1. SUPPORTACTIVITIES
PRIMARY ACTIVITIES
Firm Infrastructure
Procurement
HR Management:
Technology
Inbound
Logistics
Operations Outbound
Logistics
Marketing
& Sales
Service
-Strategic
relationships
with suppliers
-Organize the
supply chain
management.
-Production
process
-Research and
development
-Product
promotion
-Advertising
-Product pricing
-Retail
Management
-Guarantees
-Warranties,
-Repair
services
Large variety of materials that meet our high quality specifications.
Qualified and trained staff – stores + customer service
Rely on R&D ensuring the consistency of the quality of products and
offering a high level of customer experience
Value Chain V1.0
General Management, Accounting, Marketing
-Collection
Storage
-Distribution
system

2. Market Analysis
$ 231.1 billion
$ 58.052 billion
~ $ 0.5 billion
TAM: Global footwear market in 2013
SAM: 25% of this market is in
women casual and dress shoes
SOM: x*% of women that face the problem of carrying
a second pair of shoes with them when going out
*We will have to research within the hypothesis testing for
the percentage of women that experience this problem

3. Landing Page (Version 1.0)

4. Medium
- Investments in R&D:
Time, money and resources
Medium/low
- High involvement, price
Medium/High
Bargaining power ? Unknown
High
- Other types of shoes:
flats, ballerinas, pumps, wedges…
High
- Strong brands in the market
(increasing competition
involving the emergence of new
competitors and the further
integration of global markets.)
Porter’s Five Forces V1.0

5. Strengths
- High competitive rivalry among the existing firms
- Brand loyalty (high price, high involvement) – new brand; not
easy to trust
- Bargaining power of suppliers
- Human resources & Suppliers partnerships: Skills and experience
in high-quality design and production
- New marketing approaches: Provide training in marketing and
sales
- Post purchase customer service
- Customization: sense of uniqueness “I am my own designer”
SWOT ANALYSIS
Weaknesses
Goals and project plan:

6. - Markets for quality and fashion footwear appear relatively
unaffected by the global recession and provide an attractive
opportunity for expansion
- Innovative concept differentiate Shoozit from competitors
- Development of fashion capabilities in China could challenge EU producers.
- Improved production efficiency and quality in non-EU suppliers could
increase competition in future.
- Continuing recession in Europe threatens local markets and affects the
availability of finance
- Competition for raw materials, and
consequent price rises, could add to the cost burden
SWOT ANALYSIS
Opportunities
Threats
Goals and project plan:

7. • Expand the business
• Have contacts and
money to create new
projects
• economies of scale
• New entrants
• Unknown
technologies
• Need for innovation
and constant R&D
• Stay focussed on
product and don't try
to expand or evolve
• Shoes are their core
business: they know
the industry
• Brand awareness and
brand loyalty
• Great partners cost
structure
Strengts Weaknesses
OpportunitiesThreats
Competitors: Specialised Shoe Producers
SWOT ANALYSIS

8. • Reach bigger market
• Easy to expand their
businesses
• New entrants
• Lower prices
• New technologies
they don't use
• Shoe is not their core
product, less focus
on shoe
development
• Other priorities then
the shoe innovation
• Economies of scale
• Economies of scope
• Low prices
• Brand awareness
Strengts Weaknesses
OpportunitiesThreats
Competitors: Large Producers
SWOT ANALYSIS

9. SHOOZInterview Age:
Profession:
1. I already experienced pain caused by high heel shoes more than once.
YES / NO
1. I would be interested in shoes that give a solution to this problem.
YES / NO
1. I would not mind to keep the heels in my bag after I removed them from my shoe.
YES / NO
1. I would be interested in having the opportunity to customize my own shoes.
YES / NO
1. I would not mind to buy a pair of shoes online.
YES / NO