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Beyond Pretty: Creating Better Products with Measurable Design

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Beyond Pretty: Creating Better Products with Measurable Design

  1. 1. Beyond Pretty Creating better products with measurable design Melissa Perri | @lissijean Agile On the Beach 2014
  2. 2. say hi. @lissijean
  3. 3. 5 seconds @lissijean
  4. 4. like, woah. @lissijean
  5. 5. Design is not just “Design”. @lissijean
  6. 6. @lissijean
  7. 7. Visual Design @lissijean
  8. 8. My profile Menu User’s Feed Advertisement Information Architecture @lissijean
  9. 9. UI Design @lissijean
  10. 10. UX UX Design @lissijean
  11. 11. Marketing Design @lissijean
  12. 12. @lissijean
  13. 13. Marketing Visual UX UI IA Intuitive, Personal Concrete, Unbiased @lissijean
  14. 14. What cannot be defined, cannot be measured; what cannot be measured, cannot be managed. -Paul Lillrank @lissijean
  15. 15. idea @lissijean
  16. 16. user research @lissijean
  17. 17. wireframes @lissijean
  18. 18. visual design @lissijean
  19. 19. launch @lissijean
  20. 20. delighted users @lissijean
  21. 21. how we plan for design @lissijean
  22. 22. what happens here? @lissijean
  23. 23. a series of decisions @lissijean
  24. 24. ONE WAY @lissijean
  25. 25. Treat your design as a hypothesis ?@lissijean
  26. 26. how design process should work @lissijean
  27. 27. @lissijean
  28. 28. @lissijean
  29. 29. quantitative qualitative @lissijean
  30. 30. quantitative noticing trends measuring against KPIs @lissijean
  31. 31. quantitative noticing trends measuring against KPIs 50% of our users log in only once a week. @lissijean
  32. 32. quantitative noticing trends measuring against KPIs 43% of our users do not complete checkout. @lissijean
  33. 33. quantitative noticing trends measuring against KPIs 76% of our users do not return after first use. @lissijean
  34. 34. quantitative can’t tell you why. @lissijean
  35. 35. @lissijean
  36. 36. @lissijean
  37. 37. qualitative observing behavior finding meaning @lissijean
  38. 38. qualitative observing behavior finding meaning Those 50% of users only need our data once a week. @lissijean
  39. 39. qualitative observing behavior finding meaning Those 43% find our checkout process very confusing. @lissijean
  40. 40. qualitative observing behavior finding meaning Those 76% couldn’t find what they were looking for. @lissijean
  41. 41. Metrics are not a replacement for user research. @lissijean
  42. 42. Measurable Design Design judged on qualitative and quantitative measurements that determines if it achieves a goal. @lissijean
  43. 43. @lissijean
  44. 44. ‣What is our goal? ‣Who is our customer? ‣What is the problem? ‣What small step can we take? ‣How do we measure success? @lissijean
  45. 45. ‣What is our goal? ‣Who is our customer? ‣What is the problem? ‣What small step can we take? ‣How do we measure success? @lissijean
  46. 46. clear goal @lissijean
  47. 47. @lissijean
  48. 48. @lissijean
  49. 49. @lissijean
  50. 50. @lissijean
  51. 51. @lissijean
  52. 52. goal Increase usage by sellers. @lissijean
  53. 53. ‣What is our goal? ‣Who is our customer? ‣What is the problem? ‣What small step can we take? ‣How do we measure success? @lissijean
  54. 54. @lissijean
  55. 55. User Research @lissijean
  56. 56. users Celebrities short on time, not very tech savvy @lissijean
  57. 57. ‣What is our goal? ‣Who is our customer? ‣What is the problem? ‣What small step can we take? ‣How do we measure success? @lissijean
  58. 58. @lissijean
  59. 59. 5 second test @lissijean
  60. 60. @lissijean
  61. 61. @lissijean
  62. 62. @lissijean
  63. 63. @lissijean
  64. 64. @lissijean
  65. 65. problem Navigation & Medium @lissijean
  66. 66. ‣What is our goal? ‣Who is our customer? ‣What is the problem? ‣What small step can we take? ‣How do we measure success? @lissijean
  67. 67. Small, measured changes. @lissijean
  68. 68. @lissijean
  69. 69. step Information Hierarchy biggest problem @lissijean
  70. 70. Dashboard | Products | Comments My Revenue for April My Revenue for 2012 $25,000 $95,000 My Products Going Live Tomorrow The Super Awesome Blender The Leather Chef Mate My Best Sellers The Great Grill!! ! 500 sold! ! ! $50,000 The Grill Master Set!! 300 sold! ! ! $20,000 @lissijean
  71. 71. step Medium phone version @lissijean
  72. 72. @lissijean
  73. 73. ‣What is our goal? ‣Who is our customer? ‣What is the problem? ‣What small step can we take? ‣How do we measure success? @lissijean
  74. 74. success Decrease in staff time Increase in usage @lissijean
  75. 75. Design sprints @lissijean
  76. 76. Good design solves a problem. { } @lissijean
  77. 77. @lissijean
  78. 78. any questions? @lissijean melissaperri.com melissa@produxlabs.com
  79. 79. best practices? @lissijean

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