This document discusses trends in the healthcare industry that could impact new business ideas, including an aging population that is driving increased healthcare expenditures, growing consumer interest in health tracking apps, and high competition in the industry combined with stricter regulations from organizations like the FDA regarding data security and privacy. Government involvement in healthcare and its relationship to GDP were also noted as important macro-economic forces shaping opportunities and challenges for new companies.

1. Business Idea Environment
Lean Entrepreneurship Project
Joana Lamarão, Konstantin Löffler, Christian Nover Week 4
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2. Market Forces
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Companies
Athletes
Children
Boomers
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3. Business Model CanvasKeyTrends
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Aging Process
Security Awareness
Increasing Healthcare
expenditures
Health Tracking Apps
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4. IndustryTrends
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High Competition and
Regulations
FDA and other Data
Security Regulations
Healthvana
PDS – Plataforma de Dados de
Saúde (Health Data Platform)
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5. Macro-Economic Forces
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Largest industry world
wide (Healthcare)
Low interests =
Investment Opportunities
Governments often
involved
Medical Expenditures are
related to GDP (EU
differences)
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