5. 5 PRINCIPLES 1. Quick, fast experiments lead to answers
2. Determine Problem/Solution Fit with MVP
3. Iterate your way to a Product/Market Fit
4. Measure Results ... Adjust
5. Only put more $ at what works
@mgeene
9. WORTH SOLVING IF:
1. MUST-HAVE
2.
3.
is it something customers need?
VIABLE
Will they pay for it?
FEASIBLE
Can it be solved with available
resources?
@mgeene
13. STEP 1
DEFINE THE PROBLEM
Help people who live in a noisy
area, sleep better.
@mgeene
14. STEP 2
DEVELOP HYPOTHESIS
Customers would rather use their iPhone than
dedicated sleep machine or alarm clocks.
15. STEP 3
DEFINE/BUILD AN MVP
FEATURES
➔ 90+ sounds
➔ Mix your own tracks
➔ Beautiful digital clock
➔ Alarm with fav songs
➔ Captures sleep data & analytics
@mgeene
16. STEP 3
DEFINE/BUILD AN MVP
FEATURES
➔ 90+ sounds
➔ Mix your own tracks
➔ Beautiful digital clock
➔ Alarm with fav songs
➔ Captures sleep data & analytics
SUPPORT
HYPOTHESIS?
MUST-HAVE?
FIT IN 2-MONTH
TIMEFRAME?
@mgeene
17. STEP 3
DEFINE/BUILD AN MVP
FEATURES
➔ One White Noise
➔ 90+ sounds
➔ Mix your own tracks
➔ Beautiful digital clock
➔ Alarm with fav songs
➔ Captures sleep data & analytics
@mgeene
18. STEP 4
MEASURE RESULTS
Did people sleep just as well with iPhone
white noise as alternative? Y/N
@mgeene
19. STEP 5
CAPTURE LEARNINGS
What else will they need or want to buy?
@mgeene
21. STEP 1 DEFINE A PROBLEM
Developers spend too much time integrating cloud services into their apps.
500+ hours per application
@mgeene
70 hrs
per integration
22. STEP 2
DEVELOP HYPOTHESIS
@mgeene
Developers would prefer to go to one
place to select and integrate all the
APIs they need.
23. STEP 3
DEFINE/BUILD AN MVP
@mgeene
Goal: 3X faster to integrate cloud services
24. STEP 4
RESULTS & LEARNINGS
RESULTS:
→ MINIMAL TIME SAVED INTEGRATING SINGLE SERVICE
→ 2X FASTER TO INTEGRATE MULTIPLE
@mgeene
LEARNINGS:
→ DISCOVERED “EXTERNAL” INTEGRATION USE CASE
→ INTEGRATING MANY SERVICES/CATEGORY
→ 3+ DOCUMENT SERVICES ROUTINELY INTEGRATED
39. 5 TAKEWAYS
1. Recognize you don’t have the answers
2. Find the quickest path to “Experience”
3. Don’t over-engineer; get to MVP in 2
months of less
4. Don’t get lost in features/stories -
Prioritize at the Epic level
5. Your priorities and plan WILL change…
Embrace it.
@mgeene
40. FINAL THOUGHT ...
Small Mistakes are Experiments,
Big Mistakes are Failures
@mgeene