissa PerriCurrentlyProduct Designer, ConductorFormerlyProduct Manager, OpenSkyProgrammer, BarclaysContact Memelissaperri@gmail.commelissaperri.com @lissijean
  3. 3. “Match your taste with the exceptional finds of industry insiders.”@lissijean
  4. 4. @lissijean
  5. 5. My way is faster. I don’t know how to use it.This isn’t what I needed. The information I want to see isn’t on here.@lissijean
  6. 6. WaterfallGather Requirements Sp ec Design Interfaces fea tu re s De ve lo pm QA Process en t Re lea se @lissijean
  7. 7. @lissijean
  8. 8. Validate Before Building@lissijean
  9. 9. Build Learn Measure@lissijean
  10. 10. Iterate your way toProduct/Market Fit your users @lissijean
  11. 11. Business UX Technology@lissijean
  12. 12. @lissijean@lissijean
  13. 13. @lissijean @lissijean
  14. 14. Lean Product Managers• Define customer problem• Investigate assumptions• Measure customer behavior• Evaluate success @lissijean
  15. 15. @lissijean
  16. 16. @lissijean Define
  17. 17. Customers want twitter-like messages in their feed.@lissijean
  18. 18. Not a problem. Customers want twitter-like messages in their feed.@lissijean
  19. 19. Real Problem Customers don’t think the curators are authentic.@lissijean
  20. 20. Investigate@lissijean
  21. 21. Shoppers will buy from curators they think are authentic.Shoppers read the messagesin their home feeds.Shoppers think tweets are authentic.@lissijean
  22. 22. @lissijean
  23. 23. @lissijean
  24. 24. Measure@lissijean
  25. 25. Vanity MetricsVisitsPageviewsTime on PageDownloadsRegistered Users @lissijean
  26. 26. Vanity Metrics Actionable MetricsVisits ClicksPageviews ScrollingTime on Page Options on SubmitDownloads CancelRegistered Users Purchases Abandon Carts @lissijean
  27. 27. @lissijean Data My first, my last, my everything.@lissijean
  28. 28. Time x # People x Salary Minimum Success Criteria@lissijean
  29. 29. Start Testing@lissijean@lissijean
  30. 30. Evaluate@lissijean
  31. 31. @lissijean
  32. 32. 2@lissijean
  33. 33. MVP Round 2@lissijean
  34. 34. Success!2x Open Rate3x Purchases @lissijean
  35. 35. What did we save?@lissijean
  36. 36. Waterfall Way 8 Weeks + 5 People -$77,000@lissijean
  37. 37. Lean Way 2 Weeks + 2 People $10,000@lissijean
  38. 38. @lissijean
  39. 39. @lissijean“My solution is too obvious, if Ijust build it people will use it.”@lissijean
  40. 40. @lissijean Customers will only use your features if it fills a need.@lissijean
  41. 41. “Lean is just for startups, my company is too grown up.”@lissijean
  42. 42. Lean applies to all companies.@lissijean
  43. 43. “MVPs are just half-assed, ugly features.”@lissijean@lissijean
  44. 44. MVPs are only a test. @lissijean
  45. 45. Lean makes you smarter. @lissijean
  46. 46. Lean makes you less wasteful. @lissijean
  47. 47. Lean makes you faster. @lissijean
  48. 48. Online Skillshare Class Product Management: The Lean Way http://skl.sh/VBWf3G@lissijean

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