The document analyzes the market for video conferencing software and proposes developing a cloud-based videoconferencing product called LyteSpark targeted towards language schools, with features including private and group video conferencing, phone calling, document sharing and scheduling. It outlines developing low-cost packages, generating revenue through subscriptions, and marketing the product through social media, online ads and partnerships with language schools.
Virtuosity is a complete knowledge management, education and training company, pioneering Technology-aided, Global Learning Solutions in the Indian Academia, ushering in a new era of globally contemporary, boundary less, anytime anywhere learning opportunities for learners across the country.
Virtuosity offers suitable skills enhancement and measurement solutions for all job functions in IT, ITES & BFSI sectors, totaling to about 74% of hiring in the country.
Find quality open textbooks for your class, or for your own lifelong learning. This slideshow was originally created for an Open Textbook Advocacy workshop sponsored by the Community College Open Textbooks Project directed by Jacky Hood.
Virtuosity is a complete knowledge management, education and training company, pioneering Technology-aided, Global Learning Solutions in the Indian Academia, ushering in a new era of globally contemporary, boundary less, anytime anywhere learning opportunities for learners across the country.
Virtuosity offers suitable skills enhancement and measurement solutions for all job functions in IT, ITES & BFSI sectors, totaling to about 74% of hiring in the country.
Find quality open textbooks for your class, or for your own lifelong learning. This slideshow was originally created for an Open Textbook Advocacy workshop sponsored by the Community College Open Textbooks Project directed by Jacky Hood.
Knowledge Management is first and foremost a willingness and desire of people within the organisation to help each other make things better. If this desire is not truly there, all that your process and technology-related investments will lead to, are expensive and embarrassing white elephants.
Extended Learning: The Importance of Engaging Your Extended Enterprise EcosystemHuman Capital Media
Well-executed training programs are essential for your internal workforce, but top organizations are beginning to realize that they can’t afford to stop there.
Successful business strategies are dependent on interaction with a core set of external stakeholders — the “extended enterprise” of customers, partners and member associations. Providing learning to these groups can not only strengthen relationships, enhance brand awareness and increase revenue streams but also lead to a significant overall competitive differentiation.
Join our guest speaker Claire Schooley, principal analyst at Forrester Research, to learn more about how an extended learning strategy that engages and empowers your external audiences can deliver tangible, business-changing results.
This webinar will cover:
How extended enterprise learning can enhance brand awareness, increase revenue and product exposure, and reduce customer service costs.
Best practices for building a robust extended learning program to meet the needs of multiple audiences and establishes a network among users.
Overview of the extended enterprise learning market and real world uses and success stories.
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Webinar: Software Adoption Crash Course for Customer Education LeadersServiceRocket
According to Maria Manning-Chapman, vice president of education services research at TSIA, "Education Services organizations truly have the opportunity to be a game-changer in driving product usage and adoption, because training is at the core of both." In the wake of XaaS business models, "adoption services" are at the forefront of driving company and customer success. Manning-Chapman argues that education services teams are in the best position to drive adoption because education is a one-to-many model that is scalable.
Manning-Chapman joins this ServiceRocket webinar to discuss:
1. What is adoption and why it's important
2. Why customer education is ideal for driving adoption
3. Customer education and the adoption curve
4. Examples of results organizations are achieving using education to drive adoption
The Bright Affect Learning Library is an App for Salesforce that lets your train and market to internal and external audiences. In particular, this presentations examines using the App for delivering Partner training content.
Marketing Plan for an Educational Support System - Martin MeisterMartin Meister
The company will offer the owners experience and knowledge administrating educational institutes, to ensure that customers will focus on adding new clients, courses and programs, generating academic and business improvements which will impact their bottom line. The product will be a high technology workflow online platform that will make the clients´ life easier, leaving all the OTEC´s operational stuff to the company.
Generate More Qualified Leads with WebinarsReadyTalk
Webinars have become one of the best demand generation vehicles in the marketer's tool kit. Webinars excel at qualifying participants, segmenting them, measuring their engagement and moving them down the marketing funnel. In this webinar, you will learn:
-How to structure your webinars so participants are properly segemented
-What type of information to arm your sales team with for post event follow-up
-How webinars fit into a integrated mult-touch marketing campaign
-The essential webinar tools needed for any demand generation program
How to Turn Your Webinar into a Revenue GeneratorReadyTalk
Have you ever thought about turning your webinar series into a revenue stream? What about creating a series to generate additional revenue for your company? Paid webinars are becoming more and more popular as production values increase and organizations look for additional sources of revenue.
Join our panel of experts as they talk in detail about their webinar programs and how they generate revenue using a variety of tactics. In this webinar, you will learn:
-How to create a webinar series people will want to pay for
-How to replace physical events with a paid webinar
-How to successfully promote your paid event to increase registration and attendance
-The essential tools needed for any paid for webinar program
Employee Advocacy: Training and Activation Best PracticesLiz Bullock
Liz Bullock shares best practices on both training and activating employees to align with business goals. Examples from Adobe, Dell and others. Presented via BrightTALK on November 20, 2014
A look at the key areas of digital marketing and where the discipline is headed. As used in a presentation to SUT in relation to my book 'Digital Marketing Strategy' used in their course.
A study on the current market scenario on the concept of thought leadership. An overview of how industry market leaders like HCL are investing resources and evolving the idea of thought leadership in today's competitive landscape.
Knowledge Management is first and foremost a willingness and desire of people within the organisation to help each other make things better. If this desire is not truly there, all that your process and technology-related investments will lead to, are expensive and embarrassing white elephants.
Extended Learning: The Importance of Engaging Your Extended Enterprise EcosystemHuman Capital Media
Well-executed training programs are essential for your internal workforce, but top organizations are beginning to realize that they can’t afford to stop there.
Successful business strategies are dependent on interaction with a core set of external stakeholders — the “extended enterprise” of customers, partners and member associations. Providing learning to these groups can not only strengthen relationships, enhance brand awareness and increase revenue streams but also lead to a significant overall competitive differentiation.
Join our guest speaker Claire Schooley, principal analyst at Forrester Research, to learn more about how an extended learning strategy that engages and empowers your external audiences can deliver tangible, business-changing results.
This webinar will cover:
How extended enterprise learning can enhance brand awareness, increase revenue and product exposure, and reduce customer service costs.
Best practices for building a robust extended learning program to meet the needs of multiple audiences and establishes a network among users.
Overview of the extended enterprise learning market and real world uses and success stories.
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Webinar: Software Adoption Crash Course for Customer Education LeadersServiceRocket
According to Maria Manning-Chapman, vice president of education services research at TSIA, "Education Services organizations truly have the opportunity to be a game-changer in driving product usage and adoption, because training is at the core of both." In the wake of XaaS business models, "adoption services" are at the forefront of driving company and customer success. Manning-Chapman argues that education services teams are in the best position to drive adoption because education is a one-to-many model that is scalable.
Manning-Chapman joins this ServiceRocket webinar to discuss:
1. What is adoption and why it's important
2. Why customer education is ideal for driving adoption
3. Customer education and the adoption curve
4. Examples of results organizations are achieving using education to drive adoption
The Bright Affect Learning Library is an App for Salesforce that lets your train and market to internal and external audiences. In particular, this presentations examines using the App for delivering Partner training content.
Marketing Plan for an Educational Support System - Martin MeisterMartin Meister
The company will offer the owners experience and knowledge administrating educational institutes, to ensure that customers will focus on adding new clients, courses and programs, generating academic and business improvements which will impact their bottom line. The product will be a high technology workflow online platform that will make the clients´ life easier, leaving all the OTEC´s operational stuff to the company.
Generate More Qualified Leads with WebinarsReadyTalk
Webinars have become one of the best demand generation vehicles in the marketer's tool kit. Webinars excel at qualifying participants, segmenting them, measuring their engagement and moving them down the marketing funnel. In this webinar, you will learn:
-How to structure your webinars so participants are properly segemented
-What type of information to arm your sales team with for post event follow-up
-How webinars fit into a integrated mult-touch marketing campaign
-The essential webinar tools needed for any demand generation program
How to Turn Your Webinar into a Revenue GeneratorReadyTalk
Have you ever thought about turning your webinar series into a revenue stream? What about creating a series to generate additional revenue for your company? Paid webinars are becoming more and more popular as production values increase and organizations look for additional sources of revenue.
Join our panel of experts as they talk in detail about their webinar programs and how they generate revenue using a variety of tactics. In this webinar, you will learn:
-How to create a webinar series people will want to pay for
-How to replace physical events with a paid webinar
-How to successfully promote your paid event to increase registration and attendance
-The essential tools needed for any paid for webinar program
Employee Advocacy: Training and Activation Best PracticesLiz Bullock
Liz Bullock shares best practices on both training and activating employees to align with business goals. Examples from Adobe, Dell and others. Presented via BrightTALK on November 20, 2014
A look at the key areas of digital marketing and where the discipline is headed. As used in a presentation to SUT in relation to my book 'Digital Marketing Strategy' used in their course.
A study on the current market scenario on the concept of thought leadership. An overview of how industry market leaders like HCL are investing resources and evolving the idea of thought leadership in today's competitive landscape.
2. • Understanding the problem:
- Market Analysis
- Target Identification
• Research:
– Business uses for videoconferencing cloud based software
– Companies with potential of evolving in a rapidly expanding market
– Sector of easy to breach companies
– Determine market need
• Low-budget strategy
– Implementation
Introduction
3. Worldwide Enterprise Video Equipment Market
Market Size $482M
Location - OTT Services
Infancy stages
Growth 1.8%
Wait and see approach
Adaptation
Urgency of need
Event Triggers
Demographics
Business Environment
Psychographics
Demand
Target Buyer
Servicing Companies
Market Analysis
6. • Start-ups or small to medium businesses
• Evolving companies
• High level of internal or external communication
• Currently looking to expand their business to meet their
communication and collaboration needs
Example:
• Language schools
• Most have an online presence but not their
own online learning platform
• Offer group learning
• Provide lessons such as: general, business, speaking courses
Target market
7. Why people fail at learning a new language
Determine Need
Not listening Lack of curiosity Rigid thinking Single method Fear
Ways to improve
Listening ReadingSpeaking
9. • LyteSpark for language schools
• Provide distance learning
• LyteSpark as interactive materials
• Structure: 1-2-1 classes, teacher-2-student,
group integration, global interaction
Idea
10. LyteSpark Language Schools
Customization Integrate logos, pictures company branding
Flexible set-up & room modification Modify specific languages schools
Set up assistant New customers (especially maybe older people)
Private video conferencing Figure out language level at beginning + test at the end
Group video conferencin Class and group discussions
Speed networking Discussion rooms, exams, tests
Appointment room
Phone calling room Q&A
Synchronized presentation presentation
webcasts
Document collaboration & transfer Homework, sending class material
Meeting invited & scheduling Normal class schedule
Features
12. Schools Customers
Cost effective for individuals
Get ahead of others schools and build
reputation
Bigger incentive based on completion of
courses due to live interaction
Save costs from rent Personal mentors, motivate each other
Save money through already established
platforms (IT)
Submerge in it
(big companies - interaction with language schools)
Benefits
13. • conferencing solutions for every business
• Reduce again to 3 packages
– Limited free trial
– Office
– Enterprise
• Integrate searching tool in order to find out the which
package is the perfect fit for your business
Packages
14. • Easy client reach - schools
• Increased business
• Variety of services
• Build a trend to gain traction in the market
• Start with Office Package
• Upgrade to Enterprise
Revenue Generation
15. • Establish brand
• SEO
• LyteSpark social network integration
• Offline and online activities
Offline (free use) Online
Competition AdWords
Cover all the market Online presence
cheaper differentiation
Social Media
Awareness
17. • Targeted users by type: industry sector (e.g. language
schools)
• Unique user: numbers will be calculated based on retention
from our online network efforts (Google Analytics)
• Registrations: social media ROI, software subscriptions
• CTA exposure & activation: get users to promote the product
and share their LyteSpark moments
• Sales: ROI, subscribers
Marketing KPI
18. Price per month per user
Brand RATE
Video
Conferencing
Voice
Calls
Recording
Share
files
Webinar
Screen
sharing
Connected with
social network
# People
Ovoo £2.99 12
Google £3.30 10
Skype £14.36 25
Lytespark £19.95 50
imeet PGI £29.00 35
Cisco Webex £38.00 25
GoToMeeting £39.00 25
Competitor Analysis
19. Recommendations
LyteSpark accessible on any device, anywhere
Personalized software setting
Text messaging and calendar integration
Cloud based file sharing
Integrating online community
Develop a Partner Channel
25. • Improve page & content
• Include pictures of the team story telling
• Get people involved by sharing their LyteSpark
moments and accomplishments
• Include promotional and educational videos
• Lauch online campaigns
• Post industry relevant content
Facebook
26. • History of the company
• Include contact details
• Include investments that the company won
• Include educational videos
• Include the benefits of the product to improve
each company business
• Publish articles related to the industry
LinkedIn
27. • two profiles
• LyteSpark Classroom: space for „teachers“ to share their teaching
styles, knowledge and information (Skype Classroom)
• Post on recent updates promote the product
• Showing people using LyteSpark
• How to use Lytespark software tips
• Use relevant hashtags
• Include interesting and informative describtion
• follow relevant people (concerning video conferencing and
language schools)
• Promote product through videos, share user experiences and link
from other websites
• Follow: Russel Stannad,
Twitter
28. • Presence in relevant blogs and forums
• Potential for link building
• Shared customer experience
• Participate in the discussion with clients
Blogs / Forum
29. • 53% of mobile traffic is video
• Provide „How to“ tips
• Integrate YouTube into the LyteSpark website
– Software updates
– Explanation of features usability
• Integrate story of LyteSpark
YouTube
31. Lytespark
1. Is our current customer profile correct?
Is the detail sufficient?
Or should the focus be changed?
Target student. Set first to the students as a lifestyle.
What is their current customer profile?
Expand to B2C and don’t limit yourself with B2B
Pro’s and con’s for expanding to B2C
2. Prove it
Qualify the target customer interest : what are the interests of the target
customers?
Does our product meet the customer needs?
Market research.
Competition RESEARCH.
What do people want from such products?
Does LyteSpark meets this needs?
3. Reaching the customer
Explain how to reach each group identified
Are there any pre-requisites? Resources? Timeframe?
Find our lowest hanging fruit or our slam-dunk
Points we have to consider
32. • Questions to ponder
• Is our stated customer need correct?
• Does it apply to the customers we think it does?
• Is our product ready? Does it meet the need?
• Are there missing features?
• How do we reach our target customers?
• How long will it take to convince customers to buy?
• Are there any remaining technical or behavioral barriers to
adoption?
• Can we establish CPA (Cost per acquisition)?
• Can we establish ARPU (Average revenue per user)?
• Which competitors should we be wary of?
• Would you back your strategy with your own money...
Questions we have to be aware of
in case he asks…
33. Pricing
• Lytespark is not a cost for companies but it s arevenue
• Example of cost structure
• 200£/month
• 3 level beginning intermediate and advance
• Minimum number of people : 6
• 5 lessons a week for every level
• 20 lessons a month for every level
• Breck even point for a package of 20 lessons for person is : 11.11£
• Average cost of a teacher is 20£/hour
• BEP with teacher cost for a package of 20 lessons is: 77,77 £
• BEP for every lessons is 3,85 £
• Price : 5£
• 1,15£ revenue every lesson per person
• 6,9£ revenue for every lesson
• 414£ revenue every month
34. Problems
• Camera is always on
• after updates you have to install Chrome
extensions
• File history stays on the screen make it able
to achieve it
• Logout to surf on the website
We analysed the market in order to identify our target
Our research is based on videoconference use, rapidly evolving companies, ones that are easy to breach, and determining market need.
Implementing our proposition with a low budget strategy
Segmentation and analysis shows Market Size of $482M
It falls into Over The Top Services category – which is a model for future of communications and media services
Current state of the market shows that:
WebRTC is described as work in progress. Although the landscape continues to evolve, it is still in its Infancy Stages
Current market growth is steady 1.8% quarter over quarter
Microsoft and Apple are taking the Wait and see approach, while Google has its software in place.
Current Technology adoption profile – states that 60% of the browser market supports WebRTC, with Microsoft soon to follow.
WebRTC ranks as one of the most disruptive technologies in years.
Sophisticated Software is needed to allow faster videoconferencing and telepresence market communication that will be required for the predicted data market growth of 1K times more data per area by 2020 THUS
Triggering all browsers to support new decoding tools
The Buyers – servicing companies that provide quick market response solutions
The chart shows decline in hardware videoconferencing sales, but shows a significant increase in the market cloud based software sales signalling that this is a good time for Lytespark to enter the market.
WHY ->We began our target market research by selecting sectors of easy to breach companies, such as start ups and small businesses
From there we looked at companies that have potential of evolving in a rapidly moving market.
Looking into ones with high level of internal and external communication needs
We looked at how companies currently use videoconferencing software and the most common, is communicating and collaborating with their clients and partners. This lead us to select a target that would be easy to breach through a gate keeper.
For example: Language schools
Most have an online presence but not their own a online learning platform
Offer group learning
Provide lessons such as: general, business, speaking courses
Looked into why people fail at learning a new language
They don’t listening enough, it’s a lot harder when there is no exposure to the spoken language
Lack of curiosity in the culture makes it harder to learn
Encountering new vocabulary and grammar can often bring doubt of the proper usage of the language, which causes doubt deterring one from learning
They only use one method to learn
They are afraid to speak
Looked for ways to improve learning a new language in the globally evolving economy
Learners seek a course that practices language skills such as (reading, listening and speaking).
To learn, improve, and truly use a target language, one need to speak
We visited 5 language schools in London
Had 1 to 1 conversations with the directors, confirming our market need
Explained evolution of the market position and the benefits of using the software
Received solid feed back – as they would be most interested in software that is easily accessible from mobile and tablet, saw the potential for growing their business.
Cactus Learning Center Islington
Praxis Language Gym
The English Studio Language School Holborn
Club Class English Language School Camden
The Paul Nobel Language Institute
6. TTI school of english
7. Skola English Study Tours
8. Kaplan
9. Mammoth London Language Exchange
Our niche market is language schools
Providing distance learning through real time communication -
opens the language market to people who cannot afford to travel or go anther country to obtain a full emersion language experience
As interactive materials - providing a more personalized online learning experience, helping to connect and collaborate in a more engaging way
This is self explanatory
This is self explanatory
LyteSpark was designed with the end user in mind. It features a sleek and intuitive interface that makes the meeting experience more engaging.
Schools benefit by having a competitive advantage allowing them to be hired by global companies that seek out schools which can provide language learning interactive software for faster results when looking to train their staff prior to entering a new market.
Regardless of company size, industry or job function, LyteSpark can help you improve collaboration and get better results through our industry-leading conferencing solutions. Learn about all the ways we can meet your specific needs.
The schools - be able to increase the number of classes and reach more customers
Implies increased business leading to growth of revenue
Variety of services provided allows for earning flexibility
Start with the Office Package helping the business grow
Having to upgrade to the Enterprise package
Brand - Steps for setting up an online network
Build presence in the market
SEO: include Keywords and try to appear while searching for video conferencing tools as well as language schools
Social Network integration to be integrated with the most popular social networking sites so clients can learn more about the people they’re meeting with and create a more personal networking connection
Brand - Steps for setting up an online network
Build presence in the market
SEO: include Keywords and try to appear while searching for video conferencing tools as well as language schools
Social Network integration to be integrated with the most popular social networking sites so clients can learn more about the people they’re meeting with and create a more personal networking connection
Google Hangouts:
Conversations that lasts from the people you love.
10 people video conferencing
Live streaming : Hang outs on air
Hangouts for business integrates mails, video conferencing, Instant conversation, calendar, etc.
3.3P pounds per user per month/ premium 6.60 per user per month unlimited storage.
GoToMeeting
To really communicate you need to see people’s faces
Features Includes recording meeting
Headset, up to 25 attendees
Gotowebinar, gototrainning
Price: Free (3 attendees), 39p per organizer per month (25 attendees), 56 per organizer per month(up tp 100 atendees)
Cisco Webex
Connect with anyone, anywhere, anytime
Also offer webinars and online training experiences, schedule meetings, record meetings
Free 3 people, Premium 8 1 host licence 15- 19punds per host per month, premium 25 9 host licences 30-38 pound, premium 100 9 host licences 49-69 pounds
Oovoo
Easily connect with friends and family next door or around the world
Up to 12 friends
Free video chat
iMeet by PGi
Online meetings will never be the same again
Web conferencing, webinars
Up to 15 people
Customize it to make it your own
Integrated with the most popular social networking sites
Skype
Skype keeps the world talking
Group video calling for free
Skype manager– personalized for business
Skype + Lync
.6 pounds per minute
Based on our research tablets and mobile phones are in high demand of quality tele-presence equipment Lytespark should be accessible on any device, anywhere
Options for personalized software setting – example: turn off the camera
Text messaging and calendar integration
Possibility to share files through the cloud
Integrating online community to website as a place to ask questions, share ideas and get to know LyteSpark
Develop a Partner Channel program with companies that provide quick market response solutions (partners help companies to use the software)
Stage 1 Small language schools to gain revenue and build reputation of being reliable
Stage 2 Law Firms – bare a great target. When companies were asked how they use veideo conferencing the highest percentage answered with „meeting clients and partners“ Since law firms have both it would help them save a lot of time, as well as allow them to keep track of time spent in a meeting without having to keep logs of all their times since they charge per hour.
Stage 3 Medical and Management Systems are some of the most evolving markets. These require a high level of conctant communication and collaboration speard thrugh various industry sectors.
(Improve page): include a cover picture related to the product.
(Update content): Publish the latest improvements implemented on the software
Personalize (Include pictures of the team): In addition, publish a post telling the story of how the start-up and idea came up in order to connect the community with the company. Besides, other start-ups would rather support and do business with another start-up which struggles with the same problems.
(Include promotional and educational videos): In order to advertise the several packages and its benefits. Moreover, educate the potential customers how to use the software.
(Launch online campaigns): In order to incentivize other start-ups to use the software and build company awareness. Offer a free 2 month business package for the start-ups which share more times the Lytespark website link.
Use LinkedIn to sell the service.
(History of the company): Story telling of how the start-up began
(Investments): Include any reward received and event attended
(Videos): In order to explain the last version of the product to potential customers
Presence in relevant blogs and forums such as market relevant blogs, as well as client based blogs or forums
Many language schools have their own blog on which Lytespark should be mentioned if the school is using it
Clients can share their experience, satisfaction and benefits they received from using the software
Participate in the discussion with clients
Examples: fluentin3month.com, Excelenglish, enterprisenetworkingplanet.com
We have analyzed the the current market enviroment for launching an online communication tool, and tried to narrow it down to find out where we can find Lytespark’s niche market and their target buyer
All markets:
Companies with distributed teams who want to improve remote collaboration.
Companies from a minimum of 4 people in regular contact to large enterprises with 1000 employees.
Lytespark aims to target “team communication”
Demographics:
Small private companies with need for a communication tool that fits their business model. Companies which need to reach people and who are not physically reachable. The companies also need to improve their team communication online facilities. Companies that don’t want use money for travel expences traveling to another country or don’t have the time. Its easy for lytespark to enter the market with an easy accessible gatekeeper. T
Psychographics:
Companies with a probability to change their communication tools will be crucial to reach for Lytespark. There is not an established system in place. More personal relationship with the gatekeeper of the companies will help lytespark differentiate by having a better user experience.
Demand
The demand in the niche market should be urgent and the need for customized communication tool like Lytespark should. Lytespark should also be able to boost their business model very quickly
Target buyer.
When we analyzed the all these variables of Lytespark nice possibiliites , we came up with language schools as the target buyer. Lytesparks ability to customize and personalize the user experience, will give them a competitve advantage needed to penetrate the market.
