The document discusses developing a new business model for a university platform. It would integrate with universities and provide students an all-in-one platform for information exchange, file sharing, scheduling, and communication. Revenue would come from advertising and a premium version. Key activities would include marketing, IT development and support of the platform through social networks, universities, and app stores. Challenges include integrating with universities and providing useful features for both free and premium versions.

1. Session 10

2. Subtitle subtitle
2
Developing BM

3. New Business Model
3
Universities
University
Students
Advertisers
All-in-one
Platform
Efficient
information
exchange
User-friendly
Information
data-base
for
Advertisers
Integration
with
University -
Synergies
Free for
Students
Customer Segments
Channels
Customer
Relationships
Integration
with
Facebook
App Store
University
Website
Web
Online
Support
Social
Network and
Blog
Value Proposition
Facebook
App
Revenue Streams
AdvertisingUniversity
fee
Premium
Version
Key Resources
Key ActivitiesKey Partners
Marketing
I.T.
Users
Database/
Network
H.R. Platform
Facebook
App
Social
Networks
Facebook
I.T.
H.R.
Marketing
Cost Structure

4. 4
Free Version - essential
Scheduling and Calendar
File sharing Cloud
Task Allocation
Chat with easy tracking
Reminders
Premium Version - essential
Integrating with Universities (?)
Templates planning
References Organizer
Research Organizer
Upload directly assignment
Assignment Description
Evaluation metrics
Find team (list of students, who has,
who hasn’t team – contact)
Class Page (contact former students)
To resolve problem of
not understanding what
the teacher wants
Trying to tackle issues
such as: people not
being available to
respond, involvement at
different levels…

5. New Hypothesis
5

6. Subtitle subtitle
6
Key Activities

7. Value Chain Model
7
Start-up Infrastructure (quality service ensurance follow-up)
HR Management
Financial & Accounting (outsourced)
Informatic Services (database, storage capacity)
Customer
Development
University network
expansion
Marketing
Social networks
E-WOM
Fairs
Sales & Distribution
Facebook App
Website
App Store
R&D & Support
Software
Development
Main activities
Supportactivities

8. Update Process
8
Marketing
Top
Management
R&D
Update request
Top
Management
Approval
Ye
s
Market
Research &
Benchmarking
No
Request for
proposal and
requirements
Prototyping /
corrections
M & TM
Approval
No
Ye
s
Prototype test
Beta Version
test
LaunchGood
feedback?
Beta Version
development
Good
feedback?
Ye
s
No
Final
developments
Ye
s
No
No

9. Support Clients - Students
9
Marketing
R&D
Reads
complaint on
any Channel
Receives
complaint
through the
platform
“Complaints”
link
Receives
complaint from
Marketing
Comment
promptly about
status
Is the
platform’s
problem?
Ye
s
No
Reply with e-mail
with standard
explanation
CC. Marketing
Evaluate situation
Emergency
maintenanc
e?
No
Fix it - priority Test
Ye
s
Shut down
in the off
pick
Send message
apologizing – damage
control

10. Team member selection
1
Human
Resources &
Quality
Top
Management
or involved
dpt
New position
available
Applicants
Sourcing
Primary
requirements
filter
Rank
applicants
according to
the profile
Conduct
Interviews
Assessment
center
Contract
signature
Compare and
rank finalists
Final decision
Ye
s
No
Boss
Interview
Communicate
to the
candidate the
decision
Acceptance?

11. Subtitle subtitle
1
Key Resources

12. Organizational Chart
1
Top
Management
Marketing & Sales
1 person
R & D
3 people
1 supervisor, 1 university IT, 1 student
IT
HR & Quality
1 person

13. Main Functions
1
Top
management
Marketing &
Sales
R&D H&R
Management
• Supervise F&A functions
(budget)
• Develop goals, strategic
plans, company policies
• Make strategic decisions
• Develop Social networks
presence
• Foster customer
relationship
+
Find new customers,
expand network
• Drive market research
and benchmarking
• Feedback to top
managers
• Software development
according to new IT trends
and customer requests
• Manage informatic
system database
• Solve informatic platform
problems
• Ensure quality service
• Define, mentor
intergroups work
• Identify legal issues
• Design reward systems
13

14. Job Specification
14
14
50% of relevant customers’ feedback is reflected in the platform, 70% of complaints
are fixed in the same day of their entrance, Downtime in Proportion to Operating
Time is less then 5%, Planned Maintenance in proportion to Emergency is less than
5%.
Assignment plan, dividing activities by the two subordinates (one for Universities and
other for University Students), define their targets, evaluate and provide feedback.
Keep team motivated and engaged!
R&D Director
Read feedback sent by Marketing&Sales or subordinates, design upgrades accordingly and manage platform.
Manage problems (example, upgrade which launch crashed the platform). Hold weekly meetings with top
management to report progress. Is responsible for support and maintenance of the most important
Universities.
Quality and Compliance Report.
R&D processes and guidelines (developed by himself).
Define processes and actions plans (example, when Emergency Maintenance is needed), taking into account
previous learnings. Allocate average time and quantitative metrics to each process.
Budget Development for R&D department.

15. Job Specification
15
15
500% yearly increase in the number of users. Launch new campaigns in less than 15
days. Develop 3 platforms updates per year. Increase revenues by 200% per year.
Boost product and corporate image, keep the marketing team motivated and the level
of satisfaction among users and customers high, understanding current and potential
customers, managing the customer journey (customer relationship management),
developing the marketing strategy and plan. Management of the marketing mix.
Managing agencies
Marketing Director
Prepare sales forecasts, meet sales targets, prepare and launch campaigns, allocate task and control the
team, manage the marketing budget, test prototypes, do market research, measuring success, ensuring timely
delivery, developing guidelines, making customer focused decisions
Uses the Social Media Strategy Template created by the Digital Marketing
Association and follows the Intel Social Media Guidelines.

16. Subtitle subtitle
1
Key Partners

17. Potential Key Partners
1
˃Quickly log in with Facebook account (Access to
customers).
˃FbStart is a new program from Facebook that offers a
package of free tools and services to help your mobile
startup.
˃Hosting and servers service.
˃Parse is a service focused on support you creating
engaging apps on any platform. They take care of data
saving, social networks, analytics and push notifications.

18. 1