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Before building the product right, you have to find the right product to build. Here's where, sadly, our human nature and traditional organization design tends to work against us.
Lean practitioners have tons of great advice on how to discover the right product, but even these practices can sometimes be hard to introduce to your team. Don't fret though, at the end of the day, it's all about helping your team ask the right questions and letting them help you find the answers.