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LeadTeam Pitch
The document provides information about a university teamwork platform called LeadTeam. It includes graphs and charts from customer validation research showing that university students currently use multiple platforms for teamwork and find the process time-consuming. The document outlines LeadTeam's minimum viable product, marketing plan, and revenue models. It also compares LeadTeam to competitors like Facebook, Google Drive, Dropbox, and Evernote on features and strengths/weaknesses.
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LeadTeam Pitch
- 1. U n iv e r s i t y T e a m w o r k P l a t f o r m
- 2. Business & Economics Universities Digitaldependent university students Companies targeting students segment
- 3. Teamworks Frustration rate = 54% “Morethan 1 platform” “Involvement at different levels” “Time-consumption to book meetings”
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- 8. 593 124 625 0 2M 418K 20K 9K 1st YEAR NOW 18 848 users 5 universities
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- 17. fees freemium ads 180M people bootstrapping InvestmentRequired: 45.000€ 108,823€ 246,400 € 148,164 €
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- 19. BACK-UP SLIDES Validation Results CustomerSegment Definition Facebook as a channel Revenue Model – Pricing Feature definition Validation Board TAM SAM SOM University Students Universities Advertisers Revenue Model Features Minimum Viable Product Marketing Plan Value Chain Organizational Chart Competitiors Overview Azendoo Dropbox Facebook groups Google Drive Evernote Moodle Financial Statements Cash Flows P&L Balancesheet Revenue forecast Required Investment Breakeven Analysis Sensitivity Analysis Cost Structure SLIDES Customer Segments Marketing and Sales Team Value Curve Traction Calendar Financial Analysis
- 20. 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 5% 13% 13% 13% 8%6% 8% 4% 8% 4% 5% 5% 1% 4% 3% Usage of morethan one platform Time consumed to book meetings Involvement at different levels Not available people to respond Dont understand what the teacher wants and the expectation Discussion tracking Files management - tracking changes and many versions of the same document Getting distracted by notification on facebook Different perspective and expectations for final grades Fight among team members Find a place to meet Very difficul to form a group You never remember the deadlines No peer review Used to differet tools making it difficult to synchrnozine everything Graph 2: Problems faced by University Students (20 interviews + 100 surveys)Graph 1: Platforms currently used by University Students (100 surveys) Validation Results: Customer Segment Definition
- 21. Graph 4: Howmuch are students willing to pay? (20 interviews + 100 surveys) Validation Results: Facebook as a Channel and Pricing Graph 3: Rating Facebook App – from 1 to 5 (20 interviews + 100 surveys) 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 1 "I don't like it" 2 3 3,5 4 5 "Perfect" 16% 35% 16% 33% 50 cents 1 euro 1 euro 50 cents 2 euro
- 22. Graph 6: Whatfeatures are most valuable to our students? (20 interviews + 100 surveys) Graph 5: What features are our students willing to pay for? (20 interviews + 100 surveys) Validation Results: Features Definition Graph 7: What features would bring more value in University integration? 11% 11% 11% 11% 6%11% 7% 8% 10% 8% 3% 3% Task allocation Scheduling and calendar File sharing in cloud Templates for planning Chat with easy tracking References organizer Reminders Additional storage Research organizer Assistant Find people Student profile 12% 14% 5% 7% 16% 13% 8% 3% 7% 7% 4% 4% How many times appeared in Top 3 Chat with easy tracking File sharing Find people Reminders Scheduling and calendar Task allocation Templates for planning Additional storage References organizer (bibliography) Research Organizer Adviser assistant Student Profile 17% 9% 7% 19%10% 9% 11% 5% 3% 6% 4% Automated Calendar and Scheduling Template for planning uploaded by the teacher Subject Page Upload directly assignment Class Page Find former students of the subject Assignment description Find Team Assignment description Evaluation metrics Find Colleagues
- 23. Validation Results: ValidationBoard Valid Invalid ----------------
- 24. TAM SAM SOM:University Students and Universities TAM = University students worldwide = 178 M (2010) SOM = 0.2% SAM = 350.000 University Students SAM = Students using the internet for teamwork = 97% University Students = 172.66 M University Students Universities TAM= Higher education institutions in the world = 16.000 Universities and colleges SOM = 0.15% SAM= 16 Universities subscribed SAM= higher education institutions that consider online learning a critical part of their strategy = 65%TAM = 10.400 TAM= Companies Worldwide using Digital Marketing = $105 billion SOM = €12.000 monthly fee SAM=Companies worldwide targeting Univ. Students through digital marketing = 2,5%TAM = $2,6bn a year Advertisers
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- 26. Minimum Viable Product:Channels LeadTeam Desktop LeadTeam App LeadTeam Tablet LeadTeam Facebook
- 27. Features: LeadTeam versions LeadTeamFree LeadTeam Premium LeadTeam Universities All Free and Premium version features PLUS Automated Scheduling and Calendar Upload directly the assignments Template for planning uploaded by the teacher Class Page Assignment description All Free version features PLUS Templates planning References Organizer Research Organizer The following features Scheduling and Calendar File sharing Cloud Task Allocation Chat with easy tracking Reminders If University Subscribes
- 28. Revenue Model LeadTeam Premium LeadTeam Universities 22% oftotal Sales in year 3 51% of total Sales in year 3 28% of total Sales in year 3 €800/month €1/year €0.56 CPM
- 29. Marketing Plan August 2014August 2015 LeadTeam Platform Facebook Ads Prize for Competition Social Media Video Fairs Adwords €61.593 €6.500€7.716 Weebly Blog Pay per click Viral Marketing SEO and LeadTeam Platform Lead Teamers Word-of- Mouth Email Marketing Social Media 547+ unique visitors 512 clicks 80 likes 183 Pinterest reach Engaging University 24 Linkedin
- 30. Start-up Infrastructure (qualityservice ensurance follow-up) HR Management Financial & Accounting (outsourced) Informatic Services (database, storage capacity) Customer Development Social Media, Community Interviews, surveys Landing Page A/B test Minimum Viable Product Marketing Social Media, Community PPC Viral Marketing Innovation Fairs Email and Tele-Marketing Sales & Distribution Manage LeadTeam: - Desktop - App, Tablet -Facebook R&D & Support Software: -Development - Upgrade - Maintenance -Support Value Chain and Organizational Chart Top Management Ana & Clémence Marketing and Sales Juan R&D Hacker Co-founder H.R & Quality Victoria
- 31. Competitors: Overview Facebook GoogleDrive Moodle Dropbox Evernote Azendoo Average User-friendly 3 7 3 9 9 8 6,5 Storage capacity 3 10 1 7 6 3 5 Interactivity 4 4 2 2 4 7 3,83 Customized for teamwork 2 7 1 8 8 6 5,33 All-in-one tool 2 7 2 1 2 6 3,33 Project Planning 1 3 1 1 1 1 1,33 Bibliography tool 1 1 1 1 1 1 1 Number of users 10 9 7 9 5 2 7,17 Calendar 1 3 1 1 1 1 1,33 Customer service 7 5 8 7 5 7 6,5 Financial power 10 10 6 9 6 4 7,5 Personnalization 5 1 1 1 7 2 2,83 Discussion tracking 2 1 1 1 1 1 1,17 Professional environment 1 1 1 8 6 1 5 Average 3,71 4,93 2,5 4,71 4,43 3,57 4,13
- 32. Strengths Weaknesses ˃ TimeConsuming Factor Depending on the scope of the teamwork activity for the students the platform could consume more time to be understood and in unnecessary planning. Can be integrated with cloud services and provides a more effective discussion tracking than Facebook. ˃ User-friendly/ intuitiveness Intuitive layout and pleasant workspace. Easy to use considering it is a project management tool. ˃ Interactivity Collaborative workspace and notifications. ˃ Customized for Team Work Tasks can be allocated and it work can be planned. At some point it could be too sophisticated for a university assignment. ˃ All in one platform Integration with Evernote, Box, Dropbox and Google Drive ˃ Mobile access Android, iPhone-iPad, Web-based. ˃ Customer Service and relationship Has a FAQs section, video tutorial and provides customer support by e-mail. ˃ Cloud Storage 10 GB Storage. 50 GB: 5$/month Unlimited: 9$/month ˃ Organizer Doesn’t allow users to synchronize schedules and plan meetings ˃ Bibliography Manager Doesn’t exist ˃ Number of users Just available in 2 languages. Small number of users. ˃ Financial Value Small number of user and a correspondent low financial value. ˃ Personalization Low level of customization. Competitors: Azendoo
- 33. Strengths Weaknesses ˃ Userfriendly Very user-friendly, almost no writing, very intuitive. ˃ Storage Cloud 2 Go free, additional storage by inviting people, buying capacity, or upgrade to Dropbox Pro. ˃ Teamwork customized It is customized for sharing files between team members ˃ Dominant design 200 million people and 4 million businesses use Dropbox. Used for different purposes: students, professionals, friends,… ˃ Customer Service “dropbox tour” to learn how to use it, Facebook page, Twitter account and blog to interact with the customers ˃ Financial Power “Freemium” model: 200 million in revenue in 2013 8 billion valuation ˃ Professional environment Business version of Dropbox for 795$ / year, with 1000GB for 5 users, admin controls for secure sharing. ˃ Multi platforms Website, iPad & iPhone apps, application on your computer desktop, direct access from Facebook to import files. ˃ Interactivity There is no chatting feature, the only way to interact with people is to invite them to share a folder. ˃ All-in-one Tool The only feature of Dropbox is to share files, there is no additional features. Competitors: Dropbox
- 34. Strengths Weaknesses ˃ Dominantdesign Almost every university students has subscribed Facebook and they may search for other students easily. There and has a strong brand ˃ Brand They already have a strong brand with a wide worldwide notoriety. ˃ Customer Service It is already established ˃ Financial Power Very strong financial power with $1.5 billion profit for 2013. This allows them to constantly innovate and retain the most talented developers ˃ User-friendly Concerning teamwork it is not very Intuitive and time effective. It is not customized for teamwork. ˃ Interactivity is poor ˃ Discussion Tracking The chat is not intuitive and it is very difficult to track all the comments. Many times students have plenty discussions at the same time and the posts keep moving up and down despite of its importance and subject. ˃ All-in-one Does not provide all the tools necessary to do the teamwork ˃ No Bibliography manager nor organizer ˃ Storage Cloud Although it allows uploading files, they are constraint to 25 Mb and it does not provide the possibility to change them at the same time (like in Google Drive). In fact, it only includes “post”, “upload photo/video”, “question” and “upload a file” – many important tasks are absent obligating students to use several platforms. ˃ Personalization There is no possibility of customizing the design and layout of the platform. ˃ Unprofessional environment It incorporates both leisure and work related issues. This opens space for constant distraction from notifications Competitors: Facebook
- 35. Strengths Weaknesses ˃ User-friendly Noteasy to find when using Gmail: the apps is not that visible but, collaborative documents are very user-friendly: they allow you to see who and what the co- users are doing on the doc (1user = 1color) ˃ Time Consuming Factor Collaborative synchronized documents which allow users to gain time given everyone is able to participate at the same moment, this facilitates teamwork. ˃ Financial Value Google Drive benefits from the huge financial power of Google Inc.: value = 328, 25 MDs; shares are traded over 1170$ (14/03/2014) ˃ Customer Service and relationship Online back-up service only ˃ All-in-one platform Google powerful search tools, documents (Excel, Powerpoint, Word), spreadsheets, Picmonkey. ˃ Number of users Google Docs launched in 2006 and Drive opened to the public in April 2012 and counts more than 120 million active users. Google Drive reached to attract many users platform in only 2 years thanks to Gmail. Gmail users no longer need to download attachment: they share. Google Drive is linked with other Google features. (Gmail, Google+, Googleplayer) ˃ Mobile access Android app are available for for free on Google Play: allows to view, create and edit docs and Ios apps ˃ Cloud Storage Allows 15GB for the free version. It cut down its prices for additional storage to entice more users: 100 GB of cloud data from 4, 99$ to 1,99$ p/month and 1TB storage is now 9,99$ instead of 49,99$ monthly, which is cheaper than Dropbox ˃ Customized for Team Work As Dropbox, Google Drive offers a cloud storage service, a place for keeping all your files. However, it is not designed especially for teamwork: the “Mydrive” layout is a desktop folder and not a desktop group project. ˃ Interactivity There is a chat tool to talk with the co-workers but not designed to track updates and discussions. ˃ No Bibliography Manager ˃ Organizer The Google Agenda tool is useful but doesn’t allow users to synchronize schedules and plan meetings. Competitors: Google Drive
- 36. Strengths Weaknesses ˃ User-friendly Evernoteis very user-friendly and intuitive tool, particularly easy to use. ˃ Storage Cloud It has 60 free Mo per month, and a maximum of 1Go of notes per month with the premium version. ˃ Customized for teamwork It is mainly designed for team work by creating and sharing notes. There is no other social distraction. ˃ Dominant design There are 23 million users, even if only 5% of them upgrade to the premium version. ˃ Customer service There is a possibility to send your rating and comments, and also ask for a support assistance, with a guided tour if you need help. ˃ Financial power It has 1 billion of valuation. It took them 16 months to make 1 billion of revenue after its launch. Almost half of its revenues come from Premium the premium. ˃ Personalization Possibility to custom the theme color, the order of your sections. ˃ Professional environment It is a professional environment, and even more with the premium version: Diaporama mode, better sharing with colleagues, and numeration of business cards. ˃ Interactivity There is no chatting feature, but you can share your notes with other people in order to work on projects. ˃ All-in-one Only designed to make notes and share them, not many other additional features. Competitors: Evernote
- 37. Strengths Weaknesses ˃ FinancialValue Moodle is free of financial obligations, revenue streams come from donations to pay the developers and from the development fund that partners are financing as they benefit from Moodle services ˃ Customer Service and relationship Developer and contributor communities provide online support. There is a strong customer relationship through surveys and forums, and the contributors are users and participate to make evolve the system (roadmap). ˃ Number of users It is a Global Platform (214 countries, 75 languages) with a user base of 83,008 registered and verified sites, serving 70,696,570 users in 7.5+ million courses with 1.2+ million teachers (June 2013). Free source license: Co-creation process given any developer is allowed to create new features and modules. ˃ Mobile access Iphone and Android apps are available ˃ User friendly It is a not intuitive tool with basic categories, simple design and layout. ˃ Time Consuming Factor It is time-consuming, and the users are losing time by switching from Moodle platform to teamwork customized platform, getting contacts etc. The students don’t use Moodle webmail address but look for people on Facebook. ˃ Customized for Team Work It is not customized for teamworks at all: there is no interaction between students, no cloud allocated to students, only the teachers can post docs (pdf, ppt). ˃ Interactivity There is only a webmail address available and forums: no messenger on the platform which means no interaction and no collaborative work on the platform. ˃ All-in-one platform Community website designed to share ideas, course contents, information, free support from teachers to students but not from students to teachers nor between students ˃ No Bibliography Manager ˃ Organizer It doesn’t allow users to synchronize schedules and plan meetings. ˃ No Cloud Storage There is no cloud for students to share folders which makes it difficult to build teamwork Competitors: Moodle
- 38. Financial Statements: CashFlow Year 1 Year 2 Year 3 Starting cash 0 € 3.102 € 40.302 € Receipts Collections 30.443 115.478 241.688 Subsidies 8.300 0 0 Financing 65.000 0 0 Total receipts 103.743 € 115.478 € 241.688 € Disbursements Trade Mark 900 0 0 Patent 6.500 0 0 Computer (with Microsoft Office PRO Licence) 1.439 0 0 Website 36.470 0 0 Upgrade Outsourcing (workforce) 5.832 3.888 5.832 Maintenance 540 780 1.140 Servers 240 1.320 3.600 Website hosting 527 1.097 1.636 Financial Outsourcing 1.017 2.400 3.360 Wages 18.000 39.500 64.800 Social Security 0 7.838 12.231 Adwords 19.056 11.835 18.702 Facebok Ads 4.000 4.000 4.000 Prize for competition 1.000 1.000 1.000 Social Media 2.572 2.572 2.572 Video 1.500 1.000 1.000 Fairs 1.048 1.048 1.048 Interest Expenses 0 0 0 Tax Expenses 0 0 25102 Total Disbursements 100.641 € 78.278 € 146.023 € Net Increase in Cash 3.102 € 37.200 € 95.664 € Cumulative Cash 3.102 € 40.302 € 135.966 € Operating Cash Flow -20.497 € 41.088 € 126.598 € CAPX 49.702 € 3.888 € 5.832 € Free Cash Flow -70.199 € 37.200 € 120.766 € Subsidies 8.300 € 0 € 0 € Owners cash flow 65.000 € 0 € 0 € Net Cash Flow 3.102 € 37.200 € 120.766 €
- 39. Financial Statements: CashFlow Columna1 Aug-14 Sept-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Starting cash 0 € 19,255 € 17,347 € 18,058 € 18,417 € 18,700 € 19,101 € 13,627 € 12,230 € 10,289 € 7,244 € 5,075 € Receipts Collections 0 € 616 € 634 € 1,263 € 1,903 € 2,560 € 3,248 € 3,374 € 3,479 € 4,238 € 4,432 € 4,696 € Subsidies 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € Financing 65,000 € Total receipts 65,692 € 1,308 € 1,326 € 1,955 € 2,595 € 3,252 € 3,940 € 4,065 € 4,171 € 4,929 € 5,124 € 5,388 € Disbursements Trade Mark 900 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € Patent 6,500 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € Computer (with Microsoft Office PRO Licence) 1,439 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € Website 36,470 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € Upgrade Outsourcing (workforce) 0 € 972 € 0 € 972 € 972 € 972 € 972 € 0 € 0 € 972 € 0 € 0 € Maintenance 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € Servers 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € Website hosting 11 € 20 € 20 € 29 € 38 € 47 € 56 € 56 € 56 € 65 € 65 € 65 € Financial Outsourcing 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € Wages 0 € 0 € 0 € 0 € 0 € 0 € 3,000 € 3,000 € 3,000 € 3,000 € 3,000 € 3,000 € Social Security 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € Adwords 0 € 0 € 0 € 0 € 708 € 1,237 € 2,162 € 1,811 € 2,461 € 3,343 € 3,633 € 3,701 € Facebok Ads 280 € 600 € 280 € 280 € 280 € 280 € 600 € 280 € 280 € 280 € 280 € 280 € Prize for competition 0 € 500 € 0 € 0 € 0 € 0 € 500 € 0 € 0 € 0 € 0 € 0 € Social Media 187 € 450 € 165 € 165 € 165 € 165 € 450 € 165 € 165 € 165 € 165 € 165 € Video 500 € 0 € 0 € 0 € 0 € 0 € 1,000 € 0 € 0 € 0 € 0 € 0 € Fairs 0 € 524 € 0 € 0 € 0 € 0 € 524 € 0 € 0 € 0 € 0 € 0 € Interest Expenses 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € Tax Expenses 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € Total Disbursements 46,437 € 3,216 € 615 € 1,596 € 2,312 € 2,851 € 9,414 € 5,462 € 6,111 € 7,974 € 7,293 € 7,361 € Net Increase in Cash 19,255 € -1,908 € 711 € 359 € 282 € 401 € -5,474 € -1,397 € -1,941 € -3,045 € -2,169 € -1,974 € Cumulative Cash 19,255 € 17,347 € 18,058 € 18,417 € 18,700 € 19,101 € 13,627 € 12,230 € 10,289 € 7,244 € 5,075 € 3,102 €
- 40. Financial Statements: CashFlow aug 15 sep-15 oct-15 nov-15 dec-15 ene-16 fev-16 mar-16 abr-16 may-16 jun-16 jul-16 Starting cash 3,102 € 2,665 € 2,957 € 6,120 € 9,575 € 14,864 € 12,950 € 14,145 € 17,893 € 22,325 € 27,257 € 33,560 € Receipts Collections 5,801 € 7,047 € 7,599 € 8,924 € 9,842 € 11,040 € 9,488 € 9,866 € 10,280 € 11,350 € 11,848 € 12,393 € Financing 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € Total receipts 5,801 € 7,047 € 7,599 € 8,924 € 9,842 € 11,040 € 9,488 € 9,866 € 10,280 € 11,350 € 11,848 € 12,393 € Disbursements Upgrade Outsourcing (workforce) 972 € 0 € 0 € 972 € 0 € 0 € 972 € 0 € 0 € 972 € 0 € 0 € Maintenance 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € Servers 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € Website hosting 78 € 78 € 78 € 87 € 87 € 87 € 96 € 96 € 96 € 105 € 105 € 105 € Financial OS 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € Wages 3,000 € 3,000 € 3,000 € 3,000 € 3,000 € 3,500 € 3,500 € 3,500 € 3,500 € 3,500 € 3,500 € 3,500 € Social Security 0 € 0 € 0 € 0 € 0 € 7,838 € 0 € 0 € 0 € 0 € 0 € 0 € Adwords 1,345 € 1,228 € 538 € 590 € 647 € 708 € 776 € 1,702 € 932 € 1,022 € 1,120 € 1,227 € Facebok Ads 280 € 600 € 280 € 280 € 280 € 280 € 600 € 280 € 280 € 280 € 280 € 280 € Prize for competition 0 € 500 € 0 € 0 € 0 € 0 € 0 € 0 € 500 € 0 € 0 € 0 € Social Media 187 € 450 € 165 € 165 € 165 € 165 € 450 € 165 € 165 € 165 € 165 € 165 € Video 0 € 0 € 0 € 0 € 0 € 0 € 1,000 € 0 € 0 € 0 € 0 € 0 € Fairs 0 € 524 € 0 € 0 € 0 € 0 € 524 € 0 € 0 € 0 € 0 € 0 € Tax Expenses 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € Total Disbursements 6,237 € 6,755 € 4,436 € 5,469 € 4,553 € 12,953 € 8,293 € 6,118 € 5,848 € 6,419 € 5,545 € 5,652 € Net Increase in Cash -436 € 292 € 3,163 € 3,455 € 5,288 € -1,913 € 1,195 € 3,748 € 4,432 € 4,932 € 6,303 € 6,741 € Cumulative Cash 2,665 € 2,957 € 6,120 € 9,575 € 14,864 € 12,950 € 14,145 € 17,893 € 22,325 € 27,257 € 33,560 € 40,302 €
- 41. Financial Statements: CashFlow Colonne1 Aug-16 Sept-16 Oct-16 Nov-16 Dec-16 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Starting cash 40,302 € 45,162 € 50,785 € 57,195 € 65,395 € 74,084 € 72,747 € 79,542 € 89,455 € 99,076 € 110,683 € 122,468 € Receipts Collections 13,514 € 15,165 € 16,768 € 17,947 € 19,987 € 21,730 € 19,796 € 20,644 € 22,174 € 23,157 € 24,832 € 25,973 € Financing 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € Total receipts 13,514 € 15,165 € 16,768 € 17,947 € 19,987 € 21,730 € 19,796 € 20,644 € 22,174 € 23,157 € 24,832 € 25,973 € Disbursements Upgrade Outsourcing (workforce) 972 € 0 € 972 € 0 € 972 € 0 € 972 € 0 € 972 € 0 € 972 € 0 € Maintenance 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € Servers 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € Website hosting 114 € 114 € 123 € 123 € 132 € 132 € 141 € 141 € 150 € 150 € 159 € 159 € Financial OS 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € Wages 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € Social Security 0 € 0 € 0 € 0 € 0 € 12,231 € 0 € 0 € 0 € 0 € 0 € 0 € Adwords 1,026 € 1,101 € 1,182 € 1,268 € 1,361 € 1,461 € 1,568 € 1,682 € 1,805 € 1,937 € 2,079 € 2,231 € Facebok Ads 280 € 600 € 280 € 280 € 280 € 280 € 600 € 280 € 280 € 280 € 280 € 280 € Prize for competition 0 € 500 € 0 € 0 € 0 € 0 € 0 € 0 € 500 € 0 € 0 € 0 € Social Media 187 € 450 € 165 € 165 € 165 € 165 € 450 € 165 € 165 € 165 € 165 € 165 € Video 0 € 0 € 0 € 0 € 0 € 0 € 1,000 € 0 € 0 € 0 € 0 € 0 € Fairs 0 € 524 € 0 € 0 € 0 € 0 € 524 € 0 € 0 € 0 € 0 € 0 € Tax Expenses 0 € 178 € 1,562 € 1,835 € 2,313 € 2,724 € 1,672 € 2,388 € 2,605 € 2,943 € 3,318 € 3,565 € Total Disbursements 8,654 € 9,542 € 10,359 € 9,746 € 11,298 € 23,067 € 13,002 € 10,731 € 12,553 € 11,550 € 13,047 € 12,475 € Net Increase in Cash 4,860 € 5,623 € 6,410 € 8,201 € 8,689 € -1,337 € 6,795 € 9,914 € 9,621 € 11,607 € 11,785 € 13,498 € Cumulative Cash 45,162 € 50,785 € 57,195 € 65,395 € 74,084 € 72,747 € 79,542 € 89,455 € 99,076 € 110,683 € 122,468 € 135,966 €
- 42. Financial Statements: P&L Year1 Year 2 Year 3 Revenue Premium version 0 28.044 80.779 Universities fees 35.200 81.600 129.600 Advertising 4.336 40.327 103.501 (Value Added Tax) -9.093 -34.493 -72.192 Net Sales 30.443 € 115.478 € 241.688 € CoGS Maintenance 540 780 1.140 Servers 240 1.320 3.600 Website hosting 527 1.097 1.636 Depreciation 13.976 15.542 17.162 Total CoGS 15.284 € 18.739 € 23.538 € Gross Profit 15.159 € 96.739 € 218.149 € Operating Expenses Financial Outsourcing 1.017 2.400 3.360 Wages 18.000 39.500 64.800 Social Security 4.275 9.381 15.390 Adwords 19.056 11.835 18.702 Facebok Ads 4.000 4.000 4.000 Prize for competition 1.000 1.000 1.000 Social Media 2.572 2.572 2.572 Video 1.500 1.000 1.000 Fairs 1.048 1.048 1.048 Depreciation 288 288 288 Total Operating Expenses 52.756 € 73.024 € 112.160 € 0 € 0 € EBIT -37.597 € 23.714 € 105.989 € Non-operating 0 € 0 € 0 € IAPMEI Subsidies 8.300 € 0 € 0 € Interest expense 0 € 0 € 0 € Taxable Income -29.297 € 23.714 € 105.989 € Tax Expense 0 € 0 € 25.102 € Net Income -29.297 € 23.714 € 80.888 €
- 43. Financial Statements: P&L Aug-14Sept-14 Oct-14 Nov-14 Dez-14 Jan-15 Fev-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Revenue Premium version 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € Universities fees 0 € 800 € 800 € 1,600 € 2,400 € 3,200 € 4,000 € 4,000 € 4,000 € 4,800 € 4,800 € 4,800 € 35,200 € Advertising 0 € 0 € 23 € 41 € 71 € 125 € 218 € 381 € 518 € 704 € 956 € 1,299 € 4,336 € (Value Added Tax) 0 € -184 € -189 € -377 € -568 € -765 € -970 € -1,008 € -1,039 € -1,266 € -1,324 € -1,403 € -9,093 € Net Sales 0 € 616 € 634 € 1,263 € 1,903 € 2,560 € 3,248 € 3,374 € 3,479 € 4,238 € 4,432 € 4,696 € 30,443 € CoGS Maintenance 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 540 € Servers 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 240 € Website hosting 11 € 20 € 20 € 29 € 38 € 47 € 56 € 56 € 56 € 65 € 65 € 65 € 527 € Depreciation 1,066 € 1,093 € 1,093 € 1,120 € 1,147 € 1,174 € 1,201 € 1,201 € 1,201 € 1,228 € 1,228 € 1,228 € 13,976 € Total CoGS 1,142 € 1,178 € 1,178 € 1,214 € 1,250 € 1,286 € 1,322 € 1,322 € 1,322 € 1,358 € 1,358 € 1,358 € 15,284 € GrossProfit -1,142 € -562 € -544 € 50 € 653 € 1,274 € 1,926 € 2,052 € 2,157 € 2,880 € 3,074 € 3,338 € 15,159 € Operating Expenses Financial Outsourcing 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 1,017 € Wages 0 € 0 € 0 € 0 € 0 € 0 € 3,000 € 3,000 € 3,000 € 3,000 € 3,000 € 3,000 € 18,000 € Social Security 0 € 0 € 0 € 0 € 0 € 0 € 713 € 713 € 713 € 713 € 713 € 713 € 4,275 € Adwords 0 € 0 € 0 € 0 € 708 € 1,237 € 2,162 € 1,811 € 2,461 € 3,343 € 3,633 € 3,701 € 19,056 € Facebok Ads 280 € 600 € 280 € 280 € 280 € 280 € 600 € 280 € 280 € 280 € 280 € 280 € 4,000 € Prize for competition 0 € 500 € 0 € 0 € 0 € 0 € 500 € 0 € 0 € 0 € 0 € 0 € 1,000 € Social Media 187 € 450 € 165 € 165 € 165 € 165 € 450 € 165 € 165 € 165 € 165 € 165 € 2,572 € Video 500 € 0 € 0 € 0 € 0 € 0 € 1,000 € 0 € 0 € 0 € 0 € 0 € 1,500 € Fairs 0 € 524 € 0 € 0 € 0 € 0 € 524 € 0 € 0 € 0 € 0 € 0 € 1,048 € Depreciation 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 288 € Total Operating Expenses 1,076 € 2,183 € 554 € 554 € 1,261 € 1,791 € 9,057 € 6,078 € 6,727 € 7,609 € 7,899 € 7,968 € 52,756 € EBIT -2,217 € -2,744 € -1,097 € -504 € -608 € -516 € -7,131 € -4,026 € -4,570 € -4,729 € -4,825 € -4,629 € -37,597 € Non-operating IAPMEI Subsidies 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 8,300 € Interest expense 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € Taxable Income -1,526 € -2,053 € -406 € 188 € 84 € 175 € -6,439 € -3,334 € -3,878 € -4,037 € -4,133 € -3,938 € -29,297 € Tax Expense 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € Net Income -1,526 € -2,053 € -406 € 188 € 84 € 175 € -6,439 € -3,334 € -3,878 € -4,037 € -4,133 € -3,938 € -29,297 € TOTAL YEAR 1
- 44. Financial Statements: P&L Aug-15Sept-15 Oct-15 Nov-15 Dez-15 Jan-16 Fev-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Revenue Premium version 0 € 1,433 € 1,947 € 2,645 € 3,594 € 4,882 € 1,774 € 1,944 € 2,130 € 2,334 € 2,558 € 2,803 € 28,044 € Universities fees 5,600 € 5,600 € 5,600 € 6,400 € 6,400 € 6,400 € 7,200 € 7,200 € 7,200 € 8,000 € 8,000 € 8,000 € 81,600 € Advertising 1,933 € 2,118 € 2,322 € 2,544 € 2,788 € 3,055 € 3,348 € 3,669 € 4,021 € 4,407 € 4,829 € 5,292 € 40,327 € (Value Added Tax) -1,733 € -2,105 € -2,270 € -2,666 € -2,940 € -3,298 € -2,834 € -2,947 € -3,071 € -3,390 € -3,539 € -3,702 € -34,493 € Net Sales 5,801 € 7,047 € 7,599 € 8,924 € 9,842 € 11,040 € 9,488 € 9,866 € 10,280 € 11,350 € 11,848 € 12,393 € 115,478 € CoGS Maintenance 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 780 € Servers 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 1,320 € Website hosting 78 € 78 € 78 € 87 € 87 € 87 € 96 € 96 € 96 € 105 € 105 € 105 € 1,097 € Depreciation 1,255 € 1,255 € 1,255 € 1,282 € 1,282 € 1,282 € 1,309 € 1,309 € 1,309 € 1,336 € 1,336 € 1,336 € 15,542 € Total CoGS 1,508 € 1,508 € 1,508 € 1,544 € 1,544 € 1,544 € 1,580 € 1,580 € 1,580 € 1,616 € 1,616 € 1,616 € 18,739 € GrossProfit 4,293 € 5,539 € 6,091 € 7,380 € 8,298 € 9,496 € 7,908 € 8,286 € 8,701 € 9,735 € 10,232 € 10,778 € 96,739 € Operating Expenses Financial OS 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 2,400 € Wages 3,000 € 3,000 € 3,000 € 3,000 € 3,000 € 3,500 € 3,500 € 3,500 € 3,500 € 3,500 € 3,500 € 3,500 € 39,500 € Social Security 713 € 713 € 713 € 713 € 713 € 831 € 831 € 831 € 831 € 831 € 831 € 831 € 9,381 € Adwords 1,345 € 1,228 € 538 € 590 € 647 € 708 € 776 € 1,702 € 932 € 1,022 € 1,120 € 1,227 € 11,835 € Facebok Ads 280 € 600 € 280 € 280 € 280 € 280 € 600 € 280 € 280 € 280 € 280 € 280 € 4,000 € Prize for competition 0 € 500 € 0 € 0 € 0 € 0 € 0 € 0 € 500 € 0 € 0 € 0 € 1,000 € Social Media 187 € 450 € 165 € 165 € 165 € 165 € 450 € 165 € 165 € 165 € 165 € 165 € 2,572 € Video 0 € 0 € 0 € 0 € 0 € 0 € 1,000 € 0 € 0 € 0 € 0 € 0 € 1,000 € Fairs 0 € 524 € 0 € 0 € 0 € 0 € 524 € 0 € 0 € 0 € 0 € 0 € 1,048 € Depreciation 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 288 € Total Operating Expenses 5,748 € 7,239 € 4,920 € 4,971 € 5,028 € 5,709 € 7,906 € 6,702 € 6,433 € 6,022 € 6,120 € 6,227 € 73,024 € EBIT -1,455 € -1,699 € 1,172 € 2,409 € 3,270 € 3,787 € 3 € 1,584 € 2,268 € 3,713 € 4,112 € 4,550 € 23,714 € Non-operating Interest expense 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € Taxable Income -1,455 € -1,699 € 1,172 € 2,409 € 3,270 € 3,787 € 3 € 1,584 € 2,268 € 3,713 € 4,112 € 4,550 € 23,714 € Tax Expense 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € Net Income -1,455 € -1,699 € 1,172 € 2,409 € 3,270 € 3,787 € 3 € 1,584 € 2,268 € 3,713 € 4,112 € 4,550 € 23,714 € TOTAL YEAR 2
- 45. Financial Statements: P&L Aug-16Sept-16 Oct-16 Nov-16 Dez-16 Jan-17 Fev-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Revenue Premium version 3,072 € 4,800 € 5,637 € 6,688 € 8,024 € 9,737 € 5,834 € 6,301 € 6,806 € 7,353 € 7,944 € 8,583 € 80,779 € Universities fees 8,800 € 8,800 € 9,600 € 9,600 € 10,400 € 10,400 € 11,200 € 11,200 € 12,000 € 12,000 € 12,800 € 12,800 € 129,600 € Advertising 5,679 € 6,095 € 6,541 € 7,019 € 7,533 € 8,084 € 8,675 € 9,310 € 9,991 € 10,722 € 11,506 € 12,348 € 103,501 € (Value Added Tax) -4,037 € -4,530 € -5,009 € -5,361 € -5,970 € -6,491 € -5,913 € -6,167 € -6,623 € -6,917 € -7,417 € -7,758 € -72,192 € Net Sales 13,514 € 15,165 € 16,768 € 17,947 € 19,987 € 21,730 € 19,796 € 20,644 € 22,174 € 23,157 € 24,832 € 25,973 € 241,688 € CoGS Maintenance 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 1,140 € Servers 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 3,600 € Website hosting 114 € 114 € 123 € 123 € 132 € 132 € 141 € 141 € 150 € 150 € 159 € 159 € 1,636 € Depreciation 1,363 € 1,363 € 1,390 € 1,390 € 1,417 € 1,417 € 1,444 € 1,444 € 1,471 € 1,471 € 1,498 € 1,498 € 17,162 € Total CoGS 1,872 € 1,872 € 1,908 € 1,908 € 1,944 € 1,944 € 1,980 € 1,980 € 2,016 € 2,016 € 2,052 € 2,052 € 23,538 € GrossProfit 11,643 € 13,293 € 14,861 € 16,039 € 18,043 € 19,787 € 17,816 € 18,665 € 20,158 € 21,142 € 22,781 € 23,921 € 218,149 € Operating Expenses Financial OS 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 3,360 € Wages 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 64,800 € Social Security 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 15,390 € Adwords 1,026 € 1,101 € 1,182 € 1,268 € 1,361 € 1,461 € 1,568 € 1,682 € 1,805 € 1,937 € 2,079 € 2,231 € 18,702 € Facebok Ads 280 € 600 € 280 € 280 € 280 € 280 € 600 € 280 € 280 € 280 € 280 € 280 € 4,000 € Prize for competition 0 € 500 € 0 € 0 € 0 € 0 € 0 € 0 € 500 € 0 € 0 € 0 € 1,000 € Social Media 187 € 450 € 165 € 165 € 165 € 165 € 450 € 165 € 165 € 165 € 165 € 165 € 2,572 € Video 0 € 0 € 0 € 0 € 0 € 0 € 1,000 € 0 € 0 € 0 € 0 € 0 € 1,000 € Fairs 0 € 524 € 0 € 0 € 0 € 0 € 524 € 0 € 0 € 0 € 0 € 0 € 1,048 € Depreciation 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 288 € Total Operating Expenses 8,480 € 10,162 € 8,613 € 8,700 € 8,793 € 8,892 € 11,128 € 9,114 € 9,737 € 9,369 € 9,511 € 9,663 € 112,160 € TOTAL YEAR 3
- 46. Assets Current assets 1sthalf 2nd year 3rd year 4th half Cash 18.699,5 € 14.863,5 € 74.084,3 € 135.966,2 € Total current assets 18.699,5 € 14.863,5 € 74.084,3 € 135.966,2 € Fixed assets Platform (includes depreciation) 34.131,7 € 24.837,1 € 14.192,4 € 7.236,0 € Computer + Microsoft Licence (includes depreciation) 1.319,1 € 1.031,3 € 743,5 € 575,60 € Trademark 862,5 € 772,5 € 682,5 € 630 Patent 6.274,3 € 5.732,6 € 5.191,0 € 4875,00 Total fixed assets 42.587,6 € 32.373,5 € 20.809,3 € 13.316,6 € Total assets 61.287,1 € 47.237,0 € 94.893,7 € 149.282,8 € Liabilities Current liabilities 1st year Social Security 0,0 € 7.837,5 € 12.231,3 € 8.977,5 € Total 0,0 € 7.837,5 € 12.231,3 € 8.977,5 € Equity Capital 65.000,0 € 65.000,0 € 65.000,0 € 65.000,0 € Reserves 0,0 € 0,0 € 17.662,4 € 75.305,3 € Net Income -3.712,9 € -25.600,5 € 0 0 Total Equity 61.287,1 € 39.399,5 € 82.662,4 € 140.305,3 € Liabilities + Equity 61.287,1 € 47.237,0 € 94.893,7 € 149.282,8 € Financial Statements: Balancesheet
- 47. Financial Statements: RevenueForecast
- 48. Financial Statements: RequiredInvestment and Breakeven Analysis Trade Mark 900 € European Patent 6,500 € Computers & licences 1,439 € Website Investment 36,470 € Working capital 19,691 € Total 65,000 € Required Investment
- 49. Financial Statements: SensitivityAnalysis and Costs Structure