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LeadTeam start-up: step 7 Channels & Customer Relationships
The document discusses channels for marketing and selling a business called LeadTeam. It identifies key channels as university students, universities, and social media. For university students, channels include social networks, blogs, websites, and word-of-mouth. For universities, channels are the LeadTeam platform, direct mail, and fairs. The document also outlines strategies for getting, activating, retaining, and growing customers through social media, blogs, emails, and word-of-mouth recommendations. It proposes testing hypotheses for social media and landing pages.
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LeadTeam start-up: step 7 Channels & Customer Relationships
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- 4. University Students 4 ˃ Marketing SocialNetworks (combination – interconnect) Blog University Website QR Code SEO Viral Marketing Word-of-Mouth LeadTeam platform PPC ˃ Sale LeadTeam Platform App Store
- 5. Universities 5 ˃ Marketing LeadTeam Platform SEO DirectMail Tele-Marketing Fairs ˃ Sale LeadTeam Platform App Store
- 6. Subtitle subtitle 6 Relationship withthe customer
- 7. Get Customers 7 ˃ Acquisition SEO(Google Analytics) SEM (Google Ad words) Social Networks E-mail (B2B) ˃ Activation Blog A/B testing Videos and images. Free beta version ˃ Retention e-mails Promoting social networks Beta version use tracking ˃ Sale Promotions Endorsements Creative marketing Facebook Adds.
- 8. Keep Customers 8 Actualization CommunicationPersonalization ˃ Social Media – Facebook, LinkedIn, Pinterest, Instagram, Slideshare– LeadTeamer community ˃ LeadTeam Startup Weebly Blog ˃ Newsletters and email club :≠ Mailing list personalized content ˃ Drip Marketing to be 1st in customers mind – Team Notifications, Posts, Reminders, emailing (new features)- Linked accounts?
- 9. Grow Customers 9 ˃ Recommendation word-of-mouthsystem. Social Media (Sharing) Local media University newsletters ˃ Up-selling Promote our Premium version through our website and social media channels. ˃ Next-selling Transactional e-mail
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