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Similar to The Scroll....Elements of a Great Institutional Social Media Strategy
Similar to The Scroll....Elements of a Great Institutional Social Media Strategy (20)
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The Scroll....Elements of a Great Institutional Social Media Strategy
- 1. …Elements of a
Great Institutional
Social Media Strategy
Jessica Krywosa (@jesskry)
Director of Interactive Content Strategy
- 19. What are the
elements of a
great
(institutional/brand)
social media strategy?
- 24. The Basics
• What is “The Problem”?
• Who is the audience?
• Trying to communicate?
- 25. The Basics
• What is “The Problem”?
• Who is the audience?
• Trying to communicate?
• Success looks like?
- 41. Educate & Support
• Teach strategy
• Support their projects
• Top down/bottom up
• High tides lift all boats
- 49. Which best describes your social
media staff?
A. One full time position
B. “Additional duties as assigned”
C. A student/students
D. Other
- 55. Brand Support
• No one voice outshines
• Watch the ‘one offs’
• Everything supports
• Brand, business & outcomes
- 62. Be Real
• No gimmicks!
• Low barrier to entry
• The good & the bad
- 63. Be Real
• No gimmicks!
• Low barrier to entry
• The good & the bad
• Timeliness is crucial
- 71. All of The Things
• Easy to find/join
• Meaningful uses
- 72. All of The Things
• Easy to find/join
• Meaningful uses
• Coord. conversations
- 73. All of The Things
• Easy to find/join
• Meaningful uses
• Coord. conversations
• Incorporate into other areas