SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Successfully reported this slideshow.
Activate your 14 day free trial to unlock unlimited reading.
11.
@lissijean
Creating new products
is full of uncertainty.
@lissijean
12.
@lissijean
STRATEGY
“Strategy is a deployable decision making framework, enabling
action to achieve desired outcomes, constrained by current
capabilities, coherently aligned to the existing context”
- Stephen Bungay
@lissijean
19.
@lissijean
“The price is too high,
we should lower it.”
“The photos are not enticing.”
“We need to rebrand the sign
up funnel to the new design.”
“We should be offering
sign up gifts.”
“They cannot try it for free!”
21.
5 years FDS a top dinner option for the target market.
double acquisition Dec 2016
increase conversion rate across all
platforms by X% by end of Q2.
conversion rate is Y% on desktop
and X% on mobile.
22.
Obstacle:
We don’t understand why
people are leaving.
@lissijean
23.
@lissijean
Learned:
The top reasons people are leaving.
0%
10%
20%
30%
40%
Reason
Can't Find Menu What's in the box? The price is too high I want more plan options I am vegan
24.
@lissijean
Obstacle:
People cannot find the menu.
33.
@lissijean
VISION
What do we want to be in 5-10 years?
Value for customers, position in market,
what our business looks like
CEO/ Senior Leadership
STRATEGIC INTENT
What business Challenges are standing in
our way of reaching our vision?
CEO/ Senior Leadership
Business Leads
PRODUCT INITIATIVE
What problems can we address to tackle
the challenge from a product perspective?
Product Leadership Team
OPTIONS
What are the different ways I can address
that problem to reach my goal?
Product Dev Teams
STRATEGY DEPLOYMENT
34.
@lissijean
A Product Manager’s purpose
at every level is to bring clarity,
focus, and direction to a team.
35.
@lissijean
Melissa Perri
melissa@produxlabs.co
m
produxlabs.com
melissaperri.com
@lissijean
Learn great
Product Management
online.
productinstitute.com
Coming
Early 2018!
Melissa Perri
melissa@produxlabs.com
melissaperri.com
produxlabs.com
twitter: @lissijean