Uploaded byAndy Kaiser ™
Lean Product Development
This document provides an overview of Lean Product Development and the Lean Startup process. It discusses key aspects of the Lean approach including experimentation over planning, customer feedback over intuition, and iterative design. The Lean Startup process involves ideation, understanding customer needs through research and interviews, prototyping ideas, building optimized solutions through frequent iterations, measuring performance, and ongoing learning.
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Lean Product Development
- 1. LEAN PRODUCT DEVELOPMENT IED -COMMUNICATION DESIGN LABS
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- 3. about.me Psychologist, full-stack digital marketer,data native, founder and much more buzz words! connect about.me/andykaiser
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- 5. from 1930 from1990
- 6. LEAN PRODUCT DEVELOPMENT • Inspiresinnovation and new ideas • Ensures that your product idea is what customers need • Evaluates your product roadmap to prioritise resources on the most valuable solution • Scales to work for booth large and small initiatives
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- 8. LEAN DOES NOTEQUAL SUCCESS …but helps to prevent many failures and is a good start.
- 9. LEAN STARTUP FAVORS •Experimentation over elaborate planning • Customer feedback over intuition • Iterative design over traditional “big design upfront” development
- 10. ONE MAGIC INGREDIENT …to developthe Ultimate Perfect Greatest Product!
- 11. BE CUSTOMER CENTRIC …butyou have to feel it, not just say it!
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- 15. IDEATION • Innovation isa new idea, more effective device or process. • Innovation starts with an idea • Innovation is not just about the “Next Big Idea”. It’s incremental a problem
- 16. PROBLEM, IDEAS AND SOLUTIONS •If you understand the problem and apply experimental methodology you can create more ideas • Design Thinking is a good choice
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- 18. –Tim Brown, president& CEO of IDEO “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
- 19. Image courtesy ofDaniela Keizer @darkhorse
- 20. UNDERSTAND/RESEARCH • Most importantstep when you make anything consumer-centered. • Tools: Journey Map,Word Storm, Stakeholder Map, Charetting, Observation, Interview,…
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- 22. PREPARING FOR INTERVIEW •Brainstorm Questions • Identify Focus,Themes & Order • Refine and edit (Open) Questions
- 23. INTERVIEW BEST PRACTICES •InterviewerTeam (2 persons). One interviews and the other take notes. • Not only words and content; note body language, emotions, facial expression, gestures,… • 20% Questioning, 80% Listening • Why? Why? Why?
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- 25. CUSTOMER EXPERIENCE “The sum-totalityof how a customer perceives their interaction with a company, product and/or brand, over the duration of their relationship with it.”
- 26. CUSTOMER JOURNEY MAP “Adiagram that illustrates the steps, perceptions, actions, touchpoints and milestones that the customer(s) go through in engaging with a situation, company and/or product.”
- 27. SYNTHESIS • Is abouttaking everything that you have learned during the previous stages and defining both personas and a problem/opportunity statement. • Tools: Need - Barrier Analysis, User Persona, Opportunity Statement.
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- 29. USER PERSONA • Apersona is an imaginary person created from your observation and research. • It is who you are trying to solve the problem for. • The persona embodies all of the characteristics of your user. • To create a persona write down as much as you can about them.
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- 31. IDEATION • Creative andimaginative stage - no critical thinking! • Quantity, not quality - focus on generating ideas. • Tools: Brainstorming, AssociationalThinking Word & Object, NatureTool,…
- 32. PROTOTYPE/TEST • Once anidea (or ideas) has been chosen, we need to build a usable (testable) prototype. • Test to learn that we are on the right track and we should continue or secondly, we learn that somehow we are heading in the wrong direction and we need to stop and reassess. • Tools: A/BTesting,Test Groups, …
- 33. Image courtesy ofDaniela Keizer @darkhorse Understand the problem Solve the problem
- 35. BUILD • Optimisation viafrequent iterations. • Multidisciplinary teams: designers, developers, architects, product owners, stakeholders,… • Tools: Kanban, Scrum,…
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- 37. KANBAN BOARD • Helpsto visualise work. • Focus on workflow, from the moment it starts to when it’s finished. • One column for every distinctive step. • One Sticky for every task. Colors to group tasks.
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- 44. ROLES IN SCRUM •ScrumTeam • Scrum Master • Product Owner • Stakeholder(s)
- 45. MEASURE • Markets getdisrupted by Data • Quantitative and qualitative Data • Tools: AnalyticTools, Databases,Analysts,…
- 46. LEARN • Learning isn’tfailure. • Evaluate data to understand what’s working and what’s not. • The goal is to understand your customers pain points and fix them as quickly as possible.
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- 48. –Johnny Appleseed “Type aquote here.”
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