Getting Lean: Product + UX

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UX Acrobatics Meetup Presentation

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Getting Lean: Product + UX

  1. 1. Getting Lean: Product & UX@lissijean   #getlean  
  2. 2. #getlean   Who am I?CurrentlyProduct Designer, ConductorPreviouslyProduct Manager, OpenSkySoftware Engineer, BarclaysTeaching“Product Management: The LeanWay”, SkillshareEmailmelissaperri@gmail.com @lissijean   @lissijean   #getlean  
  3. 3. Founded 2009 Social shopping $41 million 80 people@lissijean   #getlean  
  4. 4. @lissijean   #getlean  
  5. 5. @lissijean   #getlean  
  6. 6. 3 Months4 developers1 Product Manager @lissijean   #getlean  
  7. 7. @lissijean   #getlean  
  8. 8. This isn’t what I needed.!!My way is faster.""I don’t know how to use it.! @lissijean   #getlean  
  9. 9. @lissijean   #getlean  
  10. 10. @lissijean   #getlean  
  11. 11. Validate before building.@lissijean   #getlean  
  12. 12. Waterfall Product Development Define Design Develop Test Deploy@lissijean   #getlean  
  13. 13. @lissijean   #getlean  
  14. 14. @lissijean   #getlean  
  15. 15. Build Great Teams Product   UX   Manager   Designer   Developer  @lissijean   #getlean  
  16. 16. Product Manager KPIs!@lissijean   #getlean  
  17. 17. Developer KPIs! Code!@lissijean   #getlean  
  18. 18. UX Designer MVPs!@lissijean   #getlean  
  19. 19. Problem Hypothesis The problem we assume our users have!@lissijean   #getlean  
  20. 20. !Problem: Users do not have folders toput their documents into!!Problem: Users can not organize theirdocuments with the current tools! @lissijean   #getlean  
  21. 21. User Research@lissijean   #getlean  
  22. 22. Minimum Viable Product@lissijean   #getlean  
  23. 23. Prototype MVP•  Sketches!•  Lo-fi Wireframes!•  Clickable Wireframes!•  Visual Design!•  Clickable Visual Design!•  Coded Prototype! @lissijean   #getlean  
  24. 24. Non-Prototype MVP•  Emails!•  Sign Up Boxes!•  Forms!•  Phone Calls! @lissijean   #getlean  
  25. 25. Design Studios •  No  hand-­‐offs  @lissijean   #getlean  
  26. 26. Collaboration over documentation@lissijean   #getlean  
  27. 27. Measure Everything@lissijean   #getlean  
  28. 28. “"the only metrics that entrepreneursshould invest energy in collecting arethose that help them makedecisions." ” -Eric Ries! @lissijean   #getlean  
  29. 29. Events " over " Pageviews@lissijean   #getlean  
  30. 30. Clicks" Scrolling " Options on Submit" Cancel" Time on Page" Repeat Purchase Rate" Abandon Carts" @lissijean   #getlean  
  31. 31. @lissijean   #getlean  
  32. 32. Problem Customers don’t think the curators are authentic.!@lissijean   #getlean  
  33. 33. 8 Weeks@lissijean   #getlean  
  34. 34. @lissijean   #getlean  
  35. 35. Team@lissijean   #getlean  
  36. 36. What are we assuming?@lissijean   #getlean  
  37. 37. Shoppers will buy from curators theythink are authentic.""Shoppers read the messages in theirhome feeds.""Shoppers associate frequency withauthenticity.""Shoppers think tweets are authentic. @lissijean   #getlean  
  38. 38. Pick the riskiest Most amount of uncertainty.!@lissijean   #getlean  
  39. 39. Shoppers will buy from curators they think areauthentic.""Shoppers read the messagesin their home feeds."Shoppers associate frequency withauthenticity.""Shoppers think tweets are authentic. @lissijean   #getlean  
  40. 40. @lissijean   #getlean  
  41. 41. @lissijean   #getlean  
  42. 42. Minimum Success CriteriaLowest result we’re willing to call success!@lissijean   #getlean  
  43. 43. Start Testing (and Measuring)!@lissijean   #getlean  
  44. 44. @lissijean   #getlean  
  45. 45. What’s wrong with this?@lissijean   #getlean  
  46. 46. @lissijean   #getlean  
  47. 47. @lissijean   #getlean  
  48. 48. SUCCESS! 2x Open Rate! Highest Rev/Send!! @lissijean   #getlean  
  49. 49. @lissijean   #getlean  
  50. 50. What did we save?@lissijean   #getlean  
  51. 51. Lean made us faster.@lissijean   #getlean  
  52. 52. Lean made us smarter.@lissijean   #getlean  
  53. 53. Lean made us less wasteful.@lissijean   #getlean  
  54. 54. How do I get " my team lean?@lissijean   #getlean  
  55. 55. “Get out of thedeliverables business”" -Jeff Gothelf!@lissijean   #getlean  
  56. 56. Individuals" and Interactions" over" Processes and Tools@lissijean   #getlean  
  57. 57. @lissijean   #getlean  
  58. 58. Work in Agile SprintsShort, goal oriented sprints formed around a problem running Build, Measure, and Learn.!@lissijean   #getlean  
  59. 59. Continuous Deployment@lissijean   #getlean  
  60. 60. GOOB@lissijean   #getlean  
  61. 61. Design a Kickass MVP@lissijean   #getlean  
  62. 62. MVP Tools for Non-Prototypes•  Mailchimp!•  Google Docs!•  Woofoo Forms!•  CMS Blocks!! @lissijean   #getlean  
  63. 63. MVP Tools for Prototypes•  Paper!!•  HTML & CSS!•  Solidify & Verify!•  Axure!•  Fireworks!•  CMS Blocks!•  Optimizely!! @lissijean   #getlean  
  64. 64. @lissijean   #getlean  
  65. 65. Data Tools•  Google Analytics!•  Kissmetrics!•  MixPanel!@lissijean   #getlean  
  66. 66. Beware Vanity Metrics@lissijean   #getlean  
  67. 67. Resources@lissijean   #getlean  
  68. 68. LEARN@lissijean   #getlean  
  69. 69. Find me on LeanUXNYC.co Skillshare! April 11-13 20% off with MelissaLUXProductManagement: The Lean Way Send Anonymous Feedback! http://sayat.me/melissaperriUXACRO for $5 off!! @lissijean   #getlean  

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